What does a day in the life of the digital public relations professional look like? Today, your practice can be described in two simple words: you are “always on.” When the Internet became our stomping ground for public communications, reaction time had to be much more immediate. Of course, social media continued to fuel the “always on” feeling even more because networks don’t rest and brands have to be prepared. When you accept a position in PR, you quickly learn the nature of the job requires attention at all times of the day or night, and new skills and practices are constantly in development.
We’d like to thank everyone who participated in the April #NPPRSA Twitter chat.
Specifically, we’d like to thank our special guest for the month Carrie Morgan, author of the upcoming book, “Digital Haystack: Essential Digital PR Tactics to Get Found Online.”
Join us again on May 9 at 9 p.m. EST for the next #NPPRSA Twitter chat.
Review highlights of the chat below. What did you learn from the April chat? What strategies do you believe are vital to digital PR success? How do you optimize your content for search?
The lines between marketing, public relations and technology departments are blurring, as digital platforms have revolutionized the way we communicate. Employers struggle to recruit and retain professionals qualified for positions that did not exist even three years ago.
The job market is changing, and new professionals need to change with it if they want to succeed in a new world of marketing. More and more, organizations are seeking hybrid professionals who are highly proficient writers, analytical, creative and tech savvy, with strong competencies in business, IT and human behavior.
We’d like to thank everyone who participated in the March #NPPRSA Twitter chat.
Join us again on April 11 at 9 p.m. ET for the next #NPPRSA Twitter chat.
Review highlights of the chat below. What did you learn from the March chat? What do you value in a personal brand? How do you identify and use your unique value in marketing yourself to others?
Corporate social responsibility is not just a buzzword.
CSR is a function in which public relations professionals can and should take center stage. However, to bring an organization success in this area, it’s important to first understand why the industry’s emphasis on CSR will only continue to grow.
1. Millennials are changing the game.
As consumer segments go, the millennial generation (to which most of us new professionals belong) is both massive and powerful in the marketplace. As a whole, we are passionate and globally aware.