PRSA New Professionals

How to control your future career {PRSA Colorado event recap}

Stephanie Vermillion Leave a comment

Editor’s note: The following recaps Laura Cardon’s experience at PRSA Colorado’s recent workshop. Find your upcoming local PRSA events here.

After getting carded immediately upon entering the Mile High Moguls job search workshop, I suddenly realized I might be the only person in attendance that had graduated from college.

This turned out to be true, but I considered the night a success despite feeling a bit out of place. Andrew Hudson’s job interview workshop was incredibly helpful, AND I discovered that I still look young enough to get carded!

How to control your future careerMany of Andrew’s points drew close parallels to what we are already well-versed in as PR professionals:

  • Tell a story,
  • Prepare thoroughly,
  • Be honest, and
  • Create a personal brand that people want to be loyal to.

Sounds familiar right?

It’s easy to forget that you have this skill set when you’re searching for a job. Multiple rejections, or even simply no response at all, start to wear on even the most upbeat person.

But don’t get stuck in the quicksand – you have more control over your future than you may think.

Andrew was quick to point out that you actually enjoy total control over several aspects of your job search, and that doesn’t just mean interview prep.

You have control over your personal brand, woven together by:

  • Your personal social media presence,
  • A well-prepared elevator pitch and cold call script, and
  • A polished resume.

You control all of these things, and if you do your homework and enlist the help of others for advice, your chances of getting an interview increase exponentially.

Once you’ve made it into that interview, Andrew emphasized that you want to be a sigh of relief for your interviewers, that “ahh” feeling when they realized they have found exactly who they need.

You are the solution to their problem.

How do you present yourself as that sigh of relief?

Make it clear why you are the best candidate, backed up with specific examples of relevant work and how you will add value to the company or organization.

For example, don’t say you’re hard-working. Everyone is hard-working.

Show your interviewers how you are hard-working based on a story you can tell about a time you’ve gone above and beyond.

In the end, the most successful job seekers truly make it their full time job. (Click to tweet!)

If you’re not currently employed, it’s easy to get a bit lazy, but you’re much more likely to be successful if you treat your job hunt like you are going to work each morning.

Andrew suggested making a routine – spending x amount of time on cold calls, actively searching for jobs, interview prep, etc.

Don’t forget that looking for a job is a skill that can be developed. And under no circumstances forget to send a written thank you note to your interviewer!

—

Andrew Hudson’s Job List is an excellent resource for job seekers in the Denver metro area (it’s actually where I found my job). Just to be clear, none of the above advice is my own – it is all based on Andrew’s workshop and his fantastic advice. Linhart PR was kind enough to host us for the Mile High Moguls event, which benefitted PRSSA at Colorado State University. For more information about PRSA Colorado, visit www.prsacolorado.org.

Other resources from Andrew:

Laura CardonLaura Cardon is a public relations professional living in Denver, CO. Originally from Maryland, Laura enjoys riding horses, hiking, and volunteering at the Denver Animal Shelter. In her spare time, Laura also shares her passion for the great outdoors with fellow beginner outdoors enthusiasts on her blog, Outdoors Beginner. Find her on Twitter @LauraCardon23.

The 3 Best Nuggets of Wisdom from Graduation

PRSA New Pros 2 Comments

DID YOU KNOW (1)It’s graduation season again, which for many of us new PR pros, brings back nostalgic memories of communication classes, senior year internships and fun weekends with college friends. While it’s easy to get caught up in our busy list of client deliverables and hectic calendar, it’s important to take a step back from the grind to gain perspective from those who are more accomplished and seasoned.

The following graduation speeches resonate with me, even as a young professional, and include many nuggets of wisdom applicable to PR pros.

1. Maria Shriver, University of Southern California’s Annenberg School, Commencement Ceremony 2012

“I hope if you learn anything from me today…you remember the power of the pause. Pausing today and throughout your entire life allows you to take a breath…to take a beat…to be in the moment. As everybody else is running around out there like a lunatic, I dare you to do the opposite.”

This speech is fantastic, and tailored specifically to communication professionals-to-be. Shriver talks about our world’s obsession with the next thing, and failure to enjoy the present. PR pros are by nature, fast-moving, outcome-driven individuals.

While ambition and a forward-thinking mindset set you up for success, mindfulness is so important in both our personal and professional lives. If you don’t pause to enjoy the present, you will burn out, and run through your life and career in a daze. It’s important to structure your time to create room for pausing.

Stop obsessing about your next project, client, or promotion, and just enjoy where you are at the moment. There’s a quote that I love, “Wherever you are, be all there” (Jim Elliot). Put down your phone, turn off email for the night, log out of social media – and enjoy your present.

2. Sutton Foster, Ball State University Commencement, 2012

“No job should be too small for you. Say yes. Get coffee for people, run errands, make an impression as a hard worker, someone who is willing…and when the opportunity arises for you to show people what you got, show ‘em. Who knows what can happen.”

Great advice for new PR pros. Entry-level PR work isn’t always the most glamorous or fun, despite what non-PR pros believe. Within your first year at a PR job, you will likely need to act as a photographer’s assistant at an event, jotting down names. You will spend hours researching media lists, and completing basic research in general. You may even need to wear a client mascot costume at a media event.

By volunteering to do the grunt work that no one else wants to do, and stepping in as a team player, your coworkers will appreciate you, and it will ultimately advance you more quickly. Working hard and being kind does make a difference, and it’s easy enough to put into practice at work.

3. Judy Smith – Boston University College of Communication Convocation 

I’m a bit biased here – this was my College of Communication graduation speech. It’s not the most polished speech, but it spoke to me two years ago as a fresh college grad, and speaks to me today as a PR new pro.

Smith’s first piece of advice is, “Be prepared…you don’t really know when opportunity is going to appear.” Simple, but so true. Two years ago, I wouldn’t have thought I would be where I am today. Almost all of my friends would say the same for their careers. Seizing opportunity and readjusting plans accordingly is such an important skill.

Smith also advises, “You’re going to make mistakes. Learn from them; don’t feel like you have to know it all.” New PR pros are motivated and hardworking, but have a lot to learn. I hate making mistakes, and take great care to avoid them. But I’ve grown the most professionally from the few mistakes I have made in my career. Own up to your mistakes, and grow from them. Hopefully, like me, you are in a work environment that embraces this mentality and supports you as you grow professionally.

If you’re looking for more grad speech inspiration, NPR has curated the best commencement speeches here – you can search by themes, speaker name, school or year.

Do you have a favorite grad speech, or applicable words of wisdom? Comment below!

Screen Shot 2015-05-21 at 11.23.51 PMLauren Leger graduated from Boston University with a bachelor’s degree in communication, concentrating in public relations. She started her career while still in college at Boston-based PR firm, Zazil Media Group. Lauren relocated to Dallas, Texas in fall of 2014 and began working at The Power Group as a PR account executive. She recently took on a new role as Power’s manager of digital strategy, where she brings her PR expertise to the digital realm of the business. Connect with her on LinkedIn and Twitter.

Staying Competitive During the Job Hunt

Ashleigh Mavros 1 Comment

Did You KnowThe process of applying for jobs can be overwhelming whether you’re a recent college graduate or a professional transitioning to a new role in an entirely different industry. As a college senior, it was very easy to feel defeated after applying to a number of jobs and not receiving positive feedback from the other end.

Juggling work as a full-time student, intern and hunting for a post-grad job was stressful. However, I eventually saw the light at the end of the tunnel when I received my job offer, and realized that my motivation stemmed from a deep understanding of my goals and maintaining my drive. Although applying for jobs can be a dreaded task, there are several strategies you can keep yourself competitive and motivated during the search:

1. Continue Gaining Experience. If you’re not employed while seeking a new position, it can be difficult for employers and recruiters to gain a serious interest in you. As frustrating as it sounds, you oftentimes need experience to gain experience. In order to practice the skills required for your dream job and continuing to build your resume, think about volunteering or interning while applying to jobs.

Volunteering for a non-profit whose cause you are genuinely passionate about is a great starting point to apply your skills. Interning for a startup or small consulting group in addition to guest blogging on relevant topics can also provide relevant experience.

2. Learn New Skills. For some candidates, transitioning to a completely different industry presents a challenge of proving to a recruiter or hiring manager that you have the right skill set to meet their needs. To overcome this, take advantage of workshops, seminars and boot camps that provide immersive crash courses in your field of interest. Check out free resources such as blogs, LinkedIn publications and online journals as well.

For more technical skill building, it’s helpful to watch videos either on YouTube or other subscription-based services. By showing that you’re committed to immersing yourself in a new industry, hiring managers will have a better chance of seeing you as a competitive candidate.

3. Stay Inspired. Like millions of people out there in the world, I have a list of ten dream companies that I hope to work for in my lifetime. From this list, I search for the roles I’m interested in at each company, and then do a bit of research on LinkedIn regarding the people who are in that particular department and the experience and skills needed for the position.

This effort truly motivates me to continue working towards my ultimate “dream job”. This could also potentially develop great leads and introductions via LinkedIn with people you would like to have informational interviews with to discuss your interests.

4. Network and Make New Contacts. Using referrals and connections is a great way to get your foot in the door of a company and get a chance at landing an interview. If you don’t have a wide network of contacts or are trying to gain contacts in a new industry, you can utilize LinkedIn, personal relationships and networking events to start building your connections.

On LinkedIn, you’re able to showcase your achievements and experience and reach out to the recruiters and directors of the department at the company you’re interested in. Here, you have the chance to introduce yourself and also ask for advice on how someone got to where they are now. Don’t forget to take it offline, though. Networking events, informational interviews and career fairs are great resources to make a personal connection with recruiters.

5. Set Measurable Goals. Project management can definitely apply to the process of applying for jobs. Organization, prioritization and time management are key to staying sane in this process. These elements all aid in the tracking of applications and interviews you have lined up.

With other tasks outside of only applying for jobs, it is important to set measurable goals. For example, it can be a very realistic goal to apply to three to five jobs a week depending on your other priorities, while dedicating the rest of your free time to attending networking events and learning new skills. Setting these reachable goals also prevent you from getting burnt out. Rather than doing too much to the point that you get discouraged, it’s beneficial to pace yourself especially in a stressful time like finding a new job.

What else have you done when applying for a new job? 

Jenelle YeeJenelle Yee graduated from the University of Nevada with a bachelor’s degree in finance. Upon completing her degree, she relocated to Austin, Texas for a role in internal audit at a technology company. She has written pieces for Intern Queen Inc. and Lauren Berger Inc., providing career and internship advice to young professionals.

Eight Ways to Transition to the “Real” World

Ashleigh Mavros 2 Comments

IN TO THEFor many soon-to-be young professionals, the most highly anticipated (and somewhat dreaded) day of their scholastic career is quickly approaching. The weeks leading up to graduation are a blur. Between finals, awards ceremonies and saying, “goodbyes,” to friends, there is hardly any time to fully process what is going on.

Whether you plan on continuing your education, traveling or entering the workforce after graduation, the so-called “real” world is no longer a distant rumor. So, how do you move on from the cram sessions and grow accustomed to this new chapter?

I reached out to some fellow recent graduates, and we put our heads together to identify the best ways to ease the transformation from being a college student to a young professional.

1. Embrace Your Free Time. One of the greatest things about graduating is that you no longer have homework. Suddenly, you have more free time than you know what to do with. Use it wisely. Revisit old hobbies. Take on new hobbies. Get a Netflix account.

2. Everyone Transitions Differently. Keep in mind that goals take time, and everyone lands in a different place after graduation (Click to Tweet!).Avoid comparing yourself to what your friends are doing or where you think you should be by now.

3. Shake it off. You will make mistakes. It’s the only way to learn. Own it. Tell your supervisor. Find a solution, and move on. Chances are you won’t make that mistake again.

4. Get Involved. After college, I started coaching a softball team. I had no idea what I was getting myself into, but I wanted to do something to immerse myself in the community. I have learned more about myself as a leader, and I am having so much fun in the process. Enjoying activities outside of work also helps you to live a more balanced life.

5. Take Advantage of Opportunities. Many employers offer great programs and benefits to help you develop as a professional and grow with the company. I’ve found mentorship programs, in particular, to be invaluable.

6. Be an Expert at Something. As you become more comfortable with your work as a public relations professional, start thinking about what interests you the most. Then, make it your mission to get really good at it.

7. Join an Industry Organization and Stick With It. Organizations like the Public Relations Society of America allow you to meet leaders in your field and learn from them. They give you a chance to practice your craft outside of work. Industry groups are also a great way to start building your professional network.

8. Hang Onto Your Inner College Kid. The college lifestyle doesn’t necessarily have to end when college does. When nostalgia sinks in, there’s nothing wrong with enjoying a bowl of ramen and catching up with your buddies from school.

It’s not easy to adjust to an entirely new lifestyle after college, but these pointers have helped me transition to the “real” world. Do you have additional tips and tricks for recent grads this spring? Leave them in the comments section!

Callie TurgeonCallie Turgeon graduated from Gonzaga University in 2014 with a Bachelor of Arts in Public Relations, with a concentration in promotions and entrepreneurial leadership. She is currently an account associate at MSLGROUP, where she works mostly with commodity food accounts. Connect with her on LinkedIn.

Nine tricks to make networking easy

Stephanie Vermillion 1 Comment

9 tricks to make networking easyNetworking: the necessary evil of the professional world.

I’ve yet to meet anyone who actually enjoys going to networking events and trying to make meaningful contacts in a room full of strangers. The degree of dread often depends on our individual personality type.

As an introvert, networking is one of my least favorite things on Earth. I like people with whom I share a common interest or two, but I detest the small talk and uncomfortable nature of networking.

It’s draining, anxiety-inducing and sometimes quite painful, but it’s necessary, so it’s worth finding ways to make it work for you.

1. Start by building your network where you’re comfortable.

The best way I’ve found to get your feet wet in networking is to start somewhere you’re already at ease. For me, that was Twitter.

That may sound like a huge cop-out, but by engaging in Twitter chats, I’ve been able to chat with bunches of like-minded professionals I would have never gotten to meet otherwise.

Believe it or not, there are more introverts in PR than you’d think.

2. Build a reputation that precedes you.

The hardest part about networking for introverts isn’t meeting new people but having to introduce and talk about ourselves to new people.

Building a reputation for yourself before you have to go out and meet everyone is a great way to skip the awkward part.

Create a website to showcase your work and your talents, volunteer for a cause that you enjoy and do something that you love. Create a brand for yourself and let it lead the way. (Click to Tweet!)

3. Be consistent.

We all know how important it is to craft your message to fit your audience, but it’s also equally as important to be consistent.

Networking isn’t much different than reaching your audience.

Whatever parts of yourself you choose to share when networking, keep consistent in what you say and do. It’ll be easy to practice and remember what to say when you meet new people.

4. Set goals and a time limit.

It’s unrealistic to expect to make 50 new connections and spend three hours at a networking event when you get anxious chatting with five strangers.

Give yourself a time limit that you’re comfortable with and a reasonable number of connections to make in that time to start with. If you stay longer because you’re enjoying yourself and make more connections, that’s great!

5. Prepare.

Do whatever you can to make yourself feel confident. Whether it’s practicing and perfecting your personal elevator pitch, planning out your power outfit or reaching out to attendees prior to the event, do whatever will make you feel most comfortable and confident to prepare yourself for the event at hand.

6. Bring an extrovert friend.

Everyone has at least one extrovert friend who has no problem chatting up a room full of new people and becoming friends with them all.

Bring him or her with you! Feed off of his/her energy and get yourself in the right mindset to meet new people. You don’t have to stick by your friend’s side for the whole event, but it’s a great way to get yourself started.

7. Take breaks.

Breaks and moments to recharge are essential for introverts. Just because you’re at a networking event doesn’t mean you should abandon your needs.

Find a quiet corner, step outside or sneak into the restroom for a quick break. Refreshing yourself and refocusing your energy are essential to keeping you going at any event.

8. Focus on compliments, not cards.

Too often at networking events, people focus on just introductions and getting others’ cards.

The purpose of these events is to make meaningful connections; it’s not a race to see who can come home with the most business cards.

Make yourself memorable by making compliments. Whether you admire an acquaintance’s style, work or attitude, let them know, but only if you’re sincere.

9. Plan your own events.

Maybe the setup of the networking events you’ve been to hasn’t worked for you. Then perhaps you should host your own event!

Volunteer for your PRSA chapter’s events committee or work with your alma mater’s alumni organization to plan events for members.

Being in charge of the event may put you at ease while attending because you already know what to expect and attendees will already know who you are if you’ve been vocal while planning the event.

Have you found a particular trick or tip that helps to make networking a bit more bearable for you? Share it with us!

Robyn Rudish-LaningRobyn Rudish-Laning is a graduate of Duquesne University, with a bachelor’s in Public Relations, a master’s in Media Arts and Technology, and currently works as a PR Associate with Pretty Living PR, a boutique firm based in Pittsburgh. Find her on LinkedIn or Twitter or read her PR-focused blog.