September #PREthics Twitter Chat Highlights: PR Ethics as a New Professional

Lauren Gray Leave a comment

We’d like to thank everyone who participated in the September #PREthics Twitter Chat focused on how new PR professionals can handle ethical situations in the workplace. We discussed the importance of ethical practices as well as confronting unethical dilemmas and finding solutions.

PRSA Twitter Chat - PR Ethics

Specifically, we’d like to thank collaboration from PRSA, the Board of Ethics and Professional Standards (BEPS), and PRSSA for contributing to a lively discussion about this important topic. More information about BEPS can be found here.

Join us again in October for our next #NPPRSA chat.

Stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn and Google+.

 

Review highlights of the chat below:

What did you learn from the September ethics chat? How can you tell if a company is exhibiting ethical values? What can you do if a client or coworker is taking unethical actions? How can you always make sure your personal and company brands are ethical?


 

The Importance of Staying Connected with Your Network

Jess Noonan Leave a comment

1As I returned to New York City a few weekends ago, I overcame a feeling of nostalgia as I roamed the streets of SoHo. Last summer I completed internships in the city at two fashion PR agencies, and still to this day I can clearly remember my first day on the job. While walking down Broadway Street with my boss, she looked at me and said, “The first fundamental lesson in any career, especially in PR, is to always get everyone’s contact information that you meet.” Her advice has stuck with me ever since.

As a new professional, I am constantly growing my contacts and networking wherever I go. It’s basically second nature for me now to ask for a business card. Did you know that according to the Pew Research Center, the average American has approximately 634 ties in their overall network? However, as easy as it is to meet new people in your field, it is also just as easy to forget to reconnect with them.

Like many recent graduates, I am currently in the job search stage. During this time, I’ve had the chance to reflect on all of the people I have met throughout school, internships, and other experiences. This has made me realize how important it truly is to stay connected with your network.

They can open new doors for you

This is the most obvious, yet most important reason to staying connected. As the old saying goes, “It’s not what you know, it’s who you know.” According to the Labor of Statistics, approximately 70 percent of all jobs are found through networking. It is highly recommended for recent graduates to reconnect with as many people as they can in their network (e.g. professors, previous employers, colleagues, friends, family members). Any one of these contacts can refer you to a job, connect you to another professional, or even just provide you with advice and new knowledge.

It’s common professional etiquette

Regardless if a connection has done a favor for you or helped you in some way, it’s always appropriate to reach out and let them know you haven’t forgotten about them. Thank them for their help or simply say hello. You don’t want someone to think that you’re only reaching out to him or her for a favor. Be natural and friendly. Just as you would contact your friends to grab a coffee or lunch to catch up, it’s okay to do the same with your professional network. There are many creative ways to staying connected!

“What if I haven’t talked to them a long time, should I still reach out?” The answer is YES! This is often a worry among new professionals, but the truth is that people will always appreciate a nice message from an old colleague or friend. In this day and age, communication has become a lot easier especially with the use of social media. If you don’t feel comfortable calling  someone, then reach out via LinkedIn, Facebook, Twitter, or email.

Ideally, you don’t want to get stuck in the habit of waiting too long before you reconnect with someone in your network. Eventually, relationships will fade if you don’t attempt to keep in touch. You want to avoid this by consistently communicating with your contacts and making yourself visible. For example, I like to message and email my old professors and employers every 2-3 months. Our professional network is rapidly growing, so it’s important to prioritize and make time for those whom you have stronger relationships with.

Recent graduates and new professionals, what method of communication have you found to be the most effective and comfortable when reconnecting with people in your network?

2Catalina Gomez is a graduate of Philadelphia University with a Bachelor of Science in Professional Communication. She specializes in public relations and has experience working with lifestyle and consumer brands. Catalina is also an active member of the Hispanic community and currently resides in Maryland. Connect with her on LinkedIn or Twitter.

 

How to Network as an Introvert

Lauren Gray 2 Comments

If you’re an introvert reading this, you probably have read many blogposts and articles on the said subject. You may even groan each time you read another post written by another author talking about how to overcome shyness and networking.

One of the most important things to remember is as an introvert or an extrovert is that everyone works and does things differently. One size never fits all. As an introvert, you need to figure out what works best for you when it comes to networking. Why? Only you know yourself.

The dominant characteristic which makes you introverted is your need to recharge alone or with a small manageable crowd after a long period of being “on” and socially active all day. How and when you recharge depends on you.

A few ways that may help you feel more comfortable with networking:

  • Schedule time before and after a networking event to work alone and to prepare for the on period and to recharge.
  • Take solitary walks after events, and even before events to help you feel calmer.
  • Listen more than you talk, which you’re already good at. Find the right time to talk and never interrupt, which are already some of your strengths you can show.
  • If you notice you fidget a lot, hold something in your hands. This will allow you to stay focused on the conversation, instead of you playing with your hands.
  • Take breaks! It’s perfectly okay to take a five minute break every once and a while to reenergize yourself and give yourself a small break. This will do wonders for you.

It does not matter where you fit in the introverted-extroverted scale, everyone needs to work on networking tips such as practicing, having a networking plan, buddying up, connecting instead of sales pitching, following up, etc. These exercises and tips will help you maximize your networking efforts.

Practice may not make perfect, but it will make you more comfortable. Make networking and socializing a habit in your everyday activities and opportunities. For example, you can take small breaks at your office to walk around and introduce yourself to someone new at least once a week.

Read Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain. My former boss recommended it to me. I devoured it while travelling to the PRSSA 2012 National Conference.  It accurately captures what it means to be an introvert. Understanding yourself goes a long way and will help in the long run with your career.

You would be surprised to find how many communicators identify as introverts. So, if you identify as an introverted in public relations, marketing or integrated communications, you are not the only one. The person next to you just might be.

 

0a8e016Murewa Olubela is the Founder of The Single Story Foundation and was a past PRSSA Chapter President at the University of South Florida. Connect with her on Twitter and LinkedIn. 

Five Ways to Raise the Bar in Your First Six Months

Jess Noonan 2 Comments

Raise_the_barThe first six months of your career are incredibly important. Throughout this period, you are setting expectations for what people can expect from you, and also what you can expect from yourself. You are learning a ton about your company and co-workers and simultaneously establishing the habits and work-ethic that can make or break a career.

I recently had my first six-month review as an account coordinator at Text100. While it was great to receive feedback from a number of colleagues and clients, it was also a great opportunity to reflect on my own about what has gone well since I began and what I could still improve upon.

If you are a new professional, consider these tips to push yourself through the first six months of your new job.

  1. Be present

Of course, it is (or should be) a given that you are physically at work when you need to be. But that isn’t exactly what I mean by being present.

This tip applies much more broadly. For example – if your company hosts happy hour events, you should be there. If your colleagues participate in volunteering opportunities, fundraising efforts, fantasy-football leagues, etc., try to be a part of the fun.

Being present extends to the online realm, as well. If your company is active on social networks, you should do your best to be active in those communities.

  1. Raise your hand

Raise your hand whenever it’s possible to get involved in something. This could be in the form of new business pitches, helping out a team with some work that needs to be turned around on a tight deadline, or more operational activities like joining an HR committee or holiday party planning committee.

Not only will raising your hand and saying “yes” show your colleagues your flexibility and dependability, you will also be exposed to more projects and activities. Ultimately, you will learn more and be a more-rounded professional.

  1. Ask questions

You’re young and you’re new; nobody expects you to jump into the job already knowing how to do everything. And, frankly, if you did – it probably wouldn’t be a challenging enough job for you in the first place.

Admitting when you need some extra help and guidance shows a level of maturity to your colleagues, and it makes it much more likely that you will deliver exactly what they need from you.

  1. Make suggestions  

Diversity is important in every workplace. Don’t forget that part of what you have going for you as a young professional is that you come from a different background than some of your more senior colleagues. Your different training and unique mix of experiences can sometimes allow you to see opportunities for change that others can’t. You could be the change catalyst needed to improve long-standing policies and processes.

Making suggestions in a very respectful way signals to others that you are thinking critically about the business, and that you care enough about constant improvement to put your own reputation on the line.

  1. Have a side-hustle

Much has been said about the benefits of working on something else other than your typical “day-job” work. In fact, some forward-looking companies even allow employees to use a certain percentage of their time on the job to work on other things important to each individual.

While you may not work at Google or Apple, you should still be using some of your personal time to foster a hobby or develop new skills. That could take the form of blogging, volunteering for your local PRSA chapter or practicing your graphic design skills.

What other tips would you provide for new professionals just starting out in PR?

Iso 50 200sec f4.5 AlienBee 1/32 Speedlight ½ -.3 Jim Mignano is an account coordinator at Text100. He recently graduated with a Bachelor of Science in Communication Studies from The College at Brockport, SUNY and he is a member of PRSA Rochester. He loves making new friends on Twitter (@J_Mignano).

No Carbon Copy

Lauren Gray Leave a comment
I’ll preface this by saying I’ve been fortunate in ways that some of my colleagues may not have been. I have always believed, deep in my bones, that public relations is how I will do my greatest good for the world. I have no conflict and no doubts.

make-your-own-pathI wandered but never faltered, and always felt like I was exactly where I needed to be. I know a lot of young professionals don’t feel that way. Maybe PR wasn’t even your first choice. Some of the best PR pros I know fell into the industry by accident.

Like so many of us, I spent six years in college diligently studying AP style, the social psychology of public communications and the prevailing theories in our field. My education was top priority for my dad, who raised me to believe that a college degree was the holy grail, and my key to success and stability. As my final semester of college (and my 18-year scholastic career) drew to a close, I entered the panicked phase known as, “Now what?” I was morbidly preoccupied. Simply leaving college to join the ranks of the educated, but unemployed, was inexcusable mediocrity in my eyes.

I realize this is a very common fear. I had never done things quite like my classmates though. As a pierced and tattooed metalhead belly dancer with a penchant for lighting things on fire, I had cultivated an identity that I couldn’t just set aside for a job. Call me naive, but I don’t think you always have to compromise. In college I’d interned with two heavy metal record labels, held a job as community relations manager for a company that made fire dancing props, and volunteered as communications director for a Burning Man-inspired event that attracted more than 1,000 San Diegans to a fully-participatory art party.

When I’d filled in the last bubble of my last exam, I knew I wasn’t (ever) going to be done learning. But I had to make a choice between spending the next 20 years digging myself out of crippling debt for the sake of a master’s degree, or get to doing things the way I always had: my own way.

Instead, I embarked on a self-guided master study. I started taking probono clients the week I graduated. My first gig was a burlesque company for whom I directed marketing strategy and also performed as a guest fire dancer and hosted VIP absinthe tastings. Next, I worked media relations for a fine artist in New York, then a nationwide art event for elementary school children. I’ve just been asked to manage publicity for a fire dancing retreat and also for a prominent horror literature convention, both of which will be coming to Los Angeles very soon. I love the way my work has integrated so organically with my oddball hobbies. It was just a matter of promoting my skills where I was already passionate. Everyone needs PR.

Now I’m a year out of school, working my tail off for clients who count on me. I’ve been rejected, I’ve been discouraged, and I’ve failed. And I love that. Now, I’m at a turning point where I must value my time and stop working for free. I’m good at what I do, and being able to say that is priceless.

My mentor in college told me I’m not a carbon copy, that I’m not destined to do things the way everyone else does. I will always be grateful to her for that, because I can’t imagine doing things any way but mine.

audcontactAudrey LaBenz is a freelance marketing and public relations consultant from Los Angeles, CA. She earned her bachelor’s degree from Cal State Long Beach in 2013 and has been working PR since 2009. She spends most of her off time designing costumes, hiking with her dogs and learning to spin flaming objects.