PRSA

Coming Soon: New Professionals Week 2013

Heather Sliwinski Leave a comment

New Professionals WeekI love planning events for the New Professionals Section, especially when they involve a national week-long event celebrating young professionals! You can never have enough young professionals in your Chapter; after all, they are the future.

This year, during November 11-15, we will host our third annual New Professionals Week. This week was designed to celebrate young professionals, but also to help connect young PR pros with their local PRSA chapter.

Who’s invited? Everyone. We’re encouraging anyone who’s interested in this week to get involved! PRSA New Pros National Executive Committee will support your local event via guest blog posts and social media channels.

How can you get involved? To help plan events in your local Chapter, visit our website and download a fact sheet and an event registration form. This website will be the hub for all events held during New Pros Week. Once registration forms are submitted, you’ll be able to see a list of events on our website, promoting local events. If you are interested in contributing to our blog to promote your Chapter NPWeek event, contact blog co-chairs, Heather Sliwinski and Keri Cook.

We understand that not every Chapter may have a budget to host an event this year. For those of you who have tight budgets, here are a few budget friendly ways to participate:

  1. Host a private showing of a New Pros webinar. During New Pros Week, we feature a national webinar on a topic of interest for new pros. We anticipate the webinar will be held in the afternoon on Monday, Nov. 11. To host a private showing – invite local new pros to an office, bring a bag lunch and have a discussion after the presentation. The playback will also be available through PRSA’s on-demand service, and our guest speaker can be reached throughout the week for questions via Twitter.
  2. Host a New Pros-focused Chapter meeting. What topics are particularly interesting to young professionals? What issues are they concerned with during their first few years as a PR professional? Schedule a Chapter meeting during this week and cover one of these topic(s) and/or issue(s).
  3. Participate in New Pros week via our social networks and blog. Follow our hashtag #NPWeek to join the coast-to-coast virtual networking. You could even schedule a Twitter chat or tweet-up for new pros in your area to meet via social, and then take it off-line! We’re always looking for a fresh, new perspective on any aspect of PR for our blog: consider drafting a post about your Chapter’s local new pros group or your personal experience as a new pro.

It’s going to be great week of celebrating young professionals. If you have any questions about getting involved, please email me. 

Elizabeth GreenawayElizabeth Greenaway
PRSA New Professionals Chair

Networking Defined: Three Tips to Stay Connected

Heather Sliwinski Leave a comment

Networking is easy to define, but can be difficult to practice on an ongoing basis, especially when starting a new job with new responsibilities and demands on your time. You don’t want to lose the network you’ve worked hard to build, and you also want to create a stronger one. These simple steps will strengthen your connection pull and help to remain in touch with key industry professionals.

Discover connections through professional organizations

Professional organizations have a variety of resources available to help you meet new professionals and keep in touch with those you already know.

PRSA New Professionals Section

Even though PRSA New Pros only hosts in-person events during New Professionals Week in November, there are plenty of ways to get involved and connect with new professionals through:

Social media

  • Comment and post questions on PRSA New Pros’ social media pages: blog, Facebook, Twitter and LinkedIn
  • Participate in monthly #NPPRSA Twitter chats
  • Attend a webinar

Member directory

  • Reach out to others in your PR industry or location through our Section members-only directory. For example, I met with a PRSA New Pros member in Chicago for lunch, and she’s in government PR. In such a niche industry, she can connect with others across the U.S. with a similar profession or interest by using the directory.

PRSA New Pros Executive Committee

  • PRSA New Pros has 15 Executive Committee members who live and work across the nation, from New York City to San Francisco. We are extremely involved in Section and in PRSA as a whole and are always willing to connect with our members. Reach out to any of us here.

PRSA Professional Interest Sections

  • PRSA New Pros is one of 14 PRSA Interest Sections. Take advantage of other PRSA Sections, especially if one matches the PR industry where your interests lie.

PRSA Local Chapters

There are more than 120 local chapters of PRSA. Find the one closest to you and see how you can get involved in a face-to-face setting. This participation could include :

  • Networking events
  • Breakfasts, luncheons and/or happy hours
  • Workshops and webinars
  • Social media and discussion opportunities

For more on this subject, check out the blog post by Brandi Boatner, “Powering Partnerships through Local Leadership as a New Professional.”

Establish bonds with first, second and third degree connections

Connect with Co-workers

Look for mentorship programs, sports teams, happy hours, volunteering opportunities, young professional groups and planning committees to establish ties with co-workers outside of the usual work setting.

If your company doesn’t offer many ways to get involved, seek out co-workers you admire as mentors. Ask them to grab coffee or lunch outside of work.

Utilize LinkedIn and Twitter

Similar to PRSA New Pros’ directory, you can research and connect with professionals in your field through social media. Find companies and groups to follow, engage in discussions and build networks with professionals all across the world.

Search through companies for professionals with whom you share a connection. Ask for introductions and expand your reach to connections outside of your own circle.

Keep in regular communication for mutual benefit

Take a look back at your network and ask yourself, “From whom can I continue to learn and whom can I help learn and grow professionally?” Make sure to not lose touch with those professionals.

Hold on to their information

Save their business card and add the date you met and a small tidbit about the person or the conversation you had to the back of the card. Once you reconnect, you will have a reference point to continue the conversation.

Keep in Touch

Now that you’ve put the tools in place to know what to say, put them to use.

Virtually

  • If you haven’t already, connect with them on LinkedIn (with a personalized message!) and follow them on Twitter.
  • Every few weeks or months, follow up with them. Email, tweet or send a LinkedIn message with an article you think they might find interesting, with great news to share about a project/client or to congratulate them on a new job or professional success. Also, saving emails is a great way to keep tabs on the last conversations you’ve had with your connections. Tools like Contactually can help you organize the inbox overload with tasks and reminders to follow up with your network.

Face-to-face

  • Once every few months, try to meet up for coffee, lunch or drinks. Ask questions, but also share what you’ve learned so far as a professional.

PR is a small world. Once connected to a few professionals, you’re just a few degrees away to hundreds of other professionals.

Creating connections and keeping your network strong can help you tremendously along your career path. As a bonus, some of those connections can turn into the some of your closest friends and mentors.

How do you define networking? What types of networking techniques have or haven’t worked for you to connect and keep in touch?

 

 

Nicole BersaniNicole Bersani is an assistant account executive at Social@Ogilvy, where she works on social media for six global brands. She graduated from Ohio University in June 2012 with a degree in journalism/public relations. Bersani is the membership co-chair for the PRSA New Professionals Section.

Why the New Professional is the Face of Diversity

Heather Sliwinski 5 Comments

Over the years, diversity has had an identity crisis. It has experienced its fair share of definitions and ups and downs among fragmented industries and advocacy groups. Many wanted to claim diversity as part of their entity yet didn’t fully comprehend what it even meant.

That’s all about to change, and here’s why: the new public relations professional defines everything that diversity is and is poised to set the tone for organic diversity for generations to come. The younger demographic of communications professionals has grown up in a culture of inclusivity almost unbeknownst to them. To this generation, diversity has come naturally.

We owe this in large part to those advocates before us who have laid the foundation for this innate receptiveness towards diversity. We also witnessed right before our eyes the transformation of America’s population – watched as its minority population became a majority and how large and small companies alike began recognizing them as consumers. Moreover, perhaps it was also our parents or our government who early on instilled in us that everyone is created equal.

For whatever reason, our generation is different, and new professionals are at the forefront of this change. So what does this mean for PR professionals? It means that we are charged with carrying on this diversity torch throughout the entire course of our careers. To do that, we must think of diversity in a different light than what we’ve been accustomed to thinking.

Diversity is defined as being of a different kind, form, character, etc. So, in a way, aren’t we all diverse? Our race, ethnicity, age and gender are only a small and superficial portion of what make us unique. The true value of diversity lies not in identifying, isolating or targeting the diverse, but in aiming towards total inclusivity of everyone’s ideas.

Diversity is a proven success factor across a wide range of industries. In a recent article on The Atlantic, an executive from Etsy, an online marketplace for handmade goods, said that their efforts to attract more women to the company resulted in overall more tight-knit and vocal team.

“The men who come into our organization who are excited about the fact that we have diversity as a goal are generally the people who are better at listening, they’re better at group learning, they’re better at collaboration, they’re better at communication,” said Kellan Elliott-McCrea, chief technology officer, Etsy.

Imagine what such a thing does for PR professionals – to not just boast diversity in our strategic outreach plans, but to embody it from within our organizations. This trend will ensure that all the publics with whom we communicate are heard. It’s up to new professionals to create the PR campaign that once and for all ends the identity crisis that has plagued diversity in the past.

 

Carolina MadridCarolina Madrid is vice president of diversity for PRSA and director of programs for PRSA San Francisco Chapter. She works in the Corporate/Financial Practice of Burson-Marsteller in San Francisco, where she advises clients on mainstream and Hispanic market media strategy.

Self-Branding: Creating Your Professional Identity

Zaneta Chuniq Inpower Leave a comment

Defining yourself as a public relations professional will be one of the most important tasks you will begin while starting your career. As we’ve evolved into the age of digital and social media, these networks have forced enabled individuals to create their own personal brands by creating the opportunity for us to share specific content to audiences that ultimately shape who we are, or striving to be.

With so many social networks, it may be difficult to decide which networks to use and if you should have a separate identity on each one. The best rule of thumb is to be consistent. Don’t be conservative on Facebook and rowdy on Twitter. Ask yourself, are you a Beyonce or Rihanna when it comes to social media expression? Personally, I share random thoughts and happenings via Twitter, yet I am always posting about business, news, PR and other professional, mature interests that let my followers remember what I am truly about.

Here are 7 things PR Pros should consider when branding themselves:

  • Connect LinkedIN to Facebook or Twitter. Let people see that you are a professional with an opinion and expertise in your said field of study or work. This helps build a rapport with your personal friends who may not have previously been aware of your business savvy.
  • Remove all undergrad party pictures or set them to private. What happens in college stays in college (so it should). Keep it classy with the pictures you have uploaded and the ones you share. Once something is on Facebook online, it’s there forever.
  • Take a professional headshot for your LinkedIN page. Potential employers, colleagues and networking connections will take you more seriously when your picture is formal.
  • Not sure what you want your “brand” to say? Think of 5 of your best qualities or skills and use them as foundations for content and engagement. Build from your original skill set as you gain more experience.
  • Work in your field! This should be a no brainer; however you can’t be an entertainment PR guru if you don’t have any experience with record labels, management teams, venues, artists or music in general. If you’re looking for a career in any area, start with an internship, get a mentor in that area, start making mock news releases to build your writing skills and dive in.
  • Have strong, meaningful business card. Sure you can send someone your contact file on your iPhone or Blackberry, but business cards are still imperative. Enlist a graphic designer to design a custom card with your contact info, social media links and professional headline.
  • Dress for the job you want to have in the future. Invest in a nice suit, shoe(s) and accessories. Always have this on-hand for impromptu appearances at business events.

Talk back:

  1. What are some other things new PR pros can do to build a solid brand?
  2. How have you used the digital atmosphere to build your professional identity?

Zaneta Chuniq Inpower is owner and president of Chuniq PR, an independent media and marketing management firm. Additionally, she is the digital communications coordinator for Douglas J Aveda Institutes and Salons, editor  for Supreme Design Publishing and social media manager for COIN Handlers Management. Her personal interests include reading, international travel and culture and community revitalization. Inpower received her B.A. in advertising from Michigan State University. Zaneta Chuniq Inpower is a member of the Central Michigan PRSA chapter and is the PRSA New Professionals Section Executive Committee Blog Co-Chair.

 

Professional Development Webinar: “Career Fitness: How to Build Lasting Success at Work” with Peter Weddle

Heather Sliwinski 1 Comment

Remember that New Year’s resolution you made a few months ago to get in shape? When’s the last time you evaluated the shape of your career? If you haven’t lately, you should. Think about it: All aspects of our jobs are constantly changing and evolving, from the technology to the customers.

What can you do to keep up and stay ahead of the crowd? Practice “career fitness.”

Career fitness can help you increase your paycheck and your happiness at work. It includes several career-building activities that can be used to not only advance your career, but also clear a path to nonstop success. Join us for our webinar on Thurs., April 12 from 3:00-4:00 p.m. EST. It’s free for New Pros Section members!

You’ll learn:

  • How employers’ expectations of workers are changing and what that means for you
  • The key principles for effective career self-management in today’s hyper-kinetic workplace
  • How to set goals that will keep your career moving forward, even in difficult economic times
  • The seven facets of a healthy career and the best activities for developing each of them
  • How to recognize and record your career accomplishments so they work for you

How can you reach peak career fitness? Register here!

 

Peter WeddlePeter Weddle, author and Wall Street Journal columnist, is CEO of WEDDLE’s Research & Publications, which specializes in employment and workforce issues. WEDDLE’s guides to Internet employment sites are the gold standard of their genre, leading the American Staffing Association to call Weddle the “Zagat of the online employment industry.” His most recent books, “The Career Activist Republic” and “Work Strong: Your Personal Career Fitness System,” offer a frank, yet positive, assessment of the challenges and opportunities available to working men and women in 21st century America.