prnewpros

As new PR pros we are familiar and comfortable with using social media tools. But we also understand that it’s not all about knowing how to post a Facebook or Twitter update. How can we reach audiences in a way that delivers results, and proves the business value of social media? What’s the best way to authentically engage with customers, clients and key influencers?

During our free brown bag teleseminar next Friday, Sept. 10 at noon EST, we will explore how to effectively leverage our fluency in social media into online business communications.

If I were a betting woman, I’d say my experience as a new professional in the healthcare industry is similar to other New Pros’ positions out there. The skills we use are generally the same—they are just applied in a different way.

Two words: development and networking. This is what we as New Pros stand to gain by participating in International Conference this October 16-19 in Washington D.C. And if you register by next Friday (August 27) you can get this at the saver rate, i.e. $200 less.

(Now, I’ll be honest with you, you might find this to be too expensive to pay out of pocket, but other New Pros have attended conference in the past by asking their boss to foot the bill. If you’re interested in telling others how you convinced your boss to send you to IC or you have questions for those that did, join the discussion on our eGroup page.)

In “Crush It! Why now is the time to cash in on your passion”, Gary Vaynerchuk sets up an ambitious 12-item to-do list to accomplish within less than 200 pages. Last week, we talked about “What real hustle looks like”, but this week I want to talk about a different theme: Personal Branding.

Branding

Personal branding is a topic of interest to New Pros especially as we try to gather the quality and quantity of experience that will help us achieve our career goals. But, as Vaynerchuk indicates, personal branding is not just appearances and image.

You voted, and we responded! For the last selection of our summer book club, we’re talking about “Crush It! Why now is the time to cash in on your passion” by Gary Vaynerchuk.

Vaynerchuk’s claim to fame lies in the fact that he used social media and the internet to turn his family’s <$10 million liquor store into a $50 million business in 8 years, and  he did it all during those years immediately after college.

If you’ve ever seen Vaynerchuk speak (he’s been speaking at countless events as well as TED), you know the guy has a deep, well-expressed passion. That passion explodes through “Crush It!”, making the book an entertaining, motivating, and quick read.