Redefining the Mentor-Mentee Relationship

When most of us think of a mentor-mentee relationship, images of a seasoned expert offering sage wisdom and experiences to an aspiring pro probably come to mind. We tend to think that a mentor needs to have many years of experience and the mentor-mentee is an exclusive, hard-to-find relationship that helps to guide the mentee’s career.

Some of these assumptions may be partly true, but it’s past time that we redefine our definition of what a mentor-mentee relationship should look like. A mentorship doesn’t typically begin by seeking someone out and asking “Will you be my mentor?” It’s usually a relationship that evolves from a previous connection – a professor, a supervisor, a leader in your PRSA chapter, a friend of your family, etc. – to help guide you through your career.

What we get wrong about a mentor is that it has to be someone with a lot of experience, that we only need one and that a mentor will be able to guide our careers to perfection instantly and without much input from us. A mentor isn’t a fairy godmother for your career anymore than you’re a pumpkin who dreams of being a carriage. Dispelling some of these incorrect notions and understanding a mentorship needs can make you both a fantastic mentee and a phenomenal mentor, no matter where you are in your career.

A good mentee…

… knows his or her goals.

A mentorship is all about guidance and no one can guide you if you don’t know where you want to go. It’s important to at least have a general idea of what your goals are and where you’d like to be, because otherwise, you and your mentor will just keep going in circles with no real benefit.

…asks for what he or she wants.

Are you looking for advice? Assistance making some connections? Help fine-tuning your resume? An “in” to agency life? You have to be able to ask for what you need. A mentor can provide all kinds of help, but only if they know what will benefit you.

…is gracious.

There’s a difference between using someone for his or her connections and building a relationship that you can benefit from. It’s gratitude. Be gracious about any and every bit of assistance and help that your mentor provides. Beyond just saying thank you, you can send a handwritten note, a little gift, anything to show that you appreciate his or her time and help. The best thank you that you can give, though, is to follow through with their advice or introductions and building something better for yourself.

…knows that it takes a village.

There isn’t one person that will be able to help you with all the career questions you’re bound to have. It’s ok, actually essential, to have more than one person to turn to for advice. Having mentors at varying levels of their careers, with different backgrounds and experiences can help you get a better picture of the professional landscape as you navigate it and pave your own way.

…takes the lead.

If you’re seeking a mentor, you’re probably looking for someone currently working, with good experience and active in your professional interests. So they’re probably going to be busy, too. Take the lead by knowing what you want to know, scheduling meeting time ahead of time and meet them where they are. Don’t be afraid to follow up and nudge a bit if your mentor doesn’t respond within a day or two.

A good mentor…

…gets to know his or her mentee.

A mentorship is a relationship just like any other. It takes nurturing and connecting a multiple levels to keep it alive and beneficial. Learn other things about your mentee – interests, hobbies, family, etc. – and build a connection beyond professional interests.

…is available.

It’s understandable that you’re busy, but if you’re committed to being a mentor, you have to make time for it like anything else. It’s important to be available to your mentee, whether that’s by email, phone, Skype, social media or in person. You don’t have to be available 24/7 or at a moment’s notice, but you should have consistent communication with your mentee.

…isn’t afraid to share.

Sharing your mistakes and missteps is just as important as sharing your nuggets of wisdom and best practices. Knowing that everyone makes mistakes in their career and accepting that is an important part of professional development.

…knows age is just a number.

You can be a good mentor at any age and any career level. A mentorship should be focused around learning and growing together. As you progress in your career, you’ll have different experiences and advice to share. New pros can be just as good a mentor for aspiring young professionals as any master practitioner.

…is open to dialogue.

There’s nothing worse than trying to talk to someone who is stuck in their ways and unable to entertain any other viewpoints. No matter where you are in your career, it’s important to keep an open mind to new ideas and methods, no matter how big or small, or who they’re coming from.

The best mentors and mentees know…

…that mentorship is a two-way street.

Like any other relationship, a mentorship should be beneficial for everyone involved. Mentors can learn just as much from their mentees as they can teach them. Investing time in your mentorship, no matter which role you’re fulfilling, is a worthwhile contribution to your professional development.

Robyn Rudish-Laning (1)

 

Robyn Rudish-Laning is a member of South Carolina’s PRSA chapter and is communications coordinator for the South Carolina Council on Competitiveness. Robyn is also a member of the New Professionals executive committee. She is a graduate of Duquesne University and is currently located in Columbia, SC. You can connect with her on LinkedIn or Twitter or read her blog here.

PRSA New Pros + PRSSA Twitter Chat Recap

We’d like to thank everyone who participated in our collaborative Twitter Chat with PRSSA as new professionals answered questions submitted from PRSSA students about entering the PR work field and about PRSA. Thank you to PRSSA Liaisons Lauren Gray and Henry Cervera for planning and to PRSSA National President Heather Harder and PRSSA vice president of public relations Ethan Parry for their support and planning as well.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on FacebookTwitterLinkedIn andGoogle+.

Review highlights of the chat below and send any questions you may have about working in the PR workforce or about PRSA to #npprsa.

Four Social Media Challenges for the Young Professional

Growing up in the whirlwind of social media, many young professionals find this area as one of their specialties. It’s almost inevitable that in today’s industry you’ll be involved with social at some point in your career. However, even if you rock at social media, there’s hurdles you may face as a young professional when dealing with execs, clients or the business side of the company.

Here’s some of the challenges of working on social media and steps to finding a solution:

What’s the ROI?

Ah, the dreaded return on investment. Social media is a great tool from a PR perspective, but if you can’t prove what it’s doing on the business side, you don’t have much going for you. Whether it’s increasing brand awareness or creating sales leads, you need to be able to provide quantifiable results that prove why your company needs a social presence. If you can show numbers directing customers from social platforms to your website with intent to buy, perfect! However, it’s not always that easy. Think outside the box – showcase conversations that you’ve had or feedback you’ve received that turned a skeptic into a brand believer. You must be ready and able to prove – with results – why social media is necessary.

Every. Single. Post. Must be approved.

This is one of the hardest hoops to jump through. Everyone knows real-time content and engagement can be more meaningful than a month’s worth of pre-scheduled posts, but oftentimes the legal department trumps for social media. Try proposing an in-depth social media strategy that would guide your real-time engagement policies and would have legal’s stamp of approval. This would lay out the topics you can cover, conversations to take part in and outline specific guidelines. I’ve found that partial content calendars work wonders – you still have pre-approved content approved by legal, but you also have the guidelines and permission to create content and engage in real-time. It’s a win-win.

We’d like to just be on Facebook and Twitter.

Sticking to the basics of Facebook and Twitter is the safe, and sometimes, dangerous route. These are both valuable platforms in many cases, but they’re not right for every brand or company. If you’re looking to reach the teenage audience you may not be connecting with them on Facebook, as they’re too busy on Snapchat or Instagram. If you’re proposing the idea of being on a new platform lead by example and showcase other successful brands who’ve executed their strategies. Back up your case with facts on how you’d better be able to reach your audience and why you’re missing out by not having a presence. You can’t be everything to everyone on all platforms, but you should look beyond Facebook and Twitter.

Because you’re a millennial, you’re a pro at social media marketing, right?

Sometimes social media will get thrown to the intern or newbie since higher management isn’t accustom to best practices and don’t have time to devote to the practice. Just because you’re familiar with the various platforms and have put together content calendars before may not mean you’re experienced enough to develop overall strategy – that’s a big chunk of responsibility. Luckily, there’s an abundance of blogs, webinars and workshops that can help you continuously learn and stay up on trends. Take advantage of resources to stay up to speed with the ever-changing world of social.

What social media challenges have you faced as a young professional in the industry?

 

6764ca56d3423d376c8675cca0f7d1f7Ashleigh Mavros is a graduate of the E.W. Scripps School of Journalism at Ohio University and works in public relations at Fahlgren Mortine, a fully-integrated agency in Columbus. She is a member of the Central Ohio PRSA Programs Committee. Connect with Ashleigh on Twitter at @ashleighmavros or on LinkedIn.