Four Social Media Challenges for the Young Professional

Growing up in the whirlwind of social media, many young professionals find this area as one of their specialties. It’s almost inevitable that in today’s industry you’ll be involved with social at some point in your career. However, even if you rock at social media, there’s hurdles you may face as a young professional when dealing with execs, clients or the business side of the company.

Here’s some of the challenges of working on social media and steps to finding a solution:

What’s the ROI?

Notes from the Road: 3 Things I Learned on Path to a Career in PR

Beginning a career in public relations can be quite a daunting prospect. There is no point-by-point roadmap to direct you on the way to professional success, and you will encounter plenty of obstacles along the way. I found myself in the hectic world of the “entry-level” after graduating college in May 2013; and now as I prepare for the next step in my career, I can think of a few pieces of advice that I have picked up along the way:

1) Be open to whatever comes your way, and be ready for some hard work.

How to Design Your Office to Support Your PR Activities

Spending a vast amount of money on PR campaigns can make good sense if by doing so you are able to establish and maintain a desirable public image that helps to attract new customers and to retain old ones. However, it is not an activity that should be carried out in isolation, but rather something that should form part of an overall marketing strategy, including the interior design of your corporate headquarters.

Image Credit: Legozilla, license (click for source)

Back to School?: 5 tips to surviving graduate school as a working professional

As the use of social media and web-based PR tactics grows, current public relations professionals may consider earning a master’s degree to keep up with current trends. Working a full-time job and managing a home life can be challenging enough, so is it possible to add graduate school onto your plate and survive? It is. Here are a few tips to make the process more manageable:

1. Do your research.

How to Leverage Freelance Work to Boost Your Career

Freelance-homeIt seems all too often that young professionals get so focused on advancing their status that they forget to explore other, alternative career development options outside the traditional ladder.

Freelancing is one of these alternatives. When approached properly, it can yield benefits to your life such as expanded opportunities, diverse experience and extra income.

Here’s how to leverage freelance work to boost your career:

Pick a Focus

To get started, select a specific skill that you’re particularly passionate about and talented in. This will empower you to not only best serve your future clients, but to get those clients in the first place.