Just Keep Swimming: 4 Things to Remember During a New Chapter of Your Career

You’ve seen the memes complaining that adult-ing isn’t all cracked up to be. Truth be told, it isn’t easy but it is nothing you can’t handle. Believe it or not, your time in school has prepared you for the task at hand. One thing I admire about the public relations profession is that it is full of critical thinkers and crisis managers who think creatively.

As you navigate the real world, think of yourself as your first public relations client. What is your mission statement, what are your goals for the next six months to a year, what tactics will you use to reach them, and how will you set yourself apart from other brands? Now that you don’t have defining markers like grade levels to help you advance through life, you have to learn to identify both small daily achievements as well as significant milestones that move you closer to success. Below are some tips to remember as you start a new chapter.

Set 6 month or yearly goals…

Whether it’s a creative project you want to complete, a personal achievement like reading one novel a month, or a career goal such as getting a promotion. Setting goals are important because unlike when you were in school, the fall “back-to-school” season, and even a new calendar year, don’t present much change in the “real world.”

Remain poised, passionate, and professional…

Although millennials and Generation Z are driving change in the workforce, we must remember that professionalism never changes. Put your phone away at work, take notes during meetings, and ask questions. It’s the little things that will set you apart from your peers when it’s time for a promotion.

Be curious…

Yes, your role is to manage communications for your company’s brand but there is much more to your organization or agency. Talk to everyone! Initiate small talk with someone in the finance department or reach out to someone on LinkedIn in a different industry; you never know what knowledge you will gain and how it can contribute to your personal or professional self.

Just keep swimming…

Your career is a marathon, not a sprint and things don’t always pan out as planned. Plan A can turn it to Plan B which turns into Plan C all the matter of a few months but don’t let that discourage you. Before you know it, you’ll realize you needed Plan B and Plan C to be ready for Plan A. Remember that success is relative and is dependent on what makes you fulfilled. Success doesn’t happen overnight and if it were easy, everyone would have it.

As you start a new chapter of your career, remember to stay creative, give 110% to your work, and most importantly have fun!

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Jasmine L. Kent, a member of PRSA-LA, is a fan of all things food and beverage, pop culture, and media. Combining all three passions, Jasmine builds community through engaging online marketing and dynamic events as a communications professional in Los Angeles, CA. Keep up with her on Twitter at @JaVerne_xo or visit LoveJasPR.com.

3 Questions to Ask Yourself Before Accepting a Job Offer

The internet is full of great advice about how to find a job – where to look, how to approach a hiring manager, what to say in a perfect cover letter – but I’ve noticed that advice on how to identify the right job for you isn’t as abundant.

When you graduate from college, the goal is to find a job in your chosen field with decent compensation, benefits, and an enjoyable work environment. New PR pros often go the agency route to get their foot in the door and soak up as much experience as humanly possible.

After that first job or two, choosing a job gets a bit more sophisticated – at that point you’re at a critical turning point in your career that shapes your professional future. I’m currently happily employed in my second job, after happy employment at my first job, and have been lucky to land two fulfilling opportunities. With that said, I know the questions I would ask myself before accepting my next opportunity would be entirely different than those I asked in the past. Here are three things I would ask myself the third time around.

1. How does this role fit into my long-term vision for my career and life?

At a certain point, the ultimate goal of a job isn’t about getting you to the next job – it’s about getting you closer to your ultimate vision. A job should support your long-term professional AND personal development. It shouldn’t be shortsighted. Does this job offer the work-life balance you will need to fulfill personal goals? What about flexibility and the compensation or benefits needed to save for retirement or buy a house? Time off to support a side hustle? This is the time to understand what is most important to you, and find a job that supports you in that quest.

2. Do my values align with the values of management and my peers?

So important. The more your values and goals align with those of your team, the more motivated job-offer_lauren-legeryou will be to progress together. Carefully notice those who speak with you throughout the interview process. What kinds of questions are they asking? How do they treat you? What’s their body language? All of these things can provide insight into their values and work style. If you don’t feel like it’s a fit, it’s probably not, and you’ll likely run into roadblocks in the job as a result. Go with your gut impression of people and be sure to consider how it will affect your day to day at work. If you don’t consider values in the job search, you may find yourself working with people who are not likeminded, facing an uphill battle every day at work – not fun!

3. Is there an opportunity to contribute something big and make a real impact on the company?

If you’re like me, you quickly get bored doing your actual job as described in your job description. At this point, I’m looking for positions that give me flexibility to explore different areas of marketing, communication and business. This is something I didn’t realize I needed or liked, until I started at my current company. Although I was hired as a PR account executive, I started to become interested in social media and inbound marketing. I talked to our president and CEO about inbound, and she got super excited about it – so excited that she asked me to run with it, so we could offer it to our clients. I also ended up taking over social media work from our then manager of digital services. It turns out she was trying to move into a business development position, and was psyched that someone on our team had the passion and skill to take over for her.

Lesson learned – share your passions and just speak up and ask! Now my role is multifaceted, which can be hectic, but I wouldn’t trade it. I’ve learned so much in the past year, and more than anything, learned something about myself – I need to be constantly learning and challenging myself, and working hard to make a big impact on whatever company I’m a part of.

Managing your own career is a long-term process, but by asking yourself the right questions at the right stages of your career journey, you can ensure you’re setting yourself up for professional success and happiness at work.

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As digital account executive at The Power Group, Lauren creates custom digital strategies, crafts tailored social media content, and manages social media accounts on behalf of clients. She also leads Power’s inbound marketing efforts, and is certified by HubSpot Academy in Inbound Methodology. Lauren’s expertise is in B2B and technology. She started at Power in the fall of 2014 as an account executive, and manages select PR accounts. (Connect with Lauren on LinkedIn and Twitter)

#ThrowbackThursday with Paula Shugart

Editor’s note: This is part of our monthly #ThrowbackThursday series, which features a prominent, successful PR pro taking a look back and sharing tips from his/her days as a new pro.

Miss Universe President Paula Shugart has made her way from San Diego, to Athens, Ohio, to Los Angeles and eventually found her way to New York City. How does one build a successful career and a solid group of connections while hopping coast to coast?Paula Shugart Headshot

We dug into some of the best advice from Paula for new professionals looking to make a splash and build their network:

Question 1: What was the best piece of advice you received from a mentor as a young professional?

The one thing that has always always stuck in my head was from a woman producer that hired me in 1986 for her show. She was great to work with, so I wanted her advice. She told me, “you can’t do anything for me, but always pay it forward. There’s going to be an opportunity in your life when you’re going to be able to help others. When that opportunity comes up, you’ve got to pay it forward.” That piece of advice has really stuck with me and it’s why I started the internship program with Miss Universe.

Question 2: When moving across country or to a new city, how did you build relationships in an unknown environment?

I moved around so much as a kid since my father was in the Navy that I think it was in my DNA of having to get used to a new place and meet new people. When I went back to LA after attending school at Ohio University, I really just had to suck it up and be fearless. I was panicked moving back since I was so focused on getting a job, but I reached out to my few connections I had from Ohio University. When it came down to it though, I was going door-to-door at the studio lots and just trying to get in and meet people – even though I was scared to death!

I made it a point to put myself out there to meet people and that’s how I got my first job. I took a receptionist position working with Kevin Bright just to get my foot in the door – little did I know he would go on to produce “Friends”! This was a starting point, and from there I started making more connections through friends of friends and building my network within the entertainment industry.

Question 3: What are some of the best methods of keeping in touch with connections?

There’s a lot of people I lost contact with over the years, but I’ve tried to keep in touch via social media, especially friends who are my age on Facebook! I can think of one friend who I started out in the industry with 30 years ago and hadn’t seen since then, but we re-connected on Facebook and it was just like the 30 years had never gone by!

Since I work closely with the intern program at Miss Universe, I love hearing from our past interns. It could be as simple as an email saying hello and sharing what’s going on in their life. I can think of one of our first interns who reached out to me about moving to LA and looking for work.  She was about living the same experience I did in the early eighties, and I was able to make some connections for her in the city. It all goes back to the woman 30 years ago telling me to pay it forward.

Question 4: What advice would you give to today’s young professionals?

Really be fearless. Take the risk or take the challenge – what’s the worst that’s going to happen? Step outside your comfort zone and really push yourself; I could not have been more uncomfortable stepping into this position with Miss Universe. You’re never going to regret the things you attempted or the things you did, but you will regret an opportunity you didn’t take.

More about Paula:

With more  than 30 years of experience in the television industry, Paula M. Shugart has been a driving force in entertainment television production for domestic and international audiences. As president of the Miss Universe Organization (MUO), and producer of the MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® pageants, Paula oversees all business transactions and is responsible for the production of the live, worldwide telecasts each year. She is also a mentor and role model to the company’s three title holders as they travel the globe as spokeswomen for several charitable alliances on behalf of MUO.