Summer Book Club: June Selection–Putting the Public Back in Public Relations

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Just because summer will officially begin this month and vacations take center stage doesn’t mean we should all take a break from learning. June starts our annual Summer Book Club on the PRSA New Professionals Section blog, and the first book selection has been made!

When you’re on your way to the beach or sitting in the car or plane, make sure you grab or download a copy of “Putting the Public Back in Public Relations” by Deirdre Breakenridge and Brian Solis. At the end of the month, we’ll have a recap of the book along with discussion around the key takeaways. You may even see these topics appear in our monthly #NPPRSA Twitter chat!

See how describes “Putting the Public Back in Public Relations”:

Forget the “pitch”: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the “public” back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR’s Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future. Best of all, you won’t just learn how to add value in the Web 2.0 world: You’ll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.

I’ll be reading on my Kindle with you. We hope you join us for another lively discussion on the New Pros blog this summer!


Heather SliwinskiHeather Sliwinski is an account executive at KemperLesnik, a Chicago-based public relations agency, providing media relations and social media services to a variety of B2B clients. She has held positions in marketing and event planning for corporations, nonprofits and higher education. She earned a bachelor’s degree in journalism and mass communications with an emphasis in strategic communications from the University of Wisconsin-Madison. Sliwinski is the blog co-chair and chair-elect for the PRSA New Professionals Section. Feel free to connect with her on LinkedIn or Twitter.

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  • Maureen

    This sounds great! is there a way to easily follow this blog so we can follow along/ participate? I don’t see an RSS or anything and I don’t want to miss out.

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  • Heather Sliwinski

    Hi Maureen-thanks for reading along! We will be posting a discussion on the blog at the end of the month. Make sure to check Twitter (@PRSANewPros) and our PRSA New Professionals Section LinkedIn group and Facebook page for alerts when the post is live. Deirdre Breakenridge, the author, will also be joining us for our next monthly #NPPRSA Twitter chat on July 11 to keep the conversation going. Hope to see you there!

  • Samantha Cepican

    Hi Heather! I’m new to the blog format. When/where will our conversation be on the June book? Again, amazing idea!

  • Heather Sliwinski

    Hi Samantha–we should have a discussion post on the blog shortly. Thanks for reading along!