Five Visual Tools for Artistically Challenged PR Pros

We’re all well aware that visuals are an absolute must for social media right now – and they should be. Visuals help PR pros tell stories and engage with audiences in an entirely new way.

But, if you’re like some PR pros, graphic design is not your forte. Trust me, my art skills stop at stick figures so I’m right there with you.

That’s why I’ve added some of the latest online design platforms to my PR toolkit. Here are five free design tools you should consider adopting, too.

Image via TechCrunch.

Image via TechCrunch.

1. Canva is an online design platform that lets you create visuals to fit specific social media specs (Facebook cover photo, Pinterest image, etc.) or customized sizes. It has free and inexpensive visual assets, including text and graphics, and you can upload your own images.

  • Tip: If your brand has a blog, consider creating a visual with the headline and company logo set on top of a photo. This makes social sharing easier and entices more click-throughs.

2. Piktochart lets you create infographics using templates and visual resources, similar to Canva. It has a free and paid option. You can also embed videos within the infographic – perfect for brands on YouTube.

  • Tip: Turn company jargon into a visual story with an infographic. For example, if you’re launching a new technology, use an infographic to show what it does, how it’s unique and why people should care.

3. Unsplash provides free stock photography to help you enhance your brand’s digital presence. The service sends you 10 free stock photos every 10 days (a great deal!), and you can use the photos to create visuals for social media, blogs, websites and more.

  • Tip: Using Canva, add a question related to your brand to the stock photo and share on social media; this increases the opportunity for engagement. For example, if you’re a travel brand, add a question about “favorite travel destinations” to a city skyline photo.

4. Pixlr is an online photo editor, available for desktop and mobile, that lets you fine-tune your photos. If you’d prefer to use your own photography instead of stock photos, use Pixlr to crop, rotate, add filters, balance colors and adjust lighting.

  • Tip: Use Pixlr’s photo collage tool when announcing a new product. Let’s say you’re introducing a statement necklace. Use the collage feature to illustrate three different colors or tops that match with the necklace.

5. Hyperlapse from Instagram was just released in August, but it’s already taking the social media world by storm. The mobile app helps you take time lapse videos that sync with your brand’s Instagram account, and it offers built-in stabilization to help you steady shots on the go.

  • Tip: Take time lapse videos at a company event to capture the big moment(s) for social sharing. For example, if your company sponsors a 5K, consider using Hyperlapse to capture the start and finish lines.

Now, these free tools are great, but we all know nothing beats having a talented graphic designer on staff. Unfortunately that’s not always an option. But PR pros are a resourceful breed, and with free graphic tools we can surpass stick figures and become visually adept at telling an engaging, enticing brand story.

How do you incorporate visuals into your PR strategies?

 

Vermillion small 1Stephanie Vermillion is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati. She is on the PRSA Cincinnati Leadership Team and is part of the PRSA Cincinnati New Pros Committee. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).

September #PREthics Twitter Chat Highlights: PR Ethics as a New Professional

We’d like to thank everyone who participated in the September #PREthics Twitter Chat focused on how new PR professionals can handle ethical situations in the workplace. We discussed the importance of ethical practices as well as confronting unethical dilemmas and finding solutions.

PRSA Twitter Chat - PR Ethics

Specifically, we’d like to thank collaboration from PRSA, the Board of Ethics and Professional Standards (BEPS), and PRSSA for contributing to a lively discussion about this important topic. More information about BEPS can be found here.

Join us again in October for our next #NPPRSA chat.

Stay up-to-date with PRSA New Professionals on FacebookTwitter, LinkedIn and Google+.

 

Review highlights of the chat below:

What did you learn from the September ethics chat? How can you tell if a company is exhibiting ethical values? What can you do if a client or coworker is taking unethical actions? How can you always make sure your personal and company brands are ethical?

 

How to Network as an Introvert

If you’re an introvert reading this, you probably have read many blogposts and articles on the said subject. You may even groan each time you read another post written by another author talking about how to overcome shyness and networking.

One of the most important things to remember is as an introvert or an extrovert is that everyone works and does things differently. One size never fits all. As an introvert, you need to figure out what works best for you when it comes to networking. Why? Only you know yourself.

The dominant characteristic which makes you introverted is your need to recharge alone or with a small manageable crowd after a long period of being “on” and socially active all day. How and when you recharge depends on you.

A few ways that may help you feel more comfortable with networking:

  • Schedule time before and after a networking event to work alone and to prepare for the on period and to recharge.
  • Take solitary walks after events, and even before events to help you feel calmer.
  • Listen more than you talk, which you’re already good at. Find the right time to talk and never interrupt, which are already some of your strengths you can show.
  • If you notice you fidget a lot, hold something in your hands. This will allow you to stay focused on the conversation, instead of you playing with your hands.
  • Take breaks! It’s perfectly okay to take a five minute break every once and a while to reenergize yourself and give yourself a small break. This will do wonders for you.

It does not matter where you fit in the introverted-extroverted scale, everyone needs to work on networking tips such as practicing, having a networking plan, buddying up, connecting instead of sales pitching, following up, etc. These exercises and tips will help you maximize your networking efforts.

Practice may not make perfect, but it will make you more comfortable. Make networking and socializing a habit in your everyday activities and opportunities. For example, you can take small breaks at your office to walk around and introduce yourself to someone new at least once a week.

Read Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain. My former boss recommended it to me. I devoured it while travelling to the PRSSA 2012 National Conference.  It accurately captures what it means to be an introvert. Understanding yourself goes a long way and will help in the long run with your career.

You would be surprised to find how many communicators identify as introverts. So, if you identify as an introverted in public relations, marketing or integrated communications, you are not the only one. The person next to you just might be.

 

0a8e016Murewa Olubela is the Founder of The Single Story Foundation and was a past PRSSA Chapter President at the University of South Florida. Connect with her on Twitter and LinkedIn

Five Ways to Raise the Bar in Your First Six Months

Raise_the_barThe first six months of your career are incredibly important. Throughout this period, you are setting expectations for what people can expect from you, and also what you can expect from yourself. You are learning a ton about your company and co-workers and simultaneously establishing the habits and work-ethic that can make or break a career.

I recently had my first six-month review as an account coordinator at Text100. While it was great to receive feedback from a number of colleagues and clients, it was also a great opportunity to reflect on my own about what has gone well since I began and what I could still improve upon.

If you are a new professional, consider these tips to push yourself through the first six months of your new job.

  1. Be present

Of course, it is (or should be) a given that you are physically at work when you need to be. But that isn’t exactly what I mean by being present.

This tip applies much more broadly. For example – if your company hosts happy hour events, you should be there. If your colleagues participate in volunteering opportunities, fundraising efforts, fantasy-football leagues, etc., try to be a part of the fun.

Being present extends to the online realm, as well. If your company is active on social networks, you should do your best to be active in those communities.

  1. Raise your hand

Raise your hand whenever it’s possible to get involved in something. This could be in the form of new business pitches, helping out a team with some work that needs to be turned around on a tight deadline, or more operational activities like joining an HR committee or holiday party planning committee.

Not only will raising your hand and saying “yes” show your colleagues your flexibility and dependability, you will also be exposed to more projects and activities. Ultimately, you will learn more and be a more-rounded professional.

  1. Ask questions

You’re young and you’re new; nobody expects you to jump into the job already knowing how to do everything. And, frankly, if you did – it probably wouldn’t be a challenging enough job for you in the first place.

Admitting when you need some extra help and guidance shows a level of maturity to your colleagues, and it makes it much more likely that you will deliver exactly what they need from you.

  1. Make suggestions  

Diversity is important in every workplace. Don’t forget that part of what you have going for you as a young professional is that you come from a different background than some of your more senior colleagues. Your different training and unique mix of experiences can sometimes allow you to see opportunities for change that others can’t. You could be the change catalyst needed to improve long-standing policies and processes.

Making suggestions in a very respectful way signals to others that you are thinking critically about the business, and that you care enough about constant improvement to put your own reputation on the line.

  1. Have a side-hustle

Much has been said about the benefits of working on something else other than your typical “day-job” work. In fact, some forward-looking companies even allow employees to use a certain percentage of their time on the job to work on other things important to each individual.

While you may not work at Google or Apple, you should still be using some of your personal time to foster a hobby or develop new skills. That could take the form of blogging, volunteering for your local PRSA chapter or practicing your graphic design skills.

What other tips would you provide for new professionals just starting out in PR?

Iso 50 200sec f4.5 AlienBee 1/32 Speedlight ½ -.3 Jim Mignano is an account coordinator at Text100. He recently graduated with a Bachelor of Science in Communication Studies from The College at Brockport, SUNY and he is a member of PRSA Rochester. He loves making new friends on Twitter (@J_Mignano).

Three Daily Habits to Help You Get Ahead

Between pitching the media and creating continuous content, we have little – if any – time to focus on personal career growth. But, with the industry rapidly evolving, we should make this a priority.

While nurturing your career can take hours on end, and ultimately feel like a job within itself, these three simple habits can help you get ahead – while staying sane – in this ever-changing, competitive PR world.

Rise early to shine on the job

If you’re not a morning person, you’re probably sick of reading about all those powerful entrepreneurs who swear waking up early is the key to success.

Now, I may not be a powerful entrepreneur, but I’m a true believer in this early-morning habit. By waking up an hour earlier, you have ample, uninterrupted time for those little things you often put off when the workday begins.

Exercise? Finish it early, before you have time for excuses. Reading the news? You’ll be more informed and prepared throughout the day. Writing a PRSA blog post? With fewer distractions, morning is the perfect time for writing.

But night owls fear not: If you can accomplish these tasks later in the evening, more power to you. Just make sure you get enough sleep to operate efficiently the next day.

Read, read and read some more

As a PR pro, you probably spend a majority of the day reading already, but the outlets and content likely revolve around your company or clients’ industries. Try thinking of yourself as another client.

You have to be well versed in, well, everything, to demonstrate your depth of knowledge to clients, leadership and peers. Here are a few suggestions to start:

  • Illustrate your industry expertise by reading sites like PR Daily, Spin Sucks, and PRSay.
  • Read local news to be aware of your city’s issues and happenings. It will help you lead informed conversations at networking events, happy hours and daily encounters. And, if you’re pitching locally, you’ll quickly learn reporters’ beats.
  • Be aware of national and international news for pitching trend stories and being an informed citizen in general. Try an app like Cir.ca for a brief overview of important worldwide news.

Prepare and prioritize your next day’s to-do list

Before you leave work in the evening, prepare your to-do list for the following day. It will make your mornings more efficient and ensure you don’t lose track of any projects overnight.

We all have our own to-do list processes, so find what works best for you. In my case, I use the app 2Do to input every single deliverable with deadline as it’s assigned so I don’t miss anything.

Every evening, I reference the app and handwrite my to-dos on a sticky note. Then, I highlight three major projects for the day so I know where to start as soon as work begins.

Are you ready to get ahead? Take the next few weeks to adopt these habits and evaluate which fit your lifestyle so you can develop a personalized, daily routine to expedite career success.

What habits help you build your personal brand? Please add your suggestions in the comments section below.

Stephanie Vermillion headshotStephanie Vermillion is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).