ICON 2020: Offerings for New Pros

PRSA’s international conference is going virtual this year, and that means it’s more affordable than ever for new public relations pros to attend. Forget the travel fees and business cards — all you need to attend ICON 2020 is a reliable computer, a clock set to EDT*, decent internet and your event registration.

From Oct. 26 through Oct. 29, attendees can expect to learn from educational offerings, virtually explore exhibit halls and network with professionals from all over the world.

Not sure where to start? Here are our top, relevant offerings for PRSA New Pros to attend.

Day One: Oct. 26

After attending the 10 a.m. ICON Orientation to make the most of your virtual experience, hop on over to the 11 a.m. Opening General Session. ICON’s keynote speaker, Jon Meacham, is described as “one of America’s most prominent public intellectuals.” Listen in to find out why.

After that, join The Future Is Now: Recruiting, Retaining and Developing Future PR leaders From Millennials and Generation Z with our very own National New Pros Committee Membership Chair Landis Tindell! He’ll share insights about New Pros with co-speaker Eric Wilson.

At 1:30 p.m., check out Exploring Advocacy, Activism and Related Trends (And What They Might Mean for Your Organization) as you consider how businesses are responding — and which ones you want to work for in the future. 2:30 p.m. begins Navigating Through Crisis With Confidence: Lessons in Crisis Management From COVID-19, which promises to share timely lessons learned.

Attend CCO Therapy: Tips, Tricks and Advice for New (and Aspiring) Communications Leaders at 3:30 p.m. for best leader practices and consider meeting a few industry veterans at the Opening Night Reception from 6 p.m. to 7 p.m.

Day Two: Oct. 27

The second day of ICON kicks off with Carolynn Johnson, chief executive officer of DiversityInc Media LLC and today’s keynote speaker taking the (virtual) stage at 11 a.m. Next, Bridging the Integration Gap: How Communications and Marketing Can Work Together to Create a Unified Brand Strategy will give real collaborative insight into how you’ll work with Marketing as a public relations pro at 12:45 p.m., though you may consider skipping out early to attend the Silver Anvil Awards at 1:45 p.m. and get a close look at what we consider exceptional work.

Humanizing Communications: How To Create Thoughtful and Inclusive Narratives at 3:30 p.m. focuses on incorporating diverse voices and recognizing unconscious biases. After that, the schedule is wide open for you to attend the Diversity & Inclusion Celebration: Transforming the Landscape event taking place at 6:30 p.m.

Day Three: Oct. 28

Keynote speaker and author of How to Lose the Information War, Nina Jankowicz, will open ICON at 11 a.m. What Every PR Pro Needs To Know About SEO prepares New Pros at 12:30 p.m. with ways to boost search engine optimization. Attorney and keynote speaker Lata Nott is known for sharing insights relating to the freedom of expression and internet speech policy, and will be speaking at 1:30 p.m.

3:10 p.m. reveals many relevant sessions for New Pros, but we think the most promising is Grace Under Pressure: Balancing Human Dignity With the Media Frenzy Around the Coronavirus. Not only will it center on COVD-19 crisis communications, but it’ll specifically tackle tough topics like neutralizing hostile audiences in the heat of the moment and dealing with “fake news” in real-time.

Sessions that look ahead often provide inspiration for our own day-to-day (especially as new professionals who may not have much experience to draw on), and The Future of PR: Today’s Trends That Shape the Profession of Tomorrow at 4:10 p.m. does just that.

Next is networking! If that’s an area you struggle with, never fear — you can easily mix and mingle at the Expo Hall Exhibitor Reception and Virtual Happy Hour. Don’t be afraid to jump into public and private chat rooms from 5 p.m. to 6:30 p.m.

Day Four: Oct. 29

Our final keynote speaker features Laurie Garrett, an award-winning science writer and author speaking at 11 a.m. The Upside of Downturn: Unlocking the Hidden Benefits of Crisis at 12:30 p.m. offers opportunities to prepare before a crisis (and explains why crisis comms is nothing to run away from).

At 1:30 p.m., Insights on Inclusion: Addressing Covering and Imposter Syndrome in the Workplace tackles very real problems for New Pros and discusses why there’s always room (and a need!) for inclusion in the workplace. A Candid Conversation on the Impact and Challenges of COVID-19 to Hospitals, VA and Health Insurance Providers will feature a panel at 2:30 p.m. with four guests talking about very real public relations challenges they continue to face in the time of COVID-19.

Whether you’re on the hunt for a job or have already secured one, Strategically Developing and Promoting You, Your Image and Your Career: A Career Action Plan Workshop at 3:30 p.m. will offer best practices for navigating your career. The final event takes place at 4:30 p.m., and Finding Resiliency for Your Membership and Yourself During a Pandemic is a great way to end ICON with the confidence and information you need in 2020.

Now that you’ve seen our recommendations, take a look at ICON’s full schedule yourself to make sure you don’t miss any sessions that may better pique your interest. Every offering available on the schedule has been hand-picked by PRSA, and will only benefit you to attend. The sessions listed here may be best for New Pros just getting started, but only you can decide which events will specifically benefit you most.

See you at the conference!

*All listed times represent Eastern Daylight Time (EDT)

New Pros Chapter Spotlight: PRSA Colorado

PRSA Chapter: Colorado
Location: Greater Denver Area
Chair(s): Dani Row and Bailey Gannett

Tell us about your New Pros group:
We’re a dedicated group of new professionals (a mix of young pros, professionals in the midst of career change, and those looking to stay sharp on PR trends). Our group gets together about once a month for happy hours, panels, professional development workshops, and more to help cultivate our PR skills and provide a network where we can all come together to collaborate.

How many members do you have?
We have around 100 in our email list, but around 30 active members.

What kind of programming have you put together for New Pros?
Monthly (or bimonthly) happy hours; events vary from casual networking happy hours after work to more refined events with local industry experts/professionals; twice a year we host larger events to help professionals (both PR and non-PR are encouraged to attend) where we offer an added incentive like a new headshot for LinkedIn, resume critiques, or mock interviews.

How does your group fit into the bigger picture of the chapter?
We work closely with our chapter’s communications committee to promote our events and to encourage our membership team to attend events to talk about the benefits of becoming a PRSA member.  Our group also acts a pipeline to funnel in those who have expressed interest in PRSA but have not yet committed fully to joining the organization. The New pros events are a friendly, top of funnel type of event that encourage participation from all who have even a remote interest in learning more. We often help with converting PRSSA students over to PRSA members. We also work with the Finance team on budgets (when applicable) and work with a liaison, someone who serves on the Board and can serve as the NP representative at monthly Board meetings. Oftentimes, we rely on PRSA Board members or seasoned members to help with larger events to serve as resume critics or mock interviewers.

What resources do you provide for New Pros?
Expert advice from respected members of the PR community and tips on all things PR (social media, media relations, community relations, crisis communications). Members of the NP group who are regulars get the added benefit of becoming friends with other members and using the time to network with other members for job opportunities or relationship-building

What do some of your members see as the benefit of being a part of the bigger New Pros group?
Our members utilize the New Pros group to gain industry insight on trends and knowledge, collaborate with both young and seasoned professionals, and develop professional skills necessary to propel forward in their careers.

How do you engage and recruit New Pros?
We often engage and recruit new professionals through our PRSA Colorado social media channels, through our personal social media channels, during regular PRSA chapter events and through active recruitment with local universities and their respective PRSSA chapters.

What advice do you have for New Pros for using PRSA to their best advantage?
Get involved! Joining a committee or even serving on the Board or as a chair allows you to build your network of industry professionals—you never know when this will come in handy.

Find what interests you. Not every group is the right fit for every member. Go to a few different group events and see what feels right. Once you’ve found one (or more) you like you can dedicate your time to getting more involved.

Many times, members get discounts for events outside of the NP like luncheons. Being a member certainly has its perks—and a financial gain is certainly a big one.

Contact Us!

Dani Row and Bailey Gannett are co-chairs of PRSA Colorado’s New Professional Section.

Dani Row
Dani graduated with a bachelor’s degree in public relations from Kansas State University in 2012. She is currently a public relations manager with Velocity Global, LLC, based in Denver, Colorado.
Email: danirow@velocityglobal.com

https://www.linkedin.com/in/danirow/

Bailey Gannett
Bailey graduated with a bachelor’s degree in strategic communication from the University of Colorado Boulder in 2018. She is currently a communications specialist with Cherwell Software, based in Denver, Colorado.

Email: bailey.gannett@cherwell.com

https://www.linkedin.com/in/baileygannett/

One Mentor is Not Enough – Build a Board of Directors

There is no such thing as an ideal mentor.

That’s an idea it took me a long time to understand. Every person I had heard speak about mentoring spoke about their mentor as if he or she were a omniscient fairy godmother guiding them through life.

I tried finding that one person who would guide me through the ups and downs of my career, imagining teachers and professionals I admired as that go-to person, trying out formal mentoring programs to no avail.

Then I heard a take on mentoring that completely changed the way I looked at it – the idea that everyone should have their own personal board of directors filling that role of mentor and advisor.

It took a while for the ideas to stick, but when it did, it made so much sense. I don’t depend on just one person for advice in any other area of my life, why would I expect one person fill that need professionally?

Like an organization needs a board full of people from different backgrounds with varied experiences and perspectives, so too do professionals. No lone person will have had the same exact experiences you will, so having a pool of trusted advisors will help you grow and develop in a variety of situations.

For your board of directors to be effective, your group needs to be varied. Having two people whose careers and lives mirror each other won’t necessarily be the most helpful to your development. Look for people in your life and your network who fill roles like:

  • Someone who’s career you admire
  • Someone who’s experience is similar to yours
  • Someone who is in your field, industry or niche
  • Someone who is not in your field, industry or niche
  • Someone who is at your experience level
  • Someone just a couple steps ahead of you experience-wise
  • Someone with a lot of experience
  • Someone who will help connect you to others to grow your own network

You don’t need to fill out your board of directors all at once – that will happen over time. You do need to make sure there is variety in who you’re approaching for advice, though. It may seem like quite an undertaking to find people, but I’m sure if you take a good look at your own network, your board of directors will begin to take shape.

Looking amongst your own circles makes a lot of sense when you think about it. For a mentorship to be successful, there needs to be trust, common values and common interests. A mentor needs to be someone you respect and with whom you mesh, so looking to people you already have a connection with is a great place to start.

If you feel there’s little variety in your network, try casting your net just a bit wider to your PRSA chapter, your alma mater’s alumni network and your network’s network. Asking to connect with strangers becomes a bit easier when you already know you have something in common.

One-on-one coaching like a traditional mentoring relationship may work for some, but it’s not the only way. Like any other relationship, a mentorship should grow and change over time. Being mentored is an ongoing process, not an accomplishment or item to check off along your career path. It’s something that takes work, time and dedication. And much like other things in your life – your relationships, your professional development, your own well-being – you get out of it exactly what you put into it.

Looking to learn more about building a successful mentoring relationship? Join us as we partner with the College of Fellows for Supercharge your career: How finding or being a mentor can transform your professional development, a webinar to discuss the ins and outs of mentoring. Register now.

(P.S. The first draft of this post contained an ode to my own personal board of directors –  a zany group of professionals who have helped guide me through my career. While everyone should have their own board of directors, no two groups will ever be identical and I think it’s important for everyone to find what works for them. They know who they are and know how deeply I value them. However, the story of how our paths have crossed is one I’m always happy to tell to anyone who asks.)

Image uploaded from iOSIn her fourth year on PRSA’s New Professionals Section’s executive committee, Robyn serves as 2019 chair. She’s a native of southern New Jersey and currently resides in Washington, D.C., by way of Pittsburgh and South Carolina. Robyn currently works for Airports Council International – North America (ACI-NA), a trade association representing North America’s airports, and holds a bachelor’s degree in Public Relations and a master’s degree in media arts and technology, with a focus on creative media practices, both from Duquesne University. She likes to spend her spare time cooking, reading, exploring, crocheting and spending time with her tail-less cat, Izzy. Learn more about her on her website or find her on Twitter & talk to her!

New Year, New Job: Tips for Acing Your Job Search

As the year is winding down and a new one is just over the horizon, this is the time of year many of us spend in reflection. As you’re taking an objective look at what you’ve accomplished in your career over the last 12 months and where you’d like to take it in the next 12 or more months, you might come to the conclusion that it’s time to move on to something new. If you’re ready to search for your next adventure, keep reading for tips to make it a successful search.

  1. Have an idea of what you’re looking for in a job

Early in your career it’s easy to resort to the “see what sticks” approach when you’re looking for a job, particularly if you’re feeling desperate to get out of the job you have. Whatever you do, don’t let yourself get to that point of desperation before looking for a way out.

Now that that’s out of the way, here’s my argument for why applying to anything and everything is a bad idea: This early in your career, you should be focused on searching for jobs that do two things for you – strengthen your existing skills and help you learn and develop skills that you don’t have yet. Think about what you like about your current job and your strengths and keep those front of mind as you’re sorting through job descriptions and applying. If you’re spending time searching through generic “public relations” or “communications” results, opening, reading and applying to most, if not all, you’re wasting a lot of time. Focus your search on things you’re actually interested in and a potential good fit for, you’ll have more success in landing interviews and offers. Every new job you take shouldn’t feel like starting over or reinventing the wheel, but rather building on the career you’ve already begun.

  1. Scour your network

You may not feel like you have enough of a network to dip into when early on in your career. That’s common, but wrong. Think of all the things you are or have been a part of – your university, PRSSA, your sorority or fraternity, other on campus organizations, your hometown, etc. – and start there. Look at alumni of your university, Greek organization and other organizations, and members of your local PRSA chapter for professionals in your field, doing a job you’re interested in or working at an organization and reach out. You’ll find that many professionals – even if you’ve never met them – are more than willing to help young pros get their feet in the door, learn and share their experiences and wisdom. Build your network by making these connections.

  1. Build up your connections before you need them

Speaking of connections… So you’ve found some interesting people in your network and you’re writing that first email to them. “Hi, I’m looking for a job. Can you help?” is not the first email you should send to anyone. Instead, start building your network as soon as you can by cultivating relationships with others in the field. Schedule coffee or informational interviews with professionals to learn more about their organizations, their careers and to ask for advice on landing a job in your city. If you’re meeting for coffee, always, always, always pay for their coffee. It’s the least you can do.

After your meeting, send a quick thank you note or email thanking them for their time and insight. You can also ask them for a follow-up or any lingering questions you didn’t get to ask. A thank you is non-negotiable and should be done promptly for every person who takes the time to interview you or meet with you to help you along in your career. Any time someone spends time helping you develop professionally, make sure to thank them with a quick, personal email or handwritten note, including a particular mention of something specific from the conversation.

  1. Ask for help

You’ve built up relationships with professionals in your network. Now you can ask them for help in your job search, with a couple of caveats. You cannot ask them to get you a job. You can ask them to introduce you to someone in their network. You can ask them for tips on interviewing. You can ask them for some insight into a job you’re applying for at their organization. You can ask them to share jobs with you that they see shared in their networks or that may come across their desks. Whatever favor you’re asking for, you must be direct and specific. Except for asking them to get you a job.

  1. Do your research

As mentioned in #1, knowing what you’re looking for is the key to a successful job search and good, solid research is at the heart of that.  Researching possible jobs will help you to determine what you’re interested in and would be the best fit for your skills. Researching people in the jobs you’re interested in, whether in the immediate future or further down your career path, will help you to nail down the skills you need to build and the achievements you should work towards. Researching the organizations you’re interested in – by scouring their website, scheduling informational interviews and making connections within the organization – will give you insight into the culture and what makes a successful candidate for possible openings, as well as helping you ace the interview when it comes time.

  1. Keep your web presence in tip-top shape

I’m sure you’ve heard this time and time again, but it’s important to make sure your virtual self is an accurate representation of you. You should make a habit of auditing your social media and taking care to make sure you have a place on the web to showcase your work. Think of it as a Spring Cleaning for your virtual presence and do it with each season. When you’re job searching, it’s especially important to make sure everything that represents you is in perfect shape because that’s the first impression most potential employers will have of you, along with your resume.

Finding and landing a new job can be a daunting task, whether you’re a new pro or experienced. Putting your best foot forward and making sure you’re as prepared as possible will help ease the stress and make sure your first job sets your career off to a stellar start.

Image uploaded from iOSIn her third year on PRSA’s New Professionals Section’s executive committee, Robyn serves as 2018 chair-elect. She’s a native of southern New Jersey and currently resides in Washington, D.C., by way of Pittsburgh and South Carolina. Robyn currently works for Airports Council International – North America (ACI-NA), a trade association representing North America’s airports, and holds a bachelor’s degree in Public Relations and a master’s degree in media arts and technology, with a focus on creative media practices, both from Duquesne University. She likes to spend her spare time cooking, reading, exploring, crocheting and spending time with her tail-less cat, Izzy. Learn more about her on her website or find her on Twitter & talk to her!

New Professional Spotlight: Shannon Nicholson

 

Name: Shannon Nicholson
Job Role: Program Director, West Virginia University Office of Graduate Admissions
Education: B.S. Journalism, ’14, M.S. Data Marketing Communications, ’17 – WVU Reed College of Media
Social Media: @shannonicholson (Twitter) and @shannonpauline (Instagram)

How and when did you first become interested in PR and communications?

My first job in the industry was at a small, B2B advertising agency in Morgantown, WV. I was exposed to all facets of marketing: content development, direct email, digital advertising, media relations, social media, traditional media, and website design (to name a few). What I did not know before I started my Junior Account Manager position was the importance of tying campaigns to business goals, breaking down department silos, and utilizing collected data to be relevant and timely. Enter the Data Marketing Communications, fully-online, graduate program. This program allowed me to bridge my interest in the business-side of marketing and my growing expertise in the field.

How did you find internships/jobs?

As a WVU student and alumni, I have an amazing resource at my disposal- MountaineerTrak powered by the Career Services Center. MountaineerTrak was my first line of defense. During my years as an undergrad, the Reed College of Media hired a Director of Student Careers and Opportunities, Eric Minor. Eric’s weekly “opportunity” email quickly became my go-to resource. Eric is the perfect liaison between current students looking for experience and alumni looking to provide that experience as a way to give back to their alma mater.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?

The biggest challenge I have faced in my young career has been introducing new procedures, and strategies from the ground up. In my current role, I assumed that after six months and I’ll be like a well-oiled machine and have already implemented new strategies. I soon realized that implementation would take closer to one year. The next year will be spent analyzing, and the following year will be about growth and optimization. It is hard not to get ahead of myself and want to be at year three, today! Really, the biggest challenge is not trying something new, it is pacing myself to check one step off the list at a time. Devoting 110% to each step without getting ahead of myself and potentially losing sight of details that could later derail all that the team has worked towards. Slow and steady wins the race.

What has been the most valuable thing you have learned through classes or experience?

Differing experiences, bring perspective. In my Data Marketing Communications cohort, students had varying backgrounds in data, graphic design, marketing, sales, etc. Listening to each other’s viewpoints helped the entire cohort approach problems with an open mind.

What has been the best piece of advice you have received?

You won’t know unless you try.

Do you have any advice for future PR pros?

There are a lot of different ways to apply your marketing/PR knowledge. Don’t limit yourself to certain industries or titles. Today, there are more opportunities than ever to be creative with your knowledge.

What do you think is the best benefit of PRSA and the New Pros section?

I think the biggest benefit of the New Pros section is the opportunity for engagement and networking. PRSA boasts amazing partners, and communities for growth and learning. I was particularly drawn to the #NPPRSA Twitter chats. Twitter chats have been a great outlet to informally discuss specific topics with others in the industry. I have found that those who participate want to engage and share. Even simply reading through threads has helped open my eyes to areas outside of my expertise.

Is there anything you wish you would have known before starting your career?

You will never stop learning. When you think you know enough, there is always more. It is important to be vigilant about the changes within your field.

Tell us a little-known fact about yourself.

I have a Bengal Cat that is about 20 lbs, who acts more like a small dog than a cat.

This New Professionals spotlight is sponsored by West Virginia University. If you are a member of PRSA New Pros and interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.