Becoming a member of PRSA is more than just skimming the daily emails. To truly benefit from being a part of PRSA, we have three tips to help you thrive as a new professional in the nation’s leading professional organization serving the communications community.
Understand the Purpose of PRSA
PRSA has about 30,000 members in all 50 states. With over 110 Chapters and 14 Professional Interest Sections, PRSA is focused on connecting, supporting, and serving the needs of PR professionals nationwide. Through an emphasis on advocating for industry excellence and ethical conduct, PRSA provides members with professional development opportunities, the latest news and research, and resources to help PRSA members become leaders and mentors in their fields.
Know Your Member Benefits
As a member of PRSA, you will receive the latest news and information from PR professionals across the nation through PRSA publications, including regular newsletters, the monthly newspaper, and the blog. Utilize these resources to stay connected on the latest trends and happenings within PR and communications.
Your PRSA membership also comes with a wealth of professional development opportunities. Check out upcoming webinars (many of them are free to members) as well as on-demand online training opportunities and workshops. If you’re looking to enhance your skill set, check out the PRSA’s certificate programs, or consider pursuing the professionally-recognized APR designation.
Don’t forget that, aside from what PRSA offers, individual chapters and professional interest sections also offer their own webinars and value-added opportunities. Keep an eye out for those through forum posts and newsletters.
Anyone who says that their PRSA membership wasn’t worth the cost failed to take advantage of one of the most important aspects of PRSA: the opportunity to get involved and network with a wide range of PR professionals. As a new member, take advantage of the PRSA forums by introducing yourself, asking for advice or resources, connecting to local or speciality-interest mentors, and putting yourself out there.D
If you’re looking for further service and involvement opportunities, many of the chapters and professional interest sections have need for board members and collaborators. Volunteer to serve on a board, write a blog, or contribute to a project.
PRSA also hosts its annual conference, and various chapters and professional interest sections host regular conferences and trainings as well. While those typically have registration costs in addition to your PRSA membership, they provide unique opportunities to learn and network in a PR-focused environment.
Becoming a member of PRSA shouldn’t stop with paying your membership dues and skimming the daily emails. To truly benefit from being a part of PRSA, understand what PRSA stands for, know your member benefits, and get involved.