Social Media | The Edge

We’d like to thank everyone who participated in the December #NPPRSA Twitter chat to close out 2013 by discussing what trends will be most important in 2014 and how we can leverage these in the public relations industry. We would also like to thank special guest Jay Baer, founder of Convince and Convert and author of The New York Times bestseller “Youtility,” for joining in and providing excellent insights.

Join us again for monthly #NPPRSA chats in the new year. Stay tuned for date and time announcements.

Review highlights of the chat below. What did you learn from the December chat? What trends will be significant for public relations in 2014? How can we best utilize these for strategic content marketing? Will PR need to incorporate sponsored or targeted messaging?

Lauren Rosenbaum is the co-founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

We’d like to thank everyone who participated in the October #NPPRSA Twitter chat to discuss the convergence of content marketing and public relations.

Specifically, we’d like to thank special guest for the month, PR Daily, one of the industry’s top resources for public relations news, strategy and advice. Join us in November for a special #NPPRSA chat to kick off National New Professionals Week. Chapters are invited to plan an event for local new pros, submit it to the PRSA New Professionals Week event listing and join in the fun November 11-15.

Review highlights of the chat below.

What did you learn from the October chat? How can content marketing enhance your public relations efforts? What are your favorite content marketing best practices?

Lauren Rosenbaum is the Public Relations Director at BrickPixel, a web design and marketing consultancy. She is the Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.