Be Unstoppable: 5 Ways to Build Confidence as a New Pro

Beginning as a new PR pro is exciting, but it can also be unnerving. Suddenly, you are no longer a student or intern – you are now taking on more significant roles within projects. As a new pro, you may interact with or even work alongside managers, directors, vice presidents and possibly even C-level executives. Being the newest professional on a team may challenge your confidence, but don’t let self-doubt undermine your skills and abilities. Here are five things you can do to help build your confidence:

1. Ask Questions

You’ve probably heard people say “knowledge is power,” and in many cases, that’s true. It’s natural to want to appear knowledgeable in the workplace, but having incorrect or incomplete information is far more costly than simply asking for clarification. Asking questions show that you are engaged and focused on accuracy. On top of that, having accurate information and a firm grip on what you are working on will make you more comfortable and confident.

2. Be Teachable

Being teachable is an incredibly important attribute for new professionals. An important part of being teachable is being open to feedback from others. As you may see over time, many seasoned professionals enjoy helping those who are newer to the field. Be humble and listen to those who are willing to share their knowledge and wisdom. Learning this way will not only help you feel more confident, but it will also help you build relationships with the pros who want to help you learn.

3. Remember Your Accomplishments

When you are working on a challenging project, or things just aren’t going your way, it can be easy to lose sight of all the things you have accomplished. It can be helpful to just take some time and reflect upon where you are and where you began. Think back even just a few years ago – what have you accomplished in that timeframe? Now think about where you are and where you could be a few years into the future. Remembering your accomplishments can serve as a reminder of the great things you are capable of doing and help build your confidence.

4. Make a Plan

When it comes to confidence, knowing where you want to go will help. You don’t have to have your entire life figured out today, but perhaps you plan on earning a Master’s degree by the time you’re 28, or you’re thinking about completing your Accreditation in Public Relations (APR) through PRSA within the next three years. Having a plan will help you feel more confident about your future, which can translate to increased confidence in the workplace.

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5. Learn from Mistakes

Mistakes – we all make them. Some are larger than others, but all mistakes have one thing in common: we can learn from them. Understanding what went wrong and why can help prevent the same mistake from happening twice. The most important thing about learning from mistakes is to not beat yourself up. Shake it off and learn from them – tomorrow is a new day to shine.

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Jeff Adkins is a public relations associate for Henry Ford Health System in Detroit, Michigan. An active member of PRSA Detroit, Jeff enjoys connecting with fellow PR pros and seeking out new professional experiences. He obtained his Bachelor’s in Public Relations in 2014 from Wayne State University (WSU), where he was a member of the WSU PRSSA executive board and a peer mentor for students entering the PR program. In his free time, Jeff enjoys kayaking and staying active outside. Feel free to connect with him on Twitter and LinkedIn.

Transitioning from PRSSA to PRSA

You’ve put in the work, your finals are in and graduation is finally right around the corner. You’re making your post-grad to-do list and checking it twice. Joining PRSA as an Associate Member should also be at the top of your to-dos.

Why Join PRSA?

As a graduating PRSSA member you likely already know that being a member of PRSA is a step you should take to further your career. You probably also know that joining the world’s largest public relations professional organization gives you unlimited opportunities to connect with and learn from more than 21,000 other public relations and communications professionals at all career levels. You may also understand that participating in PRSA, volunteering and taking on leadership roles give you the opportunity to actively shape the future of the profession, as well as shaping yourself as a professional.

By investing in joining a professional organization like PRSA, you’re investing in your career and your own development. Beyond connecting with other professionals, PRSA membership offers the opportunity for continued professional development, career advancement, mentoring and more.

So how do I join?

Joining PRSA couldn’t be easier. All you need to do is fill out the online application, list your Alma Mater, select your local Chapter and special interest sections (please keep in mind both of these are optional) and submit your payment. Don’t forget to keep your receipt since professional organization dues are tax deductible.

Membership dues for PRSA are tiered, depending on experience level. Associate Membership is ideal for recent grads and young professionals. As an Associate Member, you have access to all of the benefits of PRSA with discounted dues. Current students who are within five months of graduation and PRSSA graduates (within two years of graduation) can join at $60 a year. Professionals with less than a year of experience, or those who weren’t PRSSA members, can join at $115 a year; those with one to two years of experience, $155 a year; and those with two to three years of experience, $200 a year. Associate members may also join the New Professionals Section at no additional cost with the promo code AM16. Professionals with more than three years of experience are simply classified as members. Regular membership dues are $255 a year for the duration of your career.

How is PRSA different from PRSSA?

PRSA differs from PRSSA  because it offers professional development for members in all stages of their careers. As a PRSA member, you can seek out ways to get involved and serve your Chapter by contacting your Chapter president or the chair of a committee you’re interested in helping with. PRSA has more than enough opportunities for every member to get involved, but it’s up to each member how much time and energy they want to invest in the organization.

What role does my local Chapter play?

PRSA and its New Professionals Section offer great opportunities for networking with other professionals all over the country, but your local Chapter is the most important piece of your professional puzzle. If you’re looking for a job, to relocate or both, searching your Chapter or prospective Chapter’s online job board is a great way to find positions located near you. Connecting with members of your local (or prospective) Chapter and meeting with them to discuss the opportunities that are available, who you are and what you’re interested in is another often overlooked way to become aware of new jobs within your area. Most new opportunities are passed around and come across the desks of seasoned professionals before they’re posted online, if they ever make it there. Having yourself fresh on your colleagues minds is the best way to become aware of what’s out there, whether you’re looking for a new job or not.

Are there any groups or benefits specifically for recent grads?

Joining the New Professionals Section, one of the organization’s 14 Professional Interest Sections, is a great way to make the transition from student to professional. If you already have an idea of which industry you’d like to work in or would like to have a little extra guidance in the industry you’re currently (or soon-to-be) working in, check out any of the 10 industry specific Sections PRSA offers. If you only join one though, make sure it’s the New Professionals Section. Membership is reserved to those with three years of experience or less and is a great community for young pros to get advice from peers, begin to get involved and give back to the organization, and learn to navigate the working world.

In addition to PRSA’s national New Professionals Section, many Chapters have their own New Professionals group to help connect members and offer resources on a local level. Chapters typically list special interest groups and contact information on their websites. The New Professionals Section also keeps a list of New Professionals groups and their parent chapters.

Will my employer pay my dues?

Some employers will pay professional organization dues for its employees, either through group rates or as part of an employee benefit package. Whether PRSA membership is included as a benefit depends entirely on the company or organization, but it can’t hurt to ask. If you’d like to discuss PRSA and its membership benefits with your supervisor or boss, mentioning items like the industry-focused publications, networking opportunities and the library of free resources and professional development opportunities may be great information to help make the case for employer investment in PRSA memberships.

How can I make the most of my PRSA membership?

All of these benefits are great, but the best way to get the most out of your membership is to get involved with the organization. It can be as simple as volunteering to help with an event or writing for your Chapter’s blog or as involved as taking on a leadership role. Jumping right in and getting your hands dirty is the best thing you can do to put yourself out there, make those important connections, gain experience and make your membership work for you.

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Robyn Rudish-Laning serves on PRSA’s New Professionals Section’s executive committee and is an active member of South Carolina’s PRSA chapter. She holds a master’s degree in Media Arts and Technology and a bachelor’s degree in Public Relations, both from Duquesne University in Pittsburgh. Robyn is a native of Southern New Jersey and currently resides in Columbia, SC.  You can connect with her on LinkedIn or Twitter, email her or read her blog here.

Leadership In 2016 – Part 3

Editor’s Note: This is the third in a series by leadership and communication expert David Grossman, ABC, APR, Fellow PRSA.  In the first two posts, David discussed the importance of leadership today and the keys to effective leadership (with some great input from readers of this blog!)

Leadership Is Easier When You Are Authentic

Growing up, I found myself on the “Supposed To” track.  The feelings I allowed myself to have as a child, teenager and adult were solely happy feelings; the rest of my feelings went into this black hole never to be discovered or talked about.

At age 33, I had achieved all of what I was supposed to and more, and found myself in a therapist’s office.  In talking about my challenges, I had put on the veneer of my polished, professional self.  It’s then that I grabbed the pillow next to me and clenched it to my chest.  Hard.  In that moment, there was a huge disconnect between the words I was saying and my feelings.

My therapist and I now laugh about the pillow that launched my journey of authenticity – one I wish I had started years earlier.

As we think about leadership today, starting on (or continuing on) a path toward authenticity is a way all leaders can make a difference – for themselves and for others.  Authenticity matters today.  Authentic leaders get better business results, have healthier work lives, and excel in real, meaningful relationships. They sleep better at night.

The Road Less Traveled: A Journey of Authenticity

What’s essential for your Journey of Authenticity is to come at it from a place of self-knowledge instead of coming from a place of responding to stress, worry, or anxiety.  This means being as purposeful as you can on your chosen route.

What I know from my research and consulting, as well as from interviews with senior leaders and practitioners – authenticity isn’t a skill.  It’s a component of one’s self that a person can actually accentuate or work on to become better and lead a more fulfilling life – whether it’s on the job, in your relationships, or at home.

No one really learns the skill of authenticity.  Instead, authenticity comes through by improving our communication skills as leaders.   When you come at communication from an authentic place, communication becomes much easier and much more effective.

How To Be Authentic

For me, authenticity has 3 components:

1. Know Yourself

Early in my career, I was fortunate to work with some incredibly inspiring leaders who brought out the best in me. I gravitated toward them because of how they made me feel. I trusted them because they were genuine, authentic, and because they demonstrated much more confidence in me than I had in myself. They stood for my potential, which was incredibly motivating for me as a 20-something professional, and only spurred me on to be even better.

When it was my chance to lead, I was determined to lead in a similarly authentic way. I tried to take the best strategies from each of them. After all, imitation is the greatest form of flattery. Still, I made my share of mistakes as a new leader, and then I realized an important lesson:

Leading authentically isn’t about being “like” someone else. Instead, it’s about knowing yourself and being who you are. Sure, you can “try on” strategies that work for others. Yet in the end, leading authentically is about finding what works best for you. And when you are genuine, you have “full power,” which is what the Greek root of authentic—authentico—truly means.

2. Be Yourself

The second component is about acting in ways that are consistent with who you are. This is your own self-awareness as you relate to others.  This means behaving in ways that are in sync with your values instead of simply trying to please others or get something from others.

Early in my career, I acted like a chameleon, changing my thoughts and feelings based on others.  Today, I strive to be my authentic self regularly.  What it looks like and how I act really doesn’t change very much.  What does change is how I feel on the inside.  When I acted as a chameleon, I did it out of a desire for people to like me.  When I relate to others from an authentic place today, I do it with confidence.  I don’t worry that they won’t like me.  They might not, and that’s their choice – that’s okay.  I’m simply no longer consumed with the need for people to like me.

3. Have Quiet Courage As You Interact With Others

Authenticity is about this constant process of being truthful – first with yourself and then with others – to say the things that need to be said.  It can be very difficult to do it in a kind and respectful way.  Quiet courage is about saying the truth so others are able to hear it.  This isn’t “Rambo” courage but an internal kind of courage that comes from deep inside. It’s about knowing that being truthful is the only way to move people and the business forward. Failing to address the problems or areas of improvement won’t help the business succeed.

Must-Haves for Your Journey to be Authentic

If you’re up for the Journey – and I hope you are – here’s what’s important to have with you at all times:

  • First, your curiosity – You can’t be authentic without the ability to reflect and be self-aware. Your curiosity needs to be as strong – or stronger – than any of the thoughts or feelings you might be having – whether it’s concern or worry, or other much more complex feelings like fear or shame.  If you can be curious, you can look at anything.  You can say, “Hmmm… Wow, that’s interesting. Is there something worth exploring here?  Is there something I can learn about myself or others?” To get ahead in business, you need to continually learn and grow.

    Plus, curiosity will make you a better listener.  The better you listen to others, the better they will listen to you, and the better your relationships will be, including your most important relationship – the one you have with yourself.

  • Second, embrace who you are – It’s our imperfections that create connections with others. People say all the time to “let it go” – the phrase that made the movie, “Frozen,” so popular.  You can never let go what you haven’t embraced.

    You have to say, “This is mine.  I can hold it.  I can own it.  Now, I can let it go.”  And then once you really accept it, saying, “Yes, this is me.  It’s not my favorite part.  Now I can begin the process of letting it go and setting it aside.  It doesn’t really control me.”

  • Last, focus on what you can control – think about all you have control over, and focus on that. Not how your boss, colleagues, or clients behave.  Not the economy.  Not the fact that “stuff happens.”  Don’t focus on where you’re powerless to change things. Instead, focus on what you can do something about.

When In Doubt, Take A Step Back

If you find yourself stressed, or feel stuck on your Journey, just listen to yourself – to your gut.  Take a step back and try to see the forest through the trees.

When you’re approaching a mountain and are miles out, it seems really small.  When you get to the bottom of the mountain and look up, you realize it’s huge.  When life gets too big, back up a little bit.  Sometimes when you’re too close to something, it can feel overwhelming.  You feel incapacitated and can’t take the first step.  Or, the alternative strategy is to get to the base of the mountain and don’t look up; just put your nose down and start. A CEO I used to work with at McDonald’s often would say, “Jump in; the water’s fine!”

The process of looking at yourself can be very difficult in the beginning.  But the value at the other end can be so worth the process.  Very few things feel as rewarding as being who you are in the workplace.

How are you doing at leading authentically, and what’s a next step to advance your Journey?

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David Head Shot High ResDavid Grossman, ABC, APR, Fellow PRSA is both a teacher and student of effective leadership and communication and helps leaders drive productivity and get the results they want through authentic and courageous leadership communication. He’s a sought-after speaker and advisor to Fortune 500 leaders. A three-time author, David is CEO of The Grossman Group, an award-winning Chicago-based strategic leadership development and internal communication consultancy; clients include: Hill-Rom, Eastman Chemical Company, Kimberly-Clark, McDonald’s and Motel 6, to name a few. His newest book, “No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds,” was published in the fall of 2015 and recently won the Pinnacle Book Award for the “Best in Business” category. In addition, David teaches Internal Engagement at Columbia University, in New York City. To connect with David you can find him on LinkedIn and Twitter.

Three Things You Need To Know About Diversity

Editor’s Note: The following post is part of the ongoing “What does diversity mean to you?” series on The Edge. This series provides insights into diversity and inclusion topics of value to new professionals. To help us champion diversity in PR and to write for the series, email our diversity liaison Henry Cervera Nique.

In a few months, I will have lived in Silicon Valley for a year. Although this tech hub is home to numerous startups and some of the most innovative minds, that doesn’t mean that it doesn’t have its fair share of problems. For years, companies across the nation – both big and small – are at a loss when it comes to hiring and retaining diverse talent. Don’t believe me? Just read this article, this article, this article and countless others. They do a good job at explaining the issue.

Whether you live here in the valley like I do, or out in the Midwest, here are three things you need to know about the diversity conversation:

1. Diversity is about more than just race

When individuals think of diversity, you may be quick to think white, black, native American and Hispanic/Latino and other race groups. Although our physical makeup is a part of what makes us unique, it is not the only thing that makes us diverse. In fact, Merriam Webster defines diversity as, “the condition of having or being composed of differing elements.”

Key takeaway: Look for opportunities to surround yourselves with others who may be different than you are. They may be a different race, from a different country, or are a part of different political party than you. Even though they may not share the same views, you will become better versed in a wide variety of topics, and may even make a friend or two in the process.

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2. Diversity will continue to sit at the C-suite table

Although by no means a new trend, chief diversity officer and other similar titles are appearing more on senior leadership benches. Within the first few months of the year even, we have already seen Pinterest welcome Candice Morgan as head of diversity and Twitter name Jeffrey Siminoff as vice president of diversity and inclusion.

Key takeaway: If your company is making diversity a priority, it would be in your best interest to make it as a priority as well. Know your company’s goals and initiatives as they pertain to diversity. You may not be directly involved in the hiring of talent, but make an effort to befriend as many colleagues as you can. Who knows? You may someday be their manager.

3. Want to stand out? Learn more about other cultures.

For two years, I served a volunteer mission for my church in Barcelona, Spain. As soon as I stepped foot on Spanish ground, I knew the experiences that I would have would leave a lasting impact on my life. They did. I have also been very fortunate to visit the University of San Martin de Porres in Lima, Peru before finishing my term as PRSSA National vice president of public relations last year. I had the opportunity to give several different presentations on topics such as personal branding, my top ten tips for new PR professionals and of course, why they should join PRSA.

Key takeway: Do you need to travel in order to learn about another culture? No. Does it help? Yes, but it is not the be all end all. Paula Caligiuri, professor of international business and strategy at Northeastern University, said, “Culturally agile professionals are not necessarily those with the greatest number of frequent fly miles or passport stamps. Developing culturally agility is more of an active process requiring learning in a novel context with opportunities to practice new culturally appropriate behaviors, make some mistakes, receive feedback and question one’s own assumptions.”

Diversity isn’t just an issue here in Silicon Valley. I encourage all to take the time to understand what diversity truly means, notice how companies are making it a priority and make the effort to be more culturally minded.

Ethan Parry is an account coordinator at Eastwick Communications. He served as the 2014–2015 PRSSA National vice president of public relations. He is a member of the PRSA Silicon Valley Chapter and PRSA National New Professionals Section. He currently serves as the public relations chair for the Social Media Club San Francisco Chapter. Connect with Ethan on Twitter, through his LinkedIn page or by emailing him.

Finding a Company Culture That Fits

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“You’re a catalyst to your own happiness, you know.”

That’s what NONONO says in its song “Pumpin Blood,” and that phrase has stuck with me.

With so many factors in the world that we have control of, we have the ability and responsibility to make our happiness a priority.

So how do you stay happy in the hectic and exhausting field of public relations? Think of what you need in a company culture that will make you happy and successful. Yes, you. Not what your parents want for you, what your friends want or what society says you want because you’re a millennial. What’s going to make you enjoy going to work most days? (Let’s be real, nobody wants to go to work all the time.) What will be an environment you can be successful in?

Are you a cubicle-loving, in-house PR person who wants to work in the automotive industry or maybe someone who likes the fast-paced, open-concept agency that works with consumer products?

It’s all up to you.

There are so many factors that contribute to company culture, so think about what motivates you, makes you feel comfortable and helps you thrive. Come up with a list and write it out, though it may seem tedious, so you have something to refer to.

Once you have built out a list of what you’re looking for, rank the items from top to bottom according to the importance of each. It’s likely you’ll have to make compromises when it comes to your list of ideals, which is why you need to determine what matters most. Then, you’ll be able to match that list against employers you’re interested in working for.

At Piper & Gold Public Relations where I work in Lansing, Michigan, we openly communicate about our company culture and what we call our #Truths that shape it. From our familial office relationships to our persistent mentality of always improving, our twelve #Truths lay out how, what and why we do what we do, as well as why it’s enjoyable at the same time. We created them during a team brainstorming session based on what already existed and have lived by them ever since.

I understand not all businesses have #Truths but most have a distinct culture that they’re willing to discuss with you – so do your research and ask questions about company culture before starting a new gig, your happiness and success may rely on it. After all, new professionals aren’t all about happy hours and foosball tables – we want much more than that.  

hannahHannah Leibinger is an account strategist at Piper & Gold Public Relations, a boutique agency in Lansing, Michigan, that specializes in government, nonprofit and small business public relations. In the Lansing community, she serves as the chair of communications for Grand River Connection, new professionals co-chair and a director at large for the Central Michigan Chapter of PRSA, social media coordinator for Giving Tuesday Lansing and a member of the Old Town Commercial Association business development committee. Connect with her on Twitter (@hleibinger) and LinkedIn.