Professional Development Brown Bag: “Strategists are Made, Not Born: How to Grow into a Strategist, not a Tactician” with Roger Friedensen, APR

PR = positive relationships.

At some point in our educational or professional career, we’ve all heard it, and it’s true. In my young professional career, each of my positions has involved some sort of relationship building. So what?

Becoming a master of relationship building should be at the top of your priority list. Grow into a counselor, not a tactician. Building a successful career isn’t just about tactical skills. It’s about becoming a counselor who can build trusting relationships, gain the confidence of management quickly and reliably and provide the high-level counsel executives want – and for which they’ll pay top dollar.

Industry veterans will share tips and techniques they’ve used to develop dozens of high-performing strategic counselors. You will:

  • Learn proven ways to develop as a strategic counselor.
  • Acquire insights that characterize the best strategists.
  • Learn how top counselors set themselves apart.

This New Professionals Section Brown Bag will be held on Monday, Sept. 10 from 1 to 2 p.m. EST. Remember, it’s free for PRSSA and New Pros Section members! Register here.

Roger Friedensen, APR, president and CEO of Forge Communications in Raleigh, N.C., will host a conversation on becoming a top-tier strategist. For more than 25 years, Friedensen has built an impressive career in public relations, crisis communications, brand management and strategic communications consulting.

 

Elizabeth RhoadsElizabeth Rhoads Greenaway serves the PRSA New Professionals Section Executive Committee as programming director and chair-elect.