From Whiteboard to Customer: A Journey Through Integrated Marketing

Thursday, May 22, 12-1 p.m. EDT

Lately, the conversation seems to be predominately held around real time marketing. It’s time to change the conversation and get into logistics. Megan Severs, Associate Vice President at Fahlgren Mortine will host our second PRSA New Professionals Section Brown Bag Discussion of the year on the hidden topic of integrated marketing. Megan hopes to address the following points in her teleseminar:

• The importance of integrated marketing and what it means to consumers
• The anatomy of an integrated team – who comes to the table, and the blurring of the traditional PR roles
• The important role of research to guide an integrated strategy
• Step by Step Case Study: McDonald’s Nocturnivore

Register today for the May 22nd teleseminar!