getting the pr job… The Toughest Interview Question that Shouldn’t Have Surprised Me by Janet Krenn

After I heard my interviewer pose the question, I felt stupid at not having thought of it during my interview practice. This question might easily be called a “classic”… or was it?

The Question

I was interviewing to work with an environmental agency, and I just told the interviewing committee that I was drawn to the mission of the organization. In short, I lobbed one at them.

“Clearly, you sound like you’d make a great advocate of our organization. But as a PR person, how do you balance advocacy with nonbias?”

For the first time during the interview, I sputtered. I should have seen that one coming, right? Journalism walks the nonbias line, and so PR does as well, if only by proxy.

Bias never became a problem with my PR activities in the past, but why?

I reasoned out an answer, admitting I was an advocate and adding I suppose bias never was a problem for me in the past because I don’t try to deceive anyone.

But I went home wondering, was there something in the question that I was missing? Did this question contain some trick that I missed, being a recent convert to the PR industry? This seemed plausible, as this was my first interview for a PR-specific position.

Consulting the Professionals

I decided to seek advice from our National PRSA LinkedIN group. The members of the National PRSA Group are very active, and very eager to help new professionals sort through their questions. I’ve posted to that group before and was never disappointed with the volume and quality of helpful responses.

Several professionals were kind enough to respond, including Alice Hohl who said, “I don’t think it’s really a valid question to ask of a PR person. Someone who is totally objective is not advocating for either side. That’s not really our role. That’s the role of the reporter…”

Other professionals confirmed her view, and made me feel better about the situation.

So, What Did We Learn?

How valuable is it to remain relaxed during an interview! Sure, I was nervous–and working on 4 hours of sleep on an overnight flight–but I was in control of my anxiety, and when the question of advocacy vs. nonbias came up, I showed I could think on my feet. (In the end, I was offered the position.)

You simply cannot predict every question you will get in an interview. Sometimes, you might think you should tell your interviewers what they “want” to hear. By the way the question was phrased, I was on guard, wondering if I soiled my integrity. If I was too nervous, I might have started backtracking. But remaining calm and relaxed allowed me to respond this left field question.

What Was the Toughest Question You Ever Got in and Interview?

I’m sure I’m not alone in getting tough questions during interviews! Leave some of the toughest interview questions you’ve ever received in the comments of this article. Between us, I bet we could build quite the list of interesting questions.

JANET A. KRENN is Communication Co-Chair of the New Professionals Section of PRSA. If you’re a member of the New Professionals Section, and you’d like to contribute to the New Pros’ blog, email her at janetqs(at)gmail dot com

your PR career… PR Graduate School (Part 2: MBA vs MA/MS) by Janet Krenn

“The earning begins later.” That’s how one survey respondent described career advancement after obtaining her MS.

I had a similar experience after obtaining my MS in Journalism. I had the advanced degree, but the riches were nonexistent. It made me wonder, was I lacking the right degree or was I lacking perspective and experience?

I thought, it would have been useful to talk with those who had a graduate degree and several years of experience under their belt before I decided on a grad program. That thought led to my survey.

I asked 32 seasoned PR professionals with graduate degrees to help me put graduate school in perspective, and (hopefully) gain some additional insight for those who are still considering a graduate degree, In last week’s post, we looked at 24 pros with MA or MS degrees (Seasoned Pros Talk About Grad School, Part 1). This week, we’ll hear from 8 with MBAs.

Why get an MBA?

Just like those with MA and MS degrees, the respondents with MBAs decided to pursue graduate school for career advancement, personal development, or career changing.

Unlike their MA/MS counterparts, however, MBAs who cited career change, chose an MBA because they believed it would help them become more specialized in corporate communications or it would help them to move from one branch of corporate communications to another. (Those with MA and MS degrees cited changing fields as impetus for getting their degree.)

What degree differentiates you best?

Those with MBAs were much more likely to say that their degree has helped to differentiate them from their peers. 75% of those with MBAs said their degree was a differentiator, compared to 40% of those with an MS degree and 0% with an MA.

What should you consider when choosing a grad school?

If you ask those with MBAs, 75% say you should choose a program based on the quality and variety of the courses offered. MA or MS grads say, choose a subject matter you like the most.

Is there a credibility gap?

Those with MBAs were more likely to perceive that their degree gave them “credibility” in the work place. 75% MBAs thought their degree made them more credible than their peers. 25% of those with MA or MS degrees sited increased credibility.

Benefits of getting a graduate degree?

Half of those with MBAs believed business school gave them a new, useful perspective in their job. The most respondents cited a “new perspective” as a major benefit of having attended grad school.

There was less agreement among those with MA and MS degrees. About 20% said the degree hasn’t seemed to help them get better jobs or earn more money. The same number said they believe their graduate degree has helped them to earn more.

“If I knew then what I knew now, I would…”

To finish the survey, we asked our respondents to give some advice to our New Professionals members. Their advice is posted to our eGroups page, and available for PRSA New Professionals members only.

_______
Some of the demographic info.
Overall, those who responded to the survey are experienced. Most have several years of professional perspective between their graduation date and today.

8 PR pros with MBAs. (See the job titles of those who responded to the survey. Job Titles of Those with MBAs)

Of these pros, 6 (or 75%) graduated more than 5 years ago. 7 respondents had more than 11 years experience in the PR field.

See the directory of schools our respondents attended. Directory of MBA Degrees

your pr career… PR Graduate School (Part 1: MA/MS) by Janet Krenn

I wear a big “NERD” sign around my neck whenever I think of advanced degrees. I’m one of those who really enjoys learning and I ::cough:: likeschool ::ahem::

Truth be told, I already have an M.S. in Journalism. I graduated 4 years ago, and aside from being a better writer, I don’t think I’ve really seen the benefits I expected from of my degree. Sometimes I play around with the idea of getting another, different degree. Then I wonder whether all the things I assume about the long-term benefits of graduate school are true. Does the graduate degree really make you more marketable? Is it worth it to forgo experience to pursue a degree?

To answer these questions, I surveyed 32 of our PRSA members with graduate degrees, and asked them to weigh in on several questions. Some of them graduated 2 years ago. Some of them graduated 25 years ago. This post, I’ll cover the 24 members with MA/MS degrees. Next week, we’ll look at those with MBAs.

Overall,  PR pros with MA and MS degrees believe graduate degrees either make you more marketable because the degree puts you “on par” with colleagues or gives you a competitive advantage. There seems to be

Will a graduate degree really make me more marketable?

If you’re considering it, you probably want to go to grad school for one of three reasons: professional development/advancement, a career change, or personal development.

More than half of the people we surveyed went to grad school looking for professional development and advancement. The idea is your gumption in the classroom makes you a little more interesting than other candidates for that promotion or position. But is this really the case?

“Yes!” say 66%.
Several said their graduate degree qualified them for positions they were interested in. But the greater benefits seem smaller, two-thirds of those surveyed said that their graduate degree has provided everything from strengthened skills to credibility.  Here were some of the responses:

“My Masters degree has earned me automatic respect amongst colleagues and supervisors and has gotten my foot in the door in places I may not have had the opportunity to get into otherwise.”

“I believe it has given me increased credibility when pitching PR programs, particularly among clients with advanced degrees.”

“Not Sure,” say 33%

8 people said either they didn’t know whether their graduate degree has helped them professionally, or that they suspect it didn’t help them. One person reflected the attitude of at least half the group, saying, “I don’t believe the credential has ever swayed a future employer or client positively towards me.”

Several who said they weren’t sure if their graduate degree helped them professionally said they still valued the experience.

What are the cons of graduate school?

Of course, graduate school isn’t all roses. It has cons, aside from time and money. Our respondents named three, including the most cited time and money, which was mentioned by 8 respondents.

Delaying Experience

5 (all with MAs) said a major con of pursuing a masters degree is “delay in professional experience.” In the words of one respondent, “Cons: Cost, time, effort, and you still need to obtain the on-the job training either during your studies or after.”

Overqualified

Another downside, highlighted by 3: being overqualified. “[A graduate degree] puts you in the marketplace a bit behind other people your age, earning begins later, ‘too qualified’ for the first few interviews.” One respondent with more than 5 years experience notes that the air of overqualified dissipates eventually. Those with less than 5 years experience didn’t.

How much experience should you get before grad school?

None necessary
Only those who said they went straight from undergraduate to graduate school said experience prior to graduate school didn’t matter. (“I went straight through to get the MA after undergrad, and I didn’t find lack of work experience a hinderance to the degree.”)

2 to 5 years.
Everyone else (20 respondents) recommended 2 to 5 years experience before attending graduate school.

Some note that experience gives you a practical perspective on the theories presented in class. “The best interactions/contributions came from students who had been in the workforce a while. More frequently, the students who when from degree program to degree program and never left the college atmosphere didn’t have anything to contribute.”

Others noted that work experience helped them to select the right graduate program. “If I went to graduate school directly out of undergraduate school, I would have chosen an advanced degree in journalism. But after working for two years, I had no desire to working in the field of journalism. My second job out of undergrad made me realize my love of marketing and public relations.”

Are graduate degrees becoming necessary?

It’s the old experience versus education debate. Are graduate degrees becoming so commonplace that they are necessary to get a job or advance in your career?

No. Go for experience.
3 people said they thought graduate degrees are nice to have, but are not necessary for careers in public relations. “Truthfully, an advanced degree is not needed to succeed in public relations.”

Yes! Get that degree!
6 people believed a graduate degree will allow you to “keep up” with your peers. “A graduate degree is now considered a regular requirement for some positions so it may not provide as much of a competitive advantage as it did in the past.”

Which degree is best?

“If you’re not working in a field your passionate about, it will show, and it will be a miserable way to earn a living.” In other words, pick a degree that will help you get your dream job. Sounds easy enough, right?

9 people, more than two-thirds, who took the survey said that any graduate degree would work, as long as you’re choosing the degree that will help you meet your career goals. One respondent said, “Consider a law degree, or further study in your field such as political science, history, biology, art history, etc. Specialized knowledge in ofetn more saleable than theory of communications.”

Here are some suggestions, our respondents have some suggestions.

MA/MS Public Relations
9 of our respondents said an advanced PR degree would be the most beneficial, and only 6 of these individuals have MA/MS PR themselves.

MA/MS Communications
4 said an advanced Communications degree would be the most beneficial. 2 of these individuals have MA/MS Communications themselves.

MBA
3 said, hey, get yourself an MBA focusing in Business, Marketing, or Communications.

MA/MS Journalism
2 said to go for a graduate degree in journalism.

“If I knew then what I knew now, I would…”

To finish the survey, we asked our respondents to give some advice to our New Professionals members. Their advice is posted to our eGroups page, and available for PRSA New Professionals members only.

_______
Some of the demographic info.
Overall, those who responded to the survey are experienced. Most have years of professional perspective between their graduation date and today.

24 PR pros from PRSA weighed in on our survey. Their job titles ranged from Coordinator to Officer, Professor to Principal. (See the job titles of those who responded to the survey. Job Titles of Those with MA/MS Degrees)

Of these pros, 11 (or about 50%) graduated more than 5 years ago and have worked in the PR for more than 11 years. (The graph describes the years of experience and the years since graduation of each respondent with an MA/MS. MA/MS Professional Experience and Years Since Graduation)

See the directory of schools our respondents attended. Directory of MA and MS Degrees

Welcome to Your New Professionals of PRSA Blog

I’ll bet you read at least one blog. Your experience with that blog may include visiting the site occasionally and reading or skimming the posts. Maybe you don’t post comments. You probably don’t contribute content. These other blogs are nothing like your New Professionals of PRSA Blog!

How the New Pros Blog Fits within Our Online Networking Suite

You might have noticed, the New Professionals of PRSA have quite the online presence–Facebook, LinkedIN and eGroups (Oh My!). Why would we need a Blog as well?

Simply put, each of these groups allows us a different way to network, but none of our earlier groups allowed space for long-form interaction. LinkedIN works as a great forum for gathering career advice. So far this year, we’ve been seeking seasoned professionals to answer our members questions on career advancement, resume writing and building relationships. Facebook gets most of our event postings and news discussions, while members find they get great peer advice by posting questions to our eGroups page.

As our only long-form online venue, the Blog will be home to longer discussions and analysis. Through these posts, we can share larger ideas and experiences, ultimately leading to building relationships with our fellow New Pros and strengthening ourselves as professionals.

Keep Up with the New Pros Blog

A new post will go live every Friday morning, although our inaugural posts are ahead of schedule and going live today! Subscribe to our RSS feed, and stay current on what’s new in your profession and your New Professional’s section.

Writing for the New Pros Blog

Did you join the New Pros group looking for advancement and leadership opportunities? Did you join looking for ways to network and share ideas? Our New Pros Blog is the perfect venue to share experiences, and so we’d like to invite each of you to consider authoring a post.

Whether you already have ideas or you prefer to get assignments, whether you love blogging or you want a prospective employer to see your byline on a professional site when she Googles your name, shoot me an email! By contributing to our Blog, you can boost your resume by sharing lessons learned and newbie moments or analysis and thoughts on our profession.

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NOTE

Thank you to those of you who were interested in commenting on this or other posts! Unfortunately, we’re having a technical problem that prohibits anyone, even WordPress users, from posting comments. We’ve notified the appropriate techies, and hope to have this issue resolved soon. Cheers~jk.