PRSA New Pros: The Gift of Ongoing Education

Whether you’re purchasing a holiday gift for a PR friend – or want to purchase a special holiday gift for yourself – consider the gift of ongoing education, networking, and more with a PRSA New Professionals membership!

NPPRSA Triple Play-3 (1)New PR professionals can join PRSA as an associate member for only $60 per year for the first three years of membership as a PRSA New Pro. And, once joined, PRSA New Pros can benefit from a variety of ongoing initiatives and programs, including:

  • Webinars
  • Discounted programming
  • Monthly newsletters
  • Articles and case studies
  • Twitter chats, Google + chats
  • And much more!

So whether it’s a holiday gift – or just to continue your PR education – consider the gift of PRSA with our PRSA Triple Play Membership Promotion!

How to Stand Out in the Sea of PR Pros

PRSA THE EDGE OCTOBERThere’s great news! The economy is looking up for today’s job seekers, but that doesn’t mean companies are just hiring anybody. In today’s job market, tenacity and creativity go a long way.

Employer’s want to know you were productive between the time you graduated and the time you applied to your dream job with their company. They love to see that you are committed to your career and gaining valuable experience independently. After tailoring your resume, updating your LinkedIn profile, going on informational interviews, and actually applying with a compelling cover letter, we often complain that the job hunt is a job within itself. The hustle is real but is well worth it once you land a job you love.

Prepare yourself for job-hunting success by creating a job hunt strategy. This goes beyond updating your online presence and applying to jobs but actually making strategic moves to land the job you want. Think organization. Create a list of companies you want to work at vs. companies you would love to work at. Use this list to prioritize time spent on cover letters and networking. Create a google doc and track the applications you send and the responses you receive. Keep in mind the date you applied and the date you followed up. Did you land an interview or was their no response at all? Log it!

Public Relations is a career that requires constant learning. While you are searching for full time positions, strategically introducing yourself by reaching out to companies you the companies on your “love” list. Share the relevant skills and accomplishments that would add value to their company and why you are interested in working with them. Show your passion by volunteering to assist in a project part time or on a paid contract basis. This is the perfect time to prove that you are an asset to the team.

Set yourself apart from other job seekers by taking on alternative positions that are related to the industry. A great way to gain experience is to serve as a Brand Ambassador at local events. Some of the top brands are represented at local festivals and doing a great job marketing their product is attractive to employers. Have you ever thought about asking your local coffee shop if they need some help with their social media? I mean you’re always there anyway applying to jobs, right? The least they can offer in return is a free cup of joe. Create a Social Media Strategy Proposal for them and if they like it, ask them to pay for you to implement it. If not, you have a social media strategy to add to your portfolio.

What are you doing to stand out from the crowded job market?

i-zthGPGn-XLJasmine L. Kent, a member of PRSA-NCC, focuses on building community through dynamic events and engaging online marketing as a freelance integrated communications professional in Washington, DC. Keep up with her on Twitter at @LoveJasPR or visit LoveJasPR.com. 

Transition to the Real World: A New Professionals Guide on the Transition from Student to Young Professional

A recap from the New Professionals session at the 2015 PRSSA National Conference in Atlanta, Georgia.

How did you find your first job out of college? How did you use your PRSSA membership in interviewing?

“I was working part-time as a cashier at my current company. As I was gearing up to graduate in December, I requested an informational interview with my now boss. I presented some ideas to improve/add-on to their current communications plan. He was intrigued and invited me to complete a three-month trial internship. A lot of my experience came from PRSSA activities and internships, so I was able to leverage my membership.”

What has been the biggest challenge transitioning from a student to full-time employee?

“Time management, by far, the hardest part about moving into full-time work is understanding when you should stay late or come in early. As PR professionals, we’re always plugged in and on the go. Don’t get burned out trying to impress the boss that already thinks you’re doing a great job. It’s also important to learn how to balance your extracurriculars. You did this in college and now you are learning to do it with a full-time job. Don’t hesitate to take 6 months to a year off to enjoy some free time. You’re allowed to dictate how much you want to put into your professional organizations.” —JR Rochester

“The initial transition from college to the real world can take some adjusting, but finding the right mentors to guide you can make all the difference.” —Jess Noonan

How did you leverage your PRSSA network for your career and transition?

“When I began my job hunt my final year of college, I made it a point to reach out to PRSSA members that I had met at National Conference, Regional Conferences and at my Chapter. We shared advice and tips we’d learned from our own experiences as well as what we’d heard from speakers and mentors. That kind of help and support was tremendous. Once I was hired, I leaned on PRSSA friends who had graduated one to two years earlier to talk about preparing for the transition. I also leveraged the professionals I had met through PRSSA, too. I told my mentors what type of position I was looking for and they helped me hone how to speak my experiences that highlighted relevant skills. During my interview at Edelman, two senior leaders on my current team knew people in my network, which I found out through LinkedIn mutual connections.” —Brian Price

What has been your biggest challenge as a PR professional?

“Showcasing all of my potential skills. Employers believed that executing social media on a daily basis was what I was solely interested in doing. I had to show them that I was interested in traditional PR, media buying and media direct relationship building, as well. It’s important to lay out all of your skill sets on the table when you enter the job and also communicate what you’re interested in learning more about. Staying organized and not being afraid to ask for help are two things that can help you better transition from student to a PR professional.” —JR Rochester

How did you build relationships at your first job?

“Ask questions. Take time to connect with people who aren’t in your department. If you’re short on work at the beginning, ask your boss if you can help with other tasks or suggest potential projects you’d like to research. Showing initiative goes a long way with a lot of people.” —Hilary Jurinak

Why did you stay involved with PRSA? How did you find a way to be an active PRSA member?

“I joined PRSA Chicago after months of attending events and seminars. I waited to join the Chicago New Pros board until I had a better understanding of the Chapter. I am now the Chicago Chapter’s PRSSA liaison, which is a role that is very comfortable for me.” —Brian Price

What advice would you give to your 21-year-old self?

“Challenge yourself to keep up with as many peers and professionals in your network as you can. Stay formal as much as you can, but also remember to relax. Visit Hilary and me in Chicago and we’ll connect you with peers that work in your similar interested fields.”

“Looking for a job can be a lot of fun. Find what you’re most passionate about and turn that into a career.” —Hilary Jurinak

“Be yourself. Employers love creativity and seeing what you’re fully capable of. Stay confident and your character will shine.” —JR Rochester

“Don’t get too caught up in the day-to-day and always try to look at the larger picture. Particularly, keep in mind where you want to go with your career and how what you’re doing today impacts your tomorrow.” — Jess Noonan

Connect with Brian, Hilary, Jess, and J.R. online!

Join New Pros at the PRSA International Conference!

Are you attending the PRSA International Conference this November? Lucky you! Not only will you have the chance to learn from some of the leading industry professionals, but you’ll have a chance to get one-on-one time with the PRSA New Pros group, too!

We’ll be hosting some exciting sessions at the conference this year, and we’d love for you to be part of them. If you’re unable to attend the conference in person, join the New Pros conversation online with the hashtag #NPPRSA.

Lucky enough to attend? Here’s how to join us for our exciting PRSA ICON New Pros event!

  • WHAT: PRSA New Professionals Meet and Greet – Join us for some networking, an update on the section and advice from senior PR professionals.
  • WHERE: Marriott Marquis, Room L 402
  • WHEN: Sunday, November 8, 11:00am – 12:00pm
  • QUESTIONS?: Reach out to Jessica.noonan@bm.com

Here are two other events that will be happening in the Atlanta area that week, too:

See you soon, New Pros!

From Superleader to Fly-on-the-Wall: Finding Time for Post-Grad ‘Extracurriculars’

Many ambitious new professionals graduate from college holding past leadership positions through on- and off-campus organizations. They’ve strived to be involved for personal and professional development. Gaining that experience is what sets them apart when finding a job.

But once you’re hired, how and what you stay involved with is a problem many new professionals struggle with. Staying involved and joining professional organizations doesn’t need to be difficult though, and can enhance your career for years to come.

Time is a huge issue holding people back from getting involved with the equivalent of “extracurriculars” after college.

Networking for New ProsNew pros regularly face long hours while trying to balance a social and healthy lifestyle (even more difficult if moving to a new city was involved). The truth is that membership will be what you make of it. Check out the organization you want to join – does it meet bi-weekly, monthly, quarterly — and in person or virtually?

In addition, evaluate how often you’ll want to volunteer: small commitments from a one-time blog post or working check-in at an event are a great way to ease your way into joining a new organization, without the potential stress of undertaking a large event.

Money is another issue that holds people back from staying involved. Many organizations require dues to cover the cost of membership and events, but there are ways to make it affordable. Depending on the organization, there are likely discounts offered for new professionals. In addition, many companies will pay for a portion of professional organization dues, knowing that it will contribute to shaping better employees.

Either way, if organization membership is important to excelling in your career (I’m looking at you, PR pros), it’s worth thinking about setting aside some money for dues as you save for other expenses.

The simple trait of timidness is also enough to slow new professionals from getting involved in groups out of school. From once knowing everyone through four-year involvement in organizations such as PRSSA, it can be daunting to even outgoing individuals to attend a new meeting or networking event.

A text from your roommate to meet for drinks or having just landed a new gig may seem like easy excuses to blow off a first meeting at the organization you looked into, but after going once you could meet a mentor, future colleague or new friend. Getting involved in a professional organization is also a great way to meet industry peers that you can bounce ideas off of and hangout with at conferences. Join a new organization with the goal of listening, before jumping to be the leader.

Wondering what organizations are best to join early in your career? I’d be amiss to not mention joining the New Professionals Section of PRSA. Staying connected to your alma mater by leading an alumni club is also a great way to network and joining a casual-level social sports league can combat work burnout. What do you do to grow your career, develop leadership skills and meet new professionals? I’d love to hear from you.

Hanna-PorterfieldHanna Porterfield is the Newsletter Co-Chair of PRSA’s New Professionals section and an Assistant Account Executive at Development Counsellors International. She graduated from Michigan State University in 2014 and is actively involved in the alumni club’s New York chapter. Connect with Hanna on LinkedIn and Twitter (@citygirlhanna).