This is part of our recurring #AskNewPros series. Do you have a burning question for PRSA New Pros? Ask us!

Are there any certifications you wish you had or programs you wish you were familiar with walking into the job market?

These days, it’s incredibly common for young professionals to include “social media” in the Skills section of their resume. But isn’t there a difference between knowing how to share a photo on Instagram and being a true social media practitioner? Absolutely!

To stand out from the crowd, and help hiring managers understand that you really do have the ability to strategically use social media to reach audiences and convey key messages, consider receiving a certification – perhaps from the Hootsuite Academy or National Institute of Social Media.

Jim Mignano is a Senior Account Executive at Text100 Global Communications specializing in technology and healthcare. He currently serves as the President of PRSA Rochester, and you can always find him on Twitter at @J_Mignano.