Company Culture: Finding the Right Fit

As a friend told me about some reservations that she’d been having at her new workplace, comparing the competitive nature of her colleagues to “The Hunger Games,” I couldn’t blame her for reconsidering her decision to accept the position.

My friend’s revelation got me thinking about the job search process and how we as young professionals often become so focused on how we’re the right fit for the employer that we forget to consider if the company culture is right for us.

While most of us have heard the term “company culture,” I’d argue that it’s still one of those ambiguous phrases that can be difficult to describe. In a 2013 New York Times article, Josh Patrick of Stage 2 Planning Partners defined office culture as “what you value, what is important for you and your company.”

When considering what we value most in a job, among the first things that come to mind are typically salary and benefits. While undoubtedly important, money isn’t everything and our generation has come to equally value the workplace itself; sometimes even sacrificing a lower salary for a more suitable culture.

Young professionals work hard (before playing hard) and, according to Geoffrey James of Inc., seek to be rewarded accordingly when it comes to perks and promotions. We don’t want to be seen as kids, instead value our voices being heard, opportunities for professional growth and fair treatment by senior-level employees and older colleagues. Although we thrive in a team setting, we expect others to pull their weight and to be able to work independently rather than being constantly micromanaged.

Perhaps most importantly, we desire a personal life. While long hours are often to be expected, we appreciate having realistic goals set for us as well as ample time to complete our work so we can hit the gym at the end of the workday before getting home to watch The Bachelor or some Monday Night Football.

But how do we ensure that we’ll arrive at this comfort level? Finding the right fit begins by determining what you value in the workplace and then asking the necessary questions during the job search and interview process.

Job seekers are encouraged to conduct informational interviews with individuals at a prospective employer in order to not only learn about potential openings, but to get a better feel for its company culture as well. Utilize personal connections to get in touch with individuals that also work there and ask for their honest opinions. Be proactive; there’s nothing wrong with cold contacting folks whose information you find on company websites and LinkedIn.

When you find yourself in the interview itself, have a number of questions prepared to ask different people at various levels of the company. Make an effort to talk with both veteran employees and new hires. In terms of the questions themselves, be sure to ask these potential colleagues about their favorite aspects of the company culture, any complaints they may have and how often staff meetings are held. For one resource, Scott Ginsberg of TheLadders.com poses seven insightful questions you should ask during the interview.

Moreover, keep in mind that unlike skills, the right fit cannot be learned. What criteria are most important to you and how does your company culture match up?

 

Zach Burrus is currently a public relations professional in Richmond, Va., with experience in both political and sports communication. He graduated from the University of Missouri and the University of Notre Dame and holds degrees in political science, journalism and strategic communication. Mr. Burrus is an active member of PRSA National, PRSA Richmond and the PRSA New Professionals Section. He can be reached at zachburrus@gmail.com.

Introducing Your 2014 Section Executive Committee

We’re excited to introduce your 2014 PRSA New Professionals Section Executive Committee! This team has committed to a year of helping you develop as a public relations professional. We’ll do this by connecting you to valuable industry resources, providing thought leadership across disciplines and offering opportunities for you to network with peers across the country.

To kick the year off and get to know them a little better, we’ve asked our Committee members to share their favorite benefit of being a PRSA member. Check out their responses and get involved!

Heather Sliwinski, Section chair
PRSA has added immeasurable value to my early PR career – not only have I found every PR job I’ve had through connections I’ve made through PRSA, but the opportunities for professional development through free webinars and in-person conferences are tremendous. If you’re on a budget, there are a host of Twitter chats, like our #NPPRSA, and online content to browse through to keep upping your PR game. PRSA people and programs are such a fantastic resource for all new professionals.

Nick Lucido, Section chair-elect and membership co-chair
My favorite part about PRSA is being able to connect with fellow members across disciplines and regions to build my network. Having a strong network is essential for new professionals and PRSA is an incredibly powerful tool to aid you in building this cohort.

JR Rochester, membership co-chair
My favorite benefit from PRSA is the availability of mentorship and professional development. PRSA is made up with thousands of professionals who have a wealth of knowledge in all areas of PR and can guide you as you grow in your career. The PRSA Mentor Match is a great resource made available as well.

Jessica Noonan, blog co-chair
I enjoy attending PRSA events in person, especially the PRSA International Conference. While engaging online is always available, nothing is more valuable than face-to-face interaction with industry leaders. We also have some specific opportunities to engage as a new professional at the annual conference!

Lauren Gray, blog co-chair
The best parts of being a PRSA member are the professional connections and professional development opportunities. It’s been very valuable to connect with other professionals to build my network and attend national events, webinars and other learning opportunities as I continue to grow.

Robert Martin, newsletter co-editor
The webinars are something that I value about my PRSA membership. The on-demand archive has a helpful webinar for nearly every industry topic you can think of, and participating in a live webinar (many of which are free for members) is a great opportunity to network and share ideas with other PR professionals.

CNJ HeadshotCandace Johnson, newsletter co-editor
I appreciate PRSA’s commitment to helping new professionals transition from college life into the work force. Besides the very useful professional development webinars available, my favorite benefit of PRSA is the opportunity to cultivate mentorships. The supportive, professional connections are invaluable. I am continually inspired to develop into my best professional self by the members I have had the opportunity to meet.

Janelle Huelsman, programming co-chair
My favorite benefit of PRSA is meeting, networking and learning with fellow members. PRSA offers great opportunities for New Pros to collaborate with their peers on industry trends and insights, and it also allows us to learn from more experienced practitioners who are constantly setting high standards for our field and the Society.

Hilary Jurinak, programming co-chair
I love that PRSA offers access to thousands of industry experts in the PR field which allows for endless networking, industry insight and new career opportunities. The networking opportunities have been valuable for my professional development and I enjoy making new connections through national and local PRSA events.

Amy Bishop, social media co-chair
Professional development experiences are one of my favorite parts of my PRSA membership. Attending PRSA International Conference, listening to webinars on-demand and attending district events are an excellent way to continue to learn about the industry and connect with other professionals.

Lauren Rosenbaum, social media co-chair
My favorite PRSA benefit is the vast amount of resources we have access to as members, whether it be publications like Issues & Trends, Public Relations Tactics, The Public Relations Strategist or the opportunity to look through award-winning campaigns. I appreciate the team that puts these resources together so we can all continue learning and growing together as a Society, and so I can always be a student of my craft.

Nicole Bersani, mentorship co-chair
In college, PRSSA was a great way to network. Now, in PRSA as a new professional, that is still true but it is at a whole different level. What I love most about PRSA it that it gives us the opportunity to connect with and learn from hundreds of new to senior professionals – and all around the globe.

Mike DeFlippis, mentorship co-chair
One of my favorite PRSA membership benefits, among others, is the free online webinars throughout the year. As public relations practitioners know all too well, we have hectic schedules.  These webinars (available on-demand after their first run!) are a fantastic resource to keep up with industry trends, helping you bring even more value to your clients every single day.

Simon Oh, diversity liaison
My favorite benefit of PRSA is the abundant networking and learning opportunities that give me a better sense of how I can become a competent public relations professional. From meeting with professionals in person to attending PRSA International Conference sessions, there’s always something new and insightful to learn that can strengthen your professional profile.

Jessica Lawlor, PRSSA liaison
How can I choose just one PRSA benefit?! Besides the fantastic networking, conferences and leadership opportunities, I really love the PRSA Issues & Trends e-newsletter that hits my inbox each morning as I sit down at my desk to start my day. The useful stories, links and tips included keep me up-to-date on the latest happenings and trends in the PR industry in a quick and easy-to-read format.

Scott Thornburg, PRSSA liaison
Like many people, the concept of “public relations” was a little fuzzy until after I had some work experience under my belt. Even then, PRSA taught me most of what I know about my current profession. The mentorship, connections and professional advice have been invaluable to me.

Call for Volunteers: 2014 PRSA New Professionals Section Executive Committee

Apply today 2014 Executive CommitteeAllow me to get personal: I have been on the PRSA New Professionals Section Executive Committee since 2010, and it has been one of the best experiences of my early PR career. I have so enjoyed being the blog co-chair the past three years, but I was even more excited to have been named chair-elect for the Section. I can’t wait to see where our Section will go next year – we are the biggest PRSA Section and not slowing down anytime soon!

In the few years I’ve been on the Executive Committee, I’ve seen New Pros launch its first Twitter chat, which grew from one, to quarterly and now monthly chats, sharing insights between new professionals nationwide and notable experts in the industry. I saw the team host its first annual New Professionals Week, now in its third year (from November 11 to 15), to connect new professionals on a local level with other members and Chapters. I’ve seen our blog grow to weekly posts from New Pros members and seasoned PR veterans from companies such as SeaWorld Parks and Entertainment, Ogilvy and the U.S. Air Force. Certainly not least, our social media community has never been larger or more active on Twitter, Facebook, LinkedIn and Google+.

As Section Chair next year, I’m positive that we will be doing great things, and now we’re looking for the people to help see them through. Apply now through November 8 to be a part of the 2014 PRSA New Professionals Section Executive Committee. On the registration form, choose New Professionals Section, and you’re on your way! We have open positions in a number of areas, from programming to writing (I’ll be looking to pass the blog torch this year!).

Don’t wait to fill out the volunteer interest form*. I look forward to working with you all next year!

 

Heather Sliwinski
PRSA New Professionals Section blog co-chair and chair elect.

 

*Must be a PRSA New Professionals Section member to serve on the Executive Committee