The Power of Perception in Your Career

The power of perception in your careerHow many clichés have we heard about perception? “Beauty is in the eye of the beholder.” “It’s the thought that counts.” Or a slightly deeper and personal favorite, “The difference between a flower and a weed, is a judgment.”

Our perception of the world around us influences our reality in more ways than we can imagine. And I think recognizing this, that the way we look at a situation can either improve or worsen our experience, gives us a great deal of power that few tap into.

Take rejection for example.

Rejection is often seen as a bad thing. And people aren’t wrong; it hurts to not get the raise you were hoping for, the dinner date you’d been looking forward to, the media placement you put SO MUCH time and energy into. Having to turn off the happy-ending movie of expectations playing on repeat in your head really, really sucks. No one likes being told “no.”

But there is a power in understanding the significance of the situation. If we can shift our vision of failure from a dead-end street, to instead an alley with many alternatives, we gain the ability to mold our future into something not only desirable, but preferable. Rejection doesn’t have to immobilize you into a mere spectator.

No, things may not be going according to plan… So what are you going to do about it?

There’s an offbeat idea that floats around the outskirts of mainstream acceptance, that with every decision we make, those pivotal fork-in-the-road moments, there is a parallel timeline that continues without us. The “what if” timeline. It’s a repeated theme we find in movies all of the time. You fail to catch your train before an important meeting at work… You may lose the account and in turn your job, forcing you dig deep to find your true passion and make a new life for yourself. OR… You might find a way to keep your job, move closer into the city and end up meeting the love of your life next door. If either timeline is an equally viable option at the start, the possibilities in how drastically different your timeline could unfold is enticing… What if there were no wrong decisions? (If you haven’t already, watch Sliding Doors staring Gwyneth Paltrow circa 1998.)

Now, while I don’t recommend dwelling on the literal idea dual timelines, I have to wonder; why can’t we see rejection in this philosophical light?

Getting told no, when you step back and think about it objectively, is simultaneously getting told yes (or at least maybe) to a handful of doors that would’ve otherwise been closed had you never been rejected in the first place. It is the pivotal step in scientific theory! Hypothesis, test, fail, repeat until a solution is found. Rejection isn’t a period at the end of a sentence; it’s a semicolon that can guide you on to something better.

It’s all about the way you look at it.

Couldn’t rope an investor to help get your start up off the ground? That doesn’t have to be a bad thing. Think about this possible alternative: You’ll likely find an interim job and build your skillset in the meantime, continue to improve your start-up and perhaps meet your new business partner during the downtime. Then, without investors, you’d be free to run things your way, an option that would have never been available had the initial plan followed through.  

This idea isn’t limited to the business world, either. Think about how, if you dropped your initial snap-perceptions of people, places or situations, how things would look different (perhaps even more friendly) to you.  

Self-awareness of our perceptions can be an incredible superpower when used properly. When you recognize this, you won’t immediately act on those preconceived ideas of how you see the word “no.” You’ll pause. You’ll soak in both sides, and feel before reacting.    

Understanding that there are always (at least) two sides to every story means accepting that our perception of reality is likely dramatically different from someone else who experienced the exact same thing. It’s a scary thought, but it’s also a little bit liberating when you think of how you can change your reality, simply by changing the way you interpret the things presented to you.

In life, you can’t move significantly forward without taking a few risks. And we all know that walking on those rocky, risky, unpaved roads typically comes paired with a few unexpected missteps along the way. If you can take these speed bumps in stride, looking for the next alternative route without getting stuck at a dead-end in the road, you’ll be able to handle whatever rejections may come your way. Because being unstoppable isn’t about receiving all green lights, but hitting red lights, stop and “Do Not Enter” signs and persevering onward anyway.

rsz_megan_nicole_oneal_headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Specialist at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.

Five Costly Mistakes For New Pros to Avoid

5Have you ever wished that you’d done something differently? For most of us, there is at least one mistake we wish we hadn’t made. Hindsight is 20/20 and no matter how prepared you are for your career, mistakes will inevitably happen. To make your transition from student to new professional as smooth as possible, keep any eye out for these common (and potentially costly) mistakes.

Misspelling a Journalist’s Name.

When pitching, this is one of the easiest mistakes to make. While it’s not necessarily fatal – if the journalist is interested in the content, they may pick it up anyway – it’s certainly embarrassing and could devalue your credibility.

Being a new pro, you’ll always want to put your best foot forward and show that you bring professionalism and valuable skills to the team. Don’t jeopardize that by not taking 15 more seconds to double check someone’s name. While you’re at it, run spell check to make sure there aren’t any other errors that may have slipped under the radar.

Not Prioritizing Deadlines.

You may have days when you have your to-do list planned out, but another (more time sensitive) project pops up just as your day is getting started. These little projects are one thing I personally like about being a PR pro because each day truly is different, but having a dynamic schedule also presents risks.

Don’t let the small project become a huge project because you put it off for a week and it’s due tomorrow morning. It’s so easy to get caught up in the urgency of sporadic assignments, but you need to be disciplined in carving out time for larger, long-term projects.  If you find that you are struggling to keep up, communicate that to your supervisor or colleagues who can help.

Referencing the Wrong Media Outlet.

Just like misspelling a journalist’s name, this is an easy one to make when pitching. If you are working for an agency, you may talk to people from numerous media outlets each day. You’ll want to avoid telling the guy from The NonProfit Times that what you have to offer would be of interest to readers of The Chronicle of Philanthropy. As much as we love to be quick and responsive, it’s worth it to slow down a little for the sake of accuracy.

Not Keeping Your Supervisor Updated.

Keeping your supervisor and team members updated with how your projects are going is so invaluable. Teamwork makes the dream work, but not without clear communication. As mentioned previously, this comes in handy if you are struggling, but it’s also critical to establishing expectations. Allowing others to draw their own conclusions about when you will have a project finished will come back to haunt you more times than not.

Sending Out the Wrong Version.

Out of all these mistakes, this one may have the potential to be the most costly. Anyone who has internally edited content before it’s made public knows that the process can be long and tedious. A minor change may not seem significant, yet the change may have been in reference to financial or other information that needs to be completely accurate. Before you send something out, always check to be sure that you have the final version.

Being a new professional is about learning, but you’ll be one step ahead of the game when avoiding these little mishaps. Attention to detail is invaluable and it’s something that gets stronger over time. The more you practice, the more effective you’ll be at predicting potential mistakes and spotting them should they arise. In time, you’ll find a style that works for you. Keep calm, stay focused and enjoy your new career as a PR pro!

JeffJeff Adkins is a public relations associate for Henry Ford Hospital and Health Network in Detroit, Michigan. An active member of the Detroit chapter of PRSA, Jeff enjoys connecting with fellow PR pros and seeking out new professional experiences. He’s a 2014 Wayne State University alum, where he obtained a Bachelor’s in Public Relations and was a member of the university’s PRSSA chapter. In his free time, Jeff enjoys being active outdoors and volunteers as a public relations officer with Portal Paranormal Society. Feel free to connect with him on Twitter at @jeffadkins14 and LinkedIn.

 

The Tools: Book Review

9780679644453_p0_v2_s260x420As the first half of the year comes a close, I began looking for inspiration to accomplish my goals for 2015. “The Tools: 5 Tools to Help You Find Courage, Creativity, and Willpower, and Inspire You to Live Life in Forward Motion” is the perfect book to help you finish what you’ve started in 2015.

There are five tools can be applied to any problem or situation you may encounter on your way to achieving your goal.

Authors Phil Stutz and Barry Michels, a psychiatrist and psychotherapist, respectively, outline five common issues we all experience – procrastination, grudge-holding, insecurity, anxiety and lack of self-control – and developed these tools to help move past mental blocks, break down resistance to change and  connect what they call the “higher forces.”

“Real happiness is the constant presence of higher forces in our lives.”

Their theory is that the higher forces are available to everyone, you’ve just got to tap into them. So what are they?

  1. Reversal of Desire connects to the force of Forward Motion.

  2. Active Love connects you to the force of Outflow.

  3. Inner Authority connects you to the force of Self-Expression.

  4. Grateful Flow connects you to the force of  the Source.

  5. Jeopardy connects you to the force of Willpower.

Each chapter provides an in-depth discussion of the tool with real life examples from Stutz and Michels, what you are fighting against and cues of when it’s time to use it.

If you are looking for to make an immediate change as we prepare for the second half of the year, “The Tools” is a great place to start.

Victoria LightfootVictoria Lightfoot graduated from Georgia State University in 2012 with a Bachelor of Arts in journalism, concentrating in public relations. She is currently the PR coordinator at the Atlanta Convention & Visitors Bureau and volunteers on PRSA Georgia’s College Relations Committee and co-chairs the Travel & Tourism Special Interest Group. Connect with Victoria on LinkedIn and Twitter (@Victoria_Lenese)

The 3 Best Nuggets of Wisdom from Graduation

DID YOU KNOW (1)It’s graduation season again, which for many of us new PR pros, brings back nostalgic memories of communication classes, senior year internships and fun weekends with college friends. While it’s easy to get caught up in our busy list of client deliverables and hectic calendar, it’s important to take a step back from the grind to gain perspective from those who are more accomplished and seasoned.

The following graduation speeches resonate with me, even as a young professional, and include many nuggets of wisdom applicable to PR pros.

1. Maria Shriver, University of Southern California’s Annenberg School, Commencement Ceremony 2012

“I hope if you learn anything from me today…you remember the power of the pause. Pausing today and throughout your entire life allows you to take a breath…to take a beat…to be in the moment. As everybody else is running around out there like a lunatic, I dare you to do the opposite.”

This speech is fantastic, and tailored specifically to communication professionals-to-be. Shriver talks about our world’s obsession with the next thing, and failure to enjoy the present. PR pros are by nature, fast-moving, outcome-driven individuals.

While ambition and a forward-thinking mindset set you up for success, mindfulness is so important in both our personal and professional lives. If you don’t pause to enjoy the present, you will burn out, and run through your life and career in a daze. It’s important to structure your time to create room for pausing.

Stop obsessing about your next project, client, or promotion, and just enjoy where you are at the moment. There’s a quote that I love, “Wherever you are, be all there” (Jim Elliot). Put down your phone, turn off email for the night, log out of social media – and enjoy your present.

2. Sutton Foster, Ball State University Commencement, 2012

“No job should be too small for you. Say yes. Get coffee for people, run errands, make an impression as a hard worker, someone who is willing…and when the opportunity arises for you to show people what you got, show ‘em. Who knows what can happen.”

Great advice for new PR pros. Entry-level PR work isn’t always the most glamorous or fun, despite what non-PR pros believe. Within your first year at a PR job, you will likely need to act as a photographer’s assistant at an event, jotting down names. You will spend hours researching media lists, and completing basic research in general. You may even need to wear a client mascot costume at a media event.

By volunteering to do the grunt work that no one else wants to do, and stepping in as a team player, your coworkers will appreciate you, and it will ultimately advance you more quickly. Working hard and being kind does make a difference, and it’s easy enough to put into practice at work.

3. Judy Smith – Boston University College of Communication Convocation 

I’m a bit biased here – this was my College of Communication graduation speech. It’s not the most polished speech, but it spoke to me two years ago as a fresh college grad, and speaks to me today as a PR new pro.

Smith’s first piece of advice is, “Be prepared…you don’t really know when opportunity is going to appear.” Simple, but so true. Two years ago, I wouldn’t have thought I would be where I am today. Almost all of my friends would say the same for their careers. Seizing opportunity and readjusting plans accordingly is such an important skill.

Smith also advises, “You’re going to make mistakes. Learn from them; don’t feel like you have to know it all.” New PR pros are motivated and hardworking, but have a lot to learn. I hate making mistakes, and take great care to avoid them. But I’ve grown the most professionally from the few mistakes I have made in my career. Own up to your mistakes, and grow from them. Hopefully, like me, you are in a work environment that embraces this mentality and supports you as you grow professionally.

If you’re looking for more grad speech inspiration, NPR has curated the best commencement speeches here – you can search by themes, speaker name, school or year.

Do you have a favorite grad speech, or applicable words of wisdom? Comment below!

Screen Shot 2015-05-21 at 11.23.51 PMLauren Leger graduated from Boston University with a bachelor’s degree in communication, concentrating in public relations. She started her career while still in college at Boston-based PR firm, Zazil Media Group. Lauren relocated to Dallas, Texas in fall of 2014 and began working at The Power Group as a PR account executive. She recently took on a new role as Power’s manager of digital strategy, where she brings her PR expertise to the digital realm of the business. Connect with her on LinkedIn and Twitter.

Staying Competitive During the Job Hunt

Did You KnowThe process of applying for jobs can be overwhelming whether you’re a recent college graduate or a professional transitioning to a new role in an entirely different industry. As a college senior, it was very easy to feel defeated after applying to a number of jobs and not receiving positive feedback from the other end.

Juggling work as a full-time student, intern and hunting for a post-grad job was stressful. However, I eventually saw the light at the end of the tunnel when I received my job offer, and realized that my motivation stemmed from a deep understanding of my goals and maintaining my drive. Although applying for jobs can be a dreaded task, there are several strategies you can keep yourself competitive and motivated during the search:

1. Continue Gaining Experience. If you’re not employed while seeking a new position, it can be difficult for employers and recruiters to gain a serious interest in you. As frustrating as it sounds, you oftentimes need experience to gain experience. In order to practice the skills required for your dream job and continuing to build your resume, think about volunteering or interning while applying to jobs.

Volunteering for a non-profit whose cause you are genuinely passionate about is a great starting point to apply your skills. Interning for a startup or small consulting group in addition to guest blogging on relevant topics can also provide relevant experience.

2. Learn New Skills. For some candidates, transitioning to a completely different industry presents a challenge of proving to a recruiter or hiring manager that you have the right skill set to meet their needs. To overcome this, take advantage of workshops, seminars and boot camps that provide immersive crash courses in your field of interest. Check out free resources such as blogs, LinkedIn publications and online journals as well.

For more technical skill building, it’s helpful to watch videos either on YouTube or other subscription-based services. By showing that you’re committed to immersing yourself in a new industry, hiring managers will have a better chance of seeing you as a competitive candidate.

3. Stay Inspired. Like millions of people out there in the world, I have a list of ten dream companies that I hope to work for in my lifetime. From this list, I search for the roles I’m interested in at each company, and then do a bit of research on LinkedIn regarding the people who are in that particular department and the experience and skills needed for the position.

This effort truly motivates me to continue working towards my ultimate “dream job”. This could also potentially develop great leads and introductions via LinkedIn with people you would like to have informational interviews with to discuss your interests.

4. Network and Make New Contacts. Using referrals and connections is a great way to get your foot in the door of a company and get a chance at landing an interview. If you don’t have a wide network of contacts or are trying to gain contacts in a new industry, you can utilize LinkedIn, personal relationships and networking events to start building your connections.

On LinkedIn, you’re able to showcase your achievements and experience and reach out to the recruiters and directors of the department at the company you’re interested in. Here, you have the chance to introduce yourself and also ask for advice on how someone got to where they are now. Don’t forget to take it offline, though. Networking events, informational interviews and career fairs are great resources to make a personal connection with recruiters.

5. Set Measurable Goals. Project management can definitely apply to the process of applying for jobs. Organization, prioritization and time management are key to staying sane in this process. These elements all aid in the tracking of applications and interviews you have lined up.

With other tasks outside of only applying for jobs, it is important to set measurable goals. For example, it can be a very realistic goal to apply to three to five jobs a week depending on your other priorities, while dedicating the rest of your free time to attending networking events and learning new skills. Setting these reachable goals also prevent you from getting burnt out. Rather than doing too much to the point that you get discouraged, it’s beneficial to pace yourself especially in a stressful time like finding a new job.

What else have you done when applying for a new job? 

Jenelle YeeJenelle Yee graduated from the University of Nevada with a bachelor’s degree in finance. Upon completing her degree, she relocated to Austin, Texas for a role in internal audit at a technology company. She has written pieces for Intern Queen Inc. and Lauren Berger Inc., providing career and internship advice to young professionals.