The Power of Perception in Your Career

The power of perception in your careerHow many clichés have we heard about perception? “Beauty is in the eye of the beholder.” “It’s the thought that counts.” Or a slightly deeper and personal favorite, “The difference between a flower and a weed, is a judgment.”

Our perception of the world around us influences our reality in more ways than we can imagine. And I think recognizing this, that the way we look at a situation can either improve or worsen our experience, gives us a great deal of power that few tap into.

Take rejection for example.

Rejection is often seen as a bad thing. And people aren’t wrong; it hurts to not get the raise you were hoping for, the dinner date you’d been looking forward to, the media placement you put SO MUCH time and energy into. Having to turn off the happy-ending movie of expectations playing on repeat in your head really, really sucks. No one likes being told “no.”

But there is a power in understanding the significance of the situation. If we can shift our vision of failure from a dead-end street, to instead an alley with many alternatives, we gain the ability to mold our future into something not only desirable, but preferable. Rejection doesn’t have to immobilize you into a mere spectator.

No, things may not be going according to plan… So what are you going to do about it?

There’s an offbeat idea that floats around the outskirts of mainstream acceptance, that with every decision we make, those pivotal fork-in-the-road moments, there is a parallel timeline that continues without us. The “what if” timeline. It’s a repeated theme we find in movies all of the time. You fail to catch your train before an important meeting at work… You may lose the account and in turn your job, forcing you dig deep to find your true passion and make a new life for yourself. OR… You might find a way to keep your job, move closer into the city and end up meeting the love of your life next door. If either timeline is an equally viable option at the start, the possibilities in how drastically different your timeline could unfold is enticing… What if there were no wrong decisions? (If you haven’t already, watch Sliding Doors staring Gwyneth Paltrow circa 1998.)

Now, while I don’t recommend dwelling on the literal idea dual timelines, I have to wonder; why can’t we see rejection in this philosophical light?

Getting told no, when you step back and think about it objectively, is simultaneously getting told yes (or at least maybe) to a handful of doors that would’ve otherwise been closed had you never been rejected in the first place. It is the pivotal step in scientific theory! Hypothesis, test, fail, repeat until a solution is found. Rejection isn’t a period at the end of a sentence; it’s a semicolon that can guide you on to something better.

It’s all about the way you look at it.

Couldn’t rope an investor to help get your start up off the ground? That doesn’t have to be a bad thing. Think about this possible alternative: You’ll likely find an interim job and build your skillset in the meantime, continue to improve your start-up and perhaps meet your new business partner during the downtime. Then, without investors, you’d be free to run things your way, an option that would have never been available had the initial plan followed through.  

This idea isn’t limited to the business world, either. Think about how, if you dropped your initial snap-perceptions of people, places or situations, how things would look different (perhaps even more friendly) to you.  

Self-awareness of our perceptions can be an incredible superpower when used properly. When you recognize this, you won’t immediately act on those preconceived ideas of how you see the word “no.” You’ll pause. You’ll soak in both sides, and feel before reacting.    

Understanding that there are always (at least) two sides to every story means accepting that our perception of reality is likely dramatically different from someone else who experienced the exact same thing. It’s a scary thought, but it’s also a little bit liberating when you think of how you can change your reality, simply by changing the way you interpret the things presented to you.

In life, you can’t move significantly forward without taking a few risks. And we all know that walking on those rocky, risky, unpaved roads typically comes paired with a few unexpected missteps along the way. If you can take these speed bumps in stride, looking for the next alternative route without getting stuck at a dead-end in the road, you’ll be able to handle whatever rejections may come your way. Because being unstoppable isn’t about receiving all green lights, but hitting red lights, stop and “Do Not Enter” signs and persevering onward anyway.

rsz_megan_nicole_oneal_headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Specialist at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.

6 Tips for Leading a PRSA New Pros Local Chapter

Whether you’re in a current leadership position or your looking to take on a lead role with your local New Pros chapter, it never hurts to seek advice. PRSA writes that “New Professionals membership is a mark of distinction that demonstrates your confidence and desire to succeed.” They’re right. That’s why you’re here, to succeed and to help others succeed.

PRSA New Pros Event Cincinnati

Rebecca Potzner, PRSA Cincinnati New Pros Chair, at one of their many successful New Pros events!

Becoming a New Professional member and now leading my local chapter, I’ve come to learn a lot about leadership and myself. Here are a few tips that I’ve learned from leading my local New Pros chapter that I hope will help you and your chapter.

1. Don’t be a lone wolf. While you’re leading the chapter, this doesn’t mean that you should be doing absolutely all of the work on your own. Forming a leadership committee will not only strengthen the bond of your chapter but it allows members to take initiative and to help shorten your to-do list. Don’t be afraid to delegate or to ask for assistance. Remember, two heads are better than one!

2. Communication is key. As cliche as it sounds, keeping a strong open communication channel between your members, leadership team and PRSA board is crucial. Scheduling board meetings, emailing updates or even meeting for a quick coffee can help keep everyone accountable and in the know. This tip falls hand in hand with the next two.

3. Collaborate. As New Pros, we are essentially the middle man between PRSA and PRSSA giving us the opportunity to open new doors and spark new relationships. Take advantage of this. Connect with local PRSSA chapters by inviting them to events or offering to work with them on future events. The same goes for your PRSA chapter. They want to know what the younger generation is up to, so keep them in the loop! Even better, reach out and work together on a future program. After all, PRSA offers all the perks!

4. Be Socially Connected. Considering our demographic, social media has become the best outlet to reach members and potential new members. Networks like Facebook and Twitter are great to share content and to help to spread the word on your upcoming events. While your organization’s profiles are important, a great tool to take advantage of is Facebook groups and Google Drive. These both allow you to reach your board and start an ongoing conversation without bombarding their email inbox or clogging their hard drive.

5. Map it out.  It’s no secret that people like consistency. It makes things easy. Taking the time to map out chapter events for the year helps to keep a consistent calendar and makes for easy planning. After establishing your chapter’s goals for the year, brainstorm program ideas and line them up throughout the year. This helps establish a plan you can stick with and promote.

6. Make it fun. It’s not all work, promise! Take time to relax and enjoy some time with your members to catch up. As for events, think outside of the box. Events don’t always have to consist of sitting in a stuffy room listening to someone speak or just a simple happy hour.  Go behind the scenes somewhere, attend a sports game. or take a tour around the city. Your opportunities are endless and each option offers a chance to make a new connection.

Rebecca Potzner is the PRSA Cincinnati New Professionals chair, and runs her own blog, Twist on PR. Follow her on Twitter @BeckuhBeck for great PR insights & tips! 

 

How to Make the Most of PRSA New Pros

When I graduated from Michigan State University in 2010, I moved to Chicago to begin my career at Edelman. I was active in PRSSA and had interned with Edelman before starting full time, but once I was there, I had a feeling of ‘what do I do now?’

Nick Lucido, PRSA New Professionals Section Chair

Nick Lucido, PRSA New Professionals Section Chair

That’s when I decided to get active with the PRSA New Professionals Section.

Being involved with the New Pros group, I learned and networked my way through challenging career situations, learned how to advance my career and broadened my knowledge of the profession. While PRSSA is designed to help you start your career, and PRSA is broader in nature, the New Professionals Section is the buffer group designed for those with less than five years of public relations experience. We have more than 1,200 new professionals across the country covering different industry verticals and settings – this means there’s definitely someone out there in the same boat as you.

Questions like – Should I try to negotiate my salary? When is it time for me to move to a new position? How can I advance to the next level? – were all things I learned from programs and other members.  I can promise you that whatever question or doubt you have about your career, there’s someone else out there with advice and experience to share. While we offer a long list of benefits for our members, the most powerful thing we offer is the connection to others.

This virtual support group has ‘traveled’ with me to Brazil, where I’m now stationed at Edelman’s operations in São Paulo. As I proudly lose my New Professional title, I’m proud to have been part of the organization and look forward to continuing my PRSA membership in other areas of the organization.

My piece of retirement advice is to make the most of your membership. If you’ve not yet taken advance of the membership benefits, there’s no better time to test it out than our annual New Professionals Week. Here’s a few ways to get involved:

  • Be sure to tune in to our free webinar on Tuesday, August 25th at 11 a.m. ET – How to Activate an Influencer Network with Converged Media.
  • There are 13 local events happening across the country – check out the full list here to see where the closest event is near you.
  • Follow along to conversations online about the week and network with fellow members across the country: #npprsa
  • Make sure you’re making the most of your membership – follow our content on the blog, participate and ask questions to other members in our Linkedin group and check out our database for past programs.

If you have any questions about your membership, don’t hesitate to reach out to me or any other executive committee member. Happy New Pros Week!

Nick Lucido was the 2015 PRSA New Professionals Section Chair.

Long day? Time to Take 5

Ogilvy-and-mather-NYoffice

Photo via Glassdoor

What could be better than one hour designated solely to laughter and making other people happy?

Offices can be high-stress environments, especially in agency settings. When each 15-minute increment of the day is recorded and billable, time is money. But taking the occasional break to participate in employee engagement initiatives can be even more valuable for overall health and happiness. It’s a long-term return on investment.

According to a 2015 Deloitte study, 87 percent of organizations cite culture and engagement as one of their top challenges. An even more surprising finding from the study: More than half of today’s working population claim they wouldn’t recommend their employer to peers.

Office engagement is a challenge across the board, but it’s becoming increasingly important to Millennials and new professionals. It’s time to take your engagement into your own hands. Here are two options for diving into office involvement.

Seek out existing initiatives.

Start by taking advantage of what your office does offer. Sometimes when large companies provide engagement programs, it requires a little research to learn how to get involved. Invest the time it takes to explore the intranet, ask around or email HR. Do your research to find out if your office offers any of these programs.

At Ogilvy PR, we have a “Take 5” committee for all things social and philanthropic. We plan the summer and holiday parties as well as pop-up happy hours, philanthropic partnerships and other ways to increase the office’s opportunities for social and community involvement.

These projects not only increase the fun throughout the office, but the hour meetings each month have provided some of my favorite moments at work. The dose of energy and laughter that comes naturally with planning entertainment is refreshing. As soon as the Take 5 meeting completes, I’m re-energized to take on whatever the day may bring. When an item on the weekly to-do list reads “Research affordable ice cream sandwiches for office party,” I’d say it’s been one treat of a week.

Take 5’s landmark events include Bring Your Parents to Work Day, an annual December toy drive for the Children AIDS Society and an office decorating contest. There’s no limit to the rewards of engaging with your company’s brand through planning these projects with colleagues.

But what if the opportunities don’t already exist?

Consider creating your own.

If your office doesn’t have an established committee or other engagement programs, consider starting a new one. Each committee or initiative has to start somewhere.

Michael DiSalvo, an account supervisor in OPR’s Healthcare practice and the driving force behind Take 5, is an advocate for young professionals spearheading company culture. DiSalvo joined the committee as an intern and has been instrumental since it was revitalized in 2009. DiSalvo’s role has opened opportunities to work directly with HR on engagement initiatives and meet with executive leadership.

“Everyone is really worried about morale,” DiSalvo said. As the Deloitte study shows, it’s a common concern for corporate leadership. Through Take 5, DiSalvo has the opportunity to meet with Rob Mathias, Ogilvy PR’s CEO of North America, to discuss talent retention and engagement.

“When you’re in a client service industry like PR, it can be very difficult to remember who you work for. Contributing to your own company is just as important as contributing to your clients,” DiSalvo said.

DiSalvo also emphasized the importance of continually promoting the brand through the committee’s work. He highlighted the value of junior staff, pointing to them as the group who usually leads the success of employee engagement.

So, new professionals, here’s a call to action: Get engaged. Help solve an ongoing challenge for the majority of companies, and be instrumental in promoting your company’s brand.

If you’re interested in learning more about the current state of job engagement, culture and satisfaction in the public relations industry specifically, take a look at The Plank Center for Leadership in Public Relations’ Leadership Report Card.

How does your office encourage engagement? Share in the comments below or on Twitter using #npprsa.

linkedJacquie McMahon is an assistant account executive at Ogilvy Public Relations in New York City. She graduated from The University of Alabama with a bachelor’s degree in public relations and a passion for employee engagement. Connect with Jacquie on LinkedIn and Twitter (@jacqmcmahon).

Pitch Perfect: The Dos and Don’ts of Media Relations

Pitching is one of the most difficult thing we PR pros do. Many of us do it every day, but no matter how long you’ve been doing it or how often you’re sending pitches out to media, the rejection, or even worse, the radio silence, are still an unfortunate reality.

Pitching the mediaAs new pros, pitching stories to established media can be a daunting task. “Pitching 101” isn’t a course offered in PR programs – it’s a crash course you take in your first internship or job that requires you to have those skills.

Pitching and acquiring placements for a client is a huge part of media relations and is definitely worth a bit of attention and fine-tuning. Here’s a few tried-and-true tips to make pitching a breeze.

DON’T schedule a press release on a newswire service & forget it.

Sure, PR Newswire is a great way to post a press release and get it mass reposted on some news sites. That shouldn’t be confused with a press placement or earned media, though. It’s an OK way to get the your news out there, but it’s certainly not the kind of placement clients have in mind when they sign up for media relations.

DO try to build relationships with the media.

Everyone is more likely to do someone a favor if they know them. Reach out before you have a client dying for media attention and introduce yourself. Find out how your new media contacts prefer to be reached. Know what they cover and talk to them about what they might be working on in the future. If you can offer yourself as an expert for something already in the works or put them in touch with a good source, you’ll become a valued contact for them.

DON’T send a mass email pitch.

Almost as bad as scheduling and forgetting is sending a mass email pitch to editors and reporters. Think about the general, boring emails that end up in your inbox. Unless they have a super catchy headline or are offering your something exclusive or special, they’re going directly in the junk bin, right? Journalists think no differently. There’s plenty of news out there to cover. If you can’t give a writer a good reason why he or she should be writing about what you’re pitching, what’s the point?

DO your research.

Nothing is worse than irritating a journalist with an email they consider junk. Your pitch may have been perfect, but did you send it to the right contact? If you’re sending out pitches to just any media contact, you’re wasting your time. Make sure pitches aren’t going directly into the garbage by only sending them to people who might be interested. Got a great new fashion brand that you represent? Awesome, but a tech reporter won’t care at all about your pitch or your client.

DO personalize your pitch.

Right along with doing your research and not sending out mass emails, do make sure you personalize each pitch. Make sure all names and titles are spelled correctly and that all other information is correct. Bonus points if you can mention other pieces by the author that are similar to what you’re pitching.

DON’T pitch “just because.”

There’s nothing more irritating than people who subscribe to the idea that there’s an ideal frequency for pitching. There’s no magic formula for how often you should be pitching media, but you should never send out a press release just because you haven’t for a while. There’s nothing newsworthy about saying “Hey, we still exist.” If you don’t have anything newsworthy to say, there are better ways to keep yourself or your client relevant and in the forefront of people’s minds, such as a strong social media presence, blogging, guest posts, offering expert input on other stories your journalist friends might have in the works… the list could go on.

DO pitch stories.

Pitching should really be wrapping the whole story package up with a bow and presenting it to the writer. What’s your angle? How does it tie into other things? Why is this important or newsworthy? All of these are important items to keep in mind and communicate in your pitch. The better you can pitch a story, not a brand or product, the better your pitches will be received.

DON’T exaggerate.

No matter whether you’re pitching, promoting or explaining, it’s never a good idea to exaggerate. If you’re claiming to be the best, the top, the only or any other claim that makes your client stand out, you better have the facts to back it up. If you lie about something and are found out by a journalist, you’ll quickly be blacklisted.

DO keep it short and sweet.

Long emails are difficult to read and retain no matter who you are. When you have hundreds or thousands of emails flowing into your inbox every day, your attention span is that much shorter. Make your point, make it quickly and include a clear call to action. Be friendly and professional, of course, but leave the long flowery prose at home.

DON’T pitch a story the author has already written.

If journalists could recycle stories they’ve already written, their jobs would be so much easier. Pitching something nearly identical to what your contact has already written says one of two things: you didn’t bother to do your research or you don’t know how media works. Offer a new angle or idea that will transform your pitch into something a journalist can work with, instead of tired, recycled content.

DO playback your coverage.

Your work isn’t done just because you secured a placement. Your client or boss needs to know that the effort has a real ROI! Playback your coverage by linking to it, sharing it across social media, including it on your website’s press page or “featured in” section. Get statistics on how many pageviews the story got and how many retweets, mentions and new website visitors the placement generated. If possible, see if you can find a connection between increased web traffic, social media following, content shares, or sales and the placement. The ROI for your media placements will depend on what your goals were from the beginning.

And finally…

DO definitely say thank you.

Those manners your mama taught you are still so applicable. It’s important to remember that pitching is essentially asking a favor. Don’t make it painful by being pushy, rude or indignant. It doesn’t matter how great your client is, unless you have your own media outlet to offer coverage in, you don’t necessarily get to call the shots. It’s important to be gracious and just taking a few minutes to let writers know how much you appreciate their hard work can be the start to a great, long-lasting relationship with the media.

RobynRobyn Rudish-Laning is a graduate of Duquesne University, with a bachelor’s in Public Relations, a master’s in Media Arts and Technology, and currently works as a PR Associate with Pretty Living PR, a boutique firm based in Pittsburgh. Find her on LinkedIn or Twitter or read her PR-focused blog.