5 Things To Do When You’re Feeling Over-Stressed

One of the things that drew me to work in PR most was the diversity; the diversity of clients, the range of topics you “become an expert” on, the fluidity in your schedule and how no two days are alike. It’s liberating… but it’s also very consuming. Your brain is always running and playing connect-the-dots between your clients and the seemingly unrelated beats desirable journalists want to cover. And although I argue that those right for the field should thrive in this state, sometimes it can be a bit much. [Insert disquieting yearly statistic where PR is ranked as one of the most stressful jobs in the nation.]

When you find your brain is giving you the spinning beach ball of death, try doing one of these:

62c809b1f2bf23b96f99fee270e9a2d61)   Put Down the Coffee

I know. This is blasphemous for our industry. And believe me, I am the last person who’d say this because I’ve proudly flaunted my Starbuck’s Gold Card since 2008… but you can’t ignore the facts. When you’re stressed, your body is already on high alert, pumping cortisol and adrenalin into your veins to ensure all systems can fight or flight at a moment’s notice. (Yes, this is what’s chemically happening as you nervously wait for your turn to present at the all-hands meeting.) Adding copious milligrams of caffeine to the mix would be like adding water to a grease fire. I suggest substituting with tea until things settle down.

2)   Get Some Vitamin D

More than likely, you’ve been sitting at your desk, glaring at LED lights and typing away for the past 6 hours, agonizing about an impending deadline you don’t feel prepared for. Sound familiar?

Get up from your chair and step outside for a quick recess. Walk around the block for a new perspective. Breathe in the fresh air, and let it fill you with new ideas. A simple 10 minutes is all it takes. Sunrays have a way of thawing your worries and shedding light on what’s important.

3)   LOL

Whoever coined the phrase “laughter is the best medicine” was a poetic genius. Everyone and their mom still says it because it really is true. (Read this 2013 article by Mayo Clinic for the nerdy details.) Find something, anything, to laugh about. Make it a full-bellied chuckle because pity laughs don’t count! If you’re in dire need of a quick fix, a funny animal video usually does the trick.

4)   Get KRAFTy

After a long stressful day, I find one of the most relaxing ways to unwind is to crack open a bottle of wine, crank up the “Chillin’ Playlist” and cook a gourmet-style dinner. Don’t worry if you’re not a master chef; it’s about letting yourself disconnect from outside worries and putting all of your concentration on what’s in front of you, while simultaneously expressing yourself through a creative outlet. I find that cooking shares the similar cathartic effect of painting, only you get the added bonus of getting to eat your masterpiece afterwards! Baking works for this too; however, I prefer to cook stuffed bell pepper + risotto for the week’s dinner than have two dozen baked chocolate truffle muffins sitting on my counter right at the start of beach season. Whatever melts your butter, do it.

5)   Werk It Out

** If you chose baking from the last stress release tip, you may want to try this one too.

Stressful energy is a powerful force if you can learn how to make it work for you rather than against you. Use all of that pent up frustration to propel you and push you forward in whatever type of exercise you prefer. Swim laps, run, cycle or dance until you’ve exchanged your anxiety with endorphins and self-accomplishment. Can’t solve how to get a client into Us Weekly’s national gift roundup? Okay, but you can run nine miles and feel great afterwards. Do something that builds your confidence outside of work to remind yourself how competent you are the next time you step into the office.

By now I think we’ve all agreed that in this profession (and life in general), stress is inevitable. However, there is still a silver lining! Though you may not always be able to stop things from going bananas, you CAN control the way deal with troubles when they do occur. If you chose to frame life’s stressors, not as the enemy, but as an opportunity to ‘rise to the challenge,’ it would make the idea of stress a lot less, well, stressful.

And if all else fails, call your mom.

Megan Nicole O'Neal headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Coordinator at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.  

Five Media Relations Tips for New Professionals

Media-relationsWorking with the media is a huge part of any PR career.

It takes some time to build relationships with reporters and producers, and new professionals may feel intimidated at first. I recently worked on a PR campaign to launch a new retail store in Dallas and had the chance to sharpen my media relations skills.

Based on my experience, here are five tips that can help new professionals work effectively with the media.

Do your research before pitching

Before you contact any reporter, browse their latest stories. Do their stories fit your pitch? If so, customize your email to fit the reporter’s needs, or your message may be ignored. Many reporters and producers receive hundreds of pitches each day, so remember to draft a short email that’s meaningful to them.

Become a resource for the media

Acting as a resource for the media is essential in building new relationships. Feed journalists your clients’ news in a bite-sized yet impactful way. Members of the media want to read news that’s easy to digest. You know you’ve done your job when they come to you looking for more news and additional help!

Offer an exclusive story

If getting into a particular publication is important to your client and in their best interests, offer the writer of the publication an exclusive story. By giving the publication first dibs on the news, it may result in a placement with a unique angle.

Remember to follow up

Sending a follow-up message to the media is a common practice in the PR industry. To follow up effectively, send a brief email and give the journalist a call. If they pick up, keep the conversation very short. Reporters are busy and don’t always have time for small talk. What helps me is having a few notes in front of me as I’m on the phone. Take a deep breath, cut to the chase and don’t forget to smile!

Thank the reporter for his or her coverage

A simple thank you goes a long way and helps strengthen your bond with journalists. If you secure a new media placement, send an email or thank-you card to acknowledge the journalist’s work.

headshot_nelliNelli Tokleh is an assistant account executive at Nunez PR Group in Dallas. She received her undergraduate degree in public relations from the University of North Texas and her Master’s in Business Administration from Texas Woman’s University. Nelli is an active board member at PRSA Dallas and enjoys traveling, shopping and blogging about fashion and food. Connect with her on Twitter.

June Twitter Chat Highlights: Personal Branding: Beyond the Resume

We’d like to thank everyone who participated in the June 2014 Twitter chat as we discussed strategies for personal branding in a digital world and ways to succeed in developing an authentic, professional and personal brand.

PRSA Twitter Chat - Personal Branding

Specifically, we’d like to thank Matt Prince, Social Media Manager for The Walt Disney Company. Matt is the president of the PRSA Orange County Chapter and Professional Adviser to the Robert E. Rayfield Chapter of the PRSSA at California State University, Fullerton.

Join us again on July 3 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the June chat? How can you encompass a professional and personable brand?


 

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

 

Diversity and New Pros: Asian-Pacific Americans in Public Relations

ResizedImage378296-Screen-Shot-2014-04-01-at-11.41.34-AMThe following post is part of the ongoing series on The Edge, dealing with diversity and new professionals. This post is in honor of Asian-Pacific American Heritage Month from May.

In my experience, I haven’t seen many Asian-Americans in the public relations field.

In the past four jobs I’ve had, there has only been one other Asian-American (other than myself) in two of the four companies. According to the U.S. Bureau of Labor Statistics, only 7.3 percent of Asian-Pacific Americans held roles in the combined fields of marketing / advertising / PR in 2011. It is slowly on the rise, but we definitely still have a long way to go.

It can be difficult working in a field dominated by other races, but it is all about how you make the most of your experience. You may feel isolated at times, but my advice is to be proactive.

PRSA is a great resource. Last year, they established an initiative aimed at attracting ethnically-diverse young people to the PR profession. This program will include a video series, student guide, mentoring program and an Ask an Expert series. It is important to reach out to college students to start the recruitment process early, but it is equally important to see an increase of diversity at the top. This program sounds like it will touch individuals on both ends.

Other groups like the National Association of Asian American Professionals (NAAAP) are great if you’re looking for an Asian-specific professional group. NAAAP also has local chapters where you can attend events and network with people in your area. This organization is dedicated to developing and advancing the careers of Asian leaders.

A lot of Asians immigrate to the United States in pursuit of the “American Dream” and I believe that’s what my parents did. To give me the opportunity that I otherwise would never have. I’m grateful for that every day. When I see an increase of Asians in mainstream media (Fresh Off The Boat – I’m really excited for this!, Korean Food Made Simple – I’m hoping to try some of Judy’s recipes and let’s not forget #LINSANITY!), I am hopeful. One day, we will no longer be the minority.

 

​​lmoon_headshotLeah Moon is a 2008 graduate of Ohio University. She served as the National Chair of the New Professionals Section in 2012 and on the Board of the Dayton Chapter for the past two years. She is the Social Media Coordinator at Ashley Furniture in Florida. Follow Leah on Twitter @starmoon or email her at moon.leah@gmail.com.

 

Five Tips to Start Pitching Holiday Gift Guides Now

1)   SIMPLE SUBJECT: The first challenge when sending any pitch is to get the editor to open your email! Simple and upfront subject lines are most effective when pitching holiday season gift guides.

Example: “Patterned stationary under $20 for gift guide consideration”

Holiday Gift Guide Photo

2)   KEEP IT EVEN SHORTER: We all know the rules of keeping product pitches short, clear and concise. For holiday gift guides, the pitch can be even shorter than traditional pitches. Let your contact know what the product is, why it is a great gift idea, give them pricing info and a link to the website or specific page for easy viewing.

3)   KNOW THE RULES: It is important to know the criteria for being considered in the gift guides you are pitching. Most importantly, be sure that your product falls within the price range of the gifts being featured in the guide.

4)   TIMING IS EVERYTHING: Though you’ll want to pitch gift guides of national magazines and outlets throughout the summer, your work is not done. You will want to pitch regional magazines and large online publications in September. In October through mid-November, you’ll be pitching the online versions of those national magazines!

5)   EXPAND YOUR REACH: If your product does not make it into holiday gift guides of the winter season, get an early start on pitching annual gift guides for Mother’s Day and Father’s Day.

 

Bio PhotoMagan Felitto is a public relations professional, working in the New York office of Jack Morton Worldwide.She graduated from the Fashion Institute of Technology’s, Advertising & Marketing Communications program in Summer 2013 with four years of experience as Vice President of Chapter Development of her former PRSSA chapter and a plethora of internships. She is a proud member of PRSA, PRSA-New York, and PRSA New Professionals Section. Ms. Felitto can be reached at MaganFelitto@gmail.com