We’d like to thank everyone who participated in the December #NPPRSA Twitter chat to close out 2013 by discussing what trends will be most important in 2014 and how we can leverage these in the public relations industry. We would also like to thank special guest Jay Baer, founder of Convince and Convert and author of The New York Times bestseller “Youtility,” for joining in and providing excellent insights.
Join us again for monthly #NPPRSA chats in the new year. Stay tuned for date and time announcements.
Review highlights of the chat below. What did you learn from the December chat? What trends will be significant for public relations in 2014? How can we best utilize these for strategic content marketing? Will PR need to incorporate sponsored or targeted messaging?
Lauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.