5 Ways to Build a Network and Apply For Jobs in a New City

Stephanie Vermillion Leave a comment

When my boyfriend got a new job in Connecticut and we decided to journey to CT together, I had never been to CT until the night I moved in. I moved all the way from Atlanta, GA, to Stamford, CT, and knew no one in the area.

5 Ways to Build a Network and Apply For Jobs in a New CityI had a little less than a month’s notice until we were moving, but I started to apply to jobs right away. Here are my best tips for networking and applying for jobs in a brand new city:

1. Research companies in the area you’re moving and apply for entry-level jobs with up to five years of experience.

In Stamford, GE, Philips, Conair, Reuters, NBC and many more companies have large presences. Although I didn’t get a job at one of those places, I applied to all of them and even interviewed with one. It helped me get a feel for the area.

The job I did end up getting listed 1-3 years of experience and I’ve recently found that I’m eligible for jobs that say up to 5 years of experience and companies are often flexible with that part of the job posting.

2. Research and inquire about local groups that fall within your passions and interests.

For me, I was really excited to find a local young democrats group and meet new people. I inquired about their meetings and went to one of their meetings shortly after I arrived.

There are so many different local groups for running, intramurals, religion, animal rescue and much more you can find and join. It helps to network and make friends with people you share interests with when you move to a new city.

3. While you’re in the process of moving, take time to apply to jobs and interview for them.

Although I wasn’t in the area, I offered to Skype in for interviews or interview in-person once I arrived. Sometimes it can take many weeks to find a job and it helps to get ahead of the application process before you move since moving itself takes up a lot of time.

I also found the interviewers really appreciated my openness and flexibility with doing Skype interviews or waiting until I arrived.

4. Find and join your local PRSA Chapter.

I knew that I was probably going to get a job in New York City and immediately joined the PRSA New York Chapter as well. I got involved with the new professionals committee within the Chapter and met a lot of new people through networking events in the city.

Use the PRSA website to find and join your local PRSA Chapter and inquire about any upcoming new professionals activities.

5. Make friends with co-workers and others who work close to your office.

Some of the best friends I’ve made worked in offices pretty close to mine and I do hang out with co-workers outside of work sometimes. I know opinion varies on making friends with co-workers, but that decision is up to you and co-workers can be great friends especially if you’re new to the area.

If you’re at the local coffee shop and see the same person or people every day, say hi and find out what they do and where they work!

So while moving to a new city can seem a little intimidating, it’s also full of opportunity and provides an extraordinary amount of growth for you personally and professionally.

Have any other tips to share? Please post them below!

Lauren GrayLauren Gray is currently a Project Director with local creative agency The Visual Brand in Stamford, CT. She also serves as a PRSSA Liaison co-chair on the PRSA New Professionals Section executive committee. Connect with her on Twitter and LinkedIn. 

Staying Competitive During the Job Hunt

Ashleigh Mavros 1 Comment

Did You KnowThe process of applying for jobs can be overwhelming whether you’re a recent college graduate or a professional transitioning to a new role in an entirely different industry. As a college senior, it was very easy to feel defeated after applying to a number of jobs and not receiving positive feedback from the other end.

Juggling work as a full-time student, intern and hunting for a post-grad job was stressful. However, I eventually saw the light at the end of the tunnel when I received my job offer, and realized that my motivation stemmed from a deep understanding of my goals and maintaining my drive. Although applying for jobs can be a dreaded task, there are several strategies you can keep yourself competitive and motivated during the search:

1. Continue Gaining Experience. If you’re not employed while seeking a new position, it can be difficult for employers and recruiters to gain a serious interest in you. As frustrating as it sounds, you oftentimes need experience to gain experience. In order to practice the skills required for your dream job and continuing to build your resume, think about volunteering or interning while applying to jobs.

Volunteering for a non-profit whose cause you are genuinely passionate about is a great starting point to apply your skills. Interning for a startup or small consulting group in addition to guest blogging on relevant topics can also provide relevant experience.

2. Learn New Skills. For some candidates, transitioning to a completely different industry presents a challenge of proving to a recruiter or hiring manager that you have the right skill set to meet their needs. To overcome this, take advantage of workshops, seminars and boot camps that provide immersive crash courses in your field of interest. Check out free resources such as blogs, LinkedIn publications and online journals as well.

For more technical skill building, it’s helpful to watch videos either on YouTube or other subscription-based services. By showing that you’re committed to immersing yourself in a new industry, hiring managers will have a better chance of seeing you as a competitive candidate.

3. Stay Inspired. Like millions of people out there in the world, I have a list of ten dream companies that I hope to work for in my lifetime. From this list, I search for the roles I’m interested in at each company, and then do a bit of research on LinkedIn regarding the people who are in that particular department and the experience and skills needed for the position.

This effort truly motivates me to continue working towards my ultimate “dream job”. This could also potentially develop great leads and introductions via LinkedIn with people you would like to have informational interviews with to discuss your interests.

4. Network and Make New Contacts. Using referrals and connections is a great way to get your foot in the door of a company and get a chance at landing an interview. If you don’t have a wide network of contacts or are trying to gain contacts in a new industry, you can utilize LinkedIn, personal relationships and networking events to start building your connections.

On LinkedIn, you’re able to showcase your achievements and experience and reach out to the recruiters and directors of the department at the company you’re interested in. Here, you have the chance to introduce yourself and also ask for advice on how someone got to where they are now. Don’t forget to take it offline, though. Networking events, informational interviews and career fairs are great resources to make a personal connection with recruiters.

5. Set Measurable Goals. Project management can definitely apply to the process of applying for jobs. Organization, prioritization and time management are key to staying sane in this process. These elements all aid in the tracking of applications and interviews you have lined up.

With other tasks outside of only applying for jobs, it is important to set measurable goals. For example, it can be a very realistic goal to apply to three to five jobs a week depending on your other priorities, while dedicating the rest of your free time to attending networking events and learning new skills. Setting these reachable goals also prevent you from getting burnt out. Rather than doing too much to the point that you get discouraged, it’s beneficial to pace yourself especially in a stressful time like finding a new job.

What else have you done when applying for a new job? 

Jenelle YeeJenelle Yee graduated from the University of Nevada with a bachelor’s degree in finance. Upon completing her degree, she relocated to Austin, Texas for a role in internal audit at a technology company. She has written pieces for Intern Queen Inc. and Lauren Berger Inc., providing career and internship advice to young professionals.

Eight Ways to Transition to the “Real” World

Ashleigh Mavros 2 Comments

IN TO THEFor many soon-to-be young professionals, the most highly anticipated (and somewhat dreaded) day of their scholastic career is quickly approaching. The weeks leading up to graduation are a blur. Between finals, awards ceremonies and saying, “goodbyes,” to friends, there is hardly any time to fully process what is going on.

Whether you plan on continuing your education, traveling or entering the workforce after graduation, the so-called “real” world is no longer a distant rumor. So, how do you move on from the cram sessions and grow accustomed to this new chapter?

I reached out to some fellow recent graduates, and we put our heads together to identify the best ways to ease the transformation from being a college student to a young professional.

1. Embrace Your Free Time. One of the greatest things about graduating is that you no longer have homework. Suddenly, you have more free time than you know what to do with. Use it wisely. Revisit old hobbies. Take on new hobbies. Get a Netflix account.

2. Everyone Transitions Differently. Keep in mind that goals take time, and everyone lands in a different place after graduation (Click to Tweet!).Avoid comparing yourself to what your friends are doing or where you think you should be by now.

3. Shake it off. You will make mistakes. It’s the only way to learn. Own it. Tell your supervisor. Find a solution, and move on. Chances are you won’t make that mistake again.

4. Get Involved. After college, I started coaching a softball team. I had no idea what I was getting myself into, but I wanted to do something to immerse myself in the community. I have learned more about myself as a leader, and I am having so much fun in the process. Enjoying activities outside of work also helps you to live a more balanced life.

5. Take Advantage of Opportunities. Many employers offer great programs and benefits to help you develop as a professional and grow with the company. I’ve found mentorship programs, in particular, to be invaluable.

6. Be an Expert at Something. As you become more comfortable with your work as a public relations professional, start thinking about what interests you the most. Then, make it your mission to get really good at it.

7. Join an Industry Organization and Stick With It. Organizations like the Public Relations Society of America allow you to meet leaders in your field and learn from them. They give you a chance to practice your craft outside of work. Industry groups are also a great way to start building your professional network.

8. Hang Onto Your Inner College Kid. The college lifestyle doesn’t necessarily have to end when college does. When nostalgia sinks in, there’s nothing wrong with enjoying a bowl of ramen and catching up with your buddies from school.

It’s not easy to adjust to an entirely new lifestyle after college, but these pointers have helped me transition to the “real” world. Do you have additional tips and tricks for recent grads this spring? Leave them in the comments section!

Callie TurgeonCallie Turgeon graduated from Gonzaga University in 2014 with a Bachelor of Arts in Public Relations, with a concentration in promotions and entrepreneurial leadership. She is currently an account associate at MSLGROUP, where she works mostly with commodity food accounts. Connect with her on LinkedIn.

#ThrowbackThursday with Paula Shugart

Stephanie Vermillion Leave a comment

Editor’s note: This is part of our monthly #ThrowbackThursday series, which features a prominent, successful PR pro taking a look back and sharing tips from his/her days as a new pro.

Miss Universe President Paula Shugart has made her way from San Diego, to Athens, Ohio, to Los Angeles and eventually found her way to New York City. How does one build a successful career and a solid group of connections while hopping coast to coast?Paula Shugart Headshot

We dug into some of the best advice from Paula for new professionals looking to make a splash and build their network:

Question 1: What was the best piece of advice you received from a mentor as a young professional?

The one thing that has always always stuck in my head was from a woman producer that hired me in 1986 for her show. She was great to work with, so I wanted her advice. She told me, “you can’t do anything for me, but always pay it forward. There’s going to be an opportunity in your life when you’re going to be able to help others. When that opportunity comes up, you’ve got to pay it forward.” That piece of advice has really stuck with me and it’s why I started the internship program with Miss Universe.

Question 2: When moving across country or to a new city, how did you build relationships in an unknown environment?

I moved around so much as a kid since my father was in the Navy that I think it was in my DNA of having to get used to a new place and meet new people. When I went back to LA after attending school at Ohio University, I really just had to suck it up and be fearless. I was panicked moving back since I was so focused on getting a job, but I reached out to my few connections I had from Ohio University. When it came down to it though, I was going door-to-door at the studio lots and just trying to get in and meet people – even though I was scared to death!

I made it a point to put myself out there to meet people and that’s how I got my first job. I took a receptionist position working with Kevin Bright just to get my foot in the door – little did I know he would go on to produce “Friends”! This was a starting point, and from there I started making more connections through friends of friends and building my network within the entertainment industry.

Question 3: What are some of the best methods of keeping in touch with connections?

There’s a lot of people I lost contact with over the years, but I’ve tried to keep in touch via social media, especially friends who are my age on Facebook! I can think of one friend who I started out in the industry with 30 years ago and hadn’t seen since then, but we re-connected on Facebook and it was just like the 30 years had never gone by!

Since I work closely with the intern program at Miss Universe, I love hearing from our past interns. It could be as simple as an email saying hello and sharing what’s going on in their life. I can think of one of our first interns who reached out to me about moving to LA and looking for work.  She was about living the same experience I did in the early eighties, and I was able to make some connections for her in the city. It all goes back to the woman 30 years ago telling me to pay it forward.

Question 4: What advice would you give to today’s young professionals?

Really be fearless. Take the risk or take the challenge – what’s the worst that’s going to happen? Step outside your comfort zone and really push yourself; I could not have been more uncomfortable stepping into this position with Miss Universe. You’re never going to regret the things you attempted or the things you did, but you will regret an opportunity you didn’t take.

More about Paula:

With more  than 30 years of experience in the television industry, Paula M. Shugart has been a driving force in entertainment television production for domestic and international audiences. As president of the Miss Universe Organization (MUO), and producer of the MISS UNIVERSE®, MISS USA®, and MISS TEEN USA® pageants, Paula oversees all business transactions and is responsible for the production of the live, worldwide telecasts each year. She is also a mentor and role model to the company’s three title holders as they travel the globe as spokeswomen for several charitable alliances on behalf of MUO.

Balancing a Full-Time Career and Freelance Work

PRSA New Pros Leave a comment

For marketing and communications professionals, the opportunity to freelance on the side of full-time careers is growing.

In 2014, a study showed that more than one in three workers in America were freelancing, a statistic that confirms the ever-growing demand of freelancers in our constantly changing workforce.

Although the demand for freelancers is expanding, many people still can’t trust the instability of the freelance world as their primary income source.

That’s why professionals, especially new professionals, are working full-time careers, while juggling part-time freelance work on the side. Learning to manage both is tough, but people are making it happen, and you can to.

Organize

If you’re going to juggle a full-time career on top of a part-time one, organization isn’t just encouraged – it’s critical.

Find what works best for you and helps you stay on top of all your deliverables. For some people, it’s using an agenda. For others it may be their cell phone or computer calendar, or to-do lists and sticky notes.

Whatever helps you remember and stay on top of everything is going to be crucial to the balancing act needed for being a full-time professional and freelancer.

Prioritize

Your full-time career should never suffer when pursuing freelance opportunities; after all, this is where the bulk of your income probably comes from.

Learn to prioritize your day or week. When you’re in your full-time job, you should only be focusing on your full-time job. By prioritizing your work and day at your career, you’ll be able to stay on top of what’s expected from you and not fall behind.

Once you fall behind in your full-time job, you may find yourself staying late and working overtime, which will in turn trickle down to how you are going to meet the deliverables of your side freelance projects.

Prioritize your entire day from start to finish. What needs to be done as soon as possible, and what can wait?

Work-Life Balance

When balancing a career and freelance work, it’s easy to lose site of having any outside life at all.

You may feel that outside of work you’re actually working more, and you have no room for fun. But you need to overcome this habit.

Don’t cancel your workout because you need to work late. Learn to prioritize and organize your tasks and projects so you can work around your workout or night out.

When you keep the fun stuff in your life, you’ll see better work, increased productivity, and you’ll be much happier, which is really the most important thing.

Dedication

Being a freelancer on top of working full-time takes dedication to your industry and career, and to yourself and your clients/employers.

If you don’t have the motivation to get stuff done, stay on top of your deliverables, and do work outside of your 9-5 job (sometimes on weekends), then balancing both these career paths may not be for you.

There will be times you just want a day off, times you just want to lock yourself in your room and unplug from the world, but dedication and perseverance is what will get you through those overworked slumps.

Create Boundaries

To avoid wanting to lock yourself away from the world, set boundaries for yourself. When freelancers first start out, and start to land their initial clients and jobs, it’s exciting, and it may be hard to learn when to say no.

But saying no to someone doesn’t mean you are burning a bridge, and most people will appreciate your honesty. Know your limits, and know what you’re capable of.

If you already feel like you have too much to do, and you pull all nighters to get work done, you’ve probably taken on too much.

Balancing freelance work and a full-time career isn’t for everyone. It does take a certain type of person who can manage both of these career paths at once.

To learn if this is for you, test the waters by taking on one freelance client at a time, and slowly build up to more if you can manage.

Do you have any tips for balancing a full-time job and freelance work? Share below!

Lauren MarinighLauren Marinigh is a graduate of Sheridan College, with a diploma in Advertising, and certificate in Corporate Communications. She currently works as a Social Media and Content Creation Coordinator, for a large non-profit in Toronto, and as a freelance social media consultant and writer. Find her on Twitter, or visit her industry blog.