PRNewPros

A blog written by PRSA New Pros for PRSA New Pros!

Networking Defined: Three Tips to Stay Connected

Networking is easy to define, but can be difficult to practice on an ongoing basis, especially when starting a new job with new responsibilities and demands on your time. You don’t want to lose the network you’ve worked hard to build, and you also want to create a stronger one. These simple steps will strengthen your connection pull and help to remain in touch with key industry professionals.

Discover connections through professional organizations

Professional organizations have a variety of resources available to help you meet new professionals and keep in touch with those you already know.

Intro to Digital PR

What does a day in the life of the digital public relations professional look like? Today, your practice can be described in two simple words: you are “always on.” When the Internet became our stomping ground for public communications, reaction time had to be much more immediate. Of course, social media continued to fuel the “always on” feeling even more because networks don’t rest and brands have to be prepared. When you accept a position in PR, you quickly learn the nature of the job requires attention at all times of the day or night, and new skills and practices are constantly in development.

April Twitter Chat Highlights: SEO and Digital PR

We’d like to thank everyone who participated in the April #NPPRSA Twitter chat.

Specifically, we’d like to thank our special guest for the month Carrie Morgan, author of the upcoming book, “Digital Haystack: Essential Digital PR Tactics to Get Found Online.”

Join us again on May 9 at 9 p.m. EST for the next #NPPRSA Twitter chat.

Review highlights of the chat below. What did you learn from the April chat? What strategies do you believe are vital to digital PR success? How do you optimize your content for search?

 

When It Comes to Social Data, Tell a Story

If you’ve been paying attention to trends in measurement and analytics, you’ve likely heard the phrase big data, which is this utopian concept that describes the extraordinary amount of data that exists in our hyperconnected world. This amount of data also presents organizations with the opportunity to translate it into actionable insight. It’s a great concept, but it often challenges public relations professionals that are already trying to mine the seemingly unlimited social data and present it in a meaningful way.

Lessons from PRSA International Conference: A New Professional’s Perspective

The last time I attended PRSA International Conference in 2010, I was convinced that I needed (and wanted) to join Twitter after sitting in on so many compelling social media sessions. Joining Twitter when I did was one of the best decisions I made in my early career. On my way to San Francisco last month, I couldn’t wait to see what the 2012 conference would have in store for me.