If I Knew Then What I Know Now

“Every story is different; you can’t compare yourself to everyone else.”

This is a phrase I have heard more times than I can count over the past 15 months — a phrase that is 100 percent true.

When I graduated from college on May 1, 2015, I was feeling the way many of you might be feeling today. Or maybe you are one of those who graduated from college with the security of knowing what your next step was. If that’s you, congratulations! If that’s not you, trust me, every story and path to success is different. Here’s my story and advice for those new graduates looking for their first job:

The End of the Beginning

I remember my senior year like it was yesterday; the late nights and early mornings in Reese Phifer Hall, The University of Alabama’s College of Communication and Information Sciences building — my home for four years.

Perhaps you were heavily involved in extracurricular activities such as student organizations, clubs, sports, or represented your school through ambassador programs; whatever the case, you knew that you were gaining experience throughout your college years that would set you apart post-graduation.

Well, that was me. I served as vice president of PRSSA at Alabama. I had an internship at a local (Tuscaloosa, Alabama) strategic communications agency, which became a part-time job during my senior year. I was padding my resume with all of this experience, and I knew I’d have no trouble landing that first full-time job. I knew I would soon be on my way to a meaningful and successful career.

Don’t get me wrong – being involved in student organizations and having internships are two of the best ways to set yourself apart from others when searching for a job. But that’s only the first step.

Fast forward to post-graduation and what I know now: Your resume alone will not land you a job. Your resume and the impressive experience you have under your belt may only be enough to secure an interview. When you’re in the interview, you need to prove your worth and why you’re the perfect match for the job.

The Uncertainty of Post-Graduate Life

Here’s where it gets tough. Here’s where each day without a solid lead or connection for a new job induces anxiety, stress and panic.

The days started rolling by, and I still wasn’t anywhere close to landing a full-time job. I woke up each day not knowing if I’d hear good news or if I would go to bed that night with the same pessimistic mindset that I would never get out of this slump. My friends were all getting jobs, and I was batting .000, striking out with every at-bat. I’d start to doubt my abilities and worthiness and wonder why I hadn’t found a job like everyone else I graduated with. It even seemed like younger students were walking into internships with the door held open for them, and every door seemed to be shut in my face.

This is where it gets tough, but remember, every story is different.

What I know now: With every step in the right direction, you will eventually make it to your destination. My parents used to always tell me that everything would work out in the end if I stayed positive and kept working toward my goals. They were right, everything worked out. It always works out in the end.

Not Where You Want To Be

Like I said, every story is different. Fortunately, I was able to keep a post-grad, part-time job at the aforementioned strategic communications agency, but I had bigger plans. I had plans to leave the Southern comfort and hospitality that I grew up in and find my way in a city full of driven and hungry professionals.  While in Tuscaloosa, I was fortunate enough to have a boss that motivated and encouraged me to chase my dreams.

The problem: I couldn’t find any opportunity that would open doors. The solution: I had to create those opportunities.

What I know now: Creating opportunities is key. For me, it meant networking and meeting professionals who were willing to share their own advice with me. However, I met so many people during my job search that it began to seem pointless… until I met someone willing to mentor me, encourage me and support me along the way. Thanks, Patrick!

What You Need to Know Now

If someone had told me that it would take over a year after graduation to find my first job, I would have been shocked, only because we’re told early on in college that if we get involved and be proactive about gaining experience then we will be fine.

My story is different. I had to fly to different cities and schedule informational interviews. I had to make networking my full-time job. I had to knock on as many doors as possible to finally have one open. For some reason, my work experience just wasn’t getting me anywhere.

After a long year of getting my hopes up, getting rejected and getting discouraged, I am proud to finally say that I am working in sports and entertainment PR with some of the industry’s brightest and most passionate people.

So, to each and every new college graduate reading this, here’s what you need to know:

  1. Most job opportunities won’t work out — that’s fine. Don’t be discouraged with 100 rejections; it only takes one offer to outweigh all the rejections.
  2. Get out there and meet people who will share their experience and advice with you. You just might meet someone willing to mentor you and guide you along the way like I did.
  3. Never give up on your dreams — reaching your goals will never be a smooth, straight road, just keep moving forward. I finally landed the job I had been dreaming about – the journey to my job now is worth every up and down along the way.
  4. Don’t compare yourself to others. Everyone’s story is different, and that’s what makes it so great. So what if your classmates already have a job? Your time will come…just keep pushing forward.
  5. Enjoy 1 – 4. My friends can tell you I spent most of my job search stressed out and worried. Remember, it will work out in the end so enjoy the ride.

Today I find myself at Ketchum, more specifically, Ketchum Sports & Entertainment (KSE). Looking back, I can say that I wish I had known then what I know now — that it always works out in the end. Sometimes you just have to make it happen for yourself. So when it seems like everyone else around you is moving on, starting their careers and establishing themselves, just remember: every story is different; you can’t compare yourself to everyone else.

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Doug is currently an account coordinator at Ketchum, specifically Ketchum Sports & Entertainment (KSE). He holds a Bachelor of Arts in Communication and Information Sciences, Public Relations from the University of Alabama. Connect with Doug on Twitter and LinkedIn.

Be Unstoppable: 5 Ways to Build Confidence as a New Pro

Beginning as a new PR pro is exciting, but it can also be unnerving. Suddenly, you are no longer a student or intern – you are now taking on more significant roles within projects. As a new pro, you may interact with or even work alongside managers, directors, vice presidents and possibly even C-level executives. Being the newest professional on a team may challenge your confidence, but don’t let self-doubt undermine your skills and abilities. Here are five things you can do to help build your confidence:

1. Ask Questions

You’ve probably heard people say “knowledge is power,” and in many cases, that’s true. It’s natural to want to appear knowledgeable in the workplace, but having incorrect or incomplete information is far more costly than simply asking for clarification. Asking questions show that you are engaged and focused on accuracy. On top of that, having accurate information and a firm grip on what you are working on will make you more comfortable and confident.

2. Be Teachable

Being teachable is an incredibly important attribute for new professionals. An important part of being teachable is being open to feedback from others. As you may see over time, many seasoned professionals enjoy helping those who are newer to the field. Be humble and listen to those who are willing to share their knowledge and wisdom. Learning this way will not only help you feel more confident, but it will also help you build relationships with the pros who want to help you learn.

3. Remember Your Accomplishments

When you are working on a challenging project, or things just aren’t going your way, it can be easy to lose sight of all the things you have accomplished. It can be helpful to just take some time and reflect upon where you are and where you began. Think back even just a few years ago – what have you accomplished in that timeframe? Now think about where you are and where you could be a few years into the future. Remembering your accomplishments can serve as a reminder of the great things you are capable of doing and help build your confidence.

4. Make a Plan

When it comes to confidence, knowing where you want to go will help. You don’t have to have your entire life figured out today, but perhaps you plan on earning a Master’s degree by the time you’re 28, or you’re thinking about completing your Accreditation in Public Relations (APR) through PRSA within the next three years. Having a plan will help you feel more confident about your future, which can translate to increased confidence in the workplace.

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5. Learn from Mistakes

Mistakes – we all make them. Some are larger than others, but all mistakes have one thing in common: we can learn from them. Understanding what went wrong and why can help prevent the same mistake from happening twice. The most important thing about learning from mistakes is to not beat yourself up. Shake it off and learn from them – tomorrow is a new day to shine.

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Jeff Adkins is a public relations associate for Henry Ford Health System in Detroit, Michigan. An active member of PRSA Detroit, Jeff enjoys connecting with fellow PR pros and seeking out new professional experiences. He obtained his Bachelor’s in Public Relations in 2014 from Wayne State University (WSU), where he was a member of the WSU PRSSA executive board and a peer mentor for students entering the PR program. In his free time, Jeff enjoys kayaking and staying active outside. Feel free to connect with him on Twitter and LinkedIn.

Personal Branding: What is it and Why Should I Care?

“Be the real you because everyone else is taken and replicas don’t sell for as much.” – Dan Shawbel

As a PR professional, you’re probably familiar with branding, but have you ever stopped to think about your personal brand? If not, you’re not alone. During the day we’re busy promoting and supporting the brands of the companies and accounts that we represent. Why would we want to think about branding outside of our jobs?

Developing a personal brand is important for every professional, regardless of your job or industry. In today’s ever changing environment it has become more important than ever to embrace the idea of “career management” on an ongoing basis instead of waiting to think about your career until you need a new job.

Managing your career begins with developing and living your personal brand.

What is a Personal Brand?

A personal brand is just that-it’s personal. It encompasses everything that people think and say about you. It’s the sum of everyone’s experiences with you–the good, the bad, and the ugly.

Think about your favorite restaurant or grocery store. You expect a certain level of service every time you go there because they’ve established their brand. The same is true for you. Your personal brand is what people come to expect when they interact with you professionally or personally.

Evaluate Your Brand

Evaluating people’s perceptions of you is the first step in developing your personal brand.

Step 1 – Honestly ask yourself, “What are the five words most often used to describe me?” If you can’t think of anything ask a mentor, coworker, or friend.

Step 2 – Ask yourself, “What are the five ways that I’d like to be remembered?”

Step 3 – Compare the two lists. If what you’re known for doesn’t align with what you want to be known for, then you have some work to do on your personal brand.

People may think about you in ways that don’t initially align with your brand and that’s okay, but don’t stop there. Every company experiences similar problems, but they don’t assume that it’s their customer’s fault. They recognize that while you need to take all negative experiences with a grain of salt, you may be losing a loyal customer if you don’t address it. Take a few minutes to reflect on what part of that interaction you can control and strive to improve your relationship and provide that individual with a positive experience.

Define Your Brand

Now that you’ve evaluated your personal brand it’s time to define your brand. To get started, answer the following questions:

  1. What are your core strengths?
  2. What ONE thing sets you apart from your competition?

Now that you’ve identified the important ingredients for defining your personal brand–how you want to be remembered, your core strengths, and your differentiator – take a few minutes to write your brand essence in the form of a 45-60 second commercial.

I know it sounds cheesy, but writing a personal commercial can be extremely helpful. For example, if you’re looking for a job this commercial can used to answer the question, “Tell me about yourself,” in an interview. If you’re not looking for a job right now this will help you as you meet new people and build better relationships within your network.

Live Your Brand

You’ve evaluated your brand and delicately crafted an eloquent 45-60 second commercial. Now what?

As with any company brands don’t work unless you do. Take every opportunity to represent your brand so people start to believe about you what you believe about yourself.

Here are some areas to help you get started:

Refine Your Online Presence

    • “Google” Yourself. If you haven’t already search the internet to find out what information about you is available. If you’re looking for a job, remember, recruiters can and will use the internet to screen you. If you find something that doesn’t reflect you in the best light, remove it. It’s not worth the risk.
    • Get Social. LinkedIn is essentially a “virtual rolodex” of connections. This makes it a great tool to build and reinforce your personal brand. You can represent your brand in your profile and through the information that you publish and post. You can also include elements of your brand in your Twitter bio and other social media accounts.
    • Demonstrate Your Brand. If you have a blog or online portfolio make sure to represent what’s important to you so the network you build online has the same impression of you as your in-person connections.

Build Real Relationships

There’s no excuse to avoid networking in today’s connected world. Take advantage of the opportunities available to you through professional associations, community groups, and organizations to meet people and begin to build real relationships with real people. Technology has allowed us to connect with people faster than ever before, but it is no substitute for getting to know the real person.

Personal branding is important for every professional. It’s a part of your career whether you choose to acknowledge it or not. It’s not just a buzzword or a new trend. It’s principles are timeless.

Be real and be the best you that you can be. Work hard and demonstrate what’s important to you to the people around you. In the end you’ll be able to look back at how you’re remembered and see that by striving everyday to stay true to your personal brand, you’ve left a legacy.

11a4f30Ruthann Campbell is a marketing and communications problem solver that specializes in getting the right message to the right people every time. She graduated from Pensacola Christian College with a bachelor’s degree in advertising and public relations and currently works as Marketing & Communications Coordinator for a non-profit organization in Tallahassee, FL. You can connect with her directly to network or share ideas on LinkedIn or Twitter.

Leadership Outside of the Office

Maybe you were a leader when you were in PRSSA, or honed your leadership skills through your on-campus involvement. Now that you’re a new professional, you get to start anew and take your leadership to another level. Natural-born leader or not, there are many ways to exercise your leadership outside of the workplace.

Leaders share their wealth of knowledge with others.

PRSA and similar organizations

Local PRSA Chapters and New Pros committees are always looking for new leadership. I always hear from seasoned PR professionals that New Pros are the future of every organization, so why wait until later when you can start making an impact today?

Every organization needs strong leaders to help make crucial decisions. The best way to get your foot through the door in PRSA leadership is by leading in a committee or undertaking a big event/workshop. It’s a great way to network and get some name recognition if you hope to join the board of directors one day.

Local nonprofits and philanthropies

Most nonprofits are in need of an extra hand, and what better way to cure that do-gooder itch than to lend your expertise to a local nonprofit? Find a cause that you’re passionate about, rally up volunteers and lead the cause calling your name. If there isn’t a cause that piques your interest, start one.

There are so many ways to give back to the community: food drives, local politics, animal shelters and the list goes on. Find an area that could benefit from your expertise. A lot of millennials care about cause-driven movements, so finding people to join the effort shouldn’t be too difficult.

Share your knowledge

Leaders share their wealth of knowledge with others. Leaders also build others up, which brings up the quality of people around them. Not only does this extend your authority on the topic of leadership, but it also helps aspiring leaders learn from you. This could include speaking at a PRSA workshop, PRSSA meeting or offering advice at an organization that helped you get to where you are right now.

Even if you don’t think you’re the strongest leader around, these are great ways to become one. If you believe you’re a great leader, bring those qualities to the table and make something better.

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Gemrick Curtom is a member of the PRSA New Professionals Committee and the PRSA Houston Chapter. He is a University of Houston alum and currently resides in Houston, TX. You can follow him on Twitter or connect on LinkedIn.

Just Keep Swimming: 4 Things to Remember During a New Chapter of Your Career

You’ve seen the memes complaining that adult-ing isn’t all cracked up to be. Truth be told, it isn’t easy but it is nothing you can’t handle. Believe it or not, your time in school has prepared you for the task at hand. One thing I admire about the public relations profession is that it is full of critical thinkers and crisis managers who think creatively.

As you navigate the real world, think of yourself as your first public relations client. What is your mission statement, what are your goals for the next six months to a year, what tactics will you use to reach them, and how will you set yourself apart from other brands? Now that you don’t have defining markers like grade levels to help you advance through life, you have to learn to identify both small daily achievements as well as significant milestones that move you closer to success. Below are some tips to remember as you start a new chapter.

Set 6 month or yearly goals…

Whether it’s a creative project you want to complete, a personal achievement like reading one novel a month, or a career goal such as getting a promotion. Setting goals are important because unlike when you were in school, the fall “back-to-school” season, and even a new calendar year, don’t present much change in the “real world.”

Remain poised, passionate, and professional…

Although millennials and Generation Z are driving change in the workforce, we must remember that professionalism never changes. Put your phone away at work, take notes during meetings, and ask questions. It’s the little things that will set you apart from your peers when it’s time for a promotion.

Be curious…

Yes, your role is to manage communications for your company’s brand but there is much more to your organization or agency. Talk to everyone! Initiate small talk with someone in the finance department or reach out to someone on LinkedIn in a different industry; you never know what knowledge you will gain and how it can contribute to your personal or professional self.

Just keep swimming…

Your career is a marathon, not a sprint and things don’t always pan out as planned. Plan A can turn it to Plan B which turns into Plan C all the matter of a few months but don’t let that discourage you. Before you know it, you’ll realize you needed Plan B and Plan C to be ready for Plan A. Remember that success is relative and is dependent on what makes you fulfilled. Success doesn’t happen overnight and if it were easy, everyone would have it.

As you start a new chapter of your career, remember to stay creative, give 110% to your work, and most importantly have fun!

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Jasmine L. Kent, a member of PRSA-LA, is a fan of all things food and beverage, pop culture, and media. Combining all three passions, Jasmine builds community through engaging online marketing and dynamic events as a communications professional in Los Angeles, CA. Keep up with her on Twitter at @JaVerne_xo or visit LoveJasPR.com.