Four Ways Your PRSA Membership Can Help You Get Connected

PRSA can help you get connected

In the first five years of your career, there is a lot of information and experiences thrown at you. You’re trying to figure out your first few jobs, learn about various industries and communications functions, and make a mark for yourself. PRSA’s New Professionals section can help you get there through programming, networking and mentorship.

As PRSA National wrote, “A well-developed professional network can be a source of friendships, mentors and referrals. Your network can also provide objective insights for evaluating opportunities and problems. PRSA’s 21,000+ members are excellent resources for cultivating relationships with colleagues who can help advance your career. A solid network of valuable contacts is always valuable, now more than ever.”

Whether you’re a PRSA member that transitioned from PRSSA, a new member finding your way, or a prospective member, here are three key ways PRSA can help you get more in contact with your peers:

  1. Connect with PR pros in your industry sector (via PRSA Sections)
    Not all communication and public relations professionals face the same challenges. PRSA has 14 professional interest groups, known as Sections. Most Sections focus on a specific industry while a few of the Sections are geared toward career levels (such as New Pros!). Each Section focuses on common issues related to an area of practice or special interest and is dedicated to bringing its members important, relevant information regarding their area of interest. Beyond involvement in New Pros, it can be helpful to join the section relevant to your industry – such as nonprofit, financial, health, technology, travel, and more – for tailored professional development.
  1. Build a strong network of local peers (via PRSA Chapters and Districts)
    A strong network is diverse and includes clients, peers, senior professionals, business leaders and vendors. PRSA Chapters give members the opportunity to strengthen their networks, grow as professionals and provide better solutions to the organizations they serve. Many Chapters provide New Pros programming at the local level, live. California Capital, Chicago, and more have active New Pros committees.
  1. Demonstrate thought leadership (via MyPRSA)
    Do you have something to say about a topic in which you’re well versed? If so, you could become an influential thought leader on PRSA’s members-only online community, MyPRSA. A great way to meet other PR and communications professionals is by answering questions, writing thought-provoking posts and blogs, and sharing experiences. There’s a New Pros-specific community to engage with professionals in a similar point in their career as you. You can also write for PRSA New Pros’ blog The Edge.
  1. Set yourself up for your next career success
    Plus, PRSA offers lifelong learning to help you improve your job skills, stay competitive and advance your career. There are on-demand trainings, MBA prep and APR support sessions.

Porterfield,Hanna_headshot2017This content originally appeared in PRSA’s membership email and was repurposed for use on PRSA New Pros The Edge by Hanna Porterfield, 2018 Chair of PRSA’s New Professionals Section. Based in Chicago, but frequently on an airplane, she is an account manager at NYC-headquartered Development Counsellors International. Hanna is a graduate of Michigan State University. Connect with her on Twitter @citygirlhanna.

Member Spotlight: Rachel Brown

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Name: Rachel Brown
Position/Company: Public Relations Specialist, Albany State University
Location: Albany, Ga
Education: Public Relations and Integrated Media double major, Columbus State University
Social Media Handle: @rachelbrownpr

How and when did you first become interested in PR and communications?
My sophomore year of college as an Integrated Media major, I had to take Introduction to Public Relations. I fell in love with the field while learning about tactics and strategy to help people or brands come together.

How did you find internships/jobs?
I had three internships and I found them thought the Department of Communication at Columbus State. Business’s in the area reach out to departments and professors all the time and it is so smart to ask your college about what is available.

As for jobs, PRSA offers a job search that is easy to use and the options are endless.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
Going from a small firm working in tourism to higher education, I had to really change my focus. The audience got bigger, the communication channels changed and I had to learn how to balance fun and corporate strategies.

I read blogs and did research on higher education public relations to understand what other universities are doing and how I could makes positive changes within my department. Also, immersing myself into the history and culture. That is important in our field because we are speaking for that brand.

What has been the most valuable thing you have learned through classes or experience?
Set objectives and evaluate everything. You won’t be able to know how well something is working if you are not measuring the results.

What has been the best piece of advice you have received?
It is better to undersell and over perform than to oversell and under perform.

Do you have any advice for future PR pros?
Get a mentor.  Never stop learning: There are countless ways to learn after you graduate with webinars, text books, blogs, twitter chats and more! Intern in different settings before you choose what type of company you would like work at. Never post on social about what’s trending until you have done the proper research. Get an AP Style Guide and study it like a religion.

What do you think is the best benefit of PRSA and the New Pros section?
My favorite benefit of PRSA is the conferences. It’s the perfect way to network and learn. Use the tools that PRSA has available to you to further your professional development.

Is there anything you wish you would have known before starting your career?
Project management and organization skills are a must. There are times I am working on over 30 projects at once, whether they are big or small and without organization the little things get lost in the details. The little things are important.

Tell us a little-known fact about yourself.
I name my animals after Disney Characters.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Emma Finkbeiner

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Name: Emma Finkbeiner
Position/Company: Integrated Marketing Coordinator, Chicago Cubs
Location: Chicago, Illinois
Education: Public Relations & Journalism, BS, Northern Michigan University
Public Relations & Advertising, MA, DePaul University
Social Media Handle: @efink101

How and when did you first become interested in PR and communications?
My freshman year of college I declared a communications major. I enjoyed my classes but was feeling unsure of what a career with a communications degree looked like. My adviser at NMU suggested I consider switching to pubic relations and showed me the variety of career paths it offered. Not only that, he introduced me to PRSSA as well, which helped me further understand the profession, and I got involved right away.

How did you find internships/jobs?
Primarily through networking. By getting involved in PRSSA and taking on leadership roles, I was able to travel to events all over the country and meet so many people. I would say all of my internships and jobs have been touched in some way by a connection I made through PRSSA, whether this person wrote me a recommendation, worked for the organization or just told me about the opportunity.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
My biggest challenge so far was moving into a marketing function with my background being primarily public relations and journalism. However, my master’s degree helped me to grow my knowledge while I started this position and my skills were definitely transferrable. I also wasn’t afraid to ask a lot of questions and took time to expand my skillset by diving in when opportunities to work on something I wasn’t yet an expert in presented themselves.

What has been the most valuable thing you have learned through classes or experience?
Both my classes and professional experience taught me how to work in teams and how to become a creative problem solver. My classes were primarily project based, allowing me to work with teams of fellow students to take a client challenge and turn it into an opportunity. In my professional experience, I have always collaborated with others.

What has been the best piece of advice you have received?
Not to take things personally, to be resilient and to never stop learning.

Do you have any advice for future PR pros?
I value hard work tremendously and have always been willing to go the extra mile, but work-life balance is so important. Bring your best self to work every day, but remember that you are a human being and take time to do things in your personal life that you enjoy.

What do you think is the best benefit of PRSA and the New Pros section?
The supportive network of professionals. Most of my mentors I met through PRSA and I also really value all of the things I have learned from my peers in the New Pros section. Whether you’re looking for a new job, navigating the transition from student to professional or are just looking for a group of like-minded people, PRSA and PRSA New Pros provides that and so much more.

Is there anything you wish you would have known before starting your career?
I really only wish I had known about this industry sooner! I loved participating in high school outreach sessions when I was a member of PRSSA because I saw so many students’ faces light up when they were introduced to the public relations profession. Continuing to educate students in high school that this career path is an option is so important so that they can choose from schools with great programs that have PRSSA chapters, which allow them to get involved in their professional development on a deeper level.

Tell us a little-known fact about yourself.
I’m not sure if I would call this a “little-known” fact, but I am absolutely obsessed with my 2-year-old pitbull Addison. She even has her own Instagram account – @addisonbully!
If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Monday: Greg Rokisky

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Name: Greg Rokisky
Position/Company: Marketing Manager, Michigan Association of School Boards (MASB)
PR/Social Media Freelancer
Location: Lansing, Michigan
Education: Michigan State University
Social Media Handle: @GregRokisky

How and when did you first become interested in PR and communications?
I usually tell people I literally stumbled into PR but, the truth is, I think fate played a much bigger role than I let on. I always loved writing and storytelling in grade school and had a penchant for being heavily involved with student government. After becoming my residence hall’s president my sophomore year, I got involved with MSU’s campus wide Residence Halls Association executive board. I wound up the Director of PR and, shortly after, I landed my first official PR internship. The rest started to fall into place from there.

How did you find internships/jobs?
My curiosity is simultaneously my biggest strength and weakness. I always look for things that interest me in places that might not be where others are looking. I worked for the on-campus food service chain at MSU, Sparty’s. After doing my time frying chicken tenders and flipping burgers in one of the sites within the residence halls, I applied for an HR role that eventually transformed into a communications role. When it came to most of my jobs, they came about based on where I wanted to grow my skills—one was at the company I was interning, the next a full-time opportunity working remotely and my current role as a manager to broaden my traditional marketing and nonprofit experience. Be curious…you never know the answer if you don’t look around and ask questions.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
It’s one I’m still facing—I have unrealistic expectations to produce perfect results every time, both from myself and others. Perfect rarely happens. Sometimes, you won’t be even 60% happy with your work but it’s what you can do given deadlines, resources, time, etc. I just remind myself that sometimes I’ll outperform what I expected and others I’ll underperform and hopefully, in the end, they all balance each other out. It reminds me of a new book I just started, where the author suggests we stop trying to be well-balanced and, instead try to be well-lopsided people.

What has been the most valuable thing you have learned through classes or experience?
The most valuable things I’ve learned in life, professionally and personally, have come through doing. Therefore, it’s all about saying yes to as much as you can lopsidedly balance and put yourself in slightly uncomfortable positions throughout life…probably forever. I’m a huge proponent of learning and believe education, however you choose to define it, should be a lifelong process.

What has been the best piece of advice you have received?
Relationships, sincere relationships, truly matter—and not only if you’re in PR. Being in PR certainly helps nail down the importance of relationships, but I can’t even count how many times my relationships have led to something. My freelance work has all come from relationships I’ve built. My PRSA involvement, locally and nationally, have come from my relationships. Jobs and recommendations have come from relationships. Some of the best memories, laughs, professional conversations have been had because of the time I’ve put into my relationships. Jobs don’t get us through tough times, people do; we should spend more time appreciating our relationships (makes note to self).

Do you have any advice for future PR pros?
Everything is becoming more and more integrated and data-heavy. Don’t be afraid of Excel.

Seriously…math and data are your friend.

What do you think is the best benefit of PRSA and the New Pros section?
It goes back to the relationships, in part, and also the opportunity to get your name out there. Not many industries can you begin your career and be able to join a group that allows you to contribute your insight to a national blog (insert shameless plug to write for PRSA New Pros blog, The Edge). That, paired with the opportunity to enjoy catered professional development and networking with other new professionals in your field going through similar struggles, wins, losses and the like is priceless in my book.

Is there anything you wish you would have known before starting your career?
That oftentimes trying to be what you think professional success should look and act like proves to be way less valuable and effective than embracing the magic of who you actually are.

Tell us a little-known fact about yourself.
My favorite existing animal are penguins; my favorite non-existing animal is a unicorn (although they exist in my heart). Despite having neither as a pet, I do love my dog Fitzgerald—named simultaneously after F. Scott Fitzgerald and President Fitzgerald Grant III from Scandal.
If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Catching Up with Past PRSA New Pros Leaders: Where they are today and their advice

Past New Pros Leaders

PRSA’s New Professionals section is a membership organization 1,100 people strong. And with a combined social media following of more than 15,000, it’s easy to tell there’s a network of New Pros “alumni” and supporters across the country. We recently caught up with some past-Chairs of the section to see how PRSA involvement has shaped their careers and where they are now.

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Sarah Siewert, 2011 New Pros Chair
Vice President, Ketchum — Chicago, Ill.

Leah Moon, 2012 New Pros Chair
Marketing Program Manager, Esko — Dayton, Ohio

Heather Sliwinski, 2014 New Pros Chair
Senior Account Director, Gravitate PR  — San Francisco, Calif.

Nick Lucido, 2015 New Pros Chair
Vice President, Global Practice Development, Edelman — Chicago, Ill.

Brian Price, 2017 New Pros Chair
Corporate Communications Manager, Starwood Retail Partners — Chicago, Ill.


What is a piece of advice you have for today’s new professionals?

Sarah: Build your network before you need it. By its nature the PR/marketing industry relies on relationships – from your first job offer to a client referral – take time to foster and build it starting in the classroom and volunteer positions.

Leah: Don’t be afraid to speak up. Give your opinion. Stand out.

Heather: So many learnings I’d want to pass on. First, say yes to every opportunity that comes your way, especially if it scares you. The biggest risks I’ve taken in my career have turned out to be the most rewarding. Second, be proactive, take chances and make the most of every experience you get.

Nick: Read more, subscribe to, and pay for good journalism. A deep understanding of business, government, media and non-profit organizations will make you a more informed counselor to your clients.

Brian: PRSA and New Pros offer many benefits to assist in building a career. From wide-angle industry perspective, developing mentors to tips on how to succeed everywhere from strategic thought to holding productive meetings. Those who are most successful seem to integrate that into their development on top of great effort where expected from supervisors, rather than a replacement for going the extra mile with daily production.

Sarah: In addition, maintain heart and hustle. No matter the role, assignment or client new pros who stand out most show up with passion, curiosity and a never-ending sense of urgency.

Any other closing thoughts or wisdom?

Sarah: Every opportunity in my career is rooted in a PRSA connection. It’s the best investment in your career to take time to volunteer and participate – don’t just be a name on a sign-in list.

Leah: Travel as much as you can. Experience new cultures, food, life.

Heather: Ask for what you’re worth and always negotiate (especially if you’re a woman and/or person of color). It’s hard, but you have to force yourself to do it.


Porterfield,Hanna_headshot2017This Q&A was compiled by Hanna Porterfield, 2018 Chair of PRSA’s New Professionals Section. Based in Chicago, but frequently on an airplane, she is an account manager at NYC-headquartered Development Counsellors International. Hanna is a graduate of Michigan State University. Connect with her on Twitter @citygirlhanna.