Pros and Cons of the “Always On” PR Culture

Although public relations is exciting and engaging, it ranks as one of the most stressful professions. This unfortunate ranking may be due to the idea (or reality) that public relations is a fast-paced industry where professionals have to be ready to manage a crisis at any hour, with lots to know and learn at all times. To be frank, we’re always on — but is the “always on” culture necessarily a bad thing?

The answer varies. An eager new professional may love being immersed in their work, thinking that the commitment and long hours is what it takes to climb the corporate ladder. From an executive’s point of view, they may deem the long hours inhibiting from personal activities like spending time with loved ones or taking care of their health.

There’s the saying, “When you love what you do, it’ll never feel like work.” Most aspects of public relations are exciting for those who truly love it. When there is passion for the work, it is natural to always be on — in many sectors of public relations, key events happen after “office hours.” Passionate professionals genuinely want to keep up with the latest trends and build relationships with influencers and journalists who cover niche subject matters.

On the opposite end of the spectrum, always being on means there is no clear distinction between work and play. Because public relations professionals often choose to work in a niche industry they enjoy, things that were pleasurable before starting a career can now be incorporated into work projects and as a hook when pitching journalists. But at the end of the day, where is the balance?

For those who find the always on culture to be taxing, there is a solution for more work/life balance. Professionals can limit their working hours to a set amount of hours per week, including the time spent returning emails, working on press releases, and managing budgets. During designated free time, turn on your out of office, do an activity that will help clear your head, attend community events, and spend time with those who mean most to you.

Are there any other work/life balance tips that you practice in the “always on” public relations industry?

i-zthGPGn-XL-230x300 Jasmine L. Kent, a member of PRSA-LA, is a fan of all things food and beverage, pop culture, and media. Combining all three passions, Jasmine builds community through engaging online marketing and dynamic events as a communications professional in Los Angeles, CA. Keep up with her on Twitter at @LoveJasPR or visit LoveJasPR.com. 

February 2016 Twitter Chat Recap

The February #NPPRSA Twitter chat, earlier this month, was all about big ideas on a small budget.

Special guests during this month’s chat were Adrienne Wallace, Managing Director/COO, at 834 Design & Marketing and Todd Butler, President & CEO, at Causewave Community Partners. Delivering big results on a small budget can be challenging as you work around the parameters, but it can also challenge your creativity and help you break through with new ideas and successes. Click through the Storify below to see highlights from the conversation.

Mark upcoming Twitter chats on your calendar and view past chat recaps here.

A Match Made in Heaven: Finding Your Mentor

how to FindAmentormakesmydaySo, you want a mentor. You realize that at this stage in your career, you can benefit from building a relationship with someone who can guide you in your journey. If you’re really savvy, you already know that a mentor is not something you “get,” but someone who you come to know, trust and confide in.

Here are some ways to find a mentor.

1. Identify your purpose for finding a mentor. It’s important to know what you want in the mentoring relationship. Whether you’re actively job hunting or trying to identify the next step in your career path, knowing what you want to achieve will help you find a great mentor who can help you navigate the terrain.

2. Broaden your definition of a mentor. Mentors come in all shapes and sizes. Some are lifelong coaches, others are confidants for a short period of time. You may find a mentor with wisdom in all things, or someone who is uniquely positioned to help you through a specific challenge. Remember, when looking for a mentor, consider the person, not their position. Your peers and colleagues may have experiences and perspectives that prove useful.

3. Participate in a structured mentoring program. Established mentor match programs are great, because they jumpstart the process of building a meaningful relationship by introducing you to someone who is ready to be a mentor. The good news is that PRSA and the New Professionals section are in the midst of refreshing our mentoring program. Members will be notified by email when updates to the program are made. In the meantime, head over to Mentor Match and introduce yourself to one of the mentors from the College of Fellows. You can also ask your local PRSA chapter or company if they have a program. And if you’re currently job seeking, ask about mentoring programs within the organization. If being mentored is important to you, this is one way to determine if the company culture is going to be a good fit.

4. Make your own match. Look around you. You may not realize it, but you probably have mentors in your life. These people already know you and may have some insight into your situation, work environment, or personal challenges. Look to your colleagues, professors and people in your network to bounce ideas off. If you need someone who is more removed from your circle, leverage existing relationships to find mentors. Explain why you’re looking for a mentor and ask if they know anyone who might be interested in sitting down for a cup of coffee. 

Stay open-minded about the process–you never know where you’ll find a mentor! How did you find your mentor? In the comments, share your own mentor match story so other New Pros can learn from your experience.

Alyssa-StaffordAlyssa Stafford is a member of PRSA Georgia and a communications specialist at Piedmont Healthcare in Atlanta.  She serves on the New Professionals executive committee as the mentoring chair. Alyssa is a graduate of Agnes Scott College and the University of Georgia. Find her on LinkedIn orTwitter.

Redefining the Mentor-Mentee Relationship

When most of us think of a mentor-mentee relationship, images of a seasoned expert offering sage wisdom and experiences to an aspiring pro probably come to mind. We tend to think that a mentor needs to have many years of experience and the mentor-mentee is an exclusive, hard-to-find relationship that helps to guide the mentee’s career.

Some of these assumptions may be partly true, but it’s past time that we redefine our definition of what a mentor-mentee relationship should look like. A mentorship doesn’t typically begin by seeking someone out and asking “Will you be my mentor?” It’s usually a relationship that evolves from a previous connection – a professor, a supervisor, a leader in your PRSA chapter, a friend of your family, etc. – to help guide you through your career.

What we get wrong about a mentor is that it has to be someone with a lot of experience, that we only need one and that a mentor will be able to guide our careers to perfection instantly and without much input from us. A mentor isn’t a fairy godmother for your career anymore than you’re a pumpkin who dreams of being a carriage. Dispelling some of these incorrect notions and understanding a mentorship needs can make you both a fantastic mentee and a phenomenal mentor, no matter where you are in your career.

A good mentee…

… knows his or her goals.

A mentorship is all about guidance and no one can guide you if you don’t know where you want to go. It’s important to at least have a general idea of what your goals are and where you’d like to be, because otherwise, you and your mentor will just keep going in circles with no real benefit.

…asks for what he or she wants.

Are you looking for advice? Assistance making some connections? Help fine-tuning your resume? An “in” to agency life? You have to be able to ask for what you need. A mentor can provide all kinds of help, but only if they know what will benefit you.

…is gracious.

There’s a difference between using someone for his or her connections and building a relationship that you can benefit from. It’s gratitude. Be gracious about any and every bit of assistance and help that your mentor provides. Beyond just saying thank you, you can send a handwritten note, a little gift, anything to show that you appreciate his or her time and help. The best thank you that you can give, though, is to follow through with their advice or introductions and building something better for yourself.

…knows that it takes a village.

There isn’t one person that will be able to help you with all the career questions you’re bound to have. It’s ok, actually essential, to have more than one person to turn to for advice. Having mentors at varying levels of their careers, with different backgrounds and experiences can help you get a better picture of the professional landscape as you navigate it and pave your own way.

…takes the lead.

If you’re seeking a mentor, you’re probably looking for someone currently working, with good experience and active in your professional interests. So they’re probably going to be busy, too. Take the lead by knowing what you want to know, scheduling meeting time ahead of time and meet them where they are. Don’t be afraid to follow up and nudge a bit if your mentor doesn’t respond within a day or two.

A good mentor…

…gets to know his or her mentee.

A mentorship is a relationship just like any other. It takes nurturing and connecting a multiple levels to keep it alive and beneficial. Learn other things about your mentee – interests, hobbies, family, etc. – and build a connection beyond professional interests.

…is available.

It’s understandable that you’re busy, but if you’re committed to being a mentor, you have to make time for it like anything else. It’s important to be available to your mentee, whether that’s by email, phone, Skype, social media or in person. You don’t have to be available 24/7 or at a moment’s notice, but you should have consistent communication with your mentee.

…isn’t afraid to share.

Sharing your mistakes and missteps is just as important as sharing your nuggets of wisdom and best practices. Knowing that everyone makes mistakes in their career and accepting that is an important part of professional development.

…knows age is just a number.

You can be a good mentor at any age and any career level. A mentorship should be focused around learning and growing together. As you progress in your career, you’ll have different experiences and advice to share. New pros can be just as good a mentor for aspiring young professionals as any master practitioner.

…is open to dialogue.

There’s nothing worse than trying to talk to someone who is stuck in their ways and unable to entertain any other viewpoints. No matter where you are in your career, it’s important to keep an open mind to new ideas and methods, no matter how big or small, or who they’re coming from.

The best mentors and mentees know…

…that mentorship is a two-way street.

Like any other relationship, a mentorship should be beneficial for everyone involved. Mentors can learn just as much from their mentees as they can teach them. Investing time in your mentorship, no matter which role you’re fulfilling, is a worthwhile contribution to your professional development.

Robyn Rudish-Laning (1)

 

Robyn Rudish-Laning is a member of South Carolina’s PRSA chapter and is communications coordinator for the South Carolina Council on Competitiveness. Robyn is also a member of the New Professionals executive committee. She is a graduate of Duquesne University and is currently located in Columbia, SC. You can connect with her on LinkedIn or Twitter or read her blog here.

The Do’s and Don’ts for Making 2016 YOUR Year

I believe 2016 is going to be a big year. You know what I mean, how some years take much more space in your memory than others when you look back. It’s an overwhelming inkling, like the way you feel a sticky summer breeze and can just know it’s going to rain. Yes, 2016 is going to be a big year. It’s an election year for starters, but I think it’s something in our collective energy that’s buzzing for change. So as we take our early steps into 2016, here are some tips to be more intentional and make sure our efforts go toward making this new year bigger and better than those that came before it.

TAKES

  1. Drink more coffee.

Kidding! Though new health standards say you can have up to five cups a day now. Which is great news for those of us who need a little java courage to tackle early morning segments. So, to good health!

1.5 Don’t check your email/social media pages until an hour after you wake up.

Email, Facebook statuses, news headlines all can have a major affect on your mood, which can alter the way you frame your day. Let yourself have a media-free hour and put the reigns back in your hands. Whether you chose to blast a pump-up morning mix or eat breakfast with your original thoughts. Use the time to touch base with your kick-ass self and start each day with your best foot forward.

  1. Write things down.

This is not just to make your 3rd grade cursive teacher feel validated. Studies show that handwriting notes facilitates memory, cognitive function and also helps with your creative process. (Click here or here for proof.) Maybe it has something to do with how writing in ink relinquishes your ability to backspace, making it a more permanent declaration. Whatever the reason, if handwriting my to-do list could ensure I don’t accidentally skip a thing, I’ll hand-sign myself up for that.

  1. Don’t be afraid of a phone call.

Speaking of going old-school… Humor me. Tap your phone and click on your recent calls; how many outgoing calls did you make besides those to your mother? It’s widely agreed that things like sentiment, sarcasm and even the contents of conversations get shortchanged through text, and yet 90% of the time when presented with both options, we chose the less efficient. Don’t be afraid to dial. An hour-long texting conversation can be communicated more personably over a ten-minute phone call. I mean this for both our personal and professional lives. PR is all about relations. It’s hard to have relations with a digital ghost.

  1. Put effort into “doing you.”   

The worst thing you can do – at any point in your life, not only at the start of the year – is allow yourself to feel comfortable coasting on autopilot. I understand life tends to throw a lot at us and sometimes all you have time for are “survival tactics:” sleep, work, eat, work, Netflix. And that’s fine. We’re at a unique stage in our lives where the effort we put in now can and will shape the course of our careers. But I think we need to stay mindful in making sure we don’t forget to build a life as well. We all have interests besides work that make us tick, and if you can’t remember what those are, go discover them! Be it painting, running, photography, cooking, traveling, guitar etc. Dedicate time for it and don’t lose touch of that part of you. It’ll likely be what sparks your next big idea into a full flame.

The new year can either be seen as another month, no better nor worse than that before it (besides the lack of holiday sweets delivered at your door), or as a wonderful opportunity; to evaluate what we’ve done well, what we maybe didn’t do so well at and set goals (not resolutions) to gradually build on for the months to come. I challenge you to look at 2016 as a blank canvas of opportunity. Choose one thing you’d like to accomplish, professionally or personally, and add a brushstroke each day. It’s going to be a “big year” after all, so don’t be afraid to choose bold colors.

gtzQK8HpMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR & Social Media Manager at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.