Career Development

Six Ways to Set Yourself Up for Long-Term PR Success

Stephanie Vermillion Leave a comment

Six Ways to Set Yourself Up for Long-Term PR SuccessAs a recent college graduate, I’ve learned what it takes to become a public relations professional.

Not only has my undergraduate career helped me learn the fundamental principles of the industry, but so have the opportunities I’ve taken along the way.

And, through this journey, I found the following attributes are beneficial for anyone looking to be successful in the PR industry.

1. Brand You

Start branding yourself early. Make sure not only your resume, cover letter and business cards are cohesive, but be aware of how you’re portraying yourself on social media.

Employers will go to all lengths to figure out exactly who you really are and what you put out there for people to see.

2. Professional Portfolio

Don’t just rely on your resume to tell employers about your accomplishments. Get creative. Think outside the box and find other ways to display your work.

Nothing’s wrong with the traditional printed documents in a leather binder, but is this really what employers want to see?

Kick it up a notch and wow them. Personally, I use Wix.com as a platform for illustrating my work, but there are so many different platforms you can choose from, so find the one that fits you best.

3. Networking

This is a huge part of any career you are pursuing. Knowing someone on the inside of a company or agency is almost as important as having a perfect resume.

Networking is not a hard skill to learn, but you must be willing to go out and meet people. You never know who you might meet or who someone you already have contact with might know.

And, while you’re networking, don’t be afraid to sell yourself.

We’ve all heard about the “elevator pitch”, but do you have one prepared? If not, figure yours out and give it to everyone you meet, even if they don’t have a job to offer. Relationships can to lead to jobs.

4. Find Your Strengths and Weaknesses

Admitting your strengths and weaknesses is hard to do, especially if it’s in a work setting. I always thought I knew my strengths and weaknesses, but after referencing ‘Strengths Finder 2.0’, I had a more in-depth viewpoint of myself.

If you’re trying to succeed in the PR industry, or just trying to better yourself, I’d definitely recommend this book.

5. Job Hunting

Finding a job can be stressful, but only if you make it that way. Don’t expect to get your dream job right out of college, it may take a year or more until you finally find exactly what you want to do.

Take this time to figure out what it is exactly you are looking for. If you can’t find a job right away, there’s nothing wrong with taking an internship, even if you already have one under your belt.

Many companies expect their employees to start out as interns before they’re hired as part of the team.

6. Stay Relevant

This doesn’t just mean staying up to date with your social media sites. It’s expanding your horizons by listening to podcasts, participating in Twitter chats, attending luncheons, etc.

Public relations is an evolving industry and the people on the inside are constantly learning. So with these tips in mind, you can better yourself both personally, and as a PR professional.

Jillian Berger HeadshotJillian Berger is an Assistant Account Executive at GlynnDevins an Advertising Agency located in Overland Park, Kansas. Jillian is a member of KCPRSA and a former vice president of UCMPRSSA. Jillian has a Bachelor’s degree in Public Relations from the University of Central Missouri. Connect with Jillian on LinkedIn and Twitter (@JillianBPR)

 

A Wallflower’s Guide to Networking

Stephanie Vermillion Leave a comment

A Wallflower’s Guide to NetworkingWe’ve all been there. Whether it’s a mixer in college, or a happy hour event with your local PRSA New Pro’s chapter, we’re all dealt opportunities in life to meet new people as it relates to our interest/hobbies or our career.

For some of us, however, those opportunities aren’t always approached with sunshine and rainbows.

Despite the importance these networking events have on our career and goals, some of us are a bit on the shy side, or are introverts.

And quite frankly, when you’re starting out in your career heading to your first networking event, it’s normal to feel a bit awkward or uneasy regardless of personality type.

There are a few tips that I have used in my own professional advancement and as a fellow wallflower to get around those awkward stutters or fumbles when networking with peers. These include:

1. Bring a buddy.

I will tell you that after moving across the country for my first PR job in Las Vegas, I knew absolutely no one. I will forever be thankful for my first friend there, who also happened to be my roommate and now one of my dearest friends, who encouraged me to come with her to meet-ups with fellow PR professionals in the city.

Now, I know we all can’t be as lucky as I was, obviously. But the takeaway here is to find that person whom you call a friend and ask them to join you at a networking event. You’ll feel more at ease and comfortable being yourself.

2. Introduce yourself.

Well, duh. Right? But there’s more to this. There are bound to be others just like you at this networking event who are also a tad shy. You can probably find them in the corner or hanging back from the crowd. Go up and introduce yourself and start a conversation. Fairly soon, you might find yourself with a new friend. And for help, consider these tips from Huffington Post on conversation starters AND closers for networking.

3. Use your instincts.

When meeting new people for the first time, let your instincts kick in. Listen. Ask questions. And remember to smile, and more importantly, breathe. It’s easy to stare at your feet or into space when feeling nervous, so try your best to make eye contact. These simple, but sometimes easily forgotten gestures will get you further than you think in your networking.

4. Practice.

Consider how you want to present yourself, and what you want to say about yourself. Let’s skip the embarrassing story from grade school, and try being straightforward while maintaining your authentic self. This is probably the most important, as there’s nothing worse than meeting that cheese ball who is there with one goal in mind: taking home the most business cards. Instant ick factor.

While practice won’t necessarily make you “perfect” in this case, it will calm your nerves if you have rehearsed with a friend who will give you honest feedback.

5. Use social media to your advantage.

Yes, face-to-face networking is best. Or at least that’s what most will tell you. However, I cannot tell you the number of relationships I’ve developed with media and PR professionals through the power of social media. My go-to? Twitter. There are endless networking opportunities for a wallflower on social media. It takes a bit of the pressure off.

A few suggestions to consider for this. First, attempt to engage in a Twitter chat every so often (PRSA New Pros monthly chats are a good start!). You’ll be exposed to other participants and immediately will have a shared common interest. Second, keep your bio updated on your Twitter profile. This includes your interests outside of the office. I love nothing more when I can tweet a fellow Ohio University Scripps alum (go Bobcats!) because I saw it in their profile and they shared something I found interesting.

As a final note, just relax. And, “to thine own self be true.”

Thank you, Shakespeare for those remarkably brilliant words.

But seriously, be yourself, and come ready to meet some new people.

Are you a fellow introvert and have a tip to add for networking as a wallflower? Please share with me on Twitter @shandihuber. I’d love to hear from you!

 

Shandi HuberShandi Huber is a senior account executive at Wordsworth Communications, apublic relations agency in Cincinnati, Ohio. An enthusiast for all social media platforms, you can often find her pinning her dream closet on Pinterest or posting photos of her new puppy on Instagram. Connect with Shandi onLinkedIn and Twitter (@shandihuber).  

PRSA New Pros + PRSSA Twitter Chat Recap

Ashleigh Mavros Leave a comment

We’d like to thank everyone who participated in our collaborative Twitter Chat with PRSSA as new professionals answered questions submitted from PRSSA students about entering the PR work field and about PRSA. Thank you to PRSSA Liaisons Lauren Gray and Henry Cervera for planning and to PRSSA National President Heather Harder and PRSSA vice president of public relations Ethan Parry for their support and planning as well.

Join us again on April 15 for our next #NPPRSA chat and stay up-to-date with PRSA New Professionals on Facebook, Twitter, LinkedIn andGoogle+.

Review highlights of the chat below and send any questions you may have about working in the PR workforce or about PRSA to #npprsa.

What skills do young PR pros need?

Stephanie Vermillion 1 Comment

What skills do young PR pros need-If you want to excel in the PR world, it’s time to think beyond the classroom.

(Uh oh. I can already hear some angry rumblings from my former professors…)

I’ll admit, the skills you learn in your PR classes are vital. They’ve helped me understand strategy, ROI, media relations and much more.

(Phew. Now my next campus visit won’t be so awkward.)

But today’s PR pros need more than the basics. Even if you have a progressive professor teaching integrated PR, there’s still no way you can learn every single new marketing skill in one semester, or even four years.

With the way this PR world is changing, it’s just not humanly possible. To stay competitive in the job market you need to be:

  • Constantly learning.
  • Subscribing to podcasts.
  • Reading blogs daily.
  • Heck, even starting your own blog.

But don’t just take my word for it. To help answer the “What skills do young PR pros need” question, I’ve aggregated tips from some leading industry experts. 

Understand the data – @johnsonhui 

As a new PR pro, you’ll be heavily involved in reporting and measurement. But Johnson Hui of Edelman notes the most impressive employees can infer actionable insights from data – instead of just regurgitating numbers.

“PR professionals no longer simply grind data from press clips and media audits,” he says in Edelman’s blog post. “They need to be able to identify valuable data and tell evidence-based stories that can impact business decisions.”

Learn content marketing – @GiniDietrich

In her August 2014 post, Gini suggests doing content marketing for yourself to really understand how to use it on the job. Get started with a personal blog on Tumblr, WordPress or Blogger.

I started my own PR blog last year, and the insights I’ve gleaned have been tremendous. I researched and uncovered entirely new social and syndication tools to help my content get found, which, in turn, is used to help my clients amplify their own content.

Bonus tip: If you’re thinking to yourself “I have nothing to write about!” check out another Gini post on generating blog post ideas.

Speak publicly – confidently – @RachelAMiller

Sure, digital is an integral part of PR, but that doesn’t mean face-to-face communication is obsolete. Not by a long shot.

Rachel Miller of PR 20|20 notes that public speaking is the number one fear in the U.S. (Yes, number *one* above disgusting spiders or 50-legged silverfish bugs – my arch enemies). But, whether you’re sharing ideas during internal meetings or presenting a Q2 or annual plan to clients, public speaking is a necessity.

To beef up your public speaking skills – and calm those jitters – Rachel suggests finding local speech classes, clubs or even making toasts at family functions like weddings. (Look no further than Michael Scott for this inspiration.)

Look for trends, not just hits – @Julia_Sahin 

In her post “10 things young PR pros need to STOP doing to get ahead,” Julia tells young PR pros to look for trends hidden within clients’ stories and industries. It’s easy to find client coverage and call it a day, but the PR pros who find the underlying trends are the PR pros who excel.

“Picking up the patterns and interests of reporters, publications and blogs and identifying opportunities is one of the most valuable skills in the industry,” she says in the post on Muckrack. “Start this practice early and you’ll be a real pro before you know it.”

Understand the media landscape – @allenmireles

Despite the ongoing PR changes, one traditional tactic remains integral to the industry: media relations. The third-party credibility is irreplaceable, says Allen.

But today’s media relations looks quite different than media relations 10 years ago. We now have blogger and influencer relations under that media umbrella. To stay updated on the media landscape, you must read, watch and listen to the news. And better yet, get your news from a variety of outlets.

This knowledge will get you far in the interview process and on the job.

PR is a constantly evolving industry.  To get ahead of the pack, you’ll need to make sure these skills (plus those described in the subhead hyperlinks, which I strongly suggest reading) are part of your PR repertoire.

And now, it’s your turn: What must-have PR skills would you add to this list?

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Stephanie VermillionStephanie Vermillion is a senior account executive at Wordsworth Communications, a public relations agency in Cincinnati. She is the PRSA National New Professionals blog co-chair, and is on the PRSA Cincinnati Leadership Team. Connect with Stephanie on LinkedIn and Twitter (@SMVermillion).

PR lessons from your first year on the job

Stephanie Vermillion Leave a comment

PR Lessons from your first year on the jobI’m quickly approaching my two-year anniversary of being a PR Pro. These past two years have been filled with new faces, places and challenges. I’ve had the opportunity to do things I’d never thought I’d do and build connections with people I would have never run into on my own. While it’s been an exciting two years, and there have been many lessons learned.

A bachelor’s degree is just the beginning.

While I value and appreciate my degree, it was only a stepping stone into the professional world. Many of the things I’ve learned have been on the job. A degree provides you with the foundation, but creating a pitch letter for a class assignment isn’t the same as actually pitching a journalist.

Lesson Learned: Take feedback and critiques positively, things function differently in the real world for a real client.

Social media is important, but it’s only part of the package.

Click to tweet: “Social media is important, but it’s only part of the package.” bit.ly/1yyB4Sm #NPPRSA #PRSA @PRSANewPros

When I first started my career, I assumed I would be working with social media on a regular basis. Depending on the how a company is structured, the marketing department may handle  social media or your role may not be as hands-on with social media.

Lesson Learned: Knowing how to use social media definitely comes in handy, but remember that there are also other skills to focus on in our profession.

Don’t forget about writing.

If you haven’t already guessed, writing is a major part of the job. As a PR professionals, it’s our job to get the message across to our client’s audience in the clearest, most concise way possible. And that takes practice. If you have the time at work ask for an extra writing assignment. Or start your own blog. Either way, write as much as you can to sharpen your skills.

Lesson Learned: Practice makes perfect, write as much you can.

It’s normal to feel like everything you do is wrong.

Over the past two years, there’s always been a day or an entire week where I feel like everything I do is wrong. As a newbie, there’s no way that everything you do will turn out amazing the first time or even the fifth time you do it. Don’t worry, your manager already knows this, they were once a newbie too. They don’t expect you to produce perfect work, they expect you to put in the work.

Lesson Learned: Be open to criticism and direction. Don’t be afraid to mess up and don’t be too proud to ask for help.

My first year as a PR professional was a whirlwind. It was amazing, it was exciting, it was frustrating, it was challenging, it was everything I didn’t expect it to be. Through all the ups and downs, make sure to enjoy the ride!

Cheers to your first years!

 

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Victoria LightfootVictoria Lightfoot graduated from Georgia State University in 2012 with a Bachelor of Arts in journalism, concentrating in public relations. She is currently the PR coordinator at the Atlanta Convention & Visitors Bureau and volunteers on PRSA Georgia’s College Relations Committee and co-chairs the Travel & Tourism Special Interest Group. Connect with Victoria on LinkedIn and Twitter (@Victoria_Lenese)