We’d like to thank everyone who participated in the
March #NPPRSA Twitter chat.
Specifically, we’d like to thank our co-host for the month,
YouTern and their #InternPro chat for joining us.
Join us again on April 11 at 9 p.m. ET for the next #NPPRSA Twitter chat.
Review highlights of the chat below.
What did you learn from the March chat? What do you value in a personal brand? How do you identify and use your unique value in marketing yourself to others?
[<a href=”//storify.com/prsanewpros/march-2013-twitter-chat-recap” target=”_blank”>View the story “March 2013 Twitter Chat Recap” on Storify</a>]<br /> <h1>March 2013 Twitter Chat Recap</h1> <h2>This is a recap of our first #NPPRSA Twitter chat of 2013, "Personal branding vs. personal marketing." For this chat we collaborated with YouTern’s weekly #InternPro chat.</h2> <p>Storified by <a href=”http://storify.com/prsanewpros”>PRSA New Professionals</a>· Tue, Mar 05 2013 10:19:26</p> <div><b>Q1: Agree or disagree& why? “What you say about you is marketing. What others say about you isyour brand.” </b></div> <div>A1: Agree! In the digital world, you don’t own your brand–others do. #npprsa #internproHeather Sliwinski</div> <div>A1: Agree! Any message isn’t really sent until someone receives is, so how people decode your marketing messages decides your brand! #NPPRSAAllie Lawler</div> <div>A1: Marketing = actions. Brand = perception. #npprsa #internproAlexa Tomey</div> <div><b>Q2: Too many begin brandingbefore we know what we’re selling. How do we identify our brand’s unique value? </b></div> <div>Q2: Yes b/c we try to be a ‘jack of all trades’ yet a master of none. Passion + Skill + Talent = brand’s unique value #internpro #NPPRSAStephanie Morales</div> <div>A2: I find the best ideas come with original story of why the company was started in the first place. Passion should fuel branding. #NPPRSABethany Parry</div> <div>@PRSANewPros #NPPRSA Q2: I think branding needs to be based on research that determines a need in the market and creating our unique nicheSarah Bell Huff</div> <div><b>Q3: Marketing/PR pros know their audience – and market directly to them. How can we do that with our brands? </b></div> <div>A3: Live your brand and your brand will live through you. #npprsa #internproAlexa Tomey</div> <div>A3: Core brand is You. Like shoes, you put on the pair best for the event (audience). #InternPro #NPPRSADeb Babbitt</div> <div>A3: Figure out what you want, then target your networking, research and social activity around it. #npprsa #internproHeather Sliwinski</div> <div><b>Q4: How can you tell when you’re effectively branding for thelong-term, or just spamming your network? </b></div> <div>A4: Long-term should reflect personality & worthy goals. Spamming would be here is all my stuff, & "I’m great; hire me." #InternPro #NPPRSAHeather N Wilson</div> <div>A4 Again, it’s all about knowing your audience and making a great effort to learn more about the right people/topics. #internpro #npprsaChristian Williams </div> <div>A4: When you’re growing your network, engaging w/ folks and adding value to the conversation. #NPPRSA #InternProBen Heyman</div> <div>A4: Make sure all content is relevant, if its sparking conversation then you’re doing it right.#InternPro #NPPRSAKassandra Ricci</div> <div><b>Q5: In ourtransparent world, is it possible (or wise) to separate your professional andpersonal brands? </b></div> <div>“Your privacy on social media is non-existent. Brands, personal and professional, can blur in a second. #InternPro #NPPRSA”Dalhia Rodriguez</div> <div>A5 Consensus seems to be to adapt ONE personal brand to multiple outlets accordingly, and I agree! #InternPro #NPPRSANicole E. Spears</div> <div>A5: If it’s too inappropriate to put on a "professional" network, you shouldn’t be saying it at all #InternPro #NPPRSAJamie Lawlor</div> <div><b>Q6: We all makemistakes; maybe your personal brand needs a reboot… or intervention. How do youget started? </b></div> <div>A6: Talk to people who know you professionally and personally. Seek their advice. Think about why you need to reboot. #InternPro #NPPRSAReganie Smith-Love</div> <div>A6: Get rid of digital dirt, and start sharing content you want to be connected to online. #npprsa #internproHeather Sliwinski</div> <div>A6: Admit to your mistake and define a clear path on how you’ll improve and ensure that mistake doesn’t happen again #NPPRSA cc:@PRSANewProsBrian Camen</div> <div><b>Q7: How can we bestcultivate testimonials, referrals & introductions? If we have to “ask”…does that count?</b> </div> <div>#NPPRSA Q7: I think asking is appropriate.Testimonials are great proofs of your skills and expertise, some you may not even be aware of.Sarah Bell Huff</div> <div>A7 Introducing yourself & asking for some things shows initiative. Constantly bothering someone yields opposite results! #internpro #npprsaLauren Rosenbaum</div> <div>A7: Don’t endorse in LinkedIn just because someone endorsed you. Do it because you truly believe that person has that skill. #NPPRSAAndrea Gils</div> <div><b>Q8: Fill in the blanks:The personal brands I respect most have _________, _________ and ________ incommon. </b></div> <div>A8: The personal brands I respect most have ethics, humor and passion in common. #InternPro #NPPRSAJessica N. Vasquez</div> <div>A8. The personal brands I respect are truly innovative, positive & down to Earth. #internpro #npprsaMichael Clark</div> Amy Bishop is the digital marketing manager for Cru Global, a faith-based nonprofit. Bishop helps align Cru’s global marketing, branding and digital strategies with new technology systems to move Cru toward a social business strategy that improves customer experience and increases revenue. She is the social media chair for the PRSA New Professionals Section. You can connect with her on LinkedIn or Twitter.