In these uncertain times, we should support each other. This current situation we find ourselves faced with has forced us to change our way of thinking. While for some of us this change was big, it was not so for others. Even so, it may yet affect your future. I personally believe there are three main factors that are essential to consider if it does: development, reflection and union.
In this post, I will analyze each of these separately so that you may call upon them as we all navigate the unique challenges our new normal creates.
- Development
Using the time that we previously did not have, or simply could not use efficiently, is currently possible as interactions turn virtual and work becomes remote. Being able to learn new things through online courses, webinars, reading or really any type of education is something very beneficial with the additional time you may suddenly have on your hands.
As a Public Relations professional, your career may concern many high-stress, quickly changing and even competitive elements. We should take advantage of every learning tool we can to develop our skills during these times of quiet to make a difference in our field when things inevitably speed back up.
- Reflection
Regardless of how we use our time, there is something we’ve been given in this situation: a pause.
This pause can be long or short depending on the situation. In my opinion, this is the ideal time to reflect. Try to perceive those things that maybe you didn’t see before.
As you reflect, it’s inevitable that one of those thoughts will be about your health. Indeed, health is the most important thing; it’s essential. In regards to this, I believe that we — as communicators — should use our talents to help represent the essential things in life, rather than the superficial. That we should go beyond what people expect from us, and rise above the typical.
More than anything, reflect on the priorities in your own life. Consider what really matters.
- Union
Thirdly, there must be union. Teamwork. Collaboration.
Is it easy? No. And yet teamwork is what solves most of our problems. Consider your own relationships, especially during this particular crisis. You’ve probably had to become very flexible, and maybe pitch — or listen to — more unconventional ideas while trying to navigate the unprecedented restraints we all find ourselves under.
In my opinion, your attitude is the best solution. And by the time this whole crisis is over, it’ll continue to be. Because in the end, an inclusive behavior toward others is always the best solution.
To conclude, I believe that we should remember that self-development, a little reflection on life and some good old fashioned teamwork are three essential aspects to consider — today, and in the future.
Do you agree? Comment below or connect on LinkedIn to share your thoughts.
Facundo Luque is a Young PR Professional from PRSA Argentina on the Communications Sub-Committee in the PRSA Diversity & Inclusion National Committee. He is currently working in an Argentinean public relations agency.
LinkedIn: Facundo Luque