Five Tips to Help Simplify Your Social Life

As young PR pros, social media has grown into our everyday routines, used as a tool for both Don't stress out. Breathe.personal and professional use. With social media growing ever so rapidly, it is sometimes hard to keep up with the constant changes and advancements.

Producing engaging content and adhering to guidelines to make sure your post gets as much traction as possible can be overwhelming. Thankfully, there are ways you can simplify your social life on both a personal and professional level.

1. Maintain your online presence. Follow people on Twitter, clean up your Facebook, update your LinkedIn, and keep your profiles public – these are the easiest ways to be found via social media.

Five lessons from the NBA’s Instagram

5 Lessons from NBA's InstagramFirst and foremost, let me say that this blog post will not include recommendations on the number of hashtags to use when posting for a client or brand. We can all agree that’s common sense by now, right?

Consistently the NBA’s Instagram account ranks above its counterparts (NFL, MLB, etc.) using video as ranked by AdWeek’s weekly chart. As a result, I decided to investigate what lessons social media managers (especially new pros handling social accounts!) could learn from the NBA’s Instagram presence and implement into their own strategies for clients.

#ThrowbackThursday with Heather Whaling

Heather w PhoneEditor’s note: This is the second post in our monthly #ThrowbackThursday series, which features a prominent, successful PR pro taking a look back and sharing tips from his/her days as a new pro. 

Are you following Heather Whaling on social media? You should be. Consistently making her way onto “Best PR Pros You Should be Following” lists on PR News Cision and The Muse - just to name a few - Heather is making her mark on the social media industry.

February 2015 Twitter Chat Highlights: Humanizing Brands with Responsive Digital Strategies

Twitter Chat SquareWe’d like to thank everyone who participated in the February #NPPRSA Twitter chat to start off 2015 by discussing ways to have a well-balanced digital strategy. We would especially like to thank David Armano, Global Strategy Director at Edelman Digital for joining us and sharing insights, case studies and words of wisdom.

Join us again on March 18 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the February chat? How can you make sure your brand is creating value while also being responsive? What can you do to present a really strong brand image online?

How To Put Your Best PR Face Forward

As young PR pros, social media is a tool we use every day. We revamp our clients’ plans, update them on best practices and research the new tactics.

Putting Your Best PR Face Forward

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But, how often do we invest time in maintaining and regularly updating our own personal profiles?

When you consider all of the tweaking, posting, researching and revamping that can be done it seems as if a limitless amount of time could be devoted to personal social media. But let’s face it – we don’t have limitless hours in the day so keeping profiles up-to-date can seem daunting.