5 Things To Do When You’re Feeling Over-Stressed

One of the things that drew me to work in PR most was the diversity; the diversity of clients, the range of topics you “become an expert” on, the fluidity in your schedule and how no two days are alike. It’s liberating… but it’s also very consuming. Your brain is always running and playing connect-the-dots between your clients and the seemingly unrelated beats desirable journalists want to cover. And although I argue that those right for the field should thrive in this state, sometimes it can be a bit much. [Insert disquieting yearly statistic where PR is ranked as one of the most stressful jobs in the nation.]

When you find your brain is giving you the spinning beach ball of death, try doing one of these:

62c809b1f2bf23b96f99fee270e9a2d61)   Put Down the Coffee

I know. This is blasphemous for our industry. And believe me, I am the last person who’d say this because I’ve proudly flaunted my Starbuck’s Gold Card since 2008… but you can’t ignore the facts. When you’re stressed, your body is already on high alert, pumping cortisol and adrenalin into your veins to ensure all systems can fight or flight at a moment’s notice. (Yes, this is what’s chemically happening as you nervously wait for your turn to present at the all-hands meeting.) Adding copious milligrams of caffeine to the mix would be like adding water to a grease fire. I suggest substituting with tea until things settle down.

2)   Get Some Vitamin D

More than likely, you’ve been sitting at your desk, glaring at LED lights and typing away for the past 6 hours, agonizing about an impending deadline you don’t feel prepared for. Sound familiar?

Get up from your chair and step outside for a quick recess. Walk around the block for a new perspective. Breathe in the fresh air, and let it fill you with new ideas. A simple 10 minutes is all it takes. Sunrays have a way of thawing your worries and shedding light on what’s important.

3)   LOL

Whoever coined the phrase “laughter is the best medicine” was a poetic genius. Everyone and their mom still says it because it really is true. (Read this 2013 article by Mayo Clinic for the nerdy details.) Find something, anything, to laugh about. Make it a full-bellied chuckle because pity laughs don’t count! If you’re in dire need of a quick fix, a funny animal video usually does the trick.

4)   Get KRAFTy

After a long stressful day, I find one of the most relaxing ways to unwind is to crack open a bottle of wine, crank up the “Chillin’ Playlist” and cook a gourmet-style dinner. Don’t worry if you’re not a master chef; it’s about letting yourself disconnect from outside worries and putting all of your concentration on what’s in front of you, while simultaneously expressing yourself through a creative outlet. I find that cooking shares the similar cathartic effect of painting, only you get the added bonus of getting to eat your masterpiece afterwards! Baking works for this too; however, I prefer to cook stuffed bell pepper + risotto for the week’s dinner than have two dozen baked chocolate truffle muffins sitting on my counter right at the start of beach season. Whatever melts your butter, do it.

5)   Werk It Out

** If you chose baking from the last stress release tip, you may want to try this one too.

Stressful energy is a powerful force if you can learn how to make it work for you rather than against you. Use all of that pent up frustration to propel you and push you forward in whatever type of exercise you prefer. Swim laps, run, cycle or dance until you’ve exchanged your anxiety with endorphins and self-accomplishment. Can’t solve how to get a client into Us Weekly’s national gift roundup? Okay, but you can run nine miles and feel great afterwards. Do something that builds your confidence outside of work to remind yourself how competent you are the next time you step into the office.

By now I think we’ve all agreed that in this profession (and life in general), stress is inevitable. However, there is still a silver lining! Though you may not always be able to stop things from going bananas, you CAN control the way deal with troubles when they do occur. If you chose to frame life’s stressors, not as the enemy, but as an opportunity to ‘rise to the challenge,’ it would make the idea of stress a lot less, well, stressful.

And if all else fails, call your mom.

Megan Nicole O'Neal headshotMegan O’Neal graduated from UCLA in 2011 with a Bachelor of Arts in Communication Studies, emphasizing in mass communications. She is currently the PR Coordinator at Marketing Design Group and volunteers with the National Multiple Sclerosis Society, freelancing for the public relations department. Connect with her on Twitter @megannenicole.  

Five Media Relations Tips for New Professionals

Media-relationsWorking with the media is a huge part of any PR career.

It takes some time to build relationships with reporters and producers, and new professionals may feel intimidated at first. I recently worked on a PR campaign to launch a new retail store in Dallas and had the chance to sharpen my media relations skills.

Based on my experience, here are five tips that can help new professionals work effectively with the media.

Do your research before pitching

Before you contact any reporter, browse their latest stories. Do their stories fit your pitch? If so, customize your email to fit the reporter’s needs, or your message may be ignored. Many reporters and producers receive hundreds of pitches each day, so remember to draft a short email that’s meaningful to them.

Become a resource for the media

Acting as a resource for the media is essential in building new relationships. Feed journalists your clients’ news in a bite-sized yet impactful way. Members of the media want to read news that’s easy to digest. You know you’ve done your job when they come to you looking for more news and additional help!

Offer an exclusive story

If getting into a particular publication is important to your client and in their best interests, offer the writer of the publication an exclusive story. By giving the publication first dibs on the news, it may result in a placement with a unique angle.

Remember to follow up

Sending a follow-up message to the media is a common practice in the PR industry. To follow up effectively, send a brief email and give the journalist a call. If they pick up, keep the conversation very short. Reporters are busy and don’t always have time for small talk. What helps me is having a few notes in front of me as I’m on the phone. Take a deep breath, cut to the chase and don’t forget to smile!

Thank the reporter for his or her coverage

A simple thank you goes a long way and helps strengthen your bond with journalists. If you secure a new media placement, send an email or thank-you card to acknowledge the journalist’s work.

headshot_nelliNelli Tokleh is an assistant account executive at Nunez PR Group in Dallas. She received her undergraduate degree in public relations from the University of North Texas and her Master’s in Business Administration from Texas Woman’s University. Nelli is an active board member at PRSA Dallas and enjoys traveling, shopping and blogging about fashion and food. Connect with her on Twitter.

Applying Your Education to Your New Position

diplomaAfter you’ve graduated and you’ve settled into your new job, college and your education starts to slip through the cracks of your memory. It may be hard to remember the theories and texts you read in college as it recedes further into the past. Here are some ways to apply your education to your new position, and keep what you’ve learned fresh!

Examine what the brand and messaging are for your company or client, and figure out how it was created.
Every company that has an established public relations staff should have an established brand and message in place. It is good practice to discover how that brand and message came to be, in order to offer educated suggestions later on to keep your work in line with them.

Ask questions and discuss best practices using your knowledge from your education.
The best way to learn is to ask questions. Each company will have its own best practices and methods to use that have been tried and established. Learn what you can from them to do your job better and apply your learned skills to make them even better.

Take the communication skills you’ve learned and be part of the solution to address communication issues, where appropriate.
The biggest problem that humans have – whether it’s in their career, relationships, friendships, and family life, is communication. Having studied how communication breaks down, what causes it, and the theories behind it, you are the perfect candidate to contribute to solving them as they come.

Education is ultimately about learning, and it doesn’t stop once you have your degree in hand. Remember to continue striving to learn as much as you can, stay well-read and up-to-date on what’s happening in the public relations industry and the world-at-large, and make sure you’re always searching for the information that you need to know.

What advice do you have for new professionals looking to apply their learning to their new job?

dTbWKDtT_400x400Samantha Owens is a writer, hobbyist photographer, and grammar enthusiast based in Napa Valley, CA. She writes her own blog, contributes at a literary fiction book blog, and freelance writing work. Find out more about her at about.me/seowens or follow her on Twitter at @sowensphoto.

Flourishing Your Local New Pros Chapter

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Being responsible for building your local New Pros committee or Chapter is not an easy task. In addition to your job responsibilities and launching your career in the PR world, you’ve intentionally chosen to pile more on to your plate. The good news is that you’re not the only one solely accountable for your group’s success – well, you shouldn’t be, anyways. Most likely you have a team of like-minded individuals working towards a shared goal of flourishing your New Pros chapter. And if you find yourself as the lone leader, then … recruit, recruit, recruit!

Here are some lessons learned from PRSA Charlotte New Professionals and a few ideas on how to flourish your New Pros Chapter:

Get on the same page

How are you going to connect with fellow New Pros if you don’t know their interests? At the end of each year, implement a survey that will help you plan and organize for the upcoming year. Ask questions about what topics and programming interests them, what expectations they have of the group and what changes they want to see to help everyone get on the same page.

Schedule mind-blowing programming

ENOUGH with the socials! We all miss college, but the days of hosting all your events at a bar are over. Somewhere along the way, our group found ourselves socializing more than learning. It’s great to host a networking social every now and then, but don’t be afraid to get a little crazy with your programming.  You’ll find success in diversifying your events and mixing in educational programs that are targeted to your group’s needs. If you have dedicated members, they’ll want to learn and grow just as much as they want to network. If you haven’t tried this approach, give it a shot.

Encourage attendance at PRSA programs

It can be terrifying for a new member, especially those fresh out of college, to attend programs and events hosted by their local PRSA chapter. Yes, those highly experienced, well known, senior PR pros are intimidating to all of us who aspire to be just like them one day. But, those are the individuals you should want to be affiliated with. Encourage members to attend Chapter events and work the room. Network with everyone and make sure they know that the New Pros are worth watching. Plus, you can get ideas and speakers for your next group event.

These are some of the ways we have connected with our new pros in Charlotte. What programs have you found to be successful?

Jessica_Ernstberger_HeadshotJessica  Ernstberger currently works as an administrative coordinator for Carolina Public Relations, a Chernoff Newman company, where she aids senior level practitioners for each active client.  She serves on the PRSA Charlotte New Professional’s board, she’s on the communications committee for the chapter and served on the communications team for the 2014 Southeast District Conference in April.

The Top 8 Reasons Why New Professionals Need Their APR

APR-il is accreditation month for PR professionals. (APR-il – see what we did there?) This year also marks the 50th anniversary of the certification!

50AnnivLogoAPRAlthough the APR has existed since the Lyndon B. Johnson administration in the 1960’s, many professionals don’t know what it is, how to obtain it or the value it can add to their career. You’re eligible to apply after you’ve worked in the field for five years (suggested), but here are our top eight reasons why you should think about getting your APR as soon as you cross that stage at graduation.

1.     People know right off the bat that you’re legit. The profession is getting crowded – and not always by the best and brightest. For every credible, knowledgeable and ethical PR pro, there’s a “flack” out there giving us all a bad name. Investing in the credential shows that you know your stuff and that you aren’t a spin artist.

2.     You won’t be an “everyman” PR professional. According to the US Department of Labor, the PR Specialist position is expected to grow 12% by 2022. That means more competition in job interviews. Those three little letters behind your name can help move your resume up to the top of the “yes” pile.

3.     It signifies you’re a lifelong learner. In a field that is constantly changing, even drastically in the last five years, employers appreciate employees who are always learning.

4.     It’ll prep you for any job interview. The APR process is two-fold. The first is a readiness review in front of a panel of three accredited professionals, and the second is a computerized examination. At the readiness review, described by our local APR chair as the “most intense job interview of your life,” you’ll showcase your portfolio and a specific campaign you worked on. You thoroughly present the campaign’s objective, strategy, tactics, measurement and evaluation process and results. If you can get through that, you’ll breeze through any job interview.

5.     Bragging rights. Going through the process internally validates what you know about PR and boosts your confidence, while externally it sets you apart from your colleagues and shows your commitment and wide knowledge of the field.

6.     Once you earn your APR, it’s yours to maintain. Once you earn your accreditation, you won’t have to redo the readiness review or retake the test. You can maintain your APR status by participating in professional development activities like serving with your local or national PRSA Chapter, speaking at conferences or mentoring young professionals. Activities are due to the Universal Accreditation Board every three years.

7.     It doesn’t have to be pricy… The application fee is $25, and the examination fee is $385. However, scholarships are available specifically for the APR through many local PRSA Chapters and regional district Chapters. PRSA also offers a rebate. Many employers will also fund your certification fees because it adds value to you, which will help the company in the long run.

8.     …and you don’t have to go through it alone. There is a plethora of help available to ensure you successfully obtain your APR. PRSA has several webinars to help you with the process, and many are FREE with your membership to PRSA! Also, tap into your resources locally – more likely than not, APRs in your PRSA Chapter are willing to mentor you and give insight, tips and help with the process.

As we mentioned before, the profession is constantly changing. One thing remains the same: The APR is the only recognized certification for public relations professionals. Those three little letters behind your name can make a huge impact on your career!

 

Screen Shot 2014-04-24 at 1.12.26 PMBrianna Jackson is the Communications Coordinator at The Concilio, a Dallas-area nonprofit. She leads the nonprofit’s media relations, internal and external communications and social media management. She serves as the co-chair of Dallas NuPros, a section of PRSA Dallas for new professionals within the first five years of their career. Tweet her at @briannasjackson. 

 

Screen Shot 2014-04-24 at 1.12.31 PMBrooke Traister is an account supervisor at Tucker & Associates, a Dallas-based national public relations firm specializing in travel and tourism. With five years of experience working with consumer, B2B and nonprofit clients, Brooke leads several of the agency’s account teams, spearheads social media initiatives and manages Tucker’s intern program. She also serves on the NuPros committee for PRSA Dallas. Tweet her at @brookereport.