Twitter chat

February Twitter Chat Highlights: Real-Time Marketing

Lauren Gray Leave a comment

We’d like to thank everyone who participated in the February #NPPRSA Twitter chat by discussing the opportunities and challenges of real-time marketing. This month we discussed ways that brands can be authentic when engaging in real time and also addressed some the of risks that can come with real-time marketing.

Real-Time Marketing Twitter Chat Highlights

Specifically, we’d like to thank our two special guests for February: Adam Naide and Ken Burbary. Adam Naide is the Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and Social TV. Ken Burbary is the Chief Digital Officer at Lowe Campbell-Ewald. Ken has over 20 years of marketing experience with a focus on digital for Fortune 500+ brands.

Join us again on March 6 for our next #NPPRSA Twitter chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn or Google+.

Review highlights of the chat below. What did you learn from the February chat? Should brands attempt real-time marketing? Is it worth the risks? How can brands authentically engage with consumers?

 

Amy BishopAmy Bishop works in digital PR and marketing for DigitalRelevance, a content distribution and promotion agency. She is also Social Media Co-Chair for the PRSA New Professionals Section.  Read her insights on customer experience and social business on her Marketing Strategy blog. Connect with Amy through Twitter, Pinterest or Google+.

January Twitter Chat Highlights: Taking Your Career to the Next Level

Lauren Gray 2 Comments

Twitter Chat HighlightsWe’d like to thank everyone who participated in the January #NPPRSA Twitter chat to start off 2014 by discussing ways to step up your game in the workplace. We discussed some helpful topics this month including evaluating a company’s culture, how to prove the value of professional memberships to an employer and how to get up to speed quickly when assigned a new client.

Join us again on February 6 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the January chat? How can you gain employer support of your professional development opportunities? In what ways can you increase collaboration with co-workers and other departments?

Lauren Rosenbaum

Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

 

 

 

December Twitter Chat Highlights: Taming the Hype of 2014 Marketing Trends

Heather Sliwinski Leave a comment

Marketing Trends of 2014: Taming the HypeWe’d like to thank everyone who participated in the December #NPPRSA Twitter chat to close out 2013 by discussing what trends will be most important in 2014 and how we can leverage these in the public relations industry. We would also like to thank special guest Jay Baer, founder of Convince and Convert and author of The New York Times bestseller “Youtility,” for joining in and providing excellent insights.

Join us again for monthly #NPPRSA chats in the new year. Stay tuned for date and time announcements.

Review highlights of the chat below. What did you learn from the December chat? What trends will be significant for public relations in 2014? How can we best utilize these for strategic content marketing? Will PR need to incorporate sponsored or targeted messaging?

 


Lauren RosenbaumLauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

November Twitter Chat Highlights: How to Succeed as a New Pro

Heather Sliwinski Leave a comment

Thanks to everyone who participated in the November #NPPRSA Twitter chat to kick off PRSA New Professionals Week, discussing how to succeed in marketing and public relations as a new professional. We encourage everyone to get involved with PRSA New Professionals Week, November 11-15, and discover helpful resources, such as the free webinar, “What Your Boss Wants from You but Won’t Tell You” on November 11 at 3 p.m. ET.

 

Join us again on Twitter in December for the final #NPPRSA Twitter chat of 2013.

Review highlights of the chat below. What did you learn from the November chat? How can you show initiative as a new professional? What are some good ways to use resources wisely and find new ones? How can you stay involved within your community?

 

Lauren RosenbaumLauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

October Twitter Chat Highlights: Content + PR

kcook Leave a comment

We’d like to thank everyone who participated in the October #NPPRSA Twitter chat to discuss the convergence of content marketing and public relations.

Specifically, we’d like to thank special guest for the month, PR Daily, one of the industry’s top resources for public relations news, strategy and advice.  Join us in November for a special #NPPRSA chat to kick off National New Professionals Week. Chapters are invited to plan an event for local new pros, submit it to the PRSA New Professionals Week event listing and join in the fun November 11-15.

Review highlights of the chat below.


What did you learn from the October chat? How can content marketing enhance your public relations efforts? What are your favorite content marketing best practices?

 

Lauren Rosenbaum is the Public Relations Director at BrickPixel, a web design and marketing consultancy. She is the Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.