#MemberMonday has been on a brief hiatus, but we’re back this week with a brand new Chapter of the Month! This month we’re featuring PRSA California Capital’s growing & vibrant New Pros group, led by Erica Brown, Jordyn True Anderson, Jessica Sweeten & Gina Burdi.

The Edge: Tell us about PRSA California Capital’s New Pros group:

Erica Brown: PRSA California Capital Chapter New Professionals started in 2014 under the leadership of PRSSA Sacramento State recent grads, Erica Brown and Jordyn True Anderson. Since our inception, we’ve hosted several different events such as mixers, trivia nights and more recently a Career Day where we partnered with PRSSA Sacramento State to tour local agencies, companies and media outlets. Our section is lead by committee of four people right now.

TE: How many members do you have?

EB: 14 and growing!

TE: What kind of programming have you put together for New Pros?

EB: Mixers, trivia night, panels discussing emerging trends and hot industry topics, streamed webinars and the inaugural Career Day, which is an agency tour for local students to discover and get an inside glimpse of local agencies.

TE: How does your group fit into the bigger picture of the chapter?

EB: Our section has helped to bridge the gap between PRSSA students who are newly entering the workforce and helping them transition over to the PRSA Chapter. We help our Chapter with a lot of new member recruitment and outreach. We also look to provide fun, energetic and engaging programming for members and a way to intermingle new and seasoned professionals.

TE: What resources do you provide for New Pros?

EB: Connections to local professionals, job postings, networking/learning opportunities, mentorship

TE: What do some of your members see as the benefit of being a part of the bigger New Pros group?

EB: Networking with local professionals, building and expanding their professional network with other local new professional cohorts

TE: How do you engage and recruit New Pros?

EB: We work closely with the local PRSSA Sacramento State chapter to build relationships with these aspiring PR professionals while they are still students. We offer them mentorship opportunities and include and invite them to all of our programming events.

TE: What advice do you have for New Pros for using PRSA to their best advantage?

“Join right after graduation! There’s no better opportunity to network and continue learning than PRSA.” – Erica Brown

“Join either right before you graduate or as soon as you move to a city with a local chapter to get your foot in the door. You make so many connections right off the bat and those connections are strengthened by attending events, being actively engaged and getting involved with the board or a committee. If I didn’t get involved in PRSA when I first moved to Sacramento, I would probably be stuck working an entry-level job doing something that has nothing to do with PR. Our industry thrives on networking and PRSA is the easiest, most efficient way to become a part of the Sacramento PR Network.” – Jessica Sweeten

“Get involved, volunteer at events, or join a committee and make connections. There is so much opportunity to gain valuable skills that you can put on your resume or talk about in a job interview that are all gained by being an active member of PRSA.” – Gina Burdi

TE: What is the best way for New Pros to get involved in the PR community?

“Attend events and meet someone new every time!” – Erica Brown

“Go to events! There’s mixers that are socially based and there’s workshops that are educationally based so whether you are shy and nervous or outgoing and vivacious, there’s an event for you to get your feet wet!” – Jessica Sweeten

“Show up and follow up. If you meet someone at a PRSA event, follow up with them and foster and grow that relationship. Personal connections can really help to pave the way to success.” – Gina Burdi  

For more information on PRSA California Capital’s New Pros Group, check out their website or follow them on Facebook and Twitter. If you have specific questions about joining PRSA California Capital’s New Pros Group, tweet at Erica, Jessica, Jordyn and Gina.