PRSA New Professionals

The Tools: Book Review

Ashleigh Mavros Leave a comment

9780679644453_p0_v2_s260x420As the first half of the year comes a close, I began looking for inspiration to accomplish my goals for 2015. “The Tools: 5 Tools to Help You Find Courage, Creativity, and Willpower, and Inspire You to Live Life in Forward Motion” is the perfect book to help you finish what you’ve started in 2015.

There are five tools can be applied to any problem or situation you may encounter on your way to achieving your goal.

Authors Phil Stutz and Barry Michels, a psychiatrist and psychotherapist, respectively, outline five common issues we all experience – procrastination, grudge-holding, insecurity, anxiety and lack of self-control – and developed these tools to help move past mental blocks, break down resistance to change and  connect what they call the “higher forces.”

“Real happiness is the constant presence of higher forces in our lives.”

Their theory is that the higher forces are available to everyone, you’ve just got to tap into them. So what are they?

  1. Reversal of Desire connects to the force of Forward Motion.

  2. Active Love connects you to the force of Outflow.

  3. Inner Authority connects you to the force of Self-Expression.

  4. Grateful Flow connects you to the force of  the Source.

  5. Jeopardy connects you to the force of Willpower.

Each chapter provides an in-depth discussion of the tool with real life examples from Stutz and Michels, what you are fighting against and cues of when it’s time to use it.

If you are looking for to make an immediate change as we prepare for the second half of the year, “The Tools” is a great place to start.

Victoria LightfootVictoria Lightfoot graduated from Georgia State University in 2012 with a Bachelor of Arts in journalism, concentrating in public relations. She is currently the PR coordinator at the Atlanta Convention & Visitors Bureau and volunteers on PRSA Georgia’s College Relations Committee and co-chairs the Travel & Tourism Special Interest Group. Connect with Victoria on LinkedIn and Twitter (@Victoria_Lenese)

Three Tips for Landing Your First Job Using Facebook

Ashleigh Mavros Leave a comment

Three tipsFor those of you just entering the work force after graduating from college – first and foremost – congrats on graduating! It’s an exciting time to begin a new chapter and take new leaps of faith. It can also be daunting at times, with the vast number of options available to you as you begin your job search.

For those who take advantage of internships, you can utilize what you learn to help you narrow down what you might be interested in – agency vs. internal, corporate vs. non-profit, etc. And for a lucky few, these internships could lead to a full-time position post-graduation.

For others, we’re left with the boundless listings on job search sites such as Monster, Indeed or Media Bistro, among others. A tool that is often times forgotten or untapped, however, is Facebook. While it might seem silly, it actually works. I found my current job from a post on Facebook. To help guide you in using this platform in your job search, here are three tips.

Maintain your public profile

While many will recommend you immediately change your privacy settings the day you graduate, it can work to your advantage to leave your profiles public. An employer can get a sense of who you are, your interests, and how you would fit in with the company. Additionally, you can amp up your presence by promoting your blog (if you have one) or further demonstrate how you stay on top of current trends with your status updates. Be sure to be authentic and genuine about this.

But that also means you must be aware of what photos are tagged of you, what your friends post on your wall, etc. Bear that in mind if you do decide to keep your profile public.

Identify what you “Like.”

By going through and finding companies on Facebook, and liking their business pages, you can stay up-to-date on what’s going on in the office, the culture, and what clients they handle (if it’s an agency).

Most companies – especially PR agencies – will share when they are looking to fill a new position. If you already decided to follow them, you’ll be able to save the time you would spend deciding whether or not you would be a good fit for the company if you found the job listing elsewhere online.

Engage.

While you shouldn’t like every post that the company shares (this comes off as spam-my and frankly, annoying), by engaging with the company through likes and quality comments in moderation, they are more likely to recognize your name when your résumé hits their inbox.

At the end of the day, social media is a large part of a PR professional’s job description. What better way to get your foot in the door with your dream employer than starting a relationship on Facebook?

Have a tip on how to land your first job using Facebook? Share with us below!

Shandi HuberShandi Huber is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati, Ohio. An enthusiast for all social media platforms, you can often find her pinning her dream closet on Pinterest or posting photos of her new puppy on Instagram. Connect with Shandi on LinkedIn and Twitter (@shandihuber).

Three Ways to Keep on Your Game During the Job Hunt

Ashleigh Mavros 2 Comments

3Graduation time is here, but what do you do if you haven’t lined up your first full-time job in the field? Don’t panic; you’re not alone. According to Experience.com, it could take between three and nine months for a new graduate to find employment in his/her industry. Here are some ways to keep your skills sharp while you look for work.

Write. A lot.

Top-notch writing skills are a must in the competitive PR job market. The more often you practice your writing and editing, the more of an advantage you have over other candidates. Start a blog with a free service like WordPress or Blogger and write as often as you can (Tip: Keep the subject matter PG since a potential employer could see it.).

There are several resources online and via social media you can use to answer questions about grammar and style. Check out Grammar Girl Mignon Fogarty on quickanddirtytips.com. Her blog has tons of great tips to turn any writer into a pro. Also, follow The AP Style Book on Twitter. The guide is updated every spring, and it is a good idea to stay on top of the changes.

Utilize PRSA and its resources.

Sure. Maybe it’s a shameless plug, but membership in the PRSA provides you with some priceless resources – and most of them are literally priceless. While you’re job hunting, keep learning by participating in any one of the hundreds of free webinars available to you as a member. You can register for upcoming live webinars or browse the years of archived trainings available on demand.

In addition to the webinars, prsa.org has an extensive job center with new listings added each day. You can find articles on prepping your resume, interviewing techniques, and PR salary standards. You can take a career assessment to find out what job you’re best suited for. PRSA even offers a mentor match service so you can find a veteran in the field to act as your guide and sounding board.

Stay active in your community.

There is no such thing as too much networking. Many metropolitan areas have networking groups for young professionals to stay connected to one another to build relationships and reputations in the community. Join one of these organizations and participate in as many activities as you can. The connections you make through this avenue may very well lead to the full-time job you’re looking for.

While you’re not working full time, take this opportunity to volunteer in your community. Pick an organization that you admire and offer your services, whether it is related to public relations or filing and answering phones. Most non-profits won’t turn down the offer of free assistance. You’re getting the opportunity to use your skills or learn something new while they get to see how hard you work. When a full-time position comes open, you’ll be at the top of their list.

Jennifer MaterkoskiJennifer Materkoski is a graduate of Kent State University with a Master of Arts in Journalism and Mass Communications with a specialization in Public Relations. She has worked as a writer and editor for both newspaper and television and as a member of a non-profit marketing and development team. Materkoski is the owner and principal consultant of a boutique public relations firm, Songbird Public Relations. She is an avid sports fan, a yogi and also owns and operates an online store selling essential oils and natural products. Materkoski resides in Wheeling, West Virginia with her husband and son. Find her on LinkedIn or follow her on Twitter @MrsMaterkoski. She can be reached via email at jen@songbirdpublicrelations.com

 

How to control your future career {PRSA Colorado event recap}

Stephanie Vermillion Leave a comment

Editor’s note: The following recaps Laura Cardon’s experience at PRSA Colorado’s recent workshop. Find your upcoming local PRSA events here.

After getting carded immediately upon entering the Mile High Moguls job search workshop, I suddenly realized I might be the only person in attendance that had graduated from college.

This turned out to be true, but I considered the night a success despite feeling a bit out of place. Andrew Hudson’s job interview workshop was incredibly helpful, AND I discovered that I still look young enough to get carded!

How to control your future careerMany of Andrew’s points drew close parallels to what we are already well-versed in as PR professionals:

  • Tell a story,
  • Prepare thoroughly,
  • Be honest, and
  • Create a personal brand that people want to be loyal to.

Sounds familiar right?

It’s easy to forget that you have this skill set when you’re searching for a job. Multiple rejections, or even simply no response at all, start to wear on even the most upbeat person.

But don’t get stuck in the quicksand – you have more control over your future than you may think.

Andrew was quick to point out that you actually enjoy total control over several aspects of your job search, and that doesn’t just mean interview prep.

You have control over your personal brand, woven together by:

  • Your personal social media presence,
  • A well-prepared elevator pitch and cold call script, and
  • A polished resume.

You control all of these things, and if you do your homework and enlist the help of others for advice, your chances of getting an interview increase exponentially.

Once you’ve made it into that interview, Andrew emphasized that you want to be a sigh of relief for your interviewers, that “ahh” feeling when they realized they have found exactly who they need.

You are the solution to their problem.

How do you present yourself as that sigh of relief?

Make it clear why you are the best candidate, backed up with specific examples of relevant work and how you will add value to the company or organization.

For example, don’t say you’re hard-working. Everyone is hard-working.

Show your interviewers how you are hard-working based on a story you can tell about a time you’ve gone above and beyond.

In the end, the most successful job seekers truly make it their full time job. (Click to tweet!)

If you’re not currently employed, it’s easy to get a bit lazy, but you’re much more likely to be successful if you treat your job hunt like you are going to work each morning.

Andrew suggested making a routine – spending x amount of time on cold calls, actively searching for jobs, interview prep, etc.

Don’t forget that looking for a job is a skill that can be developed. And under no circumstances forget to send a written thank you note to your interviewer!

—

Andrew Hudson’s Job List is an excellent resource for job seekers in the Denver metro area (it’s actually where I found my job). Just to be clear, none of the above advice is my own – it is all based on Andrew’s workshop and his fantastic advice. Linhart PR was kind enough to host us for the Mile High Moguls event, which benefitted PRSSA at Colorado State University. For more information about PRSA Colorado, visit www.prsacolorado.org.

Other resources from Andrew:

Laura CardonLaura Cardon is a public relations professional living in Denver, CO. Originally from Maryland, Laura enjoys riding horses, hiking, and volunteering at the Denver Animal Shelter. In her spare time, Laura also shares her passion for the great outdoors with fellow beginner outdoors enthusiasts on her blog, Outdoors Beginner. Find her on Twitter @LauraCardon23.

The 3 Best Nuggets of Wisdom from Graduation

PRSA New Pros 2 Comments

DID YOU KNOW (1)It’s graduation season again, which for many of us new PR pros, brings back nostalgic memories of communication classes, senior year internships and fun weekends with college friends. While it’s easy to get caught up in our busy list of client deliverables and hectic calendar, it’s important to take a step back from the grind to gain perspective from those who are more accomplished and seasoned.

The following graduation speeches resonate with me, even as a young professional, and include many nuggets of wisdom applicable to PR pros.

1. Maria Shriver, University of Southern California’s Annenberg School, Commencement Ceremony 2012

“I hope if you learn anything from me today…you remember the power of the pause. Pausing today and throughout your entire life allows you to take a breath…to take a beat…to be in the moment. As everybody else is running around out there like a lunatic, I dare you to do the opposite.”

This speech is fantastic, and tailored specifically to communication professionals-to-be. Shriver talks about our world’s obsession with the next thing, and failure to enjoy the present. PR pros are by nature, fast-moving, outcome-driven individuals.

While ambition and a forward-thinking mindset set you up for success, mindfulness is so important in both our personal and professional lives. If you don’t pause to enjoy the present, you will burn out, and run through your life and career in a daze. It’s important to structure your time to create room for pausing.

Stop obsessing about your next project, client, or promotion, and just enjoy where you are at the moment. There’s a quote that I love, “Wherever you are, be all there” (Jim Elliot). Put down your phone, turn off email for the night, log out of social media – and enjoy your present.

2. Sutton Foster, Ball State University Commencement, 2012

“No job should be too small for you. Say yes. Get coffee for people, run errands, make an impression as a hard worker, someone who is willing…and when the opportunity arises for you to show people what you got, show ‘em. Who knows what can happen.”

Great advice for new PR pros. Entry-level PR work isn’t always the most glamorous or fun, despite what non-PR pros believe. Within your first year at a PR job, you will likely need to act as a photographer’s assistant at an event, jotting down names. You will spend hours researching media lists, and completing basic research in general. You may even need to wear a client mascot costume at a media event.

By volunteering to do the grunt work that no one else wants to do, and stepping in as a team player, your coworkers will appreciate you, and it will ultimately advance you more quickly. Working hard and being kind does make a difference, and it’s easy enough to put into practice at work.

3. Judy Smith – Boston University College of Communication Convocation 

I’m a bit biased here – this was my College of Communication graduation speech. It’s not the most polished speech, but it spoke to me two years ago as a fresh college grad, and speaks to me today as a PR new pro.

Smith’s first piece of advice is, “Be prepared…you don’t really know when opportunity is going to appear.” Simple, but so true. Two years ago, I wouldn’t have thought I would be where I am today. Almost all of my friends would say the same for their careers. Seizing opportunity and readjusting plans accordingly is such an important skill.

Smith also advises, “You’re going to make mistakes. Learn from them; don’t feel like you have to know it all.” New PR pros are motivated and hardworking, but have a lot to learn. I hate making mistakes, and take great care to avoid them. But I’ve grown the most professionally from the few mistakes I have made in my career. Own up to your mistakes, and grow from them. Hopefully, like me, you are in a work environment that embraces this mentality and supports you as you grow professionally.

If you’re looking for more grad speech inspiration, NPR has curated the best commencement speeches here – you can search by themes, speaker name, school or year.

Do you have a favorite grad speech, or applicable words of wisdom? Comment below!

Screen Shot 2015-05-21 at 11.23.51 PMLauren Leger graduated from Boston University with a bachelor’s degree in communication, concentrating in public relations. She started her career while still in college at Boston-based PR firm, Zazil Media Group. Lauren relocated to Dallas, Texas in fall of 2014 and began working at The Power Group as a PR account executive. She recently took on a new role as Power’s manager of digital strategy, where she brings her PR expertise to the digital realm of the business. Connect with her on LinkedIn and Twitter.