The Do’s and Don’ts for Making 2016 YOUR Year

I believe 2016 is going to be a big year. You know what I mean, how some years take much more space in your memory than others when you look back. It’s an overwhelming inkling, like the way you feel a sticky summer breeze and can just know it’s going to rain. Yes, 2016 is going to be a big year. It’s an election year for starters, but I think it’s something in our collective energy that’s buzzing for change. So as we take our early steps into 2016, here are some tips to be more intentional and make sure our efforts go toward making this new year bigger and better than those that came before it.

TAKES

  1. Drink more coffee.

Kidding! Though new health standards say you can have up to five cups a day now. Which is great news for those of us who need a little java courage to tackle early morning segments. So, to good health!

1.5 Don’t check your email/social media pages until an hour after you wake up.

Email, Facebook statuses, news headlines all can have a major affect on your mood, which can alter the way you frame your day. Let yourself have a media-free hour and put the reigns back in your hands. Whether you chose to blast a pump-up morning mix or eat breakfast with your original thoughts. Use the time to touch base with your kick-ass self and start each day with your best foot forward.

  1. Write things down.

This is not just to make your 3rd grade cursive teacher feel validated. Studies show that handwriting notes facilitates memory, cognitive function and also helps with your creative process. (Click here or here for proof.) Maybe it has something to do with how writing in ink relinquishes your ability to backspace, making it a more permanent declaration. Whatever the reason, if handwriting my to-do list could ensure I don’t accidentally skip a thing, I’ll hand-sign myself up for that.

  1. Don’t be afraid of a phone call.

Speaking of going old-school… Humor me. Tap your phone and click on your recent calls; how many outgoing calls did you make besides those to your mother? It’s widely agreed that things like sentiment, sarcasm and even the contents of conversations get shortchanged through text, and yet 90% of the time when presented with both options, we chose the less efficient. Don’t be afraid to dial. An hour-long texting conversation can be communicated more personably over a ten-minute phone call. I mean this for both our personal and professional lives. PR is all about relations. It’s hard to have relations with a digital ghost.

  1. Put effort into “doing you.”   

The worst thing you can do – at any point in your life, not only at the start of the year – is allow yourself to feel comfortable coasting on autopilot. I understand life tends to throw a lot at us and sometimes all you have time for are “survival tactics:” sleep, work, eat, work, Netflix. And that’s fine. We’re at a unique stage in our lives where the effort we put in now can and will shape the course of our careers. But I think we need to stay mindful in making sure we don’t forget to build a life as well. We all have interests besides work that make us tick, and if you can’t remember what those are, go discover them! Be it painting, running, photography, cooking, traveling, guitar etc. Dedicate time for it and don’t lose touch of that part of you. It’ll likely be what sparks your next big idea into a full flame.

The new year can either be seen as another month, no better nor worse than that before it (besides the lack of holiday sweets delivered at your door), or as a wonderful opportunity; to evaluate what we’ve done well, what we maybe didn’t do so well at and set goals (not resolutions) to gradually build on for the months to come. I challenge you to look at 2016 as a blank canvas of opportunity. Choose one thing you’d like to accomplish, professionally or personally, and add a brushstroke each day. It’s going to be a “big year” after all, so don’t be afraid to choose bold colors.

gtzQK8HpMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR & Social Media Manager at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.

How to Make the Most of PRSA New Pros

When I graduated from Michigan State University in 2010, I moved to Chicago to begin my career at Edelman. I was active in PRSSA and had interned with Edelman before starting full time, but once I was there, I had a feeling of ‘what do I do now?’

Nick Lucido, PRSA New Professionals Section Chair

Nick Lucido, PRSA New Professionals Section Chair

That’s when I decided to get active with the PRSA New Professionals Section.

Being involved with the New Pros group, I learned and networked my way through challenging career situations, learned how to advance my career and broadened my knowledge of the profession. While PRSSA is designed to help you start your career, and PRSA is broader in nature, the New Professionals Section is the buffer group designed for those with less than five years of public relations experience. We have more than 1,200 new professionals across the country covering different industry verticals and settings – this means there’s definitely someone out there in the same boat as you.

Questions like – Should I try to negotiate my salary? When is it time for me to move to a new position? How can I advance to the next level? – were all things I learned from programs and other members.  I can promise you that whatever question or doubt you have about your career, there’s someone else out there with advice and experience to share. While we offer a long list of benefits for our members, the most powerful thing we offer is the connection to others.

This virtual support group has ‘traveled’ with me to Brazil, where I’m now stationed at Edelman’s operations in São Paulo. As I proudly lose my New Professional title, I’m proud to have been part of the organization and look forward to continuing my PRSA membership in other areas of the organization.

My piece of retirement advice is to make the most of your membership. If you’ve not yet taken advance of the membership benefits, there’s no better time to test it out than our annual New Professionals Week. Here’s a few ways to get involved:

  • Be sure to tune in to our free webinar on Tuesday, August 25th at 11 a.m. ET – How to Activate an Influencer Network with Converged Media.
  • There are 13 local events happening across the country – check out the full list here to see where the closest event is near you.
  • Follow along to conversations online about the week and network with fellow members across the country: #npprsa
  • Make sure you’re making the most of your membership – follow our content on the blog, participate and ask questions to other members in our Linkedin group and check out our database for past programs.

If you have any questions about your membership, don’t hesitate to reach out to me or any other executive committee member. Happy New Pros Week!

Nick Lucido was the 2015 PRSA New Professionals Section Chair.

PRSA New Pros + PRSSA Twitter Chat Recap

We’d like to thank everyone who participated in our collaborative Twitter Chat with PRSSA as new professionals answered questions submitted from PRSSA students about entering the PR work field and about PRSA. Thank you to PRSSA Liaisons Lauren Gray and Henry Cervera for planning and to PRSSA National President Heather Harder and PRSSA vice president of public relations Ethan Parry for their support and planning as well.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn andGoogle+.

Review highlights of the chat below and send any questions you may have about working in the PR workforce or about PRSA to #npprsa.

March 2015 #NPPRSA Twitter Chat Highlights: Preparing for a Crisis

Twitter Chat 3-18 SquareWe’d like to thank everyone who participated in the March #NPPRSA Twitter chat as we discussed crisis communications–how to prepare and how to react.  We would especially like to thank Jonathan Bernstein, President of Bernstein Crisis Management.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the March chat? How can you prepare for your brand’s vulnerabilities before a crisis? What can you do to minimize damage once a crisis hits?

 

You can receive FREE New Professionals Section membership for PRSA throughout March!

Lauren Headshot 1.3MBLauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

A Look at The Edge in 2015 – And How You Can Be a Part of It!

The Edge 2015

Who’s ready to take 2015 by the horns?

I’m sure you’re all standing up on your chair, chanting “me, me!” at the office now, right?

Well, here at The Edge, we’re pretty close. Ashleigh Mavros and I, the new blog co-chairs, have a lot of exciting plans for the New Year, from a thematic strategy to member highlights, and we’re going to spend a few minutes getting you in the know.

Monthly themes will guide our content strategy.

To keep content cohesive every month, we’re going to introduce new monthly themes. Some coincide with PRSA initiatives, such as Ethics Month. Others delve into issues facing new professionals, including this month’s theme: “Kickstart to 2015”.

So how are we turning this idea into a theme? We’ll focus on a few things:

  • Helping you achieve your 2015 career resolutions,
  • Discovering new productivity tools to help you accomplish more,
  • How to de-busy yourself to save your sanity, and
  • Whether or not you should consider going back to school for a master’s degree in 2015.

Of course, we are always accepting guest posts from new professionals, so if you have an idea that in some way relates to this theme (we’re open to all types of ideas, so get creative!), please email me or Ashleigh Mavros.

If you’re interested in writing for us in the future months, here’s what we have slated for February – June 2015:

  • February: Social Media Strategy
  • March: Integrated Marketing Communications
  • April: Building Your Network
  • May: Graduation Tips and Next Steps
  • June: PR/Career Book Review Series

Highlighting members going above and beyond.

Do you know a PRSA new professional who had a major accomplishment or works hard consistently? We’d like to profile him/her on The Edge.

These nominations don’t have to coincide with the monthly themes; the only requirement is the individual is a member of the PRSA New Pros chapter. Please email Ashleigh or me with nominations!

Posting schedule set, so mark your calendars!

Similar to last year, we will be posting on Mondays and Thursdays, so make sure to set those reminders.

Additionally, the social team is working on the #NPPRSA Twitter chat lineup for 2015, so make sure to check The Edge regularly for the latest news. If you have any ideas for Twitter chats, please email Erica Brown or Lauren Rosenbaum.

As you can tell, the PRSA New Professionals team is excited for a stellar 2015, and we hope you are, too. If you’d like to learn more about joining the New Professionals section, please visit the PRSA website.

Questions about this year’s blog strategy? Thoughts for how to improve it? Please leave a comment below or email our team.

Vermillion small 1Stephanie Vermillion is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati. She is the PRSA National New Professionals blog co-chair, and is on the PRSA Cincinnati Leadership Team. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).