Changing Jobs: Life On The Competitive Horse Show Circuit and My Need For Normalcy

Shortly after graduating from college with a degree in public relations, I was at the beach with my parents and revealed to them I wasn’t sure if I actually wanted to pursue a career that related to my degree. Thanks to a less than enlightening experience meeting with a PR executive and an internship that made me intimately familiar with the walls of my cubicle and not much else, I became a bit disenchanted with the field. So while I figured out what to do, I went back to work in my home away from home – the barn.

FTI Consulting Winter Equestrian Festival

“My office view for four months each year. Ringside at the FTI Consulting Winter Equestrian Festival.” Photo by Laura Cardon.

I’d ridden horses since childhood and had worked in the barn at least part-time since obtaining my first work permit in high school. Horses have been my passion and a huge part of my life, so when I was looking for work again a few months later, I thought, “Maybe I’ll reconsider working in PR.” A company I had followed closely for years posted on their Facebook page that they were looking for an intern for one of the most prestigious equestrian competitions in the world – The FTI Consulting Winter Equestrian Festival.

I still vividly remember reading the email that asked me to pack my bags and leave for Florida. I couldn’t have been more thrilled; the internship seemed like the perfect opportunity for me to continue working in an industry I loved, and I dove in head first. In a matter of days, I was headed south for the winter.

My internship turned into a part-time job, which turned into a full-time job that allowed me to meet some of the sport’s greatest athletes and work behind the scenes of the country’s most renowned competitions. My incredibly generous boss recommended me to her network of well-known equestrian journalist colleagues, and within a year of starting with her, my articles were published in multiple magazines. I even got the opportunity to be a freelance writer for the most prominent and respected publication in the industry.

I learned and experienced more than I could ever put into words during the last 18 months, but for all the incredible opportunities I was afforded, there was something eating at me. A need for normalcy. This job, on the outside, was very glamorous, but once you look closer, it also requires substantial sacrifice.

The horse show circuit follows good weather, and I spent my time traveling up and down the East Coast to various venues. I spent nearly four months of my year in Wellington, a small town in Florida that revolves around a horse show, far away from my friends and family. When I wasn’t in Florida, I was traveling elsewhere for a week or a month at a time.

I had just moved to Denver, and I realized I was barely able to enjoy actually living there. I have a wonderful boyfriend that I wanted to spend time with, and as my busy fall travel schedule rapidly approached, I made the decision to start looking elsewhere. I wanted an office…or even a cubicle! I wanted a place to work from in an actual building (not a tent, or a single-wide trailer) that I didn’t have to pack up every night and take home with me in a backpack.

I wanted to actually be able to collaborate with my colleagues on a regular basis, instead of having to look forward to seeing them two times a year at a horse show. It was time to move on, so I started reflecting on what else I loved and if I could find something I was equally passionate about.

Thankfully, working in PR allowed me to cast a wide net. I could work for an agency or for an individual company, and I eventually decided on a non-profit dedicated to preserving Colorado’s great outdoors. In a few weeks, I’ll go into an office at the same time each morning, dressed in clothes that are not my pajamas (bad things happen to good people that work from home too much), and sit down at my computer that stays at the office each night when I leave.

As I tell more of my co-workers that I’ll be leaving the horse show life soon, they often ask me whether I’ll miss it – or assure me that I will. The experience I have gained from a career in the equestrian industry is irreplaceable – it is difficult to find a set of harder working people. I will miss some parts of my horse show life, but I’m even more excited to have my only horse show days be the ones I will be attending as a spectator or competitor. But for now, I just can’t wait to start decorating my desk.


Laura CardonLaura Cardon is a public relations professional living in Denver, CO. Originally from Maryland, Laura enjoys riding horses, hiking, and volunteering at the Denver Animal Shelter. In her spare time, Laura also shares her passion for the great outdoors with fellow beginner outdoors enthusiasts on her blog, Outdoors Beginner
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New Year, New Degree: The Road to Grad School

grad schoolWhen I graduated with my bachelor’s degree in May 2012, I couldn’t wait to be done with college. Passionate about starting my career and impatient to begin my new agency job, I was ready to leave behind tests, lectures and projects for the real world.

Exactly three years later, in May 2015, I’ll be in class again – this time, as a graduate student pursuing my master’s degree in integrated marketing communications.

Why grad school?

My decision to pursue a graduate degree was the direct result of a shift in my career path. After two years of working agency jobs – and an unexpected layoff after the loss of a client – I was unfulfilled, frustrated and ready for a change.

After much thought, I accepted a marketing position with a small liberal arts college where I focus on telling the stories of students, faculty and alumni who are doing amazing things. I assist in developing communications plans for community relations, development and alumni relations efforts. And I’m in an environment where education and the pursuit of lifelong learning are valued and respected.

Unlike the agency world, where experience is indispensable and graduate study isn’t a necessity, nearly all management and executive-level jobs in higher ed administration require an advanced degree. And, with more of their top communications officers reporting directly to college and university presidents than ever before, I’ve got my eye on the top spot and a plan to get there.

In addition, I hope to teach at the college level in the future – another position that nearly always requires at least a master’s degree.

For both of these reasons, grad school became a logical next step for me. But how do you know it’s right for you?

Is grad school the right move for me?

It’s a difficult decision to go back to school – one with personal, professional and financial implications. Before you sign up for a GRE prep class, here are some questions to ask yourself:

  • Will earning a graduate degree further my career? Think about where you’d like to be in your career five, 10 or even 15 years down the road. Search job postings based on those goals and look at the qualifications. Is a master’s degree preferred or required? Talk to your professional mentors and explore LinkedIn profiles. Understanding exactly where you want to be in the future will help shape your plan for how to get there.
  • What program fits my objectives? Part-time and online programs are flexible options for working professionals. MBA programs focus on business, while M.S. and M.A. programs can have professional and academic tracks. Since my bachelor’s degree is in public relations, I was looking for a graduate program that would complement my skill set while allowing me to focus on taking classes in areas where I was less versed. After narrowing down the choices, I reached out to alumni via LinkedIn and learned firsthand their experiences and how they were using their degrees.
  •  How much will it cost? Though grad school isn’t free, there are many ways to cover costs and make sure you’re not saddled with large debt in the process. Make sure to submit the FAFSA, which will help generate loan eligibility. Explore scholarships and fellowships. In addition, talk to your boss about going back to school. Many employers will look favorably upon an employee seeking education and may provide tuition assistance or reimbursement.
  • Does the timing make sense? It’ll take me a little more than two years to finish my degree taking classes part time while I continue to work full time. That’s quite a commitment. Will you be able to devote the time necessary to be successful? Each person’s situation is different; take a look at personal and professional obligations and be realistic about what you can take on.

With public relations and marketing professionals working in a variety of industries, each with their own set of requirements and qualifications, grad school may not be the right move for everyone. My best advice? Do your research. Ask the right questions. Create a plan. It will soon become clear if (and when) graduate school will fit. And, if you end up back in class in 2015, I’ll save you a seat!

Sarah LackSarah Lack is an alumna of Kent State University’s School of Journalism and Mass Communication. She works in the communications department at Notre Dame College in South Euclid, Ohio, and is the communications coordinator for Girls on the Run of Greater Summit, a nonprofit organization serving Northeast Ohio. Connect with her on LinkedIn and Twitter (@sarah_lack).

Why De-Busying Yourself Should Be Your New Years Resolution

6780743295_889e07e1a7_bThere are approximately 500,000 words in the English language. How we weave those words together in sentences with one another is what many call “the art of communication.” Or should I say, the lost art of communication?

How many times have you replied, “I’m good” when really, last week a rock shattered your windshield so you’ve been eating pb&j’s to afford rent? And how many times have you gone to dinner with a friend (or worse, a date) only to have their cellphone receive its own placemat; as if silently saying, “I’m here for you. But I’m also here for my 600+ network of friends, should anyone message me.” A phone call or handwritten note is becoming so rare that most people don’t even know what to do when they get one. Sadly, the art of communication is a dying trade, and though we don’t like to admit it, we and our busy schedules are to blame.

You wake up: Emails. Brush teeth: Facebook. Riding around: Snapchat. Drink coffee: Google Alerts. *Cue Beyoncé* Do you wake up like this? Many of us have fallen prey to the idea that always being accessible simplifies our lives in saving us time, and provides us with better access to, and thus improves, our level of communication.

However, in reality, constant connectivity deteriorates and distracts much more than it builds. In a study conducted by University of Utah psychology professor David Strayer, 1,000 individuals were put through a series of cognitive and motor skill tests to determine who could be truly capable of multitasking. In the end, only two people passed. TWO. That means on average, 98% of people cannot devote their care and attention to more than one person or situation at a time without deteriorating their original quality of focus.

Despite this somewhat depressing fact, the average person tends to overrate their ability to multitask and/or believes, from practice makes perfect, a light bulb will suddenly illuminate the way to mastering the Rubik’s cube of multitasking. When in reality, Strayer’s same study showed that those who regularly engaged in multiple activities at once were worse at it than occasional offenders. [If you’d like to take the experiment’s electronic test and shatter your illusion of ever being a said “supertasker,” click here.]

It’s no secret our society is over-stimulated. Between the constant bombardment of pop-up ads, Facebook check-ins and Candy Crush invitations, we rarely leave ourselves idle time. Yet, perhaps even worse lies in how we’ve created a sort of silent competition of who can do the most, see the most, BE the most. It’s as though the longer your laundry list of events and to-do’s, the higher you rank on the social status o-meter. Busy has become synonymous with important, and who doesn’t want that? But, our attention has stretched so thin from always looking forward to what’s next that we forget how to see what’s standing right in front of us.

If we are too busy for something as simple as laundry, how can we expect to make time for friends and fostering relationships? Humor me for a second and think; when was the last time you called (not texted) someone on their birthday? Or took the time to give your best friend a pep talk before their big interview? These meaningful moments and opportunities to build deep connections are what we trade in when we overrun our schedules with busyness for the sake of busyness. As much as our devices and determination might argue otherwise, it’s time to admit that we can’t do everything; and inevitably things (and often people) will fall through the cracks, in both our personal and professional lives.

One of the best pieces of advice I’ve received was from someone who said plainly, “don’t confuse action with traction.” We pour so much time, energy and emotion into doing a-z, but how many of these things actually propel us in a direction we’d like to be going? Toward reaching a goal, toward happiness, toward connecting with others on a sincere level or simply toward becoming a better person? As the New Year begins, step away from the laptops, the ringtones and the calendar reminders and ask yourself, how do you want to be in this world? Not who do you want to be, or what; just how. And whatever your answer, don’t be afraid to go out and do just that!

rsz_megan_nicole_oneal_headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Coordinator at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.

A Look at The Edge in 2015 – And How You Can Be a Part of It!

The Edge 2015

Who’s ready to take 2015 by the horns?

I’m sure you’re all standing up on your chair, chanting “me, me!” at the office now, right?

Well, here at The Edge, we’re pretty close. Ashleigh Mavros and I, the new blog co-chairs, have a lot of exciting plans for the New Year, from a thematic strategy to member highlights, and we’re going to spend a few minutes getting you in the know.

Monthly themes will guide our content strategy.

To keep content cohesive every month, we’re going to introduce new monthly themes. Some coincide with PRSA initiatives, such as Ethics Month. Others delve into issues facing new professionals, including this month’s theme: “Kickstart to 2015”.

So how are we turning this idea into a theme? We’ll focus on a few things:

  • Helping you achieve your 2015 career resolutions,
  • Discovering new productivity tools to help you accomplish more,
  • How to de-busy yourself to save your sanity, and
  • Whether or not you should consider going back to school for a master’s degree in 2015.

Of course, we are always accepting guest posts from new professionals, so if you have an idea that in some way relates to this theme (we’re open to all types of ideas, so get creative!), please email me or Ashleigh Mavros.

If you’re interested in writing for us in the future months, here’s what we have slated for February – June 2015:

  • February: Social Media Strategy
  • March: Integrated Marketing Communications
  • April: Building Your Network
  • May: Graduation Tips and Next Steps
  • June: PR/Career Book Review Series

Highlighting members going above and beyond.

Do you know a PRSA new professional who had a major accomplishment or works hard consistently? We’d like to profile him/her on The Edge.

These nominations don’t have to coincide with the monthly themes; the only requirement is the individual is a member of the PRSA New Pros chapter. Please email Ashleigh or me with nominations!

Posting schedule set, so mark your calendars!

Similar to last year, we will be posting on Mondays and Thursdays, so make sure to set those reminders.

Additionally, the social team is working on the #NPPRSA Twitter chat lineup for 2015, so make sure to check The Edge regularly for the latest news. If you have any ideas for Twitter chats, please email Erica Brown or Lauren Rosenbaum.

As you can tell, the PRSA New Professionals team is excited for a stellar 2015, and we hope you are, too. If you’d like to learn more about joining the New Professionals section, please visit the PRSA website.

Questions about this year’s blog strategy? Thoughts for how to improve it? Please leave a comment below or email our team.

Vermillion small 1Stephanie Vermillion is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati. She is the PRSA National New Professionals blog co-chair, and is on the PRSA Cincinnati Leadership Team. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).

Get Involved With New Pros in 2015

If you’re like me, the end of the year is a time to reflect on successes and challenges from the past year, as well as make plans for the upcoming year. New public relations professionals face a lot of challenges: a fast-paced and competitive job market, demanding clients and colleagues, and an evolving industry with an array of new channels and tools.

One of the best things you can do for yourself in 2015 is invest in your career to help stay on top of these challenges. The New Pros Section is designed for this person. My partners on the New Pros leadership committee are dedicated to building programs and opportunities for advancing the careers of our members. If you’re not already a member of the Section, consider joining now and jump starting your professional development.

If you’re looking for ways to get involved, here are three to plan for in 2015:

  • Take part in the PRSA New Pros Section: As a national group, you have the opportunity to engage with fellow new professionals across the country who work for agencies, nonprofits, large and small organizations and more. We offer regular virtual programming, a Section members-only e-group, a newsletter, engagement on our social channels including regular Twitter chats, and host a month dedicated to New Pros in November.
  • Get active in your local New Pros group: If you’re looking for more in-person programs and activities, you can check out your local PRSA Chapter. Depending on the sponsoring PRSA Chapter in your area, there might be a local group of young professionals who get together for different programs and networking events. Reach out to your local Chapter’s leadership to see how you can get involved.
  • Mentor a PRSSA student or Chapter: One of the best ways to enrich your career is to begin mentoring and giving back to students. Whether it’s an informational interview, guest speaking at a local PRSSA Chapter or offering to be a sounding board, giving back to the profession of tomorrow is an important part of a public relations pro at any level. You never know if that student will become a client, colleague or even your boss.

How are you planning to advance your career in 2015?

Lucido_NickNick Lucido is the incoming Chair of the New Pros Section.