How to Make the Most of PRSA New Pros

When I graduated from Michigan State University in 2010, I moved to Chicago to begin my career at Edelman. I was active in PRSSA and had interned with Edelman before starting full time, but once I was there, I had a feeling of ‘what do I do now?’

Nick Lucido, PRSA New Professionals Section Chair

Nick Lucido, PRSA New Professionals Section Chair

That’s when I decided to get active with the PRSA New Professionals Section.

Being involved with the New Pros group, I learned and networked my way through challenging career situations, learned how to advance my career and broadened my knowledge of the profession. While PRSSA is designed to help you start your career, and PRSA is broader in nature, the New Professionals Section is the buffer group designed for those with less than five years of public relations experience. We have more than 1,200 new professionals across the country covering different industry verticals and settings – this means there’s definitely someone out there in the same boat as you.

Questions like – Should I try to negotiate my salary? When is it time for me to move to a new position? How can I advance to the next level? – were all things I learned from programs and other members.  I can promise you that whatever question or doubt you have about your career, there’s someone else out there with advice and experience to share. While we offer a long list of benefits for our members, the most powerful thing we offer is the connection to others.

This virtual support group has ‘traveled’ with me to Brazil, where I’m now stationed at Edelman’s operations in São Paulo. As I proudly lose my New Professional title, I’m proud to have been part of the organization and look forward to continuing my PRSA membership in other areas of the organization.

My piece of retirement advice is to make the most of your membership. If you’ve not yet taken advance of the membership benefits, there’s no better time to test it out than our annual New Professionals Week. Here’s a few ways to get involved:

  • Be sure to tune in to our free webinar on Tuesday, August 25th at 11 a.m. ET – How to Activate an Influencer Network with Converged Media.
  • There are 13 local events happening across the country – check out the full list here to see where the closest event is near you.
  • Follow along to conversations online about the week and network with fellow members across the country: #npprsa
  • Make sure you’re making the most of your membership – follow our content on the blog, participate and ask questions to other members in our Linkedin group and check out our database for past programs.

If you have any questions about your membership, don’t hesitate to reach out to me or any other executive committee member. Happy New Pros Week!

Nick Lucido was the 2015 PRSA New Professionals Section Chair.

PRSA New Pros + PRSSA Twitter Chat Recap

We’d like to thank everyone who participated in our collaborative Twitter Chat with PRSSA as new professionals answered questions submitted from PRSSA students about entering the PR work field and about PRSA. Thank you to PRSSA Liaisons Lauren Gray and Henry Cervera for planning and to PRSSA National President Heather Harder and PRSSA vice president of public relations Ethan Parry for their support and planning as well.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on FacebookTwitterLinkedIn andGoogle+.

Review highlights of the chat below and send any questions you may have about working in the PR workforce or about PRSA to #npprsa.

Why De-Busying Yourself Should Be Your New Years Resolution

6780743295_889e07e1a7_bThere are approximately 500,000 words in the English language. How we weave those words together in sentences with one another is what many call “the art of communication.” Or should I say, the lost art of communication?

How many times have you replied, “I’m good” when really, last week a rock shattered your windshield so you’ve been eating pb&j’s to afford rent? And how many times have you gone to dinner with a friend (or worse, a date) only to have their cellphone receive its own placemat; as if silently saying, “I’m here for you. But I’m also here for my 600+ network of friends, should anyone message me.” A phone call or handwritten note is becoming so rare that most people don’t even know what to do when they get one. Sadly, the art of communication is a dying trade, and though we don’t like to admit it, we and our busy schedules are to blame.

You wake up: Emails. Brush teeth: Facebook. Riding around: Snapchat. Drink coffee: Google Alerts. *Cue Beyoncé* Do you wake up like this? Many of us have fallen prey to the idea that always being accessible simplifies our lives in saving us time, and provides us with better access to, and thus improves, our level of communication.

However, in reality, constant connectivity deteriorates and distracts much more than it builds. In a study conducted by University of Utah psychology professor David Strayer, 1,000 individuals were put through a series of cognitive and motor skill tests to determine who could be truly capable of multitasking. In the end, only two people passed. TWO. That means on average, 98% of people cannot devote their care and attention to more than one person or situation at a time without deteriorating their original quality of focus.

Despite this somewhat depressing fact, the average person tends to overrate their ability to multitask and/or believes, from practice makes perfect, a light bulb will suddenly illuminate the way to mastering the Rubik’s cube of multitasking. When in reality, Strayer’s same study showed that those who regularly engaged in multiple activities at once were worse at it than occasional offenders. [If you’d like to take the experiment’s electronic test and shatter your illusion of ever being a said “supertasker,” click here.]

It’s no secret our society is over-stimulated. Between the constant bombardment of pop-up ads, Facebook check-ins and Candy Crush invitations, we rarely leave ourselves idle time. Yet, perhaps even worse lies in how we’ve created a sort of silent competition of who can do the most, see the most, BE the most. It’s as though the longer your laundry list of events and to-do’s, the higher you rank on the social status o-meter. Busy has become synonymous with important, and who doesn’t want that? But, our attention has stretched so thin from always looking forward to what’s next that we forget how to see what’s standing right in front of us.

If we are too busy for something as simple as laundry, how can we expect to make time for friends and fostering relationships? Humor me for a second and think; when was the last time you called (not texted) someone on their birthday? Or took the time to give your best friend a pep talk before their big interview? These meaningful moments and opportunities to build deep connections are what we trade in when we overrun our schedules with busyness for the sake of busyness. As much as our devices and determination might argue otherwise, it’s time to admit that we can’t do everything; and inevitably things (and often people) will fall through the cracks, in both our personal and professional lives.

One of the best pieces of advice I’ve received was from someone who said plainly, “don’t confuse action with traction.” We pour so much time, energy and emotion into doing a-z, but how many of these things actually propel us in a direction we’d like to be going? Toward reaching a goal, toward happiness, toward connecting with others on a sincere level or simply toward becoming a better person? As the New Year begins, step away from the laptops, the ringtones and the calendar reminders and ask yourself, how do you want to be in this world? Not who do you want to be, or what; just how. And whatever your answer, don’t be afraid to go out and do just that!

rsz_megan_nicole_oneal_headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Coordinator at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.

Transitioning Beyond Being a “New PR Professional”

The years I’ve spent on the New Professionals Section Executive Committee have been some of the most valuable to me as a budding PR pro fresh out of college. I find it hard to believe that more than five years have passed since I graduated and even harder to believe that I can no longer call myself a new professional.

“Fake it until you make it” has been my personal and professional motto for quite some time, but after experiencing quite a few PR agencies and finding a niche industry I really enjoy, I no longer feel like I’m faking it. I feel ready to move on from the “new professional” label and onto the next chapter.

What is that new chapter, though? Mid-level positions can feel like limbo – maybe you’re managing a few junior staffers at an agency and leading client accounts or acting as a one-person communications team in-house. You’re still absorbing knowledge from those above you, but you have enough expertise to coach and guide both team members and clients alike. Mid-level positions come in all different shapes and sizes, which often makes it difficult to arrange a formal group for folks passing the five-year mark in PRSA.

However, you are not alone as you transition out of the New Professionals Section. PRSA offers many other opportunities to stay involved:

  • If you’ve found a specialty within PR that you enjoy, consider joining another PRSA Section. Finding professionals with the same interests as you helps you exchange ideas and discuss current trends, with professional development opportunities directed specifically for your industry.
  • One of the biggest requests we get in the New Pros Section is the opportunity to connect on a local level. PRSA Chapters are an excellent way to network within the city you live or would like to live, recruit talent or find a new position and meet industry influencers in the area.
  • Free online training and professional development is one of the most valuable benefits of PRSA membership. If you aren’t taking advantage of the library of on-demand and live webinars/teleseminars on PRSA.org, you’re missing out. Browse the site when you have free time and you’ll discover a wealth of topics to dig into deeper and continue your personal growth.
  • If you have the chance, PRSA International Conference is the annual event to learn, network and grow in the PR profession. Sessions range from nitty-gritty tactics to bigger picture strategy advice for mid-level professionals who may straddle both sides of the practice. PRSA International Conference visits Atlanta this year and will surely be an event to remember!

Of course, don’t forget about your New Pros roots! Feel free to keep enjoying our monthly Twitter chats at #NPPRSA, blog posts here and conversations on Facebook and LinkedIn. All of us were new professionals at one point in our careers, and our members learn from your experiences and advice. Please continue to share it.

Are you passing the five-year mark and wondering how to stay involved? Feel free to reach out on Twitter (@hsliwinski) or LinkedIn. Wishing you the best of luck in the next stage of your career!

 

Heather Sliwinski

Immediate Past Chair, New Professionals Section

Tis the Season: Give Your Talents in Lieu of Cash

The holidays are a very special, neigh, magical time that transform colored lights on a wire to a symbol of family, joy and camaraderie. Like the ending to The Grinch, December often comes hand-in-hand with a swelling heart and the passing out of free ear-to-ear smiles. But who says this spirit of giving has to end with the New Year? There are countless ways you can help those in need year-round, with a meaningful approach that will simultaneously strengthen your personal and professional character.

According to the National Center of Charitable Statistics, there are over 1.5 million non-profit organizations in the United States, all of which have strict budgets and manpower to make the impact their causes deserve. Only a lucky few get national notoriety like the ASL Ice Bucket Challenge or can convince professional athletes to wear pink for a month.

With that in mind, I can say with 99% certainty (because let’s face it, nothing in life is guaranteed) that if you were to propose volunteer freelancing to a not-for-profit, they would embrace you with open arms. And unlike the demands of an internship, you’ll likely be able to conduct your work from home and on your own schedule. (Can I get a Hallelujah?!) Through this kind of volunteerism, you’ll have the ability to develop your professional skillsets in a low-risk and high intrinsically rewarding environment.

The first step lies in selecting an organization that supports a cause you are passionate about. Maybe you love animals. Or perhaps your aunt has lymphoma, and you’d like to volunteer for the Leukemia & Lymphoma Society in her honor.

Whatever you decide, pick a non-profit that you have a personal connection to; your creative process will be more inspired and your work will reflect that. It is widely agreed in the science community that “energy cannot be created or destroyed, but can only be changed from one form or another.” I argue that true organic passion is not produced, but manifested; and it is often contagious.

Now, once you’ve found your calling and contacted the organization, take some time to be honest with all parties involved on how much time you’d like (and can realistically give) to donate in their honor. As in dating, there is no shame in admitting you’re not looking for a full-time relationship, so long as you haven’t promised them the moon already. A simple conversation about what you’re both looking for upfront will save a lot of frustration and time wasted. Nevertheless, if Goldilocks could find herself the perfect porridge, there IS a winning combination to be found for everyone.

Here are some ideas:

For the commitment-adverse:

  • Offer a free, one-time evaluation of their online presence. Look at their website, social media outlets, customer reviews etc. and provide professional suggestions on ways to improve and the best places to advertise for various budgets. You could even take it a step further and write fact sheets for their top five competitors for comparative purposes.

For the casual daters:

  • Create a content calendar and tactical plan for the next 3-6 months of their social and/or public relations campaign(s).
  • Guest write for their newsletter or emails once a month.

For the long-term relationship:

  • Become a volunteer consultant/team member: Write press releases, create story pitches, targeted media lists, execute their social media channels, etc. The possibilities are endless.

In the end, the relationship will be what you make of it; the more work and effort you put in, the greater value and rewards will be waiting for you. We may not all have time or skills to build a home for orphans in Tijuana, but we can certainly offer more than our signature on a check. And in our line of work, procuring the eyeballs and attention of the masses might just be what makes their organization (and yourself) great-full this holiday season.

 

Megan Nicole O'Neal headshot

Megan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Coordinator at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole