PRSA 2014 International Conference Highlights

This year, the PRSA International Conference was in Washington, D.C. and a few members of the PRSA New Professionals Section executive committee and members of the Section overall were in attendance to give a recap and highlights.

Here are a few key insights shared to #PRSAIcon throughout the conference:



What was your favorite part of this year’s PRSA International Conference?

Why Training for a Half Marathon Will Make You Better at Your Job

Image via Thorpe Triathlon

Image via Thorpe Triathlon

I was skeptical at first, too. Running for anything besides the mall during a scarf sale wasn’t something I previously enjoyed, let alone dedicated my precious free time to. But when someone made a bet that I couldn’t run the entire Great Wall of China Half Marathon, I accepted the challenge and got my butt into gear. And after successfully running two half marathons this year, this is what I’ve found:

Image via Thorpe Triathlon

1)   Distance running improves your time management.

Top Tips for First Time Conference Attendees

2014Conf504 x 275

The PRSA 2014 International Conference “Leading the Way. A fearless future for PR” is less than a week away, October 11-14 in Washington D.C.!  If it’s your first time attending PRSA Icon here are some tips from previous first-timers (and New Pros committee members) to help you prep and get the most out of your experience:

151f848Hilary Jurinak, Binny’s Beverage Depot

  1. Perfect your intro. What do you do? Where are you from? Agency or corporate? You are going to hear these questions more than you can imagine. Have a 30 second intro ready as it’ll help when you’re looking to network with many individuals.

A New Pro’s Guide to #PRSAICON in Washington D.C.

403 x 403(1)The annual PRSA International Conference is just a few weeks away from October 11-14 in Washington D.C.! The theme this year is “Leading the Way. A fearless future for PR.”

You may be so busy meeting up with old PRSSA and PRSA friends or old colleagues that you might not have time to plan out what sessions to attend once you get there. The time to check out and plan out sessions is now.

To start, there are five tracks you can follow, which include:

  1. Integration
  2. Tools and techniques
  3. Specialization
  4. Strategy and Measurement

Five Visual Tools for Artistically Challenged PR Pros

We’re all well aware that visuals are an absolute must for social media right now – and they should be. Visuals help PR pros tell stories and engage with audiences in an entirely new way.

But, if you’re like some PR pros, graphic design is not your forte. Trust me, my art skills stop at stick figures so I’m right there with you.

That’s why I’ve added some of the latest online design platforms to my PR toolkit. Here are five free design tools you should consider adopting, too.

Image via TechCrunch.

Image via TechCrunch.