We’d like to thank everyone who participated in the February #NPPRSA Twitter chat by discussing the opportunities and challenges of real-time marketing. This month we discussed ways that brands can be authentic when engaging in real time and also addressed some the of risks that can come with real-time marketing.
Specifically, we’d like to thank our two special guests for February: Adam Naide and Ken Burbary. Adam Naide is the Executive Director of Marketing for Social Media at Cox Communications, where he leads overall strategy for the company’s social media presences including fan engagement, customer acquisition & retention, social commerce and Social TV. Ken Burbary is the Chief Digital Officer at Lowe Campbell-Ewald. Ken has over 20 years of marketing experience with a focus on digital for Fortune 500+ brands.
Review highlights of the chat below. What did you learn from the February chat? Should brands attempt real-time marketing? Is it worth the risks? How can brands authentically engage with consumers?
Amy Bishop works in digital PR and marketing for DigitalRelevance, a content distribution and promotion agency. She is also Social Media Co-Chair for the PRSA New Professionals Section. Read her insights on customer experience and social business on her Marketing Strategy blog. Connect with Amy through Twitter, Pinterest or Google+.