Keeping Your Bank Account Afloat While Job Searching

3354726208_0cce729fc8_zAs a new PR professional, the job search can be tough. You have your degree and a few internships under your belt, finding a job should be a breeze, right? Sometimes that isn’t the case. After a little while of looking for a job you’ll notice that entry-level positions are hard to come by and most full-time positions are looking for more experience then you have.

Paid Internships

Some internship programs extend to college graduates up to 1 year after graduation. Look for a full-time internship that pays. This is a great way to gain experience, network with professionals, find a mentor, hone your skills and earn some cash while your waiting to kick-start your career. The experiences you can learn at this level will benefit you in the long run and help you expand your skills. There also is a chance that the company could hire you after your internship is complete.

Worst case scenario, you’ve added additional experience to your resume and no one is going to tell you that you did too many internships at your next interview.

Part-Time Positions

It can be frustrating to see that a company is only hiring part-time or internship positions when you are looking over their careers page. This should not be discouraging. Instead think of it as a great opportunity to get your foot in the door. Chances are that if you come in part-time and do a good job, when the HR manager starts looking to hire for a full-time position candidates within the company are the first choice. Already working at an organization makes you a great hire because you understand the company, the culture and the work, which can save time when it comes to training.

In the case that your part-time position does not lead to full-time, it’s still something to build up your resume. Plus you can look for and interview for a full-time job during the hours you are not at work.

Freelance Work

One of the best ways to bring in some extra money, gain experience and add some references to your resume is freelancing. If you know a small business or a non-profit near you that want to be active on social media but can’t do it because of time or inexperience, you can capitalize on that opportunity by freelancing. Many small companies out don’t have the time or resources to hire full-time employees. However, these companies might be willing to hire a contract employee or freelancer for a set amount of time. This is the work that helps you build up your professional portfolio and will give you with a taste of what it’s like to be your own boss.

You don’t have to sit around with your fingers crossed waiting for a company to hire you. There are many opportunities out there that as a young professional you can – and should – take advantage of. Take some time to gain experience, network within your industry and save some cash. The rest will fall into place soon enough. Happy job searching!

daynaDayna Lucio is a Digital Specialist at Alchemy Group in Michigan. Her experience lies with social media, content creation, blogging and media relations. You can connect with Dayna on Twitter or LinkedIn.

Top 10 Comms Conferences to Attend in 2014

With nine months left in 2014, what great conferences and networking opportunities can you attend?

membership_feb2014_245x245In the communications industry, events are happening all the time. So how do you know which one is best for you? Whether your job is in social media, public relations, marketing or a combination of the fields, these 10 events can add value to your current strategies.

Bonus: If you can’t attend a conference, follow along with the included hashtags!

  • MozCon
    Focus: The digital landscape– SEO, social media, community building, content marketing, brand development, analytics, etc.
    Location: Seattle, WA
    Date: July 14-16
    Hashtag to watch: #MozCon 
  • Content Marketing World
    Focus: Social strategists who focus on content marketing and execution.
    Location: Cleveland, OH
    Date: Sept. 8-11
    Hashtag to watch: #CMWorld 
  • Inbound
    Focus: Connecting customer buying behavior to your business in an evolving digital world.
    Location: Boston, MA
    Date: Sept. 15-18
    Hashtag to watch: #Inbound14 
  • PRSA International Conference
    Focus: Addressing trends, new technologies and strategies for public relations practitioners of all sectors.
    Location: Washington D.C.
    Date: Oct. 12-14
    Hashtag to watch: #PRSAICon 
  • Social Brand Forum
    Focus: “Designed to help marketers at organizations small and large build better brands online through social media content, conversations, and community.”
    Location: Coralville, Iowa
    Date: Sept. 25-26
    Hashtag to watch: #SocialBrand14 
  • Social Shakeup
    Focus: Experienced social media marketers who are ready to ‘shake up traditional organizations and communication channels to create a brand new form of business: the Social Enterprise’.
    Location: Atlanta, GA
    Date: Sept. 16-17
    Hashtag to watch: #SocialShakeup 
  • SMX Social Media Marketing
    Focus: Making the most of social marketing strategies– going beyond implementation to proving results.
    Location: Las Vegas, NV
    Date: Nov. 19-20
    Hashtag to watch: #SMXsocial 
  • Social Media Strategies Summit
    *There are six Social Media Strategies Summits in different locations throughout the rest of 2014. Check the website for a location closer to you.
    Focus: “Building, managing, and analyzing successful social media strategies and campaigns.”
    Location: New York
    Date: June 12-13
    Hashtag to watch: #SMSsummit 
  • B2B Marketing Forum
    Focus: B2B marketing strategies to optimize your business– “inspiring, relevant and new content” every year.
    Location: Boston, MA
    Date: Oct. 8-10
    Hashtag to watch: #mpb2b
  • Social Fresh Conference
    Focus: One-track social media conference discussing success stories and useful tactics.
    Location: Orlando, FL
    Date: July 17-18
    Hashtag to watch: #socialfresh

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+, LinkedIn or Twitter.

The Future of Public Relations Depends On You: Calling All Teachers!

173312870Those of you who are just starting out in your careers can probably remember the college professors who, not very long ago, did the best job motivating you, captivating you and exposing you to the possibilities in the world.  We need more teachers like that in the public relations profession.   We’re talking about teachers who can bring a combination of real-world experience and in-depth knowledge of the profession to the classroom.

The “Learning to Teach” program is a collaborative effort led by PRSA’s College of Fellows Educational Initiatives committee, PRSA’s Educational Affairs committee and PRSA’s Educators Academy.  It is designed to give those PR professionals who want to teach – as either an adjunct or full-time professor – an introduction to academia and a foundation for success in the classroom.

Last year, we began with some research of our PRSA members and discovered that only 1% of respondents had taken the “Learning to Teach” course, though 60% said they were very likely to consider an adjunct position in the future and 26% said they were very likely to consider a full-time teaching position.  63% said they would take the “Learning to Teach” course if it were offered remotely.

About Learning To Teach

Anyone can take the “Learning to Teach” course…whether they are interested in  teaching now or in the future.  The course covers:

  • Guidelines on looking for a teaching position
  • The application process
  • The “honeymoon vs. reality” behind teaching – duties and expectations
  • Basic tools & resources for developing materials
  • Tips for effective course planning & researching the history of your course
  • Measuring learning

This year, several PRSA Sections, Chapters and Districts are sponsoring programs on Learning to Teach – via teleconferences or via programs piggybacked on their conferences.  If enough people register, the course might also be offered at the PRSA International Conference in October 2014 in Washington, DC.

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If you have any questions about this course want to learn more, contact Robin Schell at rschell@jjwpr.com or 603-770-3607.

 

This post was written by Judy VanSlyke Turk, APR, Fellow PRSA and Robin Schell, APR, Fellow PRSA, co-chairs of the Educational Initiatives Committee of the PRSA College of Fellows.

Honoring National Woman’s History Month

In honor of March being National Woman’s History Month and the public Blog Photorelations industry being dominated by woman, we celebrate educational and professional freedom for woman by applying the words of some of the most powerful and influential woman in history to our own career paths.

“We need to do a better job of putting ourselves higher on our own ‘to do’ list.”
– Michelle Obama

Most millennials wear their workaholism with honor. We tend to lose sight of how stressful a career in public relations can be. We need to remember the importance of keeping a balanced life, free from havoc on our health, happiness and job performance. Whether you take up a certain hobby, read a book, take a bike ride or visit friends, truly think about what you do to relax and designate time for it.

“You won’t change things unless you are prepared to fight, even if you don’t win. But I do hate losing.”
-Wendy Davis

In today’s crowded media space, creative public relations planning is a huge part of any public undertaking. Never be afraid to introduce new ideas to your team. Having new ideas to introduce means staying abreast of industry trends and continuously developing your creative potential. To boost your creativity, step outside of your own comfort zone. Open up your mind to new perspectives and take time to learn skills that you would not normally be interested in.

“Take criticism seriously, but not personally. If there is truth or merit in the criticism, try to learn from it. Otherwise, let it roll right off you. “
-Hillary Clinton

Constructive criticism is a key part of any position. Be sure to pay attention to critical comments from supervisors and co-workers. Always being prepared to take notes during meetings and conversations will help avoid making the same mistakes twice.

“Real integrity is doing the right thing, knowing nobody’s going to know whether you did it or not.”
-Oprah Winfrey

Ethics plays a huge role in public relations as a profession. By always promoting the flow of accurate and truthful information, young professionals can continue to build a better reputation for public relations as an industry. Help educate your clients by letting them know what rules you are governed by and what values should be followed when communicating with the public.

“The future belongs to those who believe in the beauty of their dreams.”
-Eleanor Roosevelt

Believing in your capabilities and planning for your success are ultimate keys to achieving your dreams. Pave your career path by setting long and short-term goals to reach throughout the year. Remember to always take advantage of mentoring and networking opportunities. Cultivating relationships with co-workers and supervisors is a likely way to gain valuable insight and advice on how to navigate through the early stages of your own career.

 

Bio PhotoMagan Felitto is currently a freelance public relations professional, working with a major entertainment company in New York City. She graduated from the Fashion Institute of Technology’s, Advertising & Marketing Communications program in Summer 2013 with four years of experience as Vice President of Chapter Development of her former PRSSA chapter and a plethora of internships under her belt. She is also a proud member of PRSA National, PRSA-New York, and PRSA New Professionals Section. Ms. Felitto can be reached at MaganFelitto@gmail.com.

Creative Tech Skills You’ll Need for Entry-Level Jobs

Landing your dream job or even an entry level position in public relations requires more than being a crafty wordsmith, talented strategist and a social media wiz.

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While most of us already have blogs and understand how to use WordPress, most job postings I see now list a slew of additional visual storytelling skills that those of us new to the profession have to at least have some experience with before being called in for an interview.

Additional skills to consider developing:

  • Adobe publishing including InDesign, Photoshop and other software to create digital documents and iPad apps
  • Adobe Systems Acrobat
  • Video shooting and editing skills
  • Website creation software – Joomla! , WordPress and Drupal are examples of ones I often see on job posting. If you have created a blog or a website using WordPress, extend your knowledge and skills by learning and implementing the latest upgrades
  • Software to create mobile apps to leverage for campaigns
  • Analytics – although being a data analyst is not expected, understanding the basics and being comfortable with numbers and with an analyst is expected
  • Microsoft Office software including SharePoint Server and Excel. Formulas are a must know!
  • Some knowledge HTML coding
  • Cascading Style Sheets
  • Podcasting software

Deirdre-Breakenridge “Public Relations is becoming more intergraded with marketing and advertising,” said Deirdre Breakenridge, an experienced public relations professional and author of several books on the intersection of technology and public relations. “It’s important to embrace new technology to do justice to the brand. All areas such be working together.”

And although these skills may not be taught in university classes, it’s important to invest some time in learning them before you graduate, she said.

Check out classes online or professional development classes at a local community college as they’re both budget-friendly options. Some of those classes even offer certificates that can be earned with just three or four shorter classes.

While technology is becoming almost a basic requirement for entry level jobs, good, strong writing skills still rule.

“You need a balance of the two,” Breakenridge said. “Always strive for the balance.”

A healthy balance of skills can set you apart from the crowd of applicants.

How many of you are making the effort to go beyond your college classes or to upgrade your personal talents in these areas?

 

Kris Antonelli,  is a freelance writer and communications professional based in the Baltimore-Washington, D.C. metro area. As a former newspaper journalist, her work has appeared in the Washington Post, Baltimore Magazine, Baltimore Sun and other publications. Connect with her on LinkedIn and Twitter or via email at Kris.antonelli@yahoo.com.