December Twitter Chat Highlights: Taming the Hype of 2014 Marketing Trends

Marketing Trends of 2014: Taming the HypeWe’d like to thank everyone who participated in the December #NPPRSA Twitter chat to close out 2013 by discussing what trends will be most important in 2014 and how we can leverage these in the public relations industry. We would also like to thank special guest Jay Baer, founder of Convince and Convert and author of The New York Times bestseller “Youtility,” for joining in and providing excellent insights.

Join us again for monthly #NPPRSA chats in the new year. Stay tuned for date and time announcements.

Review highlights of the chat below. What did you learn from the December chat? What trends will be significant for public relations in 2014? How can we best utilize these for strategic content marketing? Will PR need to incorporate sponsored or targeted messaging?


Lauren RosenbaumLauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

November Twitter Chat Highlights: How to Succeed as a New Pro

Thanks to everyone who participated in the November #NPPRSA Twitter chat to kick off PRSA New Professionals Week, discussing how to succeed in marketing and public relations as a new professional. We encourage everyone to get involved with PRSA New Professionals Week, November 11-15, and discover helpful resources, such as the free webinar, “What Your Boss Wants from You but Won’t Tell You” on November 11 at 3 p.m. ET.


Join us again on Twitter in December for the final #NPPRSA Twitter chat of 2013.

Review highlights of the chat below. What did you learn from the November chat? How can you show initiative as a new professional? What are some good ways to use resources wisely and find new ones? How can you stay involved within your community?


Lauren RosenbaumLauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

New Pro in a New City: Five Ways to Settle in and Get Acquainted

Good luck breaking intoAs new professionals, the opportunity to establish ourselves may require us to move out of our comfort zones and take jobs in new cities. It has happened to me twice already, and there are lessons I’ve picked up along the way to make future moves a little bit easier. The following tips will help you meet new people, settle into your new city and call your new surroundings home.

Join the local chapter of a professional organization

Joining local chapters of professional organizations like PRSA and IABC are great opportunities to network with new and seasoned professionals in the industry. Not only can you take advantage of learning experiences like workshops and guest speakers to develop professionally, but you can meet new friends to join you in exploring your new city.

Join a local interest group

We each have hobbies or interests outside of PR. Luckily, there’s a Meetup for that. Meetup is the world’s largest network of local groups. From cycling and running clubs, to astronomy and stamp-collecting groups, Meetup is likely to have a group that aligns with your particular brand of “weird.” If recreational sports leagues are your interest, you can also use Sportsvite to help you find the right sport and right league to give you an outlet for competitive sports. You can join leagues by yourself and be grouped with new people or sign up with a group.

Volunteer in the community

Volunteering not only gives you an opportunity to meet like-minded people, but it gives you an opportunity to build an emotional connection to your new home and become happier and healthier in the process. To find volunteer opportunities in your city, try VolunteerMatch, United We Serve or the HandsOn Network.

Find an alumni group in your area

If you live in or near a major metropolitan city, it’s likely that your alma mater has an alumni chapter near you. In my time working in Advancement at DePauw University, I saw firsthand the amount of effort universities put into keeping their alumni connected and happy, as their connectedness generally leads to increased donations. Events that universities plan for their alumni, especially young alumni with a fresh love for their university, include mixers, professional development panels and viewing parties for major sporting events. Reach out to your alumni office via phone, e-mail or even on social media, to learn about events happening near you.

Ask your co-workers

The greatest ready-made atmosphere to meet new people is the college campus. The next best atmosphere is the workplace. You’re going to see your co-workers and interact with them more than almost anyone else in your life, and there is a good chance that they’ve already made the adjustment that you’re trying to make. Ask them how they did it. Even more, ask them what their interests are. You may find that you have a friend with the same interests as you only a few desks away!

Each of these suggestions can help you adapt to a new city and make your time there more enjoyable. Alas, one final tip, and some of the best advice I’ve received in relation to making the adjustment from career coach Steve Langerud:

The ‘real world’ is what you make it.  Don’t let other people define it for you.  And remember, you have to do this by yourself, but you don’t have to do it alone.  Ask for help.  Engage your family, friends, and mentors in your life and struggles.

And have fun!!!


Robert MartinRobert Martin is a corporate relations PR intern at Allstate in Detroit. He is a recent graduate of Bowling Green State University and is pursuing a master’s degree at Indiana State University. Martin is a member of IABC, PRSA National and the PRSA New Professionals Section.

Call for Volunteers: 2014 PRSA New Professionals Section Executive Committee

Apply today 2014 Executive CommitteeAllow me to get personal: I have been on the PRSA New Professionals Section Executive Committee since 2010, and it has been one of the best experiences of my early PR career. I have so enjoyed being the blog co-chair the past three years, but I was even more excited to have been named chair-elect for the Section. I can’t wait to see where our Section will go next year – we are the biggest PRSA Section and not slowing down anytime soon!

In the few years I’ve been on the Executive Committee, I’ve seen New Pros launch its first Twitter chat, which grew from one, to quarterly and now monthly chats, sharing insights between new professionals nationwide and notable experts in the industry. I saw the team host its first annual New Professionals Week, now in its third year (from November 11 to 15), to connect new professionals on a local level with other members and Chapters. I’ve seen our blog grow to weekly posts from New Pros members and seasoned PR veterans from companies such as SeaWorld Parks and Entertainment, Ogilvy and the U.S. Air Force. Certainly not least, our social media community has never been larger or more active on Twitter, Facebook, LinkedIn and Google+.

As Section Chair next year, I’m positive that we will be doing great things, and now we’re looking for the people to help see them through. Apply now through November 8 to be a part of the 2014 PRSA New Professionals Section Executive Committee. On the registration form, choose New Professionals Section, and you’re on your way! We have open positions in a number of areas, from programming to writing (I’ll be looking to pass the blog torch this year!).

Don’t wait to fill out the volunteer interest form*. I look forward to working with you all next year!


Heather Sliwinski
PRSA New Professionals Section blog co-chair and chair elect.


*Must be a PRSA New Professionals Section member to serve on the Executive Committee

Coming Soon: New Professionals Week 2013

New Professionals WeekI love planning events for the New Professionals Section, especially when they involve a national week-long event celebrating young professionals! You can never have enough young professionals in your Chapter; after all, they are the future.

This year, during November 11-15, we will host our third annual New Professionals Week. This week was designed to celebrate young professionals, but also to help connect young PR pros with their local PRSA chapter.

Who’s invited? Everyone. We’re encouraging anyone who’s interested in this week to get involved! PRSA New Pros National Executive Committee will support your local event via guest blog posts and social media channels.

How can you get involved? To help plan events in your local Chapter, visit our website and download a fact sheet and an event registration form. This website will be the hub for all events held during New Pros Week. Once registration forms are submitted, you’ll be able to see a list of events on our website, promoting local events. If you are interested in contributing to our blog to promote your Chapter NPWeek event, contact blog co-chairs, Heather Sliwinski and Keri Cook.

We understand that not every Chapter may have a budget to host an event this year. For those of you who have tight budgets, here are a few budget friendly ways to participate:

  1. Host a private showing of a New Pros webinar. During New Pros Week, we feature a national webinar on a topic of interest for new pros. We anticipate the webinar will be held in the afternoon on Monday, Nov. 11. To host a private showing – invite local new pros to an office, bring a bag lunch and have a discussion after the presentation. The playback will also be available through PRSA’s on-demand service, and our guest speaker can be reached throughout the week for questions via Twitter.
  2. Host a New Pros-focused Chapter meeting. What topics are particularly interesting to young professionals? What issues are they concerned with during their first few years as a PR professional? Schedule a Chapter meeting during this week and cover one of these topic(s) and/or issue(s).
  3. Participate in New Pros week via our social networks and blog. Follow our hashtag #NPWeek to join the coast-to-coast virtual networking. You could even schedule a Twitter chat or tweet-up for new pros in your area to meet via social, and then take it off-line! We’re always looking for a fresh, new perspective on any aspect of PR for our blog: consider drafting a post about your Chapter’s local new pros group or your personal experience as a new pro.

It’s going to be great week of celebrating young professionals. If you have any questions about getting involved, please email me. 

Elizabeth GreenawayElizabeth Greenaway
PRSA New Professionals Chair