Member Spotlight: Rachel Brown

NPPRSA Blog Header (6)

Name: Rachel Brown
Position/Company: Public Relations Specialist, Albany State University
Location: Albany, Ga
Education: Public Relations and Integrated Media double major, Columbus State University
Social Media Handle: @rachelbrownpr

How and when did you first become interested in PR and communications?
My sophomore year of college as an Integrated Media major, I had to take Introduction to Public Relations. I fell in love with the field while learning about tactics and strategy to help people or brands come together.

How did you find internships/jobs?
I had three internships and I found them thought the Department of Communication at Columbus State. Business’s in the area reach out to departments and professors all the time and it is so smart to ask your college about what is available.

As for jobs, PRSA offers a job search that is easy to use and the options are endless.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
Going from a small firm working in tourism to higher education, I had to really change my focus. The audience got bigger, the communication channels changed and I had to learn how to balance fun and corporate strategies.

I read blogs and did research on higher education public relations to understand what other universities are doing and how I could makes positive changes within my department. Also, immersing myself into the history and culture. That is important in our field because we are speaking for that brand.

What has been the most valuable thing you have learned through classes or experience?
Set objectives and evaluate everything. You won’t be able to know how well something is working if you are not measuring the results.

What has been the best piece of advice you have received?
It is better to undersell and over perform than to oversell and under perform.

Do you have any advice for future PR pros?
Get a mentor.  Never stop learning: There are countless ways to learn after you graduate with webinars, text books, blogs, twitter chats and more! Intern in different settings before you choose what type of company you would like work at. Never post on social about what’s trending until you have done the proper research. Get an AP Style Guide and study it like a religion.

What do you think is the best benefit of PRSA and the New Pros section?
My favorite benefit of PRSA is the conferences. It’s the perfect way to network and learn. Use the tools that PRSA has available to you to further your professional development.

Is there anything you wish you would have known before starting your career?
Project management and organization skills are a must. There are times I am working on over 30 projects at once, whether they are big or small and without organization the little things get lost in the details. The little things are important.

Tell us a little-known fact about yourself.
I name my animals after Disney Characters.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Emma Finkbeiner

NPPRSA Blog Header-Emma

Name: Emma Finkbeiner
Position/Company: Integrated Marketing Coordinator, Chicago Cubs
Location: Chicago, Illinois
Education: Public Relations & Journalism, BS, Northern Michigan University
Public Relations & Advertising, MA, DePaul University
Social Media Handle: @efink101

How and when did you first become interested in PR and communications?
My freshman year of college I declared a communications major. I enjoyed my classes but was feeling unsure of what a career with a communications degree looked like. My adviser at NMU suggested I consider switching to pubic relations and showed me the variety of career paths it offered. Not only that, he introduced me to PRSSA as well, which helped me further understand the profession, and I got involved right away.

How did you find internships/jobs?
Primarily through networking. By getting involved in PRSSA and taking on leadership roles, I was able to travel to events all over the country and meet so many people. I would say all of my internships and jobs have been touched in some way by a connection I made through PRSSA, whether this person wrote me a recommendation, worked for the organization or just told me about the opportunity.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
My biggest challenge so far was moving into a marketing function with my background being primarily public relations and journalism. However, my master’s degree helped me to grow my knowledge while I started this position and my skills were definitely transferrable. I also wasn’t afraid to ask a lot of questions and took time to expand my skillset by diving in when opportunities to work on something I wasn’t yet an expert in presented themselves.

What has been the most valuable thing you have learned through classes or experience?
Both my classes and professional experience taught me how to work in teams and how to become a creative problem solver. My classes were primarily project based, allowing me to work with teams of fellow students to take a client challenge and turn it into an opportunity. In my professional experience, I have always collaborated with others.

What has been the best piece of advice you have received?
Not to take things personally, to be resilient and to never stop learning.

Do you have any advice for future PR pros?
I value hard work tremendously and have always been willing to go the extra mile, but work-life balance is so important. Bring your best self to work every day, but remember that you are a human being and take time to do things in your personal life that you enjoy.

What do you think is the best benefit of PRSA and the New Pros section?
The supportive network of professionals. Most of my mentors I met through PRSA and I also really value all of the things I have learned from my peers in the New Pros section. Whether you’re looking for a new job, navigating the transition from student to professional or are just looking for a group of like-minded people, PRSA and PRSA New Pros provides that and so much more.

Is there anything you wish you would have known before starting your career?
I really only wish I had known about this industry sooner! I loved participating in high school outreach sessions when I was a member of PRSSA because I saw so many students’ faces light up when they were introduced to the public relations profession. Continuing to educate students in high school that this career path is an option is so important so that they can choose from schools with great programs that have PRSSA chapters, which allow them to get involved in their professional development on a deeper level.

Tell us a little-known fact about yourself.
I’m not sure if I would call this a “little-known” fact, but I am absolutely obsessed with my 2-year-old pitbull Addison. She even has her own Instagram account – @addisonbully!
If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Ally Caldwell

Ally_Caldwell_Header

Name: Ally Caldwell
Position/Company: Account Coordinator at Güd Marketing
Location: Lansing, Michigan
Education: Communications, Michigan State University
Social Media Handle: @AllyCaldwell_

How and when did you first become interested in PR and communications?
When I graduated from high school, I originally wanted to study political science because I found the political process and campaigning very interesting. However, I changed my major to communications once I realized the additional doors it could open in terms of industry and scope of work. Once I began the upper-level coursework, I knew it was the right fit for me.

How did you find internships/jobs?
I found my first few internships by applying through my university’s job portal. However, I found out about the internship that led to my current job through my network. A good friend put me in touch with my eventual supervisor – I interviewed and got the internship.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
Change is hard. One of the biggest challenges in my career was making the initial leap from school to my career. There was no longer a clear path. While school provides many opportunities and options, it’s fairly straightforward in terms of the timeframe and milestones. In my career, I had to decide where I wanted to be, what I wanted to be doing, what other activities and organizations I wanted to be a part of. And the scary but exciting part is the fact that I can change my mind at any time. I am still asking myself these questions.

What has been the most valuable thing you have learned through classes or experience?
Experience is crucial – and getting experience while in school is big advantage. I am thankful for my internships and relevant job experience because it ultimately led to me to where I am today. Anything I’ve learned that is tactical has helped me immensely – such as writing, event coordinating, and public speaking, among others.

What has been the best piece of advice you have received?
“You can’t fill from an empty cup.” Whether you think you have time for it or not, self-care is very important! And it’s something I am still learning to prioritize.

Do you have any advice for future PR pros?
Follow your interests. If you are interested in traditional PR and media relations, pursue it. If you are interested in social media, look for related opportunities. I have students call me, email me, send me resumes, but the people that stand out are the people who have a clear interest. It’s really hard to help someone who doesn’t know what they want and what they are interested in. But always keep in mind that your interests can change at any time. You’re not locked in.

What do you think is the best benefit of PRSA and the New Pros section?
I love being able to connect with my fellow PR professionals from across the country. It can be easy to get caught up in the day-to-day, so meeting people is always a fun way to take a break from the norm – and meeting people from hundreds of miles away is even more fun, especially since they can share in many of the experiences.

Is there anything you wish you would have known before starting your career?
You don’t have to have all the right answers. After I graduated college, I thought I had to know everything and so I put a lot of pressure on myself to learn everything I possibly could to keep up with my peers. It’s great to learn and it’s great to set goals, but don’t be afraid to admit to not knowing something. It’s impossible to know everything!

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Erica Hammett

Erica Hammett Header

Name: Erica Hammett
Position/Company: PR Account Executive, MP&A Digital & Advertising
Location: Williamsburg, Virginia
Education: Public Relations, Virginia Tech
Social Media Handle: @ehammett16

How and when did you first become interested in PR and communications?
I attended community college for two years after high school, which gave me the opportunity to do my general college courses and take time to think about what I wanted to study at a four-year university. My mother is in human resources and public relations so I was familiar with the industry growing up. It was a natural fit and I’m so glad to pursuing a career in public relations.

How did you find internships/jobs?
I found all my internships by reaching out to local businesses close to home or at Virginia Tech. I interned at the Sandler Center for the Performing Arts, Montgomery County Chamber of Commerce and Virginia Tech YMCA. I wasn’t sure what type of public relations I wanted to do so I was willing to learn about various fields.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
Dealing with hurricanes Irma and Maria that hit the Caribbean. It was my first time handling a crisis. Many of our clients were affected so for the next few weeks we were in crisis mode, providing clear and accurate information. It was a good lesson that without communication and teamwork none of it would’ve been possible.

What has been the most valuable thing you have learned through classes or experience?
Communication is key. Team work is crucial. Everyone contributes a piece to the puzzle. Small or big, every piece helps with the end goal.

What has been the best piece of advice you have received?
You have to chase after what you want, it’s not just going to fall into your lap.

Do you have any advice for future PR pros?
Speak up! If you don’t understand something, want to learn more or have questions, don’t stay silent.

What do you think is the best benefit of PRSA and the New Pros section?
Transitioning from PRSSA to PRSA is crucial for your career in public relations. Everyone is in the same situation as you, graduating college and beginning their career. Although you don’t frequently meet with people like you do in PRSSA, you have a community of people you can interact with through MyPRSA Communities, webinars and events. You always feel informed about opportunities and it’s comforting to know you have a group of people you can turn to for questions or advice.

Is there anything you wish you would have known before starting your career?
Research what type of work you want to do, see what jobs are out there. Learn as much as possible about similar career fields (business, marketing, and advertising). Whether it’s a minor, online courses or just staying updated about news/trends in those industries, it will help you tremendously.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

EricaHammett- headshot

 

 

 

Member Spotlight: Jon Kovach Jr.

NPPRSA Blog Header-JonKovachJr

Name: Jon Kovach Jr.
Position/Company: Manager of Innovation
Location: Heber City, Utah
Education: Communication & Business, Utah Valley University
Social Media Handle: @jonkovachjr

How and when did you first become interested in PR and communications?
While earning my associates degree in business at the LDS Business College in Salt Lake City, UT, a two-year trade school, I took a class entitled “Business Communications” where I learned the essential tools for strategic messaging. While in the class, we were challenged to send a letter of request to our supervisors and to generate feedback. Applying all that I had learned from class and from the text book, I crafted a message asking for a raise and generating a leadership position promotion for myself. I was granted the job and the raise upon my request. It was then I discovered my passion for business communication and it was both several instructors of mine who insisted I study public relations.

How did you find internships/jobs?
During my undergrad, I completed 5 internships with several national and international brands including: Cotopaxi (an online, outdoor retailer), Coldwell Banker Commercial Advisors in Salt Lake City, and Spectrum Science Communications in Washington, D.C.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
The biggest challenge I’ve faced yet in my career has been taking the leap from one industry of comfort to another new and interesting industry. Though public relations and corporate communication can be virtually equivalent in it’s demands, the adjustments in creativity and strategy have really stretched me as a professional and has challenged me to learn more and more every day.

What has been the most valuable thing you have learned through classes or experience?
The most valuable thing I’ve learned is quality-created relationships is vital to your success. You can pitch ideas all day. You can write up media alerts and construct strategies all day long. But without true, quality relationships brokered through trust, interest and respect, you cannot truly succeed.

What has been the best piece of advice you have received?
The best advice I have receive is to couple your learning between mentor and mentee relationships with the power of a mastermind group or accountability group. I’ve learned that mentors aren’t always going to be the Master Yoda’s in your life. Therefore, learning all that you can from mentor figures, researching their every move, and applying what you learned is only half the effort. You don’t just need a mentor in life. You need a mastermind group to hold you accountable to your goals and to achieve the success inspired to you by your mentors. In the past 12 months and because of the accountability in my mastermind group, I have written a book, pre-launched a podcast, started two businesses, and have climbed the ranks in my profession.

Do you have any advice for future PR pros?
Be curious. Ask lots of questions. Be willing to go out into the world and learn. Develop a habit of researching everything. Become a master Googler. Without natural curiosity and a hunger to learn, you will face the same mundane patterns in your life. Doing the same thing over and over again and expecting different results is the definition of insanity. In order to achieve things, you’ve never done before, you must take action in ways you’ve never done before.

What do you think is the best benefit of PRSA and the New Pros section?
The greatest benefit of PRSA and the New Pros section is the MyPRSA Communities. I love pushing out questions to the general body of professionals in PR throughout the globe in MyPRSA. It is the closest thing to a virtual mastermind for PR pros. I use this discussion board so often because I always get feedback from different people and have wonderful, educated discoveries from those who have experience.

Is there anything you wish you would have known before starting your career?
If I knew everything then my career wouldn’t be fulfilling. No. Your career is something you need to strive to learn new things every day. I read about a book per week. With each new book and the many discoveries, I find new ways to increase my professionalism and develop stronger relationships.

Tell us a little-known fact about yourself.
I’ve been an entrepreneur since I was 12 years old. It started with helping my mom with a vending machine business. Then I had a lawn care business at age 14. At age 16, I became a local DJ and Master of Ceremonies. Hundreds of events later, I have dabbled in international micro financing. Currently, I own a recreational tackle football league in Utah, a network marketing team through 3-Worx, and a private consulting business for professional development and strategic business planning. I also travel and do public speaking to various groups and organizations. So many things to learn and try so that I can be a better professional in PR and communication.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.