Gain A Competitive Edge with International Experience: Part 2

Image credit to

Two weekends ago, I had the opportunity to attend the Go Global Expo in Boston, which was produced by Verge Magazine. This event was targeted for anyone who is interested in either working, studying or volunteering abroad. I have always set a long-term career goal to work abroad, but as I enter the early stages of my career, I have also considered other options, such as completing my master’s degree, interning, or volunteering in another country.

Gain A Competitive Edge with International Experience: Part 1

This is a part of our month-long participation in PRSA Diversity Month

I wasn’t just bit by the travel bug at an early age; I was rather infected. I first got my peek of the world outside of the U.S. when I visited my family in South America. Later on, I participated in short trips to Europe with my high school and university. Though, it was not until my experience of studying abroad in Spain last spring that really triggered my desire to live and work abroad.

Image credit to UCLA

Book Review: Thrive

This post is part of The Edge monthly series of book reviews on books relevant to new PR professionals.

downloadFor those who have been considering Arianna Huffington’s book Thrive, it’s worth reading.  Huffington’s book focuses on our society’s ever pressing demands and offers advice on how to handle, these challenges.  The book begins by describing a life changing moment for Huffington personally, providing the reader with the background and inspiration for her book and then continues with four pillars or sections, of well-being, wisdom, wonder, and giving.

Why PR is Essential to Content Marketing

PR and marketing used to be separate. But now more and more of their job responsibilities are starting to overlap.

Image credit to

Go to a well-known public relations or marketing blog, and you’re sure to see something about content marketing. Content marketing is kind of in the spot social media found itself in a few years ago: no one agrees on who should own it.

I won’t go into my thoughts on the topic, but I will say this: successful content marketing can’t happen without some PR. And while not every marketing team needs a designated PR pro, the team’s success depends on having strong public relations skills.

November #NPPRSA Twitter Chat Highlights: Navigating the Future of PR & Marketing

We’d like to thank everyone who participated in the November #NPPRSA Twitter Chat focused on navigating the future of PR and marketing. We discussed the changing role of converged media in public relations and the changing digital landscape.

Specifically, we’d like to thank Michael Brito, Head of Social Strategy at WCG, a W2O Company, Shonali Burke, President & CEO of Shonali Burke Consulting and Sarah Evans, President of Sevens Strategy, for contributing to a great discussion about the future of our industry.

Join us again in December for our next #NPPRSA chat.