Member Spotlight: Jon Kovach Jr.

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Name: Jon Kovach Jr.
Position/Company: Manager of Innovation
Location: Heber City, Utah
Education: Communication & Business, Utah Valley University
Social Media Handle: @jonkovachjr

How and when did you first become interested in PR and communications?
While earning my associates degree in business at the LDS Business College in Salt Lake City, UT, a two-year trade school, I took a class entitled “Business Communications” where I learned the essential tools for strategic messaging. While in the class, we were challenged to send a letter of request to our supervisors and to generate feedback. Applying all that I had learned from class and from the text book, I crafted a message asking for a raise and generating a leadership position promotion for myself. I was granted the job and the raise upon my request. It was then I discovered my passion for business communication and it was both several instructors of mine who insisted I study public relations.

How did you find internships/jobs?
During my undergrad, I completed 5 internships with several national and international brands including: Cotopaxi (an online, outdoor retailer), Coldwell Banker Commercial Advisors in Salt Lake City, and Spectrum Science Communications in Washington, D.C.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
The biggest challenge I’ve faced yet in my career has been taking the leap from one industry of comfort to another new and interesting industry. Though public relations and corporate communication can be virtually equivalent in it’s demands, the adjustments in creativity and strategy have really stretched me as a professional and has challenged me to learn more and more every day.

What has been the most valuable thing you have learned through classes or experience?
The most valuable thing I’ve learned is quality-created relationships is vital to your success. You can pitch ideas all day. You can write up media alerts and construct strategies all day long. But without true, quality relationships brokered through trust, interest and respect, you cannot truly succeed.

What has been the best piece of advice you have received?
The best advice I have receive is to couple your learning between mentor and mentee relationships with the power of a mastermind group or accountability group. I’ve learned that mentors aren’t always going to be the Master Yoda’s in your life. Therefore, learning all that you can from mentor figures, researching their every move, and applying what you learned is only half the effort. You don’t just need a mentor in life. You need a mastermind group to hold you accountable to your goals and to achieve the success inspired to you by your mentors. In the past 12 months and because of the accountability in my mastermind group, I have written a book, pre-launched a podcast, started two businesses, and have climbed the ranks in my profession.

Do you have any advice for future PR pros?
Be curious. Ask lots of questions. Be willing to go out into the world and learn. Develop a habit of researching everything. Become a master Googler. Without natural curiosity and a hunger to learn, you will face the same mundane patterns in your life. Doing the same thing over and over again and expecting different results is the definition of insanity. In order to achieve things, you’ve never done before, you must take action in ways you’ve never done before.

What do you think is the best benefit of PRSA and the New Pros section?
The greatest benefit of PRSA and the New Pros section is the MyPRSA Communities. I love pushing out questions to the general body of professionals in PR throughout the globe in MyPRSA. It is the closest thing to a virtual mastermind for PR pros. I use this discussion board so often because I always get feedback from different people and have wonderful, educated discoveries from those who have experience.

Is there anything you wish you would have known before starting your career?
If I knew everything then my career wouldn’t be fulfilling. No. Your career is something you need to strive to learn new things every day. I read about a book per week. With each new book and the many discoveries, I find new ways to increase my professionalism and develop stronger relationships.

Tell us a little-known fact about yourself.
I’ve been an entrepreneur since I was 12 years old. It started with helping my mom with a vending machine business. Then I had a lawn care business at age 14. At age 16, I became a local DJ and Master of Ceremonies. Hundreds of events later, I have dabbled in international micro financing. Currently, I own a recreational tackle football league in Utah, a network marketing team through 3-Worx, and a private consulting business for professional development and strategic business planning. I also travel and do public speaking to various groups and organizations. So many things to learn and try so that I can be a better professional in PR and communication.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Alex Greer

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Name: Alex Greer
Position/Company: Assistant Account Manager, PR at Rhea + Kaiser
Location: Chicago, IL
Education: B.A. in Advertising, Michigan State University
Social Media Handle: @AlexGreer22

How and when did you first become interested in PR and communications?
Shortly after transferring to Michigan State University, I realized I wanted to combine my writing skills with my passion for social and digital media. I became an advertising major, enrolled in PR classes and got involved with several extracurricular activities across campus. After joining PRSSA, I eventually landed my first internship and began my career in the industry.

How did you find internships/jobs?
There are a ton of great resources online for locating jobs and internships. Sites like LinkedIn, Indeed and Monster are constantly being updated with new opportunities and can be applied to with one click. Organizations like PRSSA and PRSA also provide members with newsletters containing exclusive job leads. Make sure to update your resume and monitor these sources so you don’t miss your next great opportunity!

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
My first job was working with a client in an industry I had almost no background in, and I was frequently being tasked with writing long-form content pieces. During this time, I asked questions religiously and tried to absorb as much information as I possibly could. While it was certainly stressful at times, I formed productive habits and routines to help manage time, retain information and maximize productivity. Today, I stick to these routines and produce content assignments in no time.

What has been the most valuable thing you have learned through classes or experience?
People notice when you are putting in extra time and effort. Going above and beyond is the quickest way to get to the next level. It may take time, but you’ll eventually reap the benefits.

What has been the best piece of advice you have received?
Like any other industry, mistakes are bound to happen. When you make one, don’t beat yourself up over it. Focus on correcting the mistake and taking steps to ensure it doesn’t happen again. Never make the same mistake twice!

Do you have any advice for future PR pros?
Keep an ongoing portfolio of your best writing content. Employers want to hire professionals who write well, so be ready to prove you can with samples from the past.

What do you think is the best benefit of PRSA and the New Pros section?
I think Twitter Chats are the most underrated benefit of our section. We discuss the latest trends in PR, digital media and marketing and provide helpful tips and strategies for growing your career. Twitter Chats also allow you to connect with young professionals across the country in real-time. Join the next chat using #NPPRSA on Twitter!

Is there anything you wish you would have known before becoming a new professional?
Don’t be afraid to ask questions. Reach out to people who inspire you. Find a mentor at your company or through PRSA. Grow your network and never stop learning. Doing these things from the beginning will benefit you in the long-run.

Name one little-known thing about yourself.
I was the first person to complete the social media program at Central Michigan University.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

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Member Spotlight: Cait Crenshaw

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Name: Cait Crenshaw
Position/Company: Communications Manager at Signature HealthCARE
Location: Louisville, Kentucky
Education: M.A. Communication from University of Louisville
Social Media Handle: @Cait_Crenshaw

How and when did you first become interested in PR and communications?
I changed my mind about my career twice, without ever changing my major. Changing from high school English teacher, I discovered a real love for journalism and storytelling in college. I was hooked. I spent entire weekends in the basement office of our university newspaper. After a few years, I realized it is the storytelling, editing, details, and strategic planning that I love and switched to corporate communications.

How did you find internships/jobs?
My professors were my best resource for internships. I checked our university career center’s listings and department’s listings, too. Actually, one of my professors recommended me for an internship, and that internship led to my current job. I found my full-time job when someone I had previously worked with during an internship emailed me the application. It was a fit!

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
The biggest challenge I’ve faced in my career so far has been when someone, who had power and pull at the organization I worked for at the time, said, “Oh, she can’t do it. That’s not what she does.” I felt deflated for a moment, but the experience taught me an important lesson.

The experience taught me to create growing opportunities for myself. Instead of waiting for an invitation to sit at the table, I flipped my thinking and directly asked for a seat at the table.

What has been the most valuable thing you have learned through classes or experience?
Working hard is important but working smarter and strategically is even better. School only required me to do the work but starting my career has challenged me to work smarter. I start every week with a list. The things that I can automate in Outlook I do.

What has been the best piece of advice you have received?
At the end of my very first internship, my boss gave me an honest evaluation, and I am incredibly thankful for her. I don’t remember any of her compliments or praises, but I do remember her telling me, almost commanding me, “Take more risks.”

Also, it’s not really advice, but here is a favorite of mine, especially when I think about the future of my career. A wise professor in my master’s program at the University of Louisville said, “People work for daily meaning, as well as daily bread.”

Do you have any advice for future PR pros?
Be a sponge and learn. Ever have a meeting where afterwards you google the acronyms they were using? Oh, just me, okay. The point is there are limitless resources to learn at our fingertips. We just have to grab one, learn, and apply it.

Also, your greatest asset is the ability to adapt and communicate at different levels of an organization and with different types of people.

What do you think is the best benefit of PRSA and the New Pros section?
In the New Pros section, I like that I am connected to people who have or are going through the same professional growing pains. There isn’t a time when I login to PRSA and do not learn something new. In an industry that changes so quickly, learning from other pros is a big resource.

Is there anything you wish you would have known before starting your career?
I wish I would have had a better sense of the things no one wants to talk about, such as salary negotiation and time off. My tendency is to work, work, and work, so the idea of work life balance is very much still in-progress for me.

Tell us a little-known fact about yourself.
My first job was working as a soccer referee at the age of 13.

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If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

 

Member Spotlight: Robyn Rudish-Laning

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Name: Robyn Rudish-Laning
Position/Company: Senior Manager, Marketing for Airports Council International – North America (ACI-NA)
Location: Washington, DC
Education: B.A. in Public Relations, Duquesne University
M.S. in Media Arts & Technology, focus in Creative Media Practices, Duquesne University
Social Media Handle: @robyn_rl

How and when did you first become interested in PR and communications?
When I was in high school. My first job was waitressing at a small restaurant in my hometown and towards the end of my junior year of high school, I started coming up with ideas to reach more people in the community and engage with customers through community events, promoting specials, using social media, connecting with the local newspaper and helping our happy customers to spread the word. Since we were a small staff, I took on the responsibility of planning & executing these ideas too. When it came time to look for colleges and think about what I was interested in the following year, I already had a pretty good idea & looked for schools specifically for their PR programs, not just general communications. Everything I learned while pursuing my degrees and on the job has only made me more curious.

How did you find internships/jobs?
I came up with a list of places I wanted to intern and hit the ground running applying and figuring out if I knew anyone who could help me get in the door. That method worked and I landed my first internship with the Make-A-Wish Foundation in Pittsburgh. Everything after that I’ve found by just being open to opportunities and making sure my network knew that I was interested in new things, even if I was enjoying what I was doing at the time. I found my last two jobs by making connections through PRSA, particularly local chapters, and being honest that I was new in the area and looking for a new opportunity.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
Learning how to be the one making the plan and communicating the importance of a comprehensive communications strategy to guide the communications, PR and marketing efforts. Taking things from tactical and responsive to strategic and proactive is tough, especially when you’re not exactly in a decision-making role. The experience I had gained through volunteering for my PRSA chapter was incredibly helpful in knowing what needed to be done and the importance of a forward-thinking strategy. I’m also grateful for the guidance of more experienced PRSA members who often offered to be a sounding board for ideas and mentors.

What has been the most valuable thing you have learned through classes or experience?
I think learning to speak up and how to be a leader have been the most valuable things I’ve learned. It’s easy to say “I don’t have enough experience” or “what do I know, this person probably knows better than I,” but that’s not always the case. There’s no such thing as too little experience when it comes to leading or coming up with new ideas. The most dangerous trap anyone can fall into is believing that just because something has always been done one way, that you shouldn’t shake it up once in a while.

What has been the best piece of advice you have received?
“Give yourself some time and give yourself some hope.” – PRSA’s 2017 National Chair Jane Dvorak while speaking to a mixed group of SCPRSA and PRSSA members at the University of South Carolina.

Do you have any advice for future PR pros?
Practice, practice, practice. You can never learn too much. Volunteer, take on some pro bono work, take on new roles and responsibilities in internships and jobs – whether the job is in the profession or not, everything uses communications in some way. Get into a habit of learning whenever you can and being inquisitive. The more time and energy you invest in yourself and your career, the better the returns will be and the more likely an employer is to invest in you and helping you develop your skills.

What do you think is the best benefit of PRSA and the New Pros section?
Definitely the opportunities to network, get involved and lead. It’s incredibly easy to turn down opportunities to get involved and lead by thinking that lack of experience is a barrier, but being a part of the New Pros section has shown me otherwise. We’re a group of pros with five years of experience or less, so it’s a pretty level playing field and there’s plenty of room for everyone to get involved in some way. Leading the section has given me the opportunity to gain experience and has boosted my confidence in my own abilities, making me more sure of myself and my work and leading me to take seize leadership opportunities in my chapter and my workplace.

Is there anything you wish you would have known before starting your career?
I wish I had understood the importance of practical experience and application of the theories and ideas discussed in the classroom. While it’s all important, it can be overwhelming when you’re first starting out to translate that knowledge into practice.

Tell us a little-known thing about yourself.
I once competed in a local-level preliminary Miss America pageant. My issue platform was literacy across America & I competed to prove to myself that I could & to push myself to step outside of where I was comfortable.

If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight, please complete the following form.

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Member Spotlight: Hanna Porterfield

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Name: Hanna Porterfield
Position/Company:
Senior Account Executive at Development Counsellors International
Location: New York, NY
Education: B.S. in Advertising and Specialization in Public Relations, Michigan State University
Social Media Handle: @citygirlhanna

How and when did you first become interested in PR and communications?
It’s funny, I was always reading and writing growing up, but never thought of it as a career because I didn’t necessarily want to be author. I began college as a mathematics major, with a goal to be an actuary. While that didn’t work out, loving numbers still comes in handy for calculating results and ROI of work. After changing my major I looked into advertising and marketing. Public relations was a specialization at the time, and the more I learned, the more it became for me. Internships and PRSSA involvement solidified my career choice.

How did you find internships/jobs?
Well, for internships I looked at my college job website and internship websites that I can’t even remember the name of (and they’ve probably since changed and been updated!). The question I think people actually want answered as a new professional is how to find a full-time position that will launch their career. For this, it takes time; looking for a job can be a full-time job, with late nights sending resumes, cover letters and follow-up notes all while you’re in school or working. I suggest setting up job alerts so that you can get potential positions emailed to you and all of your time isn’t spent going down a rabbit hole searching. LinkedIn and PRSA are good for this. Also think outside the box – literally every type of business needs PR.

I found my first (and current) job by putting my all into it. This means you’re going to have to make sacrifices. For me, that meant setting up 10 interviews during my senior year spring break and paying my way to New York City. When asked in an interview why I wasn’t on the beach, I said I could go to the beach the rest of my life, but I wanted a career in NYC. It paid off and I had two job offers before graduation.

What was the biggest challenge you’ve ever faced in your career? How did you overcome it?
One that comes to mind is when my first boss quit about a year and a half after I’d been at my company. It seemed like the end of the world to have a manager I liked and respected leaving so soon. In the end, it was for the better. Having a team member leave–while probably increasing workload–will ultimately give you an opportunity to step up to the plate and grow. For me, that resulted in my first promotion and an even more supportive manager than I previously had.

What has been the most valuable thing you have learned through classes or experience?
The most valuable things I’ve learned for my career have been though experience, not school, without hesitation. While college classes provide a good foundation, you cannot learn without doing. I cant stress enough the value of internships and your first jobs. When asked to present to public relations classes at my alma mater, I always share case studies of projects I’ve worked on, and try to apply to the topics in their textbooks.

What has been the best piece of advice you have received?
The best piece of advice I’ve received is simply to work hard. My dad instilled the word ‘industrious’ in our family, and that’s really motivated me to work hard no matter what I’m doing, in my career or otherwise.

Do you have any advice for PR pros early in their career?
Keep learning. It’s amazing how much can change in the PR industry just within a couple of years being in it. Read industry news and blogs, and keep any certifications you might have up to date. Bring up professional development budget in your annual salary reviews.

What do you think is the best benefit of PRSA and the New Pros section?
Having a network of PR professionals across the country who are going through similar things as you in their career. From Twitter and LinkedIn to MyPRSA, there’s no shortage of ways to get in touch with other members. While mentors are an important part of your career trajectory, being able to bounce ideas off people who are in a similar role to you, but at a different company, is helpful. Plus, make the connections now and run the world together later!

Is there anything you wish you would have known before becoming a new professional?
Outside of the actual office setting and your first career, I wish I would’ve known to keep balance and that it’s okay to say no to things. I have been extremely involved with lots of organizations during college and since graduating, but am just now learning how to balance priorities and make time for myself. You need time to rejuvenate to thrive. Put your all into organizations and side projects you’re passionate about, but don’t spread yourself too thin. For me, serving PRSA is one of those priorities.

Name one little-known thing about yourself.
I won my hometown’s Punt Pass and Kick in 6th grade for females and went on to the regional competition.

Hanna Porterfield is Chair of PRSA’s New Pros Section and a senior account executive at Development Counsellors International in New York. She is a graduate of Michigan State University. Connect with her on Twitter @citygirlhanna.

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If you are interested in being featured, or interested in nominating someone to be featured as a part of our #MemberSpotlight blog series, please complete the following form. Or reach out to us via email at prsanewpro@gmail.com.