PRSA New Pros: The Gift of Ongoing Education

Whether you’re purchasing a holiday gift for a PR friend – or want to purchase a special holiday gift for yourself – consider the gift of ongoing education, networking, and more with a PRSA New Professionals membership!

NPPRSA Triple Play-3 (1)New PR professionals can join PRSA as an associate member for only $60 per year for the first three years of membership as a PRSA New Pro. And, once joined, PRSA New Pros can benefit from a variety of ongoing initiatives and programs, including:

  • Webinars
  • Discounted programming
  • Monthly newsletters
  • Articles and case studies
  • Twitter chats, Google + chats
  • And much more!

So whether it’s a holiday gift – or just to continue your PR education – consider the gift of PRSA with our PRSA Triple Play Membership Promotion!

How to Know When to Leave (or Stay) at a Job

Should I leave or should I stay? When do you really know it’s the right time to move on from a job for something new? A difficult question to answer, but one that many people face in today’s working world. Gone are the days that you are expected to, or want to stay in the same job, in the same workplace, for the rest of your life, but when do you know it’s time to move on and start looking for a new job? Here’s what you should consider.

Is there room for improvement?

The first thing to look at is if there is room for improvement in your current role. Figure out what it is that you like and dislike about your role, and how you could potentially address the dislikes. Often time’s employees are so hesitant to speak up to their managers about their dislikes on the job, when in reality, their managers may be able to help you see a way to make it more enjoyable.

What are your long-term goals?

Next, think through what your long-term goals are. Think about where you would like to be in the next 5-10 years, and what you are going to need to do or learn in order to get you to that point. A good employer will want you to grow with them as oppose to leave for a different opportunity, so by expressing the things you’d like to work on, you could end up with new opportunities that will help you reach your long-term goals. If you don’t see your employer assisting you in reaching these goals, it may be a sign that you should look for one that will.

Can you grow in your current workplace?

Take a look at if there is room to grow within your own organization. Is there a position you can see yourself moving up into if the opportunity presented itself? Is there a chance that you could be promoted within your organization to something you’d enjoy better? In larger organizations this is often a plus, but in smaller organizations, where a higher and better position may not exist, that may be a sign you’ll have to move out of the company in order to move up and forward in your career.

Are you happy?

Last but definitely not least, ask yourself if you are happy in your current workplace. Sometimes it can just be the role you are currently in that’s making you unhappy but the actual workplace is a place you genuinely enjoy working at. Other times you may just be completely over the place that you work, and know that even if you had a different role, you still wouldn’t be satisfied. If there isn’t a chance that you think you could work with your current workplace to improve your role, or move to a position you’d like better—then that’s a sign that it’s time to move on.

Moving on from a workplace that you’ve grown in and are comfortable at can be a tough decision, but in terms of your happiness and your employment, it’s okay to be selfish. If you have grown out of your current career, and don’t see a chance for you to develop professionally anymore, your employers will understand your want to move on to something that is better for you.

Lauren Marinigh is a PR and marketing professional based out of Toronto. You can learn more about Lauren at or on Twitter at @marinighPR.

How to Stand Out in the Sea of PR Pros

PRSA THE EDGE OCTOBERThere’s great news! The economy is looking up for today’s job seekers, but that doesn’t mean companies are just hiring anybody. In today’s job market, tenacity and creativity go a long way.

Employer’s want to know you were productive between the time you graduated and the time you applied to your dream job with their company. They love to see that you are committed to your career and gaining valuable experience independently. After tailoring your resume, updating your LinkedIn profile, going on informational interviews, and actually applying with a compelling cover letter, we often complain that the job hunt is a job within itself. The hustle is real but is well worth it once you land a job you love.

Prepare yourself for job-hunting success by creating a job hunt strategy. This goes beyond updating your online presence and applying to jobs but actually making strategic moves to land the job you want. Think organization. Create a list of companies you want to work at vs. companies you would love to work at. Use this list to prioritize time spent on cover letters and networking. Create a google doc and track the applications you send and the responses you receive. Keep in mind the date you applied and the date you followed up. Did you land an interview or was their no response at all? Log it!

Public Relations is a career that requires constant learning. While you are searching for full time positions, strategically introducing yourself by reaching out to companies you the companies on your “love” list. Share the relevant skills and accomplishments that would add value to their company and why you are interested in working with them. Show your passion by volunteering to assist in a project part time or on a paid contract basis. This is the perfect time to prove that you are an asset to the team.

Set yourself apart from other job seekers by taking on alternative positions that are related to the industry. A great way to gain experience is to serve as a Brand Ambassador at local events. Some of the top brands are represented at local festivals and doing a great job marketing their product is attractive to employers. Have you ever thought about asking your local coffee shop if they need some help with their social media? I mean you’re always there anyway applying to jobs, right? The least they can offer in return is a free cup of joe. Create a Social Media Strategy Proposal for them and if they like it, ask them to pay for you to implement it. If not, you have a social media strategy to add to your portfolio.

What are you doing to stand out from the crowded job market?

i-zthGPGn-XLJasmine L. Kent, a member of PRSA-NCC, focuses on building community through dynamic events and engaging online marketing as a freelance integrated communications professional in Washington, DC. Keep up with her on Twitter at @LoveJasPR or visit 

Transition to the Real World: A New Professionals Guide on the Transition from Student to Young Professional

A recap from the New Professionals session at the 2015 PRSSA National Conference in Atlanta, Georgia.

How did you find your first job out of college? How did you use your PRSSA membership in interviewing?

“I was working part-time as a cashier at my current company. As I was gearing up to graduate in December, I requested an informational interview with my now boss. I presented some ideas to improve/add-on to their current communications plan. He was intrigued and invited me to complete a three-month trial internship. A lot of my experience came from PRSSA activities and internships, so I was able to leverage my membership.”

What has been the biggest challenge transitioning from a student to full-time employee?

“Time management, by far, the hardest part about moving into full-time work is understanding when you should stay late or come in early. As PR professionals, we’re always plugged in and on the go. Don’t get burned out trying to impress the boss that already thinks you’re doing a great job. It’s also important to learn how to balance your extracurriculars. You did this in college and now you are learning to do it with a full-time job. Don’t hesitate to take 6 months to a year off to enjoy some free time. You’re allowed to dictate how much you want to put into your professional organizations.” —JR Rochester

“The initial transition from college to the real world can take some adjusting, but finding the right mentors to guide you can make all the difference.” —Jess Noonan

How did you leverage your PRSSA network for your career and transition?

“When I began my job hunt my final year of college, I made it a point to reach out to PRSSA members that I had met at National Conference, Regional Conferences and at my Chapter. We shared advice and tips we’d learned from our own experiences as well as what we’d heard from speakers and mentors. That kind of help and support was tremendous. Once I was hired, I leaned on PRSSA friends who had graduated one to two years earlier to talk about preparing for the transition. I also leveraged the professionals I had met through PRSSA, too. I told my mentors what type of position I was looking for and they helped me hone how to speak my experiences that highlighted relevant skills. During my interview at Edelman, two senior leaders on my current team knew people in my network, which I found out through LinkedIn mutual connections.” —Brian Price

What has been your biggest challenge as a PR professional?

“Showcasing all of my potential skills. Employers believed that executing social media on a daily basis was what I was solely interested in doing. I had to show them that I was interested in traditional PR, media buying and media direct relationship building, as well. It’s important to lay out all of your skill sets on the table when you enter the job and also communicate what you’re interested in learning more about. Staying organized and not being afraid to ask for help are two things that can help you better transition from student to a PR professional.” —JR Rochester

How did you build relationships at your first job?

“Ask questions. Take time to connect with people who aren’t in your department. If you’re short on work at the beginning, ask your boss if you can help with other tasks or suggest potential projects you’d like to research. Showing initiative goes a long way with a lot of people.” —Hilary Jurinak

Why did you stay involved with PRSA? How did you find a way to be an active PRSA member?

“I joined PRSA Chicago after months of attending events and seminars. I waited to join the Chicago New Pros board until I had a better understanding of the Chapter. I am now the Chicago Chapter’s PRSSA liaison, which is a role that is very comfortable for me.” —Brian Price

What advice would you give to your 21-year-old self?

“Challenge yourself to keep up with as many peers and professionals in your network as you can. Stay formal as much as you can, but also remember to relax. Visit Hilary and me in Chicago and we’ll connect you with peers that work in your similar interested fields.”

“Looking for a job can be a lot of fun. Find what you’re most passionate about and turn that into a career.” —Hilary Jurinak

“Be yourself. Employers love creativity and seeing what you’re fully capable of. Stay confident and your character will shine.” —JR Rochester

“Don’t get too caught up in the day-to-day and always try to look at the larger picture. Particularly, keep in mind where you want to go with your career and how what you’re doing today impacts your tomorrow.” — Jess Noonan

Connect with Brian, Hilary, Jess, and J.R. online!

Join New Pros at the PRSA International Conference!

Are you attending the PRSA International Conference this November? Lucky you! Not only will you have the chance to learn from some of the leading industry professionals, but you’ll have a chance to get one-on-one time with the PRSA New Pros group, too!

We’ll be hosting some exciting sessions at the conference this year, and we’d love for you to be part of them. If you’re unable to attend the conference in person, join the New Pros conversation online with the hashtag #NPPRSA.

Lucky enough to attend? Here’s how to join us for our exciting PRSA ICON New Pros event!

  • WHAT: PRSA New Professionals Meet and Greet – Join us for some networking, an update on the section and advice from senior PR professionals.
  • WHERE: Marriott Marquis, Room L 402
  • WHEN: Sunday, November 8, 11:00am – 12:00pm
  • QUESTIONS?: Reach out to

Here are two other events that will be happening in the Atlanta area that week, too:

See you soon, New Pros!