Just a mere few years ago, a resume was one of the only things a recruiter had access to in order to gain insight into an applicants background, experience and overall personal brand. Well those days are over.
Now a quick Google search can reveal your online footprint – the blog you write, comments you’ve left, your Facebook profile, tweets, pictures you’re tagged in, events you’ve attended, and the lists goes on. It is now more important then ever to be as strategic with you online presence as you are with your resume. Everyone should be asking themselves, “Have I positioned myself well online?”
To help us determine how, when and where to join online conversations, while maintaining our professional credibility, we’ve invited fellow New Pro member Lauren Fernandez to share her secrets to becoming an online influencer during the New Pros webinar “Build a Thriving Online Brand for Yourself,” Wednesday, June 16, 2010 from 2 p.m. – 3 p.m. EST.
Lauren Fernandez is an account executive at Moroch | PR, and specializes in social and traditional media relations strategy, working exclusively with the energy sector. In the past, she has worked extensively on behalf of clients across a variety of industries, including health care, motion pictures, technology and higher education. Lauren’s public relations and social media blog “LAF” was awarded “Best Up-and-Coming Blog” at the 2009 PR Reader’s Choice Blog Awards. She is a co-creator and moderator of the popular #u30pro, an ongoing Twitter conversation focusing on professional insight and bridging the generation gap. Connect with Lauren (@CubanaLAF) on Twitter.
For the cost of this event, PRSA members will receive a free New Professionals Section membership (a $20 value). This membership will expire at the time of your PRSA National membership renewal.
For more information or to register, click here.