Joining your local PRSA Chapter: Consider the benefits

Is it just me, or is the term “new pro” often synonymous with “person in transition”?

306214_10150791409076513_1976218223_nMany reading this post are soon-to-be graduates, preparing to leave their college comforts and launch their careers. Others may be nearing their first or second work anniversary, trying to master the ins and outs of post-grad life. Some may be transitioning from entry-level positions to mid-level ones, seeking guidance in their new roles.

It’s difficult to believe nearly four years passed since I transitioned from college student to new professional. Although I was an active PRSSA member throughout college, I chose to postpone PRSA involvement. I waited one year to join PRSA on a local and national level, and looking back, I truly wish I joined sooner. I missed out on so many opportunities to network and gain the support I desperately needed as a budding new pro in an unfamiliar city.

If you’re a soon-to-be grad or new professional considering whether to join your local PRSA Chapter, please consider the benefits local membership provides.

Finding mentors

Think of your local PRSA Chapter as a trusted support group that wants to see you succeed. It’s laden with seasoned professionals who can offer guidance as you begin your career.

My local PRSA Chapter connected me with peers and seasoned pros who helped me navigate the post-grad waters. Throughout my career, I’ve met several mentors via social media: but in the end, there’s nothing better than chatting with professionals face to face. Local mentors offer so many opportunities to engage, whether it’s discussing topics over coffee or connecting at a PRSA event.

Seeking new opportunities

Considering a new gig? Trying to land your first post-grad career opportunity? Your local PRSA Chapter is an amazing place to start. In addition to career tools (such a job boards,) your Chapter offers endless chances to build relationships vital to your success. Networking is all about cultivating relationships, and your local Chapter is a valuable resource.

Continuing education

College students often take learning for granted. Once the coursework is complete and you receive your diploma, it’s up to you to gain new skills and pursue higher education.

PRSA offers programs that help sharpen your skills and expand your public relations toolkit. Considering earning your APR? Wondering if an MBA is right for you? Your local Chapter can offer support as you shape your career path.

Cultivating friendships

When I moved to Columbus, Ohio in May 2010, I could count the Columbus residents I knew with my two hands.

When I graduated, no one warned me how difficult it can be to foster new friendships after college. Making new friends demands a little extra effort and a proactive approach.

My local PRSA Chapter gave me so much more than opportunities to learn and network: It gave me a chance to turn professional acquaintances into friends. Many of my local Chapter peers initially bonded over common career goals and interests, but our professional relationships eventually grew into friendships.

PRSA Chapter members: What’s your favorite local PRSA Chapter benefit?

 

f84bd73ce090253a0d12b7e23f8ddd65Rebecca Odell manages marketing and communications at Big Red Rooster: a multidimensional brand experience firm. She’s an active Central Ohio PRSA member and co-chairs the Chapter’s New Professionals Section. You can reach her via email, Twitter or LinkedIn

Top 10 Comms Conferences to Attend in 2014

With nine months left in 2014, what great conferences and networking opportunities can you attend?

membership_feb2014_245x245In the communications industry, events are happening all the time. So how do you know which one is best for you? Whether your job is in social media, public relations, marketing or a combination of the fields, these 10 events can add value to your current strategies.

Bonus: If you can’t attend a conference, follow along with the included hashtags!

  • MozCon
    Focus: The digital landscape– SEO, social media, community building, content marketing, brand development, analytics, etc.
    Location: Seattle, WA
    Date: July 14-16
    Hashtag to watch: #MozCon 
  • Content Marketing World
    Focus: Social strategists who focus on content marketing and execution.
    Location: Cleveland, OH
    Date: Sept. 8-11
    Hashtag to watch: #CMWorld 
  • Inbound
    Focus: Connecting customer buying behavior to your business in an evolving digital world.
    Location: Boston, MA
    Date: Sept. 15-18
    Hashtag to watch: #Inbound14 
  • PRSA International Conference
    Focus: Addressing trends, new technologies and strategies for public relations practitioners of all sectors.
    Location: Washington D.C.
    Date: Oct. 12-14
    Hashtag to watch: #PRSAICon 
  • Social Brand Forum
    Focus: “Designed to help marketers at organizations small and large build better brands online through social media content, conversations, and community.”
    Location: Coralville, Iowa
    Date: Sept. 25-26
    Hashtag to watch: #SocialBrand14 
  • Social Shakeup
    Focus: Experienced social media marketers who are ready to ‘shake up traditional organizations and communication channels to create a brand new form of business: the Social Enterprise’.
    Location: Atlanta, GA
    Date: Sept. 16-17
    Hashtag to watch: #SocialShakeup 
  • SMX Social Media Marketing
    Focus: Making the most of social marketing strategies– going beyond implementation to proving results.
    Location: Las Vegas, NV
    Date: Nov. 19-20
    Hashtag to watch: #SMXsocial 
  • Social Media Strategies Summit
    *There are six Social Media Strategies Summits in different locations throughout the rest of 2014. Check the website for a location closer to you.
    Focus: “Building, managing, and analyzing successful social media strategies and campaigns.”
    Location: New York
    Date: June 12-13
    Hashtag to watch: #SMSsummit 
  • B2B Marketing Forum
    Focus: B2B marketing strategies to optimize your business– “inspiring, relevant and new content” every year.
    Location: Boston, MA
    Date: Oct. 8-10
    Hashtag to watch: #mpb2b
  • Social Fresh Conference
    Focus: One-track social media conference discussing success stories and useful tactics.
    Location: Orlando, FL
    Date: July 17-18
    Hashtag to watch: #socialfresh

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

April Twitter Chat Highlights: Influencer Marketing

We’d like to thank everyone who participated in the April #NPPRSA Twitter chat as we discussed influencer marketing and how it can be included in public relations strategies to activate influencers and build a brand.

PRSA Twitter ChatSpecifically, we’d like to thank Mark Fidelman, CEO of Raynforest and author of Socialized!

Mark is also a regular contributor to Forbes — covering social, mobile and marketing trends.

Join us again on May 1 for the next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the April chat? What can you do to make sure the partnership benefits both the influencer and your brand? How can you incorporate influencers into your strategies?

 

 

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

 

 

 

Book Review: e pluribus unum: The Making of Burson-Marsteller

51Zaudq1WhLThis post is part of The Edge monthly series of book reviews on books relevant to new PR professionals.

While I may be partially biased as a Burson-Marsteller employee, e pluribus unum provides an accurate and inspiring perspective of the public relations industry, client service, agency life and entrepreneurship to all current and aspiring PR professionals.

Recently described by PR Week as the godfather of modern PR – Harold Burson, author and founder of Burson-Marsteller, candidly speaks to his start in the public relations field and practices that apply to how many of us do our jobs today. The book chronicles Harold Burson’s start as a campus reporter in Tennessee, his coverage of the Nuremberg Trials, his start of Burson Public Relations in New York and joining with Bill Marsteller to create one of the largest public relations companies in the world.

While the book is a memoir focused on Harold Burson’s life and the creation of Burson-Marsteller, the practices and way that he gets into public relations is inspiring for any PR professional. The book gives PR professionals an opportunity to step back and think about the way we approach client service from an agency standpoint and public relations from an industry standpoint.

Bio_PhotoJessica Noonan currently works within Burson-Marsteller’s Corporate practice in the New York office, providing strategic communication support to numerous key clients. She is Blog Co-Chair on the New Professionals committee. Jessica holds a Bachelor of Arts in Public Communication and a Bachelor of Science in Business Administration, specializing in marketing from American University. You can connect with her on Twitter @jess_noons.

The Future of Public Relations Depends On You: Calling All Teachers!

173312870Those of you who are just starting out in your careers can probably remember the college professors who, not very long ago, did the best job motivating you, captivating you and exposing you to the possibilities in the world.  We need more teachers like that in the public relations profession.   We’re talking about teachers who can bring a combination of real-world experience and in-depth knowledge of the profession to the classroom.

The “Learning to Teach” program is a collaborative effort led by PRSA’s College of Fellows Educational Initiatives committee, PRSA’s Educational Affairs committee and PRSA’s Educators Academy.  It is designed to give those PR professionals who want to teach – as either an adjunct or full-time professor – an introduction to academia and a foundation for success in the classroom.

Last year, we began with some research of our PRSA members and discovered that only 1% of respondents had taken the “Learning to Teach” course, though 60% said they were very likely to consider an adjunct position in the future and 26% said they were very likely to consider a full-time teaching position.  63% said they would take the “Learning to Teach” course if it were offered remotely.

About Learning To Teach

Anyone can take the “Learning to Teach” course…whether they are interested in  teaching now or in the future.  The course covers:

  • Guidelines on looking for a teaching position
  • The application process
  • The “honeymoon vs. reality” behind teaching – duties and expectations
  • Basic tools & resources for developing materials
  • Tips for effective course planning & researching the history of your course
  • Measuring learning

This year, several PRSA Sections, Chapters and Districts are sponsoring programs on Learning to Teach – via teleconferences or via programs piggybacked on their conferences.  If enough people register, the course might also be offered at the PRSA International Conference in October 2014 in Washington, DC.

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If you have any questions about this course want to learn more, contact Robin Schell at rschell@jjwpr.com or 603-770-3607.

 

This post was written by Judy VanSlyke Turk, APR, Fellow PRSA and Robin Schell, APR, Fellow PRSA, co-chairs of the Educational Initiatives Committee of the PRSA College of Fellows.