Month: April 2014

Top 10 Comms Conferences to Attend in 2014

Jess Noonan Leave a comment

With nine months left in 2014, what great conferences and networking opportunities can you attend?

membership_feb2014_245x245In the communications industry, events are happening all the time. So how do you know which one is best for you? Whether your job is in social media, public relations, marketing or a combination of the fields, these 10 events can add value to your current strategies.

Bonus: If you can’t attend a conference, follow along with the included hashtags!

  • MozCon
    Focus: The digital landscape– SEO, social media, community building, content marketing, brand development, analytics, etc.
    Location: Seattle, WA
    Date: July 14-16
    Hashtag to watch: #MozCon 

  • Content Marketing World
    Focus: Social strategists who focus on content marketing and execution.
    Location: Cleveland, OH
    Date: Sept. 8-11
    Hashtag to watch: #CMWorld 

  • Inbound
    Focus: Connecting customer buying behavior to your business in an evolving digital world.
    Location: Boston, MA
    Date: Sept. 15-18
    Hashtag to watch: #Inbound14 

  • PRSA International Conference
    Focus: Addressing trends, new technologies and strategies for public relations practitioners of all sectors.
    Location: Washington D.C.
    Date: Oct. 12-14
    Hashtag to watch: #PRSAICon 

  • Social Brand Forum
    Focus: “Designed to help marketers at organizations small and large build better brands online through social media content, conversations, and community.”
    Location: Coralville, Iowa
    Date: Sept. 25-26
    Hashtag to watch: #SocialBrand14 

  • Social Shakeup
    Focus: Experienced social media marketers who are ready to ‘shake up traditional organizations and communication channels to create a brand new form of business: the Social Enterprise’.
    Location: Atlanta, GA
    Date: Sept. 16-17
    Hashtag to watch: #SocialShakeup 

  • SMX Social Media Marketing
    Focus: Making the most of social marketing strategies– going beyond implementation to proving results.
    Location: Las Vegas, NV
    Date: Nov. 19-20
    Hashtag to watch: #SMXsocial 

  • Social Media Strategies Summit
    *There are six Social Media Strategies Summits in different locations throughout the rest of 2014. Check the website for a location closer to you.
    Focus: “Building, managing, and analyzing successful social media strategies and campaigns.”
    Location: New York
    Date: June 12-13
    Hashtag to watch: #SMSsummit 

  • B2B Marketing Forum
    Focus: B2B marketing strategies to optimize your business– “inspiring, relevant and new content” every year.
    Location: Boston, MA
    Date: Oct. 8-10
    Hashtag to watch: #mpb2b
  • Social Fresh Conference
    Focus: One-track social media conference discussing success stories and useful tactics.
    Location: Orlando, FL
    Date: July 17-18
    Hashtag to watch: #socialfresh

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

April Twitter Chat Highlights: Influencer Marketing

Lauren Gray Leave a comment

We’d like to thank everyone who participated in the April #NPPRSA Twitter chat as we discussed influencer marketing and how it can be included in public relations strategies to activate influencers and build a brand.

PRSA Twitter ChatSpecifically, we’d like to thank Mark Fidelman, CEO of Raynforest and author of Socialized!

Mark is also a regular contributor to Forbes — covering social, mobile and marketing trends.

Join us again on May 1 for the next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the April chat? What can you do to make sure the partnership benefits both the influencer and your brand? How can you incorporate influencers into your strategies?

 

 

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

 

 

 

Book Review: e pluribus unum: The Making of Burson-Marsteller

Jess Noonan Leave a comment

51Zaudq1WhLThis post is part of The Edge monthly series of book reviews on books relevant to new PR professionals.

While I may be partially biased as a Burson-Marsteller employee, e pluribus unum provides an accurate and inspiring perspective of the public relations industry, client service, agency life and entrepreneurship to all current and aspiring PR professionals.

Recently described by PR Week as the godfather of modern PR – Harold Burson, author and founder of Burson-Marsteller, candidly speaks to his start in the public relations field and practices that apply to how many of us do our jobs today. The book chronicles Harold Burson’s start as a campus reporter in Tennessee, his coverage of the Nuremberg Trials, his start of Burson Public Relations in New York and joining with Bill Marsteller to create one of the largest public relations companies in the world.

While the book is a memoir focused on Harold Burson’s life and the creation of Burson-Marsteller, the practices and way that he gets into public relations is inspiring for any PR professional. The book gives PR professionals an opportunity to step back and think about the way we approach client service from an agency standpoint and public relations from an industry standpoint.

Bio_PhotoJessica Noonan currently works within Burson-Marsteller’s Corporate practice in the New York office, providing strategic communication support to numerous key clients. She is Blog Co-Chair on the New Professionals committee. Jessica holds a Bachelor of Arts in Public Communication and a Bachelor of Science in Business Administration, specializing in marketing from American University. You can connect with her on Twitter @jess_noons.