While I may be partially biased as a Burson-Marsteller employee, e pluribus unum provides an accurate and inspiring perspective of the public relations industry, client service, agency life and entrepreneurship to all current and aspiring PR professionals.
Recently described by PR Week as the godfather of modern PR – Harold Burson, author and founder of Burson-Marsteller, candidly speaks to his start in the public relations field and practices that apply to how many of us do our jobs today. The book chronicles Harold Burson’s start as a campus reporter in Tennessee, his coverage of the Nuremberg Trials, his start of Burson Public Relations in New York and joining with Bill Marsteller to create one of the largest public relations companies in the world.
While the book is a memoir focused on Harold Burson’s life and the creation of Burson-Marsteller, the practices and way that he gets into public relations is inspiring for any PR professional. The book gives PR professionals an opportunity to step back and think about the way we approach client service from an agency standpoint and public relations from an industry standpoint.
Jessica Noonan currently works within Burson-Marsteller’s Corporate practice in the New York office, providing strategic communication support to numerous key clients. She is Blog Co-Chair on the New Professionals committee. Jessica holds a Bachelor of Arts in Public Communication and a Bachelor of Science in Business Administration, specializing in marketing from American University. You can connect with her on Twitter @jess_noons.