The 3 Best Nuggets of Wisdom from Graduation

DID YOU KNOW (1)It’s graduation season again, which for many of us new PR pros, brings back nostalgic memories of communication classes, senior year internships and fun weekends with college friends. While it’s easy to get caught up in our busy list of client deliverables and hectic calendar, it’s important to take a step back from the grind to gain perspective from those who are more accomplished and seasoned.

The following graduation speeches resonate with me, even as a young professional, and include many nuggets of wisdom applicable to PR pros.

1. Maria Shriver, University of Southern California’s Annenberg School, Commencement Ceremony 2012

“I hope if you learn anything from me today…you remember the power of the pause. Pausing today and throughout your entire life allows you to take a breath…to take a beat…to be in the moment. As everybody else is running around out there like a lunatic, I dare you to do the opposite.”

This speech is fantastic, and tailored specifically to communication professionals-to-be. Shriver talks about our world’s obsession with the next thing, and failure to enjoy the present. PR pros are by nature, fast-moving, outcome-driven individuals.

While ambition and a forward-thinking mindset set you up for success, mindfulness is so important in both our personal and professional lives. If you don’t pause to enjoy the present, you will burn out, and run through your life and career in a daze. It’s important to structure your time to create room for pausing.

Stop obsessing about your next project, client, or promotion, and just enjoy where you are at the moment. There’s a quote that I love, “Wherever you are, be all there” (Jim Elliot). Put down your phone, turn off email for the night, log out of social media – and enjoy your present.

2. Sutton Foster, Ball State University Commencement, 2012

“No job should be too small for you. Say yes. Get coffee for people, run errands, make an impression as a hard worker, someone who is willing…and when the opportunity arises for you to show people what you got, show ‘em. Who knows what can happen.”

Great advice for new PR pros. Entry-level PR work isn’t always the most glamorous or fun, despite what non-PR pros believe. Within your first year at a PR job, you will likely need to act as a photographer’s assistant at an event, jotting down names. You will spend hours researching media lists, and completing basic research in general. You may even need to wear a client mascot costume at a media event.

By volunteering to do the grunt work that no one else wants to do, and stepping in as a team player, your coworkers will appreciate you, and it will ultimately advance you more quickly. Working hard and being kind does make a difference, and it’s easy enough to put into practice at work.

3. Judy Smith – Boston University College of Communication Convocation 

I’m a bit biased here – this was my College of Communication graduation speech. It’s not the most polished speech, but it spoke to me two years ago as a fresh college grad, and speaks to me today as a PR new pro.

Smith’s first piece of advice is, “Be prepared…you don’t really know when opportunity is going to appear.” Simple, but so true. Two years ago, I wouldn’t have thought I would be where I am today. Almost all of my friends would say the same for their careers. Seizing opportunity and readjusting plans accordingly is such an important skill.

Smith also advises, “You’re going to make mistakes. Learn from them; don’t feel like you have to know it all.” New PR pros are motivated and hardworking, but have a lot to learn. I hate making mistakes, and take great care to avoid them. But I’ve grown the most professionally from the few mistakes I have made in my career. Own up to your mistakes, and grow from them. Hopefully, like me, you are in a work environment that embraces this mentality and supports you as you grow professionally.

If you’re looking for more grad speech inspiration, NPR has curated the best commencement speeches here – you can search by themes, speaker name, school or year.

Do you have a favorite grad speech, or applicable words of wisdom? Comment below!

Screen Shot 2015-05-21 at 11.23.51 PMLauren Leger graduated from Boston University with a bachelor’s degree in communication, concentrating in public relations. She started her career while still in college at Boston-based PR firm, Zazil Media Group. Lauren relocated to Dallas, Texas in fall of 2014 and began working at The Power Group as a PR account executive. She recently took on a new role as Power’s manager of digital strategy, where she brings her PR expertise to the digital realm of the business. Connect with her on LinkedIn and Twitter.

PRSA New Pros + PRSSA Twitter Chat Recap

We’d like to thank everyone who participated in our collaborative Twitter Chat with PRSSA as new professionals answered questions submitted from PRSSA students about entering the PR work field and about PRSA. Thank you to PRSSA Liaisons Lauren Gray and Henry Cervera for planning and to PRSSA National President Heather Harder and PRSSA vice president of public relations Ethan Parry for their support and planning as well.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on FacebookTwitterLinkedIn andGoogle+.

Review highlights of the chat below and send any questions you may have about working in the PR workforce or about PRSA to #npprsa.

New Pros Survival Guide: Hard Choices Leading To A Better Career

This is a re-post from PRSA’s blog PRSAY. As previously featured…

Most public relations graduates exit college somewhat overwhelmed by the myriad decisions they are faced with – which city to move to; should they work for an agency, boutique or corporate; what field of PR should they practice; etc…

The options might seem endless.

Now-What

For some, whether or not to join PRSA might be among the choices they’ll need to make. While the path to professional development and career growth often leads to PRSA, membership isn’t always part of the immediate career plan for young PR professionals – as Heather Sliwinski mentioned in the first installment of our New Pros Survival Guide – for others, especially PRSSA members, the transition to PRSA is anticipated and for a few it is already predetermined.

Lauren K. Gray, PRSSA Immediate Past President (until recently) and PRSA New Professionals Section Blog Co-Chair, discusses her unique path from PRSSA to PRSA and offers some advice for new pros making the transition from student to professional. She also adds a few career tips to your New Pros Survival Guide.

Q. How did your involvement in PRSSA affect your decision to join PRSA?

Lauren Gray: My situation was a little different in joining PRSA because I was technically still a PRSSA member. As the Immediate Past President for the PRSSA National Committee, it was imperative I join PRSA as my position served as the link between PRSSA and PRSA to encourage the transition from the pre-professional organization to the professional organization. Even if it would not have been mandatory to join, I still would have joined PRSA because of the value I received from PRSSA which I knew would continue in PRSA and I wanted to continue my own professional development.

Q. How does PRSA membership differ from PRSSA?

LG: It’s really not that different. You get out of both organizations what you put into them. I was very active as a PRSSA member and I’m still very active as a PRSA member. I still learn and grow through the volunteer opportunities I sign up for. All of my PRSSA friends are now PRSA friends and the fun continues! Professional development wise, I think the webinars and conference sessions are more in-depth over the basics and introduction levels of PRSSA sessions.

Q. What is your best experience so far as a PRSA member?

LG: This year, the best experience I’ve had is serving with a very talented and collaborative PRSA New Professionals Executive Committee. I’ve really had a lot of fun serving as the blog co-chair with Jess Noonanand we’ve done a good job rebranding the blog to The Edge and updating the design and layout. It’s been great to collaborate with many of the other chairs on the committee and I was really excited we were able to put together a presentation for PRSA International Conference on understanding the importance of today’s hybrid PR professionals.

Q. How has being in PRSA helped you to boost your career?

LG: Two ways: friendships and professional development. Most of my closest friends are PRSA members or will soon be members. They’ve supported me with career changes and personal council as well as providing friendship and support in other ways. Those types of friendships are invaluable. From working with so many people in PRSSA and PRSA, I’ve learned how to work with different personalities, how to plan large and small-scale events from conferences to career forums, how to manage a running blog and obtain writers, how to be a follower or adviser when it’s someone else’s turn to lead and the importance of continued learning throughout my career. That’s probably not even all the ways PRSA has helped my career, but it’s a start and I know that list will keep growing.

Q. What is one piece of key advice you would give a recent graduate or new pro to help their career?

LG: Take chances. It seems so many communication and PR majors are determined to land at one of the big agencies we all know, but they might not understand they could have an even better and more valuable experience at a smaller agency, a corporation or a startup. As new pros, now is the time to take chances and figure out what you want to do early before you’re stuck doing something you don’t want to do later. Apply for or take a job you never thought you would be in and see if you like it. You never know who you may meet and where you may land.

Q. Is there any rest of the “wickedly determined?” Can a recent grad take the summer “off” and prep for their interviews in August?

LG: Absolutely! I know many graduates may graduate on a Friday or Saturday and start work that next Monday, but it’s a good idea to take some time off because once you start working there are no more summer breaks and vacation time is short. Enjoy your last real summer! Take informational interviews, take some time off and prep for interviews in the fall. I think it’s great to land a job in PR or communications for the summer, but volunteering or moving to a different location for another job can be just as valuable. Success isn’t measured in jobs or job titles; it’s measured in the amount time you set aside to reach all of your goals, including just having fun and being young.

Q. Anything else you’d like to add?

LG: It’s one thing to be a PRSA member, but it’s another thing to be an involved member. Like I said above, you will only get out of this organization what you put in it. Take time to listen to the webinars, write a guest post for one of the PRSA blogs, attend local conferences and attend local meetings. Look into joining a national or local committee as well; we’re always looking for volunteers and committee members! Being in PRSA is rewarding in so many ways, but you have to put yourself out there and really get involved first.

 

0114bd7Lauren K. Gray is a new professional working in marketing, public relations and social media communications and currently works as a Project Manager at The Visual Brand in Westport, Connecticut. Connect with her on LinkedIn and Twitter.

Transitions Month Twitter Chat May 15

This month, we’re celebrating Transitions Month as we will mainly focus on the important transition from PRSSA to PRSA.  We will also be discussing professional transitions too.

May Twitter Chat Square - PR CareerOne event is our Twitter Chat on May 15 at 9 p.m. EST with @PRSA and special guest Joe Cohen, the PRSA National Chair.  During the chat, we will be asking questions that address several facets of the transition process including tips for starting your first full-time job, ways to continue learning & evolving your skills/knowledge and questions around PRSA.

#NPPRSA Chat Topic: 
Preparing for a Full-Time PR Career


Joining your local PRSA Chapter: Consider the benefits

Is it just me, or is the term “new pro” often synonymous with “person in transition”?

306214_10150791409076513_1976218223_nMany reading this post are soon-to-be graduates, preparing to leave their college comforts and launch their careers. Others may be nearing their first or second work anniversary, trying to master the ins and outs of post-grad life. Some may be transitioning from entry-level positions to mid-level ones, seeking guidance in their new roles.

It’s difficult to believe nearly four years passed since I transitioned from college student to new professional. Although I was an active PRSSA member throughout college, I chose to postpone PRSA involvement. I waited one year to join PRSA on a local and national level, and looking back, I truly wish I joined sooner. I missed out on so many opportunities to network and gain the support I desperately needed as a budding new pro in an unfamiliar city.

If you’re a soon-to-be grad or new professional considering whether to join your local PRSA Chapter, please consider the benefits local membership provides.

Finding mentors

Think of your local PRSA Chapter as a trusted support group that wants to see you succeed. It’s laden with seasoned professionals who can offer guidance as you begin your career.

My local PRSA Chapter connected me with peers and seasoned pros who helped me navigate the post-grad waters. Throughout my career, I’ve met several mentors via social media: but in the end, there’s nothing better than chatting with professionals face to face. Local mentors offer so many opportunities to engage, whether it’s discussing topics over coffee or connecting at a PRSA event.

Seeking new opportunities

Considering a new gig? Trying to land your first post-grad career opportunity? Your local PRSA Chapter is an amazing place to start. In addition to career tools (such a job boards,) your Chapter offers endless chances to build relationships vital to your success. Networking is all about cultivating relationships, and your local Chapter is a valuable resource.

Continuing education

College students often take learning for granted. Once the coursework is complete and you receive your diploma, it’s up to you to gain new skills and pursue higher education.

PRSA offers programs that help sharpen your skills and expand your public relations toolkit. Considering earning your APR? Wondering if an MBA is right for you? Your local Chapter can offer support as you shape your career path.

Cultivating friendships

When I moved to Columbus, Ohio in May 2010, I could count the Columbus residents I knew with my two hands.

When I graduated, no one warned me how difficult it can be to foster new friendships after college. Making new friends demands a little extra effort and a proactive approach.

My local PRSA Chapter gave me so much more than opportunities to learn and network: It gave me a chance to turn professional acquaintances into friends. Many of my local Chapter peers initially bonded over common career goals and interests, but our professional relationships eventually grew into friendships.

PRSA Chapter members: What’s your favorite local PRSA Chapter benefit?

 

f84bd73ce090253a0d12b7e23f8ddd65Rebecca Odell manages marketing and communications at Big Red Rooster: a multidimensional brand experience firm. She’s an active Central Ohio PRSA member and co-chairs the Chapter’s New Professionals Section. You can reach her via email, Twitter or LinkedIn