Spinning Millennial Stereotypes Into Professional Positives

hbo-GIRLSMillennials are taking America and its workforce by storm. We’re a generation 80 million strong and make up the largest age group in our nation’s history. We represent one in every three U.S. employees and will comprise 75 percent of the global workforce by 2025.

As we’ve grown in number and professional rank, sohave the stereotypes surrounding us. I’m here to show how our supposedly lazy, entitled and self-involved generation can debunk these misnomers and spin them into positives in our professional lives.

First and foremost, Millennials are anything but lazy. Multiple internships are all but expected to get any kind of job after college, which was certainly the case for me. Since many of us are unwilling to settle for a job outside of our industry, we’re often forced to complete free and sometimes prolonged post-graduate internships in order to land that full-time gig. (We’ve all watched GIRLS, right?) Frankly, I know few people in this field who have gotten where they are without doing one.

Doing these kinds of internships have taught us the value of hard work, sacrifice and building the all-important connections required to work our way up. After getting our foot in the door, we have learned how to effectively network and can now more fully appreciate finally landing that full-time position.

And besides, if we were so ambivalent about our futures, would young pros like me be taking the time to contribute to this blog?

Millennials have often found that there’s no one direct path to full-time work either. Our peers are taking on post-grad teaching and volunteer experiences like never before. As I can personally attest to, whether it’s the Peace Corps or Teach for America, many of us are giving back and in the process honing valuable life skills like adaptability, integrity and resilience that employers are demanding these days.

It’s this type of altruism that helps discredit the “selfish” label that’s habitually applied to our generation. Sure, taking that next step in our careers is always top of mind, but that doesn’t mean that we’re focused so fully on ourselves that we’re incapable of working with our colleagues. In fact, we thrive in collaboration, particularly as a result of our variety of internship experiences and the many group projects we completed during our college years.

Millennials actually make up a relationship generation in the sense that we’re concerned less about ourselves than building connections with those around us in the workplace. And yes, many of us are still living under our parents’ roofs (nothing wrong with saving some money and paying off those student loans!), but we’re often nowhere near college friends and many of us have moved away altogether, so finding a work family and the right fit culture-wise are foremost concerns. Playing up these values, which lead us to remain at our respective workplaces for longer than we’re given credit, and our ability to collaborate are key when marketing ourselves to potential employers.

A sense of entitlement is often associated with our generation as well. While we’re confident and many times precocious, we can at the same time acknowledge that we’re not likely to land our dream job right out of college, or in our twenties or thirties for that matter. As evidenced by our years spent as interns and entry-level employees, we recognize the reality of working our way up the professional ladder.

And while career advancement is important to us, money isn’t always the most significant factor in climbing the ladder. As mentioned earlier, we know how to network and clearly understand the power of leveraging professional connections. In fact, according to a recent report by Bentley University, 84 percent of us are willing to make a lateral move for more experience or better connections and 53 percent would take a lower-paying or even unpaid position to attain the same.

We Millennials aren’t impatient or money hungry so much as simply eager to advance our careers and cognizant of how to do it. And while we have definitive professional ambitions and are determined to work ardently to fulfill them, we still hold strong personal values such as time allocation and cultivating non-work relationships that help us stay equally as focused on maintaining a life beyond our office walls. In this light, we would be wise to keep perspective and remain willing to take different paths to higher-level or leadership positions than senior members in our offices who had to make significant sacrifices like long hours and time away from their families to get to where they are today.

So with all this said, Millennials must not feed into the many stereotypes out there about us, but instead embrace the positive aspects of our increasingly influential generation. We have to remain assiduous yet assured and continue striving to find that balance between tackling professional goals and living out our personal values. Focusing on the qualities that make us uniquely “Millennial” is a definite step in making this life a reality.

0aebbecZach Burrus is a marketing analyst at SHIFT Communications, a public relations agency based in Boston. He is an active member of PRSA Boston and the PRSA New Professionals Section. Connect with Zach on Twitter and LinkedIn.

Five Media Relations Tips for New Professionals

Media-relationsWorking with the media is a huge part of any PR career.

It takes some time to build relationships with reporters and producers, and new professionals may feel intimidated at first. I recently worked on a PR campaign to launch a new retail store in Dallas and had the chance to sharpen my media relations skills.

Based on my experience, here are five tips that can help new professionals work effectively with the media.

Do your research before pitching

Before you contact any reporter, browse their latest stories. Do their stories fit your pitch? If so, customize your email to fit the reporter’s needs, or your message may be ignored. Many reporters and producers receive hundreds of pitches each day, so remember to draft a short email that’s meaningful to them.

Become a resource for the media

Acting as a resource for the media is essential in building new relationships. Feed journalists your clients’ news in a bite-sized yet impactful way. Members of the media want to read news that’s easy to digest. You know you’ve done your job when they come to you looking for more news and additional help!

Offer an exclusive story

If getting into a particular publication is important to your client and in their best interests, offer the writer of the publication an exclusive story. By giving the publication first dibs on the news, it may result in a placement with a unique angle.

Remember to follow up

Sending a follow-up message to the media is a common practice in the PR industry. To follow up effectively, send a brief email and give the journalist a call. If they pick up, keep the conversation very short. Reporters are busy and don’t always have time for small talk. What helps me is having a few notes in front of me as I’m on the phone. Take a deep breath, cut to the chase and don’t forget to smile!

Thank the reporter for his or her coverage

A simple thank you goes a long way and helps strengthen your bond with journalists. If you secure a new media placement, send an email or thank-you card to acknowledge the journalist’s work.

headshot_nelliNelli Tokleh is an assistant account executive at Nunez PR Group in Dallas. She received her undergraduate degree in public relations from the University of North Texas and her Master’s in Business Administration from Texas Woman’s University. Nelli is an active board member at PRSA Dallas and enjoys traveling, shopping and blogging about fashion and food. Connect with her on Twitter.

Why You Need a Mentor

mentorWe have always been told that mentoring is important. As new professionals, it is critical that we find “that” person just as our careers are embarking. I was lucky enough to have mentors fit into my life as a student — admittedly, without much effort on my part. Yet, no one really sat me down to explain the true benefits derived from being a mentee.

While there is no formula to “get” a mentor, here are some reasons why you should consider having one:

It’s someone to ask those questions.

“How do you write a cover letter?” “Should I format my resume this way?” “What do I need to do to advance in the agency?”

A mentor is there so you can ask questions. At your job, you may not want to ask your supervisor something, and it may be easier to broach the subject with your mentor. From the student perspective, your mentor has certainly been through the ringer applying for internships and can serve as a resource once you receive that first email about a phone interview.

A mentor of mine, who at the time was an upperclassman at college, was always happy to help answer my questions. Looking back, I know I would not have been as successful applying for internships, and later jobs, if it were not for her help.

Mentors usually have similar interests.

But it’s not the end of the world if they don’t. In fact, it works to your advantage to get an additional perspective outside your normal course of work. If you work in healthcare PR, find a mentor who works in food, politics, etc.

On the other hand, a mentor who works in a similar job (or even above you in your company or agency) is also going to be a big help. They will tell you how to advance because they have already made it through.

It goes both ways.

As great as having a mentor is for the mentee, the advice you can give your mentor may even be more rewarding. That’s why many large corporations and agencies have instituted reverse mentoring programs. Keep in mind that this is across all business functions, not just communications. It illustrates how companies can be on the cutting edge by empowering new professionals and newly minted graduates to share their native skills (e.g., social, apps, data, etc.)  with older (er, more seasoned) colleagues.

Don’t know how to get started? Begin with the PRSA College of Fellows Mentoring Program here. You can get paired up with elite PR professionals. For more information on the program, check out this page.

flippy3Mike DeFilippis is an Assistant Project Manager at Direct Impact, a wholly owned subsidiary of Burson-Marsteller and a member of the WPP family that specializes in grassroots mobilization and outreach. He is fiercely passionate about public affairs, politics, government, public relations and technology. You can find him with a cup of coffee (or espresso) in hand while listening to country music.

 

June Twitter Chat Highlights: Personal Branding: Beyond the Resume

We’d like to thank everyone who participated in the June 2014 Twitter chat as we discussed strategies for personal branding in a digital world and ways to succeed in developing an authentic, professional and personal brand.

PRSA Twitter Chat - Personal Branding

Specifically, we’d like to thank Matt Prince, Social Media Manager for The Walt Disney Company. Matt is the president of the PRSA Orange County Chapter and Professional Adviser to the Robert E. Rayfield Chapter of the PRSSA at California State University, Fullerton.

Join us again on July 3 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

Review highlights of the chat below. What did you learn from the June chat? How can you encompass a professional and personable brand?


 

headshot2Lauren Rosenbaum is the PRSA New Professionals Social Media Co-Chair and Co-Founder of Soversity, a public relations and digital marketing company. You can connect with her on Google+LinkedIn or Twitter.

 

Three Ways to Stay Informed in a Busy PR World

blog6Pitch targeted media. Handle company crises. Prepare media materials. Tweet, post, pin – then do it all again. Side note: You’re on deadline. Side, side note: The company’s reputation is in your (probably trembling) hands.

Ahh, a day in the life of a PR pro. And, on top of those responsibilities – and many more – you must find time to keep up with the latest trends and news about, well, everything.

Yeah, I guess that whole “PR executive is a top five most stressful job” is true after all. But it doesn’t have to be.

With the right mix of media – and some high-quality multitasking – you’ll be consistently on top of your game. It took me upwards of two years to perfect my “mix,” but I think I’m finally getting somewhere in the busy world of PR. Here’s how:

Email newsletters: If it’s in your inbox, it’s more likely to be read. That’s why I love my email newsletters. One note of caution, though: Don’t sign up for too many newsletters. You’ll end up overwhelmed, deleting them all before reading. (As someone who loves a clean inbox, I initially drove myself crazy).

But now I’ve narrowed it down to three newsletters. And yes – I read them all:

  • The New York Times features a comprehensive news-of-the-day overview with top headlines from all sections and short excerpts.
  • Social Media Examiner sends social updates as they happen along with tips for using the latest tools.
  • PRSA Issues & Trends compiles all the PR industry news you need in one place.

Aggregated news sites: With all the news sources around us, we could spend eight or more hours a day just reading. But with a full-time (ahem, top five most stressful) PR job, who has time for that?

No one. That’s why I love these aggregated news sites.

  • Alltop Social Media displays top headlines from hundreds of social and PR news sites.
  • Circa is an app that combines popular news headlines for on-the-go reading. I especially like to scroll through this in the morning before I start my day.
  • Facebook Trends turned out to be more helpful than I initially expected. It’s quick, comprehensive and features the most talked about news – from pop culture to politics – in one place.

Podcasts: If you’re like most new pros, you have several mundane – yet still important – tasks on your to-do list. Why not get some additional education during those tasks with a good podcast in the background? Here are my recommendations.

  • Inside PR features notable PR pros discussing the latest industry trends.
  • Brave Ad World gives a quick look at the changing social and digital media world.
  • NPR is probably a given – it has hundreds of podcasts to choose from based on your interest areas. If you can’t decide, try the Shuffle podcast. It randomly chooses the content for you.

Since our digital world is constantly evolving, this resource list is nowhere near complete. As new PR pros, we should always be on the lookout for the latest time-saving tools. But remember: These resources can only get you so far. It’s your job to use them for information gathering regularly.

How do you stay updated on breaking news and industry trends? Share your tips and tricks for new pros below.

Stephanie Vermillion headshotStephanie Vermillion is an account executive at Wordsworth Communications, a public relations agency in Cincinnati. She is on the PRSA Cincinnati Leadership Team and is part of the PRSA Cincinnati New Pros Committee. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).