We’d like to thank everyone who participated in the June 2014 Twitter chat as we discussed strategies for personal branding in a digital world and ways to succeed in developing an authentic, professional and personal brand.
Specifically, we’d like to thank Matt Prince, Social Media Manager for The Walt Disney Company. Matt is the president of the PRSA Orange County Chapter and Professional Adviser to the Robert E. Rayfield Chapter of the PRSSA at California State University, Fullerton.
Review highlights of the chat below. What did you learn from the June chat? How can you encompass a professional and personable brand?
Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.
How can you enhance your current role by building upon previous experiences? What are ways PRSA can serve you as a new professional?
Learn more about PRSA and the PRSA New Pros Section at www.newpros.prsa.org. PRSSA members can receive free PRSA New Pros Section membership with promo code AM14 when you join PRSA as an associate member.
This month, we’re celebrating Transitions Month as we will mainly focus on the important transition from PRSSA to PRSA. We will also be discussing professional transitions too.
One event is our Twitter Chat on May 15 at 9 p.m. EST with @PRSA and special guest Joe Cohen, the PRSA National Chair. During the chat, we will be asking questions that address several facets of the transition process including tips for starting your first full-time job, ways to continue learning & evolving your skills/knowledge and questions around PRSA.
We’d like to thank everyone who participated in the March #NPPRSA Twitter chat focused on crisis communications planning. We discussed what is required for any thorough crisis communications plan, which departments to include and how to prepare employees.
Specifically, we’d like to thank Valerie Merahn Simon, senior marketing executive and Director of Marketing Communications for Plymouth Rock Assurance. She is also the co-founder of the #HAPPO and #PRStudChat Twitter chats.
Review highlights of the chat below. What did you learn from the March chat? How can you plan for unanticipated events for your brand? What methods can you use to prepare co-workers and executives for dealing with the public? Who can you collaborate with or who should you include in a crisis plan?
We’d like to thank everyone who participated in the February #NPPRSA Twitter chat by discussing the opportunities and challenges of real-time marketing. This month we discussed ways that brands can be authentic when engaging in real time and also addressed some the of risks that can come with real-time marketing.
Specifically, we’d like to thank our two special guests for February: Adam Naide and Ken Burbary. Adam Naide is the Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and Social TV. Ken Burbary is the Chief Digital Officer at Lowe Campbell-Ewald. Ken has over 20 years of marketing experience with a focus on digital for Fortune 500+ brands.
Review highlights of the chat below. What did you learn from the February chat? Should brands attempt real-time marketing? Is it worth the risks? How can brands authentically engage with consumers?
Amy Bishop works in digital PR and marketing for DigitalRelevance, a content distribution and promotion agency. She is also Social Media Co-Chair for the PRSA New Professionals Section. Read her insights on customer experience and social business on her Marketing Strategy blog. Connect with Amy through Twitter, Pinterest or Google+.